PROGRAMMATIC ADVERTISING

Adverty Announces Partnership with InMobi to Enable More Advertisers to Leverage Market-leading Programmatic In-game Offering

Adverty | December 11, 2020

Adverty AB (publ) declares association with global mobile-first advertising technology organization InMobi to empower more advertisers to use market-programmatic in-game offering. The association is set to launch during Q1 2021, when the specialized integration of platforms has been finished.

Adverty, the leading in-game platform for advertisers, offices and substance makers, has declared an association with worldwide promotion trade, InMobi, to expand its programmatic reach for brands and advertisers looking to enter the increasingly important world of gaming.

Adverty delivers unpretentious advertising which interfaces brands and audiences through its revolutionary and licensed technology assembled explicitly for gaming, while InMobi's industry leading mobile marketing technology is associated with each pertinent programmatic DSP permitting advertisers and distributers to draw in customers through relevant mobile advertising. The partnership will permit its purchase side clients to get to imaginative organizations in mobile games at scale inside Adverty's platform. The partnership is set to launch during Q1 2021, when the technical integration of platforms has been completed.

Spotlight

The use of software to purchase digital advertising is known as programmatic ad buying. It is a sophisticated way to place ads that uses traffic data and online display targeting to drive impressions at scale, resulting in a higher return on investment for marketers. While traditional methods include RFPs, tenders, quotes, and negotiations, programmatic buying buys and sells online ad space using algorithmic software. It can benefit both SMEs and global brands, so don't overlook it just because your company is small. Check out this video to learn about the latest trends in programmatic advertising.

Spotlight

The use of software to purchase digital advertising is known as programmatic ad buying. It is a sophisticated way to place ads that uses traffic data and online display targeting to drive impressions at scale, resulting in a higher return on investment for marketers. While traditional methods include RFPs, tenders, quotes, and negotiations, programmatic buying buys and sells online ad space using algorithmic software. It can benefit both SMEs and global brands, so don't overlook it just because your company is small. Check out this video to learn about the latest trends in programmatic advertising.

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SOCIAL MEDIA ADVERTISING

TikTok Talks about How It Wants Millions of Advertisers

TikTok | June 21, 2022

At a talk on Monday in Cannes, Blake Changless, TikTok’s president of global business solutions, said that hundreds of thousands of small and medium-sized businesses buy ads on the platform. “We want millions,” he added. Every platform wants millions of advertisers, especially since Meta, which owns Facebook and Instagram, boasts of more than 10 million advertisers. At Cannes, TikTok executives opened the first day of the advertising festival at the festival headquarters in a discrete event space across from the Palais, the main center of action for the conference. They discussed the tools that the platform is putting in place, such as live shopping, building brand safety and technology amidst challenges, and the impact of Apple’s privacy rules on the whole ad ecosystem and the creator economy. On a lighter note, Ray Cao, TikTok’s managing director and global head of monetization product, strategy and operation, touched upon the challenges of losing his luggage upon arriving in Nice, France. They discussed content and its importance in contextual targeting. “A lot of people are thinking about contextual targeting, especially for an in-feed environment like TikTok,” Cao said. “A lot of people are thinking about contextual targeting, especially for an in-feed environment like TikTok,” Cao said. Safety considerations also came up where Chandlee discussed how TikTok is developing ad products to keep brands comfortable with their service. The company also made an announcement on third-party tools that measure suitability and provide a few ad controls through companies like OpenSlate, Zefr and Integral Ad Science. “When we review content it’s not just the images,” said Francis Stones,TikTok’s head of Europeanbrand safety. “It’s the sounds. It’s the text. It’s emojis, comments.” About Apple’s policy, Chandlee said, “The iOS 14 changes that were made last year had a huge impact on the industry, Chandlee said. “The industry built on data and knowledge and optimization against that data.” He added, “The industry had to come back a little bit to contextual,” Chandlee said, which we think is a very, very powerful way to approach and advertise and communicate with audiences.” On the platform’s impact on live shopping, Sofia Hernandez, global head of business marketing for TikTok said, “We caused a national feta cheese shortage,” Hernandez said, referring tothe baked feta pasta trendon TikTok. “Those of us who have been marketers for years know that you don’t shoot food that way, it’s always highly styled,” she added.

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AD NETWORKS

System1 Wins Microsoft Advertising’s Supply Partner of the Year Award

System1 | February 11, 2022

System1, Inc., an omnichannel customer acquisition marketing platform, announced today that it has been named Microsoft Advertising’s 2021 Supply Partner of the Year Americas. The highly coveted award is given to the supply partner who has shown excellence in partnership with Microsoft Advertising across the board. System1 has a longstanding relationship with Microsoft Bing spanning over 7 years, and continuously works with Bing to test and implement new products and features. System1’s work with Bing on their new JavaScript tests was one such example noted in the awards. The JavaScript test required close collaboration across several teams from both System1 and Microsoft - Partnerships, including product, engineering, and data to launch the test over the course of several weeks. Initiatives this year have resulted in Product Ad revenue more than doubling over the last quarter, and non-billable traffic dropping by 50%. Additional benefits achieved through these collaborations included higher quality traffic across both networks, as well as an improved end user and advertiser experience. “This recognition validates the collaboration and hard work between both System1 and Microsoft teams. The trust our teams have built is extraordinary, and we are thrilled at the opportunities that lie ahead for our partnership,” said Kerstin Gibson, Senior Vice President Strategic Partnerships, System1. Microsoft Advertising is delighted to show our appreciation and celebrate System1 in their deserved win with the Supply Partner of the Year award. The caliber of nominations this year was exceptionally high and showcases just how limitless our partners are.” Katherine Eills, Global Partner and Awards Lead, Microsoft Advertising. About System1, Inc. System1 combines best-in-class technology & data science to operate its advanced Responsive Acquisition Marketing Platform (RAMP). System1’s RAMP is omnichannel and omnivertical, and built for a privacy-centric world. RAMP enables the building of powerful brands across multiple consumer verticals, the development & growth of a suite of privacy-focused products, and the delivery of high-intent customers to advertising partners.

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TargetBay Partners with Google to Share Product Reviews from TargetBay's Clients on Google Product Search and Google Shopping Ads

TargetBay | October 01, 2020

TargetBay, an Ecommerce Marketing Cloud, used by thousands of online stores across the globe, has partnered with Google to share high-quality product reviews from TargetBay's clients on Google Product Search and Google Shopping Ads. Ecommerce store owners and managers can use product reviews to drive more qualified shoppers to their website and gain more visibility across Google. TargetBay is excited to announce that it is now a Google-approved product reviews aggregator. Why is TargetBay and Google Partnership Significant? If you are a client of TargetBay, then you will be able to send your product reviews to Google, and these reviews will now show up in Google Shopping Ads. This partnership provides higher visibility across Google - both Google Ads and Google Shopping Ads. The increased exposure drives more qualified shoppers to your product pages. Product reviews offer better product research and purchase decisions for shoppers.

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