Adverty AB Invents and Launches a New In-game Brand Advertising Format Called In-Menu™ Ads

PR Newswire | September 08, 2020

Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu™, which enables contextually relevant IAB display banner ads on menu screens in between gameplay. The new ad unit, along with Adverty's In-Play™ format, completes a product suite of seamless in-game ad solutions that combine both brand awareness and performance-based advertising. Adverty, the leading in-game platform for advertisers, agencies and game developers, today invites a new category of advertisers into the world of gaming with the invention and launch of a revolutionary new in-game brand advertising format that enables contextually relevant IAB display banner ads in between gameplay. Deeply integrated at game design level, In-Menu™ is an in-game advertising unit that brings performance-based, programmatic advertising to Adverty's range of seamless ad solutions. In-Menu™ enhances a highly innovative product suite that also includes Adverty's current In-Play™ format, which allows brands to take over billboards and other virtual outdoor sites within games.

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of small businesses have no social media presence at all 34% 33% 43% 40Minutes of millennials identify social media as one of their preferred channels for communicating with businesses of digital marketers say social media is one of their most effective tactics is the average time spent on Facebook per day, per user Social Media f in f.

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of small businesses have no social media presence at all 34% 33% 43% 40Minutes of millennials identify social media as one of their preferred channels for communicating with businesses of digital marketers say social media is one of their most effective tactics is the average time spent on Facebook per day, per user Social Media f in f.

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