Hivestack | March 02, 2023
On March 1, 2023, Hivestack, a prominent independent provider of programmatic technology for digital out-of-home (DOOH) advertising, has joined forces with Winkel Media. Winkel Media is a Latin American company specializing in intelligent digital media and data analytics. They operate a network of over 5,000 prime retail store screens throughout Mexico, Peru, Colombia, and Ecuador.
Through this partnership, Winkel Media's advanced DOOH inventory, driven by data, will be integrated into Hivestack's supply-side platform (SSP), enabling advertisers worldwide to launch campaigns through open exchange and private marketplace deals (PMP).
Winkel Media's DOOH screens use AI and data-driven strategies to provide effective and measurable advertising campaigns in retail stores, targeting audiences’ near points of sale. With 500 store locations, these screens can reach over 3 million people monthly, generating around 6,500 impressions per day for advertisers. Advertisers, including local and international brands, agencies, and omnichannel DSPs, can benefit from the successful targeting and measurement capabilities of both Hivestack and Winkel Media to achieve their business goals.
In Latin America, the programmatic advertising market has been growing due to advertisers and media owners shifting towards data-driven strategies. Hivestack and Winkel Media are committed to utilizing cutting-edge technology to help their clients reach a wider audience and achieve their goals. Hivestack provides advertisers with advanced targeting options, flexible buying models, comprehensive audience measurement tools, and media owners with a platform to offer their inventory to buyers across 25 global markets through adaptable mediums.
Hivestack is a leading global advertising technology company that provides programmatic solutions for digital out-of-home (DOOH) advertising. The firm was founded in 2015 and has increased to become one of the most prominent players in the industry. Hivestack's programmatic platform lets advertisers buy and sell DOOH advertising space in real time. It enables them to reach audiences on digital screens in public places such as airports, shopping centers, and train stations. Hivestack's technology uses advanced algorithms to target and deliver highly relevant and personalized consumer ads. The company is known for its innovative approach to programmatic DOOH advertising and has received several industry awards for its cutting-edge technology.
Broadsign, StackAdapt | January 31, 2023
As demand for out-of-home (OOH) advertising continues to rise, StackAdapt, announced a collaboration with Broadsign that enables agencies and brands to access new OOH advertising options.
The advertising technology partnership expands the OOH inventory accessible on StackAdapt's multi-channel digital advertising platform, giving StackAdapt users access to premium international screens in high-traffic areas through the Broadsign supply-side platform (SSP).
The combination of Broadsign's worldwide SSP with StackAdapt's multi-channel digital advertising platform allows media buyers to effortlessly include global digital out-of-home (DOOH) advertisements across roadside, retail, transport, and beyond into programmatic multi-channel campaigns. The merger of two industry-leading ad tech platforms makes it simpler for media buyers to broaden their audience reach and boost engagement across additional digital channels. It also provides StackAdapt users with opportunities to increase brand exposure and interact more effectively with global audiences.
Senior Director of Inventory, StackAdapt, Lina Wangfang, said, “Demand for out-of-home advertising has risen sharply in recent years and continues to grow as more marketers double down on brand-building investments amidst the current economic climate.” She added, “Our collaboration with Broadsign significantly expands the available programmatic out-of-home inventory on our multi-channel platform for agencies who may not have previously considered the medium. Out-of-home plays well with mobile, social, and CTV, and we expect this integration will help drive new growth here at StackAdapt, and fuel the continued evolution of multi-channel.”
(Source – ExchangeWire)
VP of global media sales at Broadsign, John Dolan, said, “Programmatic is the future of out-of-home, and our latest integration with StackAdapt will drive new attention to the medium to help spur the growth of out-of-home and multi-channel.” He explained, “We’re thrilled to team with StackAdapt to bring more media buyers, including midsize agencies, access to a medium that’s proven to boost brand awareness and online activation. We look forward to building on our partnership with StackAdapt.”
(Source – ExchangeWire)
Broadsign enables publishers, agencies, and brands to interact with global audiences through the power of out-of-home advertising. Itpowers over 425,000 signs on motorways, airports, retail malls, health clinics, and transport systems and is at the center of people's lives. The Broadsign platform assists publishers in managing their business operations more effectively while also facilitating the booking of OOH campaigns by brands and agencies. In addition, the platform offers capabilities for content delivery, playback and proof of performance, availability of sales inventory and proposal development, automated programmatic DOOH transactions, and OOH business operations.
DISPLAY ADVERTISING, MOBILE ADVERTISING
Clinch | January 20, 2023
Clinch, a leader in dynamic ad serving and personalization and the creator of Flight Control, the Omnichannel Campaign Activation Platform, recently announced the launch of the Figma-Clinch Exporter Plugin, which allows designers to import the Figma designs into Flight Control for efficient dynamic ad creation.
Flight Control provides users with complete freedom and command over every aspect of the campaign activation process, including ad serving, creative authoring, and mapping. Using the plugin, designers can integrate multi-layout/multi-layer design compositions directly and smoothly into Flight Control, substantially accelerating the speed at which campaigns reach the market by minimizing the number of steps necessary to develop innovative variations.
Head of Product at Clinch, Adi Raz, said, "Flight Control was built to accommodate best-in-class tools and technologies that serve the campaign activation process." He added, "For the first time, ads created in Figma can be directly connected to a wide range of data sources that let them speak more relevantly to each consumer, and unlock the full potential of dynamic creative optimization."
(Source – Cision PR Newswire)
The immersive user interface, creative authoring tools, and dynamic mapping capabilities of Flight Controls make it simple to convert Figma assets into HTML or image advertisements with dynamic functionalities, with content that can be modified on the fly and directly sent to live campaigns.
Clinch is the acknowledged leader in multichannel ad serving. The company's AI-driven dynamic personalization solution offers custom-tailored ad experiences across all channels, resulting in industry-leading performance and ROI. In addition, Flight Control, Clinch's Omnichannel Campaign Activation Platform, allows agencies and brands to manage the whole campaign lifecycle. It allows planning through activation and measurement, on a single platform, ultimately boosting their productivity, efficiency, and profitability. It automates workflows and utilizes data to personalize and improve display and video ad experiences at scale, spanning programmatic, social media, CTV, native, in-app, and digital out-of-home (DOOH).