Adverty Signs an Agreement with SuperAwesome to Enable Kid-safe Ads

Adverty | August 11, 2020

Adverty AB (publ) has signed an agreement with the leading kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty's in-game ad technology. The completed platform integration allows for frictionless access between SuperAwesome's connected advertisers and Adverty's game publishers. The partnership is expected to generate significant revenues from 2021 onwards. Adverty, the leading in-game platform for advertisers, agencies and content creators, announces a new partnership with the leading kidtech platform SuperAwesome, to enable safe digital engagement with the global kids audience. SuperAwesome's platform allows for kid-safe ads to be displayed in relevant mobile games using Adverty's seamless in-game ad technology and the integration enables leading family brands to access Adverty's global under-16 audience. As the only ad platform built for the global kids industry, SuperAwesome's AwesomeAds ensures total digital privacy according to COPPA and GDPR-K compliances and is trusted by over 300 of the top kids brands and content owners across the world. Their ad platform enables brands to advertise to kids in the largest digital content marketplace in the world, by safely reaching kids everywhere they engage. Using sophisticated contextual targeting, the brand ads reach their target audiences without collecting personal data.

Spotlight

Let’s be honest. When we all started playing around with social media the general consensus was that it was going to drive a bunch of free traffic to our websites. Sure enough, social media can drive traffic to our websites, but it’s getting harder and harder all the time. For one thing, there’s more competition for people’s attention. On top of that, platforms like Facebook only serve your posts to about 6% of the people following your Facebook page. What steps can you take to use social media to drive more prospects to your website? The answer, of course, is to hunker down and to start using paid media in order to attract more visitors. That’s right you should run paid ads in order to generate awareness and drive engagement for your business.

Spotlight

Let’s be honest. When we all started playing around with social media the general consensus was that it was going to drive a bunch of free traffic to our websites. Sure enough, social media can drive traffic to our websites, but it’s getting harder and harder all the time. For one thing, there’s more competition for people’s attention. On top of that, platforms like Facebook only serve your posts to about 6% of the people following your Facebook page. What steps can you take to use social media to drive more prospects to your website? The answer, of course, is to hunker down and to start using paid media in order to attract more visitors. That’s right you should run paid ads in order to generate awareness and drive engagement for your business.

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ADVERTISER PLATFORMS

MGID Launches Interactive Rich Media Ads, Helping Advertisers Increase Ad Attention and Engagement

MGID | November 15, 2022

MGID, the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. MGID’s interactive rich media format will allow consumers to engage with ads by dragging and tapping the screen, revealing additional perspectives of an image and extra content. Enriched with all the benefits of MGID’s existing ad formats, including high-quality native placement, intelligent contextual targeting and brand safety, this new format will further facilitate publishers, advertisers and consumers to engage with creative in a more meaningful and positive way. According to eMarketer projections, US spend on rich media ads is set to increase by 21.8% in 2023, rising from over $88 billion this year to over $107 billion next year. By 2026, it’s estimated this figure will nearly double to $160 billion, highlighting its huge benefits for both the buy and sell sides. Madi Bachar, VP of Sales at MGID, says: “As digital marketers continue their transition from viewability to attention as the metric of choice, we’re thrilled to offer a progressive ad format that helps advertisers stand out among competitors." Madi Bachar, VP of Sales at MGID, says: “As digital marketers continue their transition from viewability to attention as the metric of choice, we’re thrilled to offer a progressive ad format that helps advertisers stand out among competitors. With budgets under more scrutiny than ever, our interactive rich media ads will ensure creative leaves a lasting impression on target audiences, reducing wasted spend and boosting ROI. Offering engagement rates up to six times higher than static display ads, they’re more effective at grabbing the attention of audiences and ultimately increasing the impact of advertising." About MGID MGID is a global advertising platform helping brands reach unique local audiences at scale. It uses privacy-first, AI-based technology to serve high-quality, relevant ads in brand-safe environments. The company offers a variety of ad formats, including native, display and video to deliver a positive user experience. This enables advertisers to drive performance and awareness, and publishers to retain and monetize their audiences. Every month, MGID reaches 900 million unique readers, with 200 billion ad impressions, across 25 thousand trusted publishers. For more information, please visit: www.mgid.com.

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SOCIAL MEDIA ADVERTISING

IAS Research Reveals Ads Placed Alongside Pro-Sustainability Contexts Increase Brand

Integral Ad Science | November 02, 2022

Integral Ad Science (IAS), a global leader in digital media quality, has released the results of its online survey among Australian online users to understand consumer attitudes towards environmental causes and sustainability. Jessica Miles, country manager ANZ at IAS, said, “Our study shows that sustainability needs to play an important role in a brand’s advertising strategy. Consumers not only expect businesses to play a leading role but are more likely to favour a brand that advocates for environmental causes." Jessica Miles, country manager ANZ at IAS, said, “Our study shows that sustainability needs to play an important role in a brand’s advertising strategy. Consumers not only expect businesses to play a leading role but are more likely to favour a brand that advocates for environmental causes. Given this heightened consumer awareness, contextual alignment is critical. Marketers can increase consumer favourability by aligning a positive advocacy message with positive content. Conversely, marketers must be mindful of misinformation or negative sentiment to ensure their reputation is not tarnished. Marketers now have the opportunity to make an impact by actively leveraging their position as storytellers with a strong and credible message and deliver ads in the most relevant environments.” Key highlights: 92% of Australian consumers plan to do more to support environmental causes and help mitigate climate change. People are more engaged with the climate crisis than ever before; consequently, most Australians plan to pursue a more sustainable lifestyle. Avoiding single-use plastics is the most common way consumers demonstrate their commitment to sustainability, with 67% saying they would limit usage. Reducing energy and water consumption to limit carbon footprint (53%) is the next biggest area of focus. 49% of shoppers seek out sustainable products, and 44% say they plan to purchase from brands/companies that support environmental causes. In comparison, 41% begin to reconsider spending on physical items and plan to reduce the number of goods they purchase. Australian consumers place a high priority on environmental causes. The study found that sustainability and climate change remain top of mind and are one of the biggest social issues Australian consumers are concerned about right now after the cost of living crisis. For the world to change, most Australian consumers (90%) recognise that brands and advertisers must actively advocate for environmental causes, sustainability and ways to combat climate change. Almost three-quarters (70%) of consumers have a more favourable view of brands that advocate for environmental causes. Brands benefit most from supporting environmental content. For the study, IAS tested consumer reaction to ads alongside content that was neutral on environmental causes and compared that with reaction to ads alongside content that advocated for environmental causes. Ads with messaging that matches or is related to the content headline show higher favourability for positive/neutral sentiment content. It revealed that a standard ad placed alongside a positively-laden headline advocating for environmental causes benefited from a +90% boost in favourability than the ad would have had alongside a neutral headline. About Integral Ad Science Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com.

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DISPLAY ADVERTISING

Pontiac Intelligence Launches A Connected TV Bidder

Pontiac Intelligence | November 08, 2022

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