Advertisers need to stop siloing adtech

adnews | July 09, 2019

Advertisers need to stop siloing adtech
Australia’s advertising industry needs to work towards a “fully integrated approach” when it comes to adtech, says Adform commercial lead for ANZ Angus Blackwood. Blackwood told AdNews the local industry currently views adtech in a more modular way which isn’t allowing it to be optimised to its full potential.“The opportunity to add value via a fully integrated approach could not only make ad spend more efficient, but also deliver a connected brand story,” Blackwood says. “There is a knowledge gap regarding dynamic creative optimisation (DCO), meaning a great opportunity to support brands as they build an understanding of how to move away from siloed planning to produce a joined-up storytelling experience for all customers – no matter the platform they are targeted on.”

Spotlight

Quinads is an advertisement platform with blockchain based where we can create many contents in a form of video, picture, text, and also allows us to socially interact and rewarded by cryptocurrency. Quinads combines social interaction and cryptocurrency. Every user can create an interesting content and everyone who reacts to what they read or seen will get a reward. So that it is expected to gain attention and transform into a big community.

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Spotlight

Quinads is an advertisement platform with blockchain based where we can create many contents in a form of video, picture, text, and also allows us to socially interact and rewarded by cryptocurrency. Quinads combines social interaction and cryptocurrency. Every user can create an interesting content and everyone who reacts to what they read or seen will get a reward. So that it is expected to gain attention and transform into a big community.