ADVERTISER CAMPAIGN MANAGEMENT, PROGRAMMATIC ADVERTISING, SOCIAL MEDIA ADVERTISING
Marin Software | December 12, 2022
Marin Software, one of the leading providers of digital marketing software for performance-driven advertisers and agencies, today announced it achieved Amazon Ads advanced partner status. MarinOne’s integration with the Amazon Ads API allows brands to easily manage, measure, and optimize their Amazon Ads campaigns - including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
The new partner recognition program from Amazon Ads gives partners the advanced partner status based on the growth they deliver for their advertising clients and their level of engagement and expertise with Amazon Ads products like sponsored ads and Amazon DSP.
“Our longstanding relationship with Amazon Ads and our expertise in the online retail space have helped us drive maximum performance for many Retail brands, We are thrilled to be recognized as an advanced partner and look forward to helping our clients further their selling and advertising efforts with Amazon Ads and deliver more return on their ad spend.”
Chris Lien, CEO of Marin Software.
Marin has helped advertisers manage and optimize over $40 billion in digital advertising spend since 2007 across search, social, and online retail for some of the world's biggest brands. MarinOne provides customers a single platform for paid search and social advertising as well as retail media, marketplace, and shopping campaigns, delivering a cross-channel view of performance.
MarinOne customers have a comprehensive suite of reporting, automation, and bidding tools to activate and help amplify their entire Amazon Ads campaign portfolio, both in and outside of Amazon’s stores. Advertisers can also leverage Amazon Attribution to connect their non-Amazon upper funnel ad spend across search and social channels with purchases in Amazon’s stores to measure every conversion.
About Marin Software
Marin Software Incorporated’s (NASDAQ: MRIN) mission is to give advertisers the power to drive higher efficiency and transparency in their paid marketing programs that run on the world’s largest publishers. Marin Software offers a unified SaaS advertising management platform for search, social, and eCommerce advertising. The Company helps digital marketers convert precise audiences, improve financial performance, and make better decisions. Headquartered in San Francisco with offices worldwide, Marin Software’s technology powers marketing campaigns around the globe
AD TECH AND MARTECH
ID5 | November 24, 2022
ID5, the market-leading identity provider for digital advertising, today released its 2022 State of the Digital Identity Report, which provides a comprehensive analysis of the developments made by publishers, advertisers, and ad tech platforms when it comes to the evaluation and adoption of alternative identity resolutions.
ID5 found brands around the world are missing out on reaching cookieless audiences, with 87% of respondents identifying as such, and are restricted to competing for the same, limited portion of consumers reachable via cookies. Of those surveyed, 69% of advertisers want to be able to reach cookieless audiences today.
This year’s report looks closely at a number of elements that shed light on how businesses are preparing to navigate a cookieless future going into 2023. The findings present insights into testing success rates, the most favored alternative solutions, time frames in which players expect to have their cookieless strategies in place, and more.
By surveying 164 respondents globally, the report found that first-party universal identifiers are believed to be the most viable and scalable solution to replace third-party cookies, with 38% of respondents identifying them as the primary alternative. A mixture of deterministic and probabilistic first-party IDs take the top spot (54%) for the best methodology alternative to generate and reconcile IDs across websites.
“Between cookieless browsers and people refusing third-party cookies, 50% of the global traffic is already unaddressable with traditional identifiers,” said Mathieu Roche, CEO & Co-founder of ID5.
“Between cookieless browsers and people refusing third-party cookies, 50% of the global traffic is already unaddressable with traditional identifiers,” said Mathieu Roche, CEO & Co-founder of ID5. “Advertisers want alternative IDs now to enable addressability at scale, maximizing the opportunity that cookieless browsers offer today.”
The report found that the adoption of alternative identity solutions is on the rise industry-wide with 63% of respondents having at least one solution or more. Of those that have not adopted a solution yet, 57% stated that their unfamiliarity with the various cookieless alternatives in the market is what holds them back. Nevertheless, 50% of survey respondents have already run tests to measure the effectiveness of these solutions, and another 35% are currently testing or are in the planning stages of doing so. With more education and knowledge sharing on the benefits of taking action on cookieless, these numbers will continue to rise.
Overall, the report found that 75% of respondents are satisfied with testing. The research indicates that, though many advertisers are behind on testing, those who have are pleased with the results and are effectively positioning themselves for the future.
“With this report, we not only wanted to highlight where companies are today, but we wanted to better understand what the industry is doing to support advertisers and publishers, as well as what challenges they are facing or are anticipating to face.” added Roche. “This success in testing across the industry provides hope that we are coming close to determining the solutions that have proven themselves as industry standards.”
BRAND MARKETING, AD TECH AND MARTECH, ADVERTISER PLATFORMS
Start.io | December 28, 2022
For efficient and effective mobile application ad targeting, the purchase and placement of ad space are automated using software for programmatic media buying. Deriving the maximum monetization benefits from programmatic media buying optimizes ad revenues and helps generate a higher return on investment (ROI) for advertisers.
For this, Start.io, a popular software development kit (SDK) and monetization software, is partnering with Nimbus, a header bidding platform for programmatic media buying. Start.io's SDK is used by over half a million apps each month. The partnership will allow mobile publishers and developers to access first-price auction bidders through Nimbus in order to maximize revenue and provide polished ad experiences.
Avoiding advertisers from paying for ads that are not seen by users and only paying for the ads that are seen by users helps optimize the advertising ROI. Nimbus’ header bidding platform for programmatic media buying aims to benefit both the advertisers and the publishers with its innovative collaboration.
Start.io and Nimbus together will provide some of the most comprehensive reporting with their edges in monetization and ad auctions, respectively. Nimbus is a new, agnostic ad platform that combines a competitive programmatic auction with comprehensive reporting. Start.io is a mobile marketing and audience platform that uses direct integration with over 500,000 monthly active apps to provide access to global first-party data for predicting behaviors and identifying growth opportunities. The partnership between the two companies will make more inventory available and combine the audience-based demand from Start.io with the demand from Nimbus.
Real-time bidding (RTB) during ads allows advertisers to bid on ad inventory in real time through an auction process. On the other hand, programmatic direct will let advertisers buy ad space from publishers in real time, so they won't have to go through an auction. This will make ads look better. This creates an advertising ecosystem that works better for both publishers and advertisers.
"Partnering with Nimbus allows us to offer additional integration methods with publishers through the Nimbus in-app bidding solution. I'm excited to see the results this partnership will bring to both Start.io and Nimbus." - Ravit Ross, Start.io CRO
We are excited to partner with Start.io to offer publishers another premium and diverse demand partner. Start.io has a rich history within the app ecosystem, and we look forward to them bringing that experience to the Nimbus umbrella of demand partners."
- Adam Gray, Sr. Director of Programmatic Growth, Nimbus
Start.io is a mobile marketing and audience platform that uses AI for more efficient, effective, and precise mobile marketing and audience targeting. Our mission is to empower marketers and developers by reinventing mobile marketing and providing easy marketing solutions. Start.io's direct integration with 500,000 mobile apps that are used at least once a month gives it access to a level of global first-party data that has never been seen before. This data can be used to understand and predict behavior, find new opportunities, and fuel growth.