MOBILE ADVERTISING

Adverty and InMobi Introduce In-Game Ads for Global Brands and Agencies

Adverty, InMobi | April 28, 2021

Adverty AB, the world's leading in-game platform for advertisers, agencies, and game developers, and InMobi, the world's leading independent marketing cloud, announced today the official launch of in-game ads on InMobi Exchange. Using Adverty's multi-patented in-game ad technology, brands and agencies around the world will be able to target premium mobile users with advertisements that blend into the game environment, such as electronic advertisement boards in an e-sports arena or the increasingly common casual and hypercasual gaming space.''

"This news shows that the most exciting, largely unexplored media frontier is still very much open for business. Furthermore, both branding and performance advertisement options are available, allowing advertisers to target previously unreachable audiences at scale and turbocharge their marketing campaigns in new ways.  With this collaboration, the path is clear for future innovation " says Tobias Knutsson, CEO of Adverty.

Kunal Nagpal, SVP and GM, Publisher Platforms and Exchange at InMobi, said: "One of these new frontiers is in-game ads, which allows advertisers to interact with their customers in a highly intuitive manner. InMobi's technology and unparalleled mobile in-app expertise allow global advertisers to reach a highly engaged and diverse mobile gaming audience in an increasingly relevant medium."

Indeed, in recent years, gaming has emerged as an incredibly appealing media channel for advertisers, with prospects for brands to deliver high-impact creatives to a highly engaged global audience of over 3 billion gamers. In terms of both users and time spent, mobile gaming experienced exponential growth in 2020.

Through its revolutionary technology designed specifically for gaming, Adverty provides unobtrusive advertisement that links brands and audiences, while buy-side clients can now access new formats in mobile games at scale more conveniently than ever before.

Adverty introduced a world-first In-MenuTM format earlier this year to complement its In-PlayTM offerings, in response to high demand for its seamless and non-interruptive in-game inventory. This enables contextually appropriate IAB display banner advertising to be displayed in-game and complements a highly advanced product suite that also allows brands to take over billboards and other virtual outdoor locations within games.

About Adverty
Adverty, the leading in-game platform, uses innovative display advertisement technology designed specifically for games to deliver seamless advertising that connects brands and people. The platform provides true in-game ad inventory at scale and enables content creators to commercialize the whole experience through unobtrusive, easy-to-integrate, interactive advertising. Adverty, which was established in 2016, has offices in Stockholm, London, New York, Madrid, Helsinki, St Petersburg, and Lviv collaborates with advertisers, agencies, and developers to unlock audiences and gaming revenue streams.

About InMobi
InMobi creates genuine connections between brands and consumers by leveraging its technology platforms and unparalleled access to mobile intelligence. Its Marketing Cloud opens up new avenues for brands to understand, identify, engage, and acquire connected consumers. InMobi, a leading technology firm, has been named to the 2018 and 2019 CNBC Disruptor 50 lists, as well as one of Fast Company's 2018 World's Most Innovative Companies.

Spotlight

Hear what our students think about the Marketing, Advertising and PR undergraduate degree course at Birmingham City University. http://www.bcu.ac.uk/bcbs/courses/mar.

Spotlight

Hear what our students think about the Marketing, Advertising and PR undergraduate degree course at Birmingham City University. http://www.bcu.ac.uk/bcbs/courses/mar.

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Braze Announces Support for AWS for Advertising & Marketing Initiative

Braze | November 30, 2022

Braze(Nasdaq: BRZE), the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today announced support for the AWS for Advertising & Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation. AWS for Advertising & Marketing is an initiative featuring services and solutions purpose-built to meet the needs of advertising agencies, marketers, publishers, ad technology providers, and analytics service providers. The initiative helps customers deliver personalized ad experiences, optimize ad serving performance and cost, and innovate on audience segmentation and attribution. It simplifies the process for industry customers to select the right tools and partners helping accelerate their production launches and see faster time to value. Braze gives marketers the power to convert creative ideas into well-orchestrated, personalized conversations delivered at optimal times through relevant channels. Braze supports AWS products and services such as Amazon Simplified Storage Service (Amazon S3), Amazon Personalize, and Amazon EventBridge to create a foundation for personalization. Through AWS, Braze collects and processes more than half a trillion pieces of consumer behavior data per month to build audience profiles and improve personalized messaging. This empowers brands to build strong relationships with their customers, which can support the brand’s sustainable long-term revenue growth. Braze also breaks down the silos between product and marketing teams, helping growth teams experiment and make data-driven decisions to optimize growth across the customer lifecycle. AWS empowers advertisers and marketers to reinvent workloads with solutions designed to improve audience and customer data management, privacy-enhanced data collaboration, advertising platforms, marketing measurement and ad intelligence, and personalized digital customer experiences. For customers looking for prescriptive, solution-specific support, AWS for Advertising & Marketing can identify leading industry partners in each area. One benefit of migrating or building advertising and marketing workloads on the most widely adopted cloud is the number of integrations and distribution channels connecting shared data with flexibility and interoperability. Whether you are seeking third party data or tools for better managing first party data, there are both AWS and third-party solutions offered in the AWS Data Exchange, AWS Marketplace, along with the largest community of AWS Partner Network (APN) members, including Braze. “The importance of speed at scale cannot be overestimated as consumers’ expectations for on-demand, hyper-personalized communications continue to increase,” said Matt McRoberts, SVP of Global Alliances at Braze. “The importance of speed at scale cannot be overestimated as consumers’ expectations for on-demand, hyper-personalized communications continue to increase,” said Matt McRoberts, SVP of Global Alliances at Braze. “Delivering real-time brand experiences to customers at scale is not easy. It requires a dedicated team, innovative approach, and most importantly technology and services made up of built for purpose tools that are designed to seamlessly work together. The AWS infrastructure allows Braze to offer brands incredible speed, scale, and agility to build stronger, meaningful relationships with customers. We’re proud of how our work has continued to grow over the years, to now support the AWS Advertising & Marketing initiative.” About Braze Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune’s 2022 Best US and UK Workplaces in Technology, Fortune’s 2022 Best US Workplaces for Women, 2022 UK Best Workplaces for Women by Great Place to Work, and Fortune's 2022 Best US Workplace for Millennials. The company is headquartered in New York with offices in Austin, Berlin, Chicago, London, San Francisco, Singapore, and Tokyo. Learn more at braze.com.

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ADVERTISER PLATFORMS

MGID Launches Interactive Rich Media Ads, Helping Advertisers Increase Ad Attention and Engagement

MGID | November 15, 2022

MGID, the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. MGID’s interactive rich media format will allow consumers to engage with ads by dragging and tapping the screen, revealing additional perspectives of an image and extra content. Enriched with all the benefits of MGID’s existing ad formats, including high-quality native placement, intelligent contextual targeting and brand safety, this new format will further facilitate publishers, advertisers and consumers to engage with creative in a more meaningful and positive way. According to eMarketer projections, US spend on rich media ads is set to increase by 21.8% in 2023, rising from over $88 billion this year to over $107 billion next year. By 2026, it’s estimated this figure will nearly double to $160 billion, highlighting its huge benefits for both the buy and sell sides. Madi Bachar, VP of Sales at MGID, says: “As digital marketers continue their transition from viewability to attention as the metric of choice, we’re thrilled to offer a progressive ad format that helps advertisers stand out among competitors." Madi Bachar, VP of Sales at MGID, says: “As digital marketers continue their transition from viewability to attention as the metric of choice, we’re thrilled to offer a progressive ad format that helps advertisers stand out among competitors. With budgets under more scrutiny than ever, our interactive rich media ads will ensure creative leaves a lasting impression on target audiences, reducing wasted spend and boosting ROI. Offering engagement rates up to six times higher than static display ads, they’re more effective at grabbing the attention of audiences and ultimately increasing the impact of advertising." About MGID MGID is a global advertising platform helping brands reach unique local audiences at scale. It uses privacy-first, AI-based technology to serve high-quality, relevant ads in brand-safe environments. The company offers a variety of ad formats, including native, display and video to deliver a positive user experience. This enables advertisers to drive performance and awareness, and publishers to retain and monetize their audiences. Every month, MGID reaches 900 million unique readers, with 200 billion ad impressions, across 25 thousand trusted publishers. For more information, please visit: www.mgid.com.

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AD TECH AND MARTECH

MonetizeMore Wins Google Innovation Award for 2022

MonetizeMore | November 14, 2022

Google has just announced the winner of its 2022 Innovation Awards in the Google Certified Publisher Partner Summit. MonetizeMore has done it again by hitting another significant milestone in ad tech innovation by winning the 2022 Google Innovation Award for Ad Setup Policy Violations. This prestigious award is given to ad tech companies with the most innovative solutions for publishers, and we’re happy to be recognized alongside other top companies in the field. We are thrilled to announce that MonetizeMore was chosen from multiple ad tech companies for Traffic Cop, our industry-standard IVT detection and blocking solution that helps publishers prevent and fix ad setup policy violations (ASPV). ASPV is the total number of policy violations found on your website. This is not an easy market to break into, but with our vision of the future of the adtech industry and our dedication to providing real solutions that are easy to implement and deliver promised results, we made it happen. We are proud to be the first adtech company to win the Google Innovation award not once but twice, a very impressive feat in such a competitive year. MonetizeMore initially won Google’s Most Innovative Technology Award back in 2020 for the #1 ad fraud solution. Traffic Cop is the industry’s leading Invalid Traffic Detection & Blocking solution that leverages advanced AI with fingerprinting algorithms to identify and block invalid traffic, preventing both your site’s revenue loss and your users’ frustration with slow load times and frequent ad interruptions. Traffic Cop also provides granular insights to help publishers fix their ad setup policy violations, dig deeper into their site’s incoming traffic, detect IVT by device, UTM source, sessions, and much more. Our reports have helped hundreds of publishers fix and block invalid traffic on their ad inventory keeping them safe from getting blacklisted by advertisers. As a result, your ad inventory steers clear from revenue clawbacks, policy violations, and potential AdSense bans. Thanks to Google for really showing how important it is to keep on track for policy violations. This is specifically under the realm of invalid traffic. What a lot of publishers and Google Certified Publisher Partners don’t understand is that invalid traffic isn’t just traffic quality, it’s an ad setup policy violation. This comes under ad stacking, hidden ad units, aggressive refreshes, and click spam. These come all under the portion of invalid traffic and we have created tools under Traffic Cop that creates notifications and provides granular reports so that publishers can actually detect these ad setup policy violations and go through them step by step to fix them so that their policy violations can be prevented, fixed and ultimately their businesses are safer from revenue clawbacks. We’ve been able to decrease publishers’ revenue clawbacks by over 10X. We’re now able to offer Traffic Cop not only to publishers but also GCPPs via API and our reporting setup. To ultimately help the ecosystem and get rid of invalid traffic and ad setup policy violations!- Kean Graham, CEO of MonetizeMore. It is crucial to us since Google is such an influential player in the adtech industry, which makes them a good litmus test for how we’re doing overall. It’s gratifying to know that our hard work is being recognized and we hope it will continue in the years to come. This year, we have helped over 373 publishers with their ad setup policy violations and saved them hundreds of thousands of dollars in revenue clawbacks through Traffic Cop to optimize their overall ad setup and eliminate IVT. We are honored to use this annual award to motivate us to continue providing cutting-edge technology solutions that help publishers save time and money.

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