Adverty completes integration with US-based digital advertising technology platform Smaato

Adverty | August 26, 2020

Adverty AB (publ) has completed the technical integration with US-based Smaato's Digital Advertising Technology Platform, which gives publishers and app developers control over their monetization strategy when delivering ads to mobile apps and games. The partnership enables Smaato's wide range of global buy-side partners and advertisers to access Adverty's new seamless in-game ad inventory at scale. Adverty, the leading in-game platform for advertisers, agencies and content creators, announces the completed platform integration with US-based Smaato's Digital Advertising Technology Platform used by top brands and media buyers to specifically access advertising space in mobile games and applications. The partnership, signed at the end of last year, allows Smaato's buy-side clients to access Adverty's unique seamless in-game ad inventory at scale, while Adverty can tap into global marketers looking to advertise within games.

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Want to learn best practices for the various YouTube advertising formats? In this quick video you will learn about the In-Stream and In-Display advertising formats on YouTube.Want access to our ULTIMATE Digital Marketing Toolbox? You can get access to this toolbox by clicking right here .

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OneScreen.ai Adds $3M in Funding to Build First-of-its-kind Media Marketplace for Billboards, Buses, Blimps, and More

OneScreen.ai | November 10, 2021

OneScreen.ai, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising, has raised an additional $3 million in seed funding to create the first-of-its-kind media platform that brings together the fragmented OOH advertising landscape. The funding, $2.6 million from Asymmetric Capital Partners and $400k from Impellent Ventures, will be used to develop the first streamlined, connected OOH market network, via an all-in-one platform. The startup has raised $4.5 million to date. “The fragmentation of the ad market, including static, digital, and programmatic is making it difficult for marketers to make good choices,” said Sam Mallikarjunan, co-founder and CEO of OneScreen.ai. “Add to that, the process for finding and acquiring OOH advertising inventory in the growing $30 billion industry is ridiculously archaic. There has never been a directory of all OOH advertising inventory, never mind a centralized place for even available local billboards, who owns them, and where to buy. OneScreen.ai has seen great momentum, booking $1 million in revenue in Q3 and $1 million in October. This funding will support us in building the first all-in-one real-world open directory to connect brands and their ideal targeted audiences.” The OOH industry is overly labor-intensive with more than 50% of inventory unintentionally going unsold every month. The all-in-one media platform aims to improve efficiency by providing access to all available billboards, transit signage, sports and event advertising, and connected TV. For the first time, marketers can locate, buy, deploy, and measure OOH advertising campaigns in one centralized location. A powerhouse team of alums from Google, HubSpot, and Wayfair are creating this platform. OOH advertising is the only traditional ad medium that continues to grow, despite its fragmented and outdated systems. A recent Harris poll reported a 45% increase in people noticing billboards, outdoor video screens, and other OOH media since pandemic shutdowns ended. "As a former first-hand buyer of OOH inventory, I knew instantly when meeting Sam that OneScreen.ai was going to drive massive change in an industry badly needing a technology-based upgrade,” said Rob Biederman, Managing Partner at Asymmetric Capital Partners. “With the increasing complexity of any targeted marketing and the perpetually rigged casino which is online paid customer acquisition, we believe the most data-driven marketers are focusing their attention on OOH. OneScreen.ai is creating the best buying experience." In July, the company announced it closed $1 million in pre-seed funding led by TechFarms Capital. About OneScreen.ai Founded by former executives and alumni from Google, HubSpot, and Wayfair, OneScreen.ai is modernizing the fragmented out-of-home (OOH) advertising industry. From billboards, blimps, and buses to wrapped cars and connected TV in bars and restaurants, OOH advertising is a $30 billion industry and growing, but 50% of inventory goes unnoticed. OneScreen.ai’s first streamlined, connected, and AI-powered all-in-one media platform is a centralized space where marketers can locate, buy, deploy, and measure OOH advertising campaigns, connecting brands with their ideal customers

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Billups Acquires Ad Tech Startup Outchart to Advance Programmatic Digital Out-of-Home (OOH) Aspirations

Billups | February 22, 2022

Billups, the largest privately held out-of-home (OOH) technology and managed services company in the U.S., has acquired the assets of Outchart, a full-stack software provider for the digital out-of-home marketplace. The acquisition follows Billups' recent purchases of Ads on Top in 2022 and MacDonald Media in 2020. The company's growing footprint now covers 19 U.S. and five European markets with over 120 employees. Together, Billups and Outchart will work to deliver on the vision of innovative, data-driven and single-stop technology solutions for out-of-home media advertisers, agencies and media owners. At the time of the acquisition, Outchart offered digital OOH media owners a cloud-based software solution built by a roster of OOH and technology experts. The software provider operated in the U.S. and UAE, helping owners to automate campaign and screen management workflow to leverage programmatic revenues. "All my life, I've been passionate about bringing businesses and developers together to create platforms that automate everyday workflows. I'm excited to join forces with Billups and their deep data and technology bench and OOH media experts," said Igor Kuznetsov, Chief Product Officer at Outchart. "I am so thrilled to become a part of the Billups team, where so many beautiful minds work under the same roof to deliver best-in-class digital OOH, programmatic products and services," said Dmitry Semenov, Chief Business Development Officer at Outchart. We are excited for our partnership with Outchart to bring us closer to transforming the out-of-home industry into a truly unified experience. Combining the strengths of our companies and relentless commitment to advanced technology and programmatic opportunities allow us to accelerate our business forward — not just domestically but globally." Benjamin Billups, Co-founder of Billups. Rob MacMillan and David Tolliver of Castlewood Advisors exclusively represented Outchart in the sale of the business. About Billups Billups is revolutionizing the out-of-home media experience. Blending art and science with advanced technology, we lead the industry with scientific targeting, accurate out-of-home measurement and an innovative AI-powered recommendation engine. Founded in 2003, Billups helps the world's leading brands navigate and optimize their out-of-home investment.

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IBM | October 06, 2020

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