PROGRAMMATIC ADVERTISING

Adverty Announces Partnership with InMobi to Enable More Advertisers to Leverage Market-leading Programmatic In-game Offering

Adverty | December 11, 2020

Adverty Announces Partnership with InMobi to Enable More Advertisers to Leverage Market-leading Programmatic In-game Offering
Adverty AB (publ) declares association with global mobile-first advertising technology organization InMobi to empower more advertisers to use market-programmatic in-game offering. The association is set to launch during Q1 2021, when the specialized integration of platforms has been finished.

Adverty, the leading in-game platform for advertisers, offices and substance makers, has declared an association with worldwide promotion trade, InMobi, to expand its programmatic reach for brands and advertisers looking to enter the increasingly important world of gaming.

Adverty delivers unpretentious advertising which interfaces brands and audiences through its revolutionary and licensed technology assembled explicitly for gaming, while InMobi's industry leading mobile marketing technology is associated with each pertinent programmatic DSP permitting advertisers and distributers to draw in customers through relevant mobile advertising. The partnership will permit its purchase side clients to get to imaginative organizations in mobile games at scale inside Adverty's platform. The partnership is set to launch during Q1 2021, when the technical integration of platforms has been completed.

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DISPLAY ADVERTISING

Adsonica Audio Display Ads Available on Envisionwise Platform

Adsonica | September 30, 2021

Adsonica, the leading audio display advertising solution, announced the availability of self-service audio display ads for small- to medium-sized radio stations using the Envisionwise station marketing platform. Adsonica ads are created using the Adsonica Studio web application that combines audio and image in a single image file, without video, coding, or multiple file management. "I'm very excited to be working with Envisionwise to bring the storytelling power of audio display ads to radio stations across the country. These new ad units increase engagement by 50% or more giving Envisionwise's stations a premium ad product to sell with only minimal production overhead. Advertisers can utilize existing display ad creative and audio content so stations can begin selling immediately." said William Agush, Founder & CEO of Adsonica. Subscribers to Envisionwise's LinkedUpRadio website platform will have the option to access a basic version of Adsonica, enabling them to create single-image audio ads and serve them using Envisionwise's ad management software. The service, priced at $50 per month, provides up to 15,000 digital ad impressions, with additional impressions available as required. "The alliance between Adsonica's groundbreaking audio display ad unit and our Envisionwise integrated ad software will advance the digital presence in radio and bring new opportunities to stations across the nation. Providing this unique and effective solution with combined audio and visual concepts will amplify brand awareness and engagement for our clients." said Jackie Parks, President & CEO, Envisionwise. When Dave 'Chachi' Denes, CEO of Benztown, introduced us to William Agush, Founder & CEO of Adsonica, we knew this was an opportunity that would work seamlessly with our existing products. We look forward to embracing the power of audio with Adsonica. About Adsonica Adsonica developed and patented technology that combines image and non-image data into a single file for advertising and web development. Founded in 2012, the company originally deployed the technology in its Shuttersong® consumer photo application. The company's investors and advisors include veterans of ad-tech, e-commerce, enterprise software and new media. About Envisionwise Envisionwise is a web design and development company established in 2001. Envisionwise specializes in custom websites and distinctive digital product solutions for the radio industry. The company creates user-friendly websites that are easy to navigate, empowering clients to edit their own content, using a very simple, yet sophisticated, admin panel interface. Envisionwise takes pride in high quality products, flexible pricing, offering excellent support for all digital products and services providing the best user experience.

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Revolution Digital Join Forces with Buitoni Food Company for Digital Advertising

Revolution Digital | October 23, 2020

Buitoni Food Company has appointed Revolution Digital its digital agency of record for Buitoni® brand Pasta, Sauce, and Cheese. Buitoni was recently acquired by Brynwood Partners from Nestlé USA. The digital work was previously handled by a combination of Nestlé in-house and outsourced agencies. Revolution Digital will lead strategic planning and creative development for the brand. The agency will partner with Media Storm, who will handle media services. "We are very excited to welcome the Buitoni Food Company to the Revolution Digital family of clients. Our relationship with Brynwood Partners' portfolio companies has yielded great work in the past and we can't wait to do exciting things for the Buitoni® brand," said Nicole Ronchetti, Chief Strategy Officer.

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AD NETWORKS

NFFT will be the Future of Digital Advertising

NFFT | July 27, 2021

Since the days of newspaper and radio jingles, the idea of advertising has gone a long way. Nevertheless, advertising has become an integral part of our internet experience. You can't avoid digital advertising, ranging from banner ads seen on all online sites to pop-up ads that constantly ask for clicks. Non-fungible tokens (NFTs) enable the development of tokenized representations of digital objects like images, music, and movies. In addition, tokenized representations of actual assets can also be created. While NFT has encouraged innovation and blockchain adoption in various industries, non-fungible fillable tokens are gaining momentum. For example, the advertising industry can now use blockchain technology due to NFFT. NFTs are improved by NFFT technology, which allows them to erase mint items. This means you can swap it at any time for another item. As a result, NFFT can be thought of as a CD-Rw to NFTCD-R transition. NFFT is a collection of 9112 blocks that constitute the so-called block berth and is built on the Ethereum blockchain. The scarcity of these 15 by 15-pixel blocks determines their worth. The owner of the block may upload the picture and add a URL and text description to it. Thus, purchasing blocks at Blockvese offers a chance for advertising firms to drive their market to the blockchain. NFFT can be envisioned as a digital sign on the blockchain where anybody with a message to disseminate or promote can put it. Any object, such as a digital sign, can be exchanged for another. On the other side, advertisers outperform physical, digital billboards in that they can include a web link in a block that visitors can click to go to another page. The goal of NFFT is to build a community that embraces everyone and all ideas. Therefore, it's ideal for advertisers that want to use the community's diversity to promote different messages and brands. Some blockchain companies and individuals have already bought blocks on Blockverse. Blockverse also has blocks from projects like Famous Token, Genesis Shards, and Axie Infinity. The community is expanding, and advertisers can access this niche market to expand their products in the blockchain space, with over 70% of the blocks already bought.

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Remarketing ads can be a powerful and cost-effective way to drive leads from those who have previously visited your website. Learn how to set up an effective remarketing campaign today!