Adverty completes integration with US-based digital advertising technology platform Smaato

Adverty | August 26, 2020

Adverty completes integration with US-based digital advertising technology platform Smaato
Adverty AB (publ) has completed the technical integration with US-based Smaato's Digital Advertising Technology Platform, which gives publishers and app developers control over their monetization strategy when delivering ads to mobile apps and games. The partnership enables Smaato's wide range of global buy-side partners and advertisers to access Adverty's new seamless in-game ad inventory at scale. Adverty, the leading in-game platform for advertisers, agencies and content creators, announces the completed platform integration with US-based Smaato's Digital Advertising Technology Platform used by top brands and media buyers to specifically access advertising space in mobile games and applications. The partnership, signed at the end of last year, allows Smaato's buy-side clients to access Adverty's unique seamless in-game ad inventory at scale, while Adverty can tap into global marketers looking to advertise within games.

Spotlight

Nearly two trillion dollars are spent on consumer packaged goods (CPG) globally each year, and smart CPG marketers have found remarkable success using Facebook to reach consumers.Our latest infographic explores how the consumer package goods industry differs from other vertical markets on Facebook, why the mobile News Feed is key to marketing success, and how men and women differ in their interactions with CPG advertising.

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Spotlight

Nearly two trillion dollars are spent on consumer packaged goods (CPG) globally each year, and smart CPG marketers have found remarkable success using Facebook to reach consumers.Our latest infographic explores how the consumer package goods industry differs from other vertical markets on Facebook, why the mobile News Feed is key to marketing success, and how men and women differ in their interactions with CPG advertising.