DISPLAY ADVERTISING
Loop Media | March 09, 2023
Loop Media, a multichannel streaming platform offering businesses curated music video, sports, news, and entertainment channels, announced that it will participate in South by Southwest (SXSW) in Austin this week. The company's executive team members will take part in panel discussions on the future of DOOH advertising during the conference from March 10-12.
Jon Niermann, CEO of Loop Media, said, "SXSW has a highly engaged audience of media, business owners and decision makers looking to shape the future of business and culture." He added, "TV and entertainment are changing. The way that people view and consume media is everchanging. We look forward to discussing how businesses can adapt when it comes to entertaining their customers and how advertisers can meet their customers at the point of sale to drive ROI and build brand loyalty."
(Source – Businesswire)
Loop Media's CEO, Jon Niermann, CRO, Bob Gruters, and CCO, Greg Drebin, are scheduled to participate in the upcoming SXSW panels. These executives will contribute their expertise and insights to the discussions surrounding the future of digital out-of-home (DOOH) advertising. Loop Media's participation in this event showcases its commitment to lead innovation and thought leadership in the digital out-of-home advertising market as it strives to establish itself as a forefront player in this rapidly expanding industry.
About Loop Media, Inc.
Loop Media, Inc. is a digital media company providing businesses with a platform to stream short-form video content. The company's content library includes music videos, film trailers, and other entertainment content, which it licenses from significant media companies and independent creators. Loop Media's platform is designed for use in commercial settings, such as bars, restaurants, and retail stores, and is also available for personal use through the Loop app. The company is based in Glendale, California, and was founded in 2016. Loop Media aims to become a leader in the digital out-of-home (DOOH) advertising market, which is aimed to multiply in the coming years.
Read More
DISPLAY ADVERTISING
DeepIntent | January 12, 2023
DeepIntent, the leading healthcare advertising technology firm designed to influence improved patient health and business results, accomplished a key milestone, attaining growth for the fifth straight year and a triple-digit growth rate across CTV campaigns.
The firm added more than 100 employees in 2022, outpacing the expansion of the healthcare advertising industry as a whole, as pharmaceutical marketers increasingly embraced digital advertising, notably on CTV. In 2022, CTV spending on DeepIntent's demand-side platform grew by a factor of three, making it one of the fastest-growing channels for most pharmaceutical companies using the DeepIntent Healthcare Advertising Platform.
In the last year, DeepIntent has released several innovations that blend data and technology to increase the efficacy of campaigns. For example, using the patented technology of DeepIntent OutcomesTM, DeepIntent became the first demand-side platform to provide a patient reach guarantee in May of last year.
Founder and CEO of DeepIntent, Chris Paquette, said, "As we enter our seventh year as a company, DeepIntent has become more than the DSP of choice for healthcare marketers. Building upon our capabilities for campaign planning, activation, measurement, and optimization, we've made a number of strategic investments to keep that momentum going as we continue to lead pharma into the future."
(Source: Cision PR Newswire)
Additional achievements of DeepIntent in 2022 include the following:
Employing its first Chief Operating Officer, Amit Chaturvedi, who expanded revenues by more than tenfold at WarnerMedia, to integrate and grow DeepIntent's sales, client success, campaign management, and business development teams
Hosting a first-of-its-kind summit, "Innovating with Intent," on the future of CTV for healthcare marketers
Integration with LG Ads Solutions' real-time ACR data store covers over 30 million LG smart TVs in the US.
Winning multiple awards from PM360, which named Chris Paquette CEO of the Year and DeepIntent's Audience Marketplace one of the most innovative products of 2022.
About DeepIntent
DeepIntent leads the healthcare advertising business with data-driven, future-proof solutions. DeepIntent's technology, designed specifically for healthcare marketers, is proven to increase audience quality and script performance. Marketers can plan, monitor, activate, and optimize campaigns from a single platform. The company, conceived by former Memorial Sloan Kettering data scientists, enables nine of the top ten pharmaceutical companies and primary healthcare advertising agencies to enhance patient outcomes via the innovative use of advertising, data science, and real-world health data.
Read More
ADVERTISER CAMPAIGN MANAGEMENT
DoubleVerify | February 17, 2023
DoubleVerify, a software solutions provider for digital media, has recently launched its solution for scaling viewability on the Connected TV (CTV) for advertisers, measuring the delivery through its DV Authentic Ad platform and MRC-accredited metric to ensure media quality across digital environments of the CTV.
This solution will help advertisers and ad brands to set a consistent standard for media quality across all digital environments with CTV and make advertisers understand the impact of the ads, even if the TV is disconnected. The authentic ad is visible fully to a real person, brand, and digital environment.
Advertisements are created to raise awareness of the company's new product or service, even to change one's brand perception. Their viewability is a critical key performance indicator for advertisers in all digital media platforms. It is a misconception that all the CTV ads are, by default, viewable. A survey conducted by DoubleVerify in 2022 states that one of the four top-performing CTV digital environments and applications continued to play advertisements even after the television was off. This issue is known as "TV off." Another industry study suggests that this challenge will cost advertisers more than 1 billion dollars as ad waste in CTV.
CEO of DoubleVerify, Mark Zagorski, said, "As CTV impressions continue to be sold at a premium, brands need insight into which platforms and environments offer the best viewability rates." He added, "To that end, we're excited to launch this first-of-its-kind solution and continue to lead in measurement and innovation for CTV buyers. This release enables advertisers to address growing challenges in CTV, such as the "TV off" issue and offers insight into whether ads had the opportunity to make an impact across digital environments in a consistent manner. This capability also provides measurement parity across multi-screen campaigns, allowing advertisers to make better-informed campaign optimizations and increase budget efficiencies."
(Source – Business Wire)
About DoubleVerify
DoubleVerify, a software platform for digital media solutions, makes digital advertising stronger and safer through its services like impression quality and audience quality solutions for brand marketers, brand safety and fraud protection, transparency and accountability to digital media, and ad viewability. There should be a fair value exchange between sellers and buyers of digital media. The Fortune 500 advertisers trust it for data and analytics, driving campaign quality and effectiveness and increase return on digital advertising investments worldwide. It provides authentic independent third-party measurement solutions to brands and agencies in all advertising platforms, including CTV.
Read More