Advertisers need to stop siloing adtech

adnews | July 09, 2019

Australia’s advertising industry needs to work towards a “fully integrated approach” when it comes to adtech, says Adform commercial lead for ANZ Angus Blackwood. Blackwood told AdNews the local industry currently views adtech in a more modular way which isn’t allowing it to be optimised to its full potential.“The opportunity to add value via a fully integrated approach could not only make ad spend more efficient, but also deliver a connected brand story,” Blackwood says. “There is a knowledge gap regarding dynamic creative optimisation (DCO), meaning a great opportunity to support brands as they build an understanding of how to move away from siloed planning to produce a joined-up storytelling experience for all customers – no matter the platform they are targeted on.”

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The Social Ad Series is supported by LoopFuse, which provides forever-free marketing automation software that closes the loop between sales and marketing with smarter lead capture, scoring, and nurturing plus Salesforce.com integration. See how lead management with LoopFuse increases revenue. YouTube, the world's most popular video-viewing platform, sees 2 billion hits per day. Fortunately, the Google owned company has figured out a few ways to monetize all of those video views.

Spotlight

The Social Ad Series is supported by LoopFuse, which provides forever-free marketing automation software that closes the loop between sales and marketing with smarter lead capture, scoring, and nurturing plus Salesforce.com integration. See how lead management with LoopFuse increases revenue. YouTube, the world's most popular video-viewing platform, sees 2 billion hits per day. Fortunately, the Google owned company has figured out a few ways to monetize all of those video views.

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MGID Empowers Advertisers to Improve Ad Creativity & Quality with Platform Enhancements

MGID | October 10, 2022

MGID, the global advertising platform, has announced enhancements to its platform by adding an integration with Getty Images, the leading global visual content creator and marketplace, to better engage its audiences. With over 495 million visual assets to choose from, this integration with Getty Images gives advertisers using MGID’s trusted platform access to a phenomenal range of images and video to enhance its native ad campaigns. This further cements its commitment to ad quality within its trusted and established platform, enabling advertisers to create high-quality ad content for themselves, and leverage the power of video. Sergii Denysenko, MGID’s CEO, said: “Delivering the best experience for publishers, advertisers, and consumers is hugely important to us — and this includes adapting to the rise in the use of video in native advertising." Sergii Denysenko, MGID’s CEO, said: “Delivering the best experience for publishers, advertisers, and consumers is hugely important to us — and this includes adapting to the rise in the use of video in native advertising. Following the launch of our Safety Ranking guidelines last year, we’re thrilled to be integrating access to Getty Images’ vast library of images and, importantly, video, within our platform. Facilitating smaller advertisers to create quality ad content more easily for themselves is so important and, of course, shows our dedication to improving ad quality for all.” About MGID MGID is a global native advertising platform that drives revenue growth for all participants of the ecosystem. Since its foundation in 2008, MGID has become a leading content recommendation platform, targeting 850 million unique readers with 185 billion recommendations monthly. The MGID platform helps publishers retain and monetize audiences, while driving performance and awareness for brands by connecting them to unique audiences, at the right time, with the right content.

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FuboTV Reports Successful Results for Advertisers Adopting Unified ID 2.0 After Becoming First Connected TV Partner

FuboTV | October 04, 2022

FuboTV Inc. (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today a significant improvement on advertising campaigns transacted using Unified ID 2.0 (UID 2.0) through The Trade Desk’s platform. The first connected TV (CTV) partner to adopt the open-source, interoperable identity initiative, FuboTV has since seen a spend growth rate 112.8% faster than the increase in available impressions. This means advertisers were able to more precisely serve ads, while FuboTV was able to maximize yield and efficiencies for its available inventory, which is entirely addressable, premium video content. A success for both the buy side and sell side, advertiser spend increased by 61.5% year-over-year, ad impressions increased by 25% year-over-year in addition to an increase in CPMs year-over-year for campaigns transacted through FuboTV using the identity solution. Advertisers leveraging UID 2.0 can seamlessly tap into first-party data across devices including CTV to achieve reach and scale. In fact, an e-commerce retailer with a large first-party CRM data set that was using UID 2.0 saw better than average performance on campaigns transacted through FuboTV’s ad inventory. Cost per action (CPA) was reduced by 9%, conversion rate was 25% stronger and return on ad spend (ROAS) improved by 14% when compared to overall average campaign performance. Unified ID 2.0 is a new industry-wide approach to internet identity that aims to preserve the value of relevant advertising while prioritizing consumer privacy and transparency. The solution also decreases the industry’s reliance on third-party cookies, which only account for browser-based environments. “As the first CTV partner to adopt Unified ID 2.0, FuboTV is constantly innovating to remain at the forefront of advertising technology for streaming,” said Chris Flatley, VP, advertising sales, FuboTV. “As the first CTV partner to adopt Unified ID 2.0, FuboTV is constantly innovating to remain at the forefront of advertising technology for streaming,” said Chris Flatley, VP, advertising sales, FuboTV. “The results we’ve achieved since partnering with The Trade Desk on Unified ID 2.0 are a testament to the power of identity-based solutions. We’re just getting started with UID 2.0 and are looking forward to bringing the benefit to even more advertisers across FuboTV’s premium CTV inventory.” “CTV is a proving ground for new approaches to identity with ID solutions such as Unified ID 2.0, which are aiming to create a more consistent advertising experience across digital media,” said Ash Gangwar, general manager of TV partnerships, The Trade Desk. “As a leader in the CTV space, FuboTV understands the growing importance and benefits of an alternative – identity solution for advertisers, publishers and the consumer." An increasing number of publishers, supply-side platforms and data and measurement partners are collaborating around Unified ID 2.0 with the goal of achieving a better approach to identity across the open internet. For more information about Unified ID 2.0, please visit the Unified ID solution site. About FuboTV With a mission to build the world’s leading global live TV streaming platform with the greatest breadth of premium content and interactivity, FuboTV Inc. (NYSE: FUBO) aims to transcend the industry’s current TV model. FuboTV Inc. operates in the U.S., Canada, France and Spain. Leveraging its proprietary data and technology platform optimized for live TV and sports viewership, FuboTV Inc. aims to turn passive viewers into active participants and define a new category of interactive sports and entertainment television. The company's sports-first cable TV replacement product, FuboTV, offers U.S. subscribers more than 125 live sports, news and entertainment networks in its base package and is the only live TV streaming platform with every Nielsen-rated sports channel (source: Nielsen Total Viewers, 2021). Subscribers can interact with FuboTV’s live streaming experience through Fubo Sportsbook (in markets where available), free games and pick’ems, which are integrated into select sports content.

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Emodo launches Adapt as a First-to-Market Innovation to Reimagine Native Advertising for Brands and Publishers

Emodo | October 13, 2022

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