Advertisers need to stop siloing adtech

adnews | July 09, 2019

Australia’s advertising industry needs to work towards a “fully integrated approach” when it comes to adtech, says Adform commercial lead for ANZ Angus Blackwood. Blackwood told AdNews the local industry currently views adtech in a more modular way which isn’t allowing it to be optimised to its full potential.“The opportunity to add value via a fully integrated approach could not only make ad spend more efficient, but also deliver a connected brand story,” Blackwood says. “There is a knowledge gap regarding dynamic creative optimisation (DCO), meaning a great opportunity to support brands as they build an understanding of how to move away from siloed planning to produce a joined-up storytelling experience for all customers – no matter the platform they are targeted on.”

Spotlight

Social media has completely transformed the marketing landscape. Consumers today are more responsive to recommendations from peers as opposed to conventional advertisements. In fact, 46% of web users look towards social 1 media when making a purchase .

Spotlight

Social media has completely transformed the marketing landscape. Consumers today are more responsive to recommendations from peers as opposed to conventional advertisements. In fact, 46% of web users look towards social 1 media when making a purchase .

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Bombora Named a Finalist in Adweek Readers' Choice: Best of Tech Awards

Bombora | August 19, 2022

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Entravision Announces Promotion of Karina Cerda to Executive Vice President of Global Marketing

Entravision | August 03, 2022

Entravision (NYSE: EVC), a leading global advertising solutions, media and technology company, today announced the promotion of Karina Cerda to Executive Vice President of Global Marketing. In this newly created position, Ms. Cerda will spearhead a company-wide effort to bring Entravision’s collective global marketing strategies together under a single unified umbrella. “We are very excited to announce Karina’s appointment to this important, new role,” said Walter Ulloa, Chairman and Chief Executive Officer. “We are very excited to announce Karina’s appointment to this important, new role,” said Walter Ulloa, Chairman and Chief Executive Officer. “Karina is a natural leader and has been a great asset to Entravision for more than eight years. Karina’s appointment is part of our Company’s long-term growth strategy as we continue to expand our operations and marketing footprint. Today, Entravision serves more than 7,000 clients in over 35 countries worldwide. Karina will be an important part of our expansion effort, working closely with each of our global businesses on branding, messaging, sales and training to promote efforts that will ultimately benefit all of Entravision’s stakeholders.” Ms. Cerda has a nearly three-decade track record in the media marketing industry spanning both Agency and Broadcast Ad Sales. She began her career in 1991 at Dailey & Associates, followed by several account management positions at Noble & Asociados, Casanova Pendrill (now Casanova//McCann), and Publicis Sanchez & Levitan, all full-service advertising agencies with diverse portfolios of national clients and that specialize in reaching Hispanic consumers. After Publicis, Ms. Cerda honed her broadcast sales experience at Univision Communications and Radio Centro, where she was General Sales Manager of Exitos. Ms. Cerda ultimately joined Entravision in 2014 and has since held the roles of Vice President of Marketing & Sales Development, Senior Vice President of Marketing & Sales Development and, most recently, Executive Vice President of Marketing & Sales Development for U.S. Media. “I am thrilled to have the opportunity to take on this newly expanded role at Entravision,” said Ms. Cerda. “We are experiencing exciting growth here at Entravision, and I am proud to be part of the team that is so diligently working to expand our global image, digital footprint and leadership position within our target markets. I look forward to building upon our stellar and passionate global marketing organization by further connecting our unique portfolio of brands to our customers, not just locally, but also to each of our new international divisions. Together we will take our brand, marketing and client services to even greater heights.” About Entravision Entravision is a leading global advertising solutions, media and technology company connecting brands to consumers. Our dynamic portfolio includes digital, television and audio offerings. Digital, our largest revenue segment, is comprised of four business units: our digital sales representation business; Smadex, our programmatic ad purchasing platform; our branding and mobile performance solutions business; and our digital audio business. Through our digital sales representation business, we connect global media companies such as Meta, Twitter, TikTok and Spotify with advertisers in primarily emerging growth markets worldwide. Smadex is our mobile-first demand side platform, enabling advertisers to execute performance campaigns using machine learning. We also offer a branding and mobile performance solutions business, which provides managed services to advertisers looking to connect with global consumers, primarily on mobile devices, and our digital audio business provides digital audio advertising solutions for advertisers in the Americas. In addition to digital, Entravision has 49 television stations and is the largest affiliate group of the Univision and UniMás television networks. Entravision also manages 46 primarily Spanish-language radio stations that feature nationally recognized, Emmy award-winning talent. Shares of Entravision Class A Common Stock trade on The New York Stock Exchange under the ticker symbol: EVC. Learn more about all of our media, marketing and technology offerings at entravision.com or connect with us on LinkedIn and Facebook.

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David Bell, Former Interpublic CEO, Joins the Ad.net Board of Directors

Ad.net | August 08, 2022

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