Adverty AB Invents and Launches a New In-game Brand Advertising Format Called In-Menu™ Ads

PR Newswire | September 08, 2020

Adverty AB Invents and Launches a New In-game Brand Advertising Format Called In-Menu™ Ads
Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu™, which enables contextually relevant IAB display banner ads on menu screens in between gameplay. The new ad unit, along with Adverty's In-Play™ format, completes a product suite of seamless in-game ad solutions that combine both brand awareness and performance-based advertising. Adverty, the leading in-game platform for advertisers, agencies and game developers, today invites a new category of advertisers into the world of gaming with the invention and launch of a revolutionary new in-game brand advertising format that enables contextually relevant IAB display banner ads in between gameplay. Deeply integrated at game design level, In-Menu™ is an in-game advertising unit that brings performance-based, programmatic advertising to Adverty's range of seamless ad solutions. In-Menu™ enhances a highly innovative product suite that also includes Adverty's current In-Play™ format, which allows brands to take over billboards and other virtual outdoor sites within games.

Spotlight

25 years of digital advertising is an era of different generations if you take a look at it. No matter how good a product or a service is, to attract potential customers advertising plays a vital role. Since the early 1990s, Digital advertising changed the concept of marketing for all sorts of businesses. We all have seen the era of billboards, flyers and various posters used to advertise products but don’t see much of it anymore. Do you ever think about why it changed over the past years? We think one of the major factors that led the advertisements through billboards change to digital advertising is the launch of so many analytical technologies. The innovation of technology over the past years is increasing and very less likely to slow down anytime soon. From banner ads to artificial intelligence, digital advertising has been through an eventful journey to deliver the right content to the right potential customer at the exact time of their needs.

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Spotlight

25 years of digital advertising is an era of different generations if you take a look at it. No matter how good a product or a service is, to attract potential customers advertising plays a vital role. Since the early 1990s, Digital advertising changed the concept of marketing for all sorts of businesses. We all have seen the era of billboards, flyers and various posters used to advertise products but don’t see much of it anymore. Do you ever think about why it changed over the past years? We think one of the major factors that led the advertisements through billboards change to digital advertising is the launch of so many analytical technologies. The innovation of technology over the past years is increasing and very less likely to slow down anytime soon. From banner ads to artificial intelligence, digital advertising has been through an eventful journey to deliver the right content to the right potential customer at the exact time of their needs.