Adverty Signs an Agreement with SuperAwesome to Enable Kid-safe Ads

Adverty | August 11, 2020

Adverty AB (publ) has signed an agreement with the leading kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty's in-game ad technology. The completed platform integration allows for frictionless access between SuperAwesome's connected advertisers and Adverty's game publishers. The partnership is expected to generate significant revenues from 2021 onwards. Adverty, the leading in-game platform for advertisers, agencies and content creators, announces a new partnership with the leading kidtech platform SuperAwesome, to enable safe digital engagement with the global kids audience. SuperAwesome's platform allows for kid-safe ads to be displayed in relevant mobile games using Adverty's seamless in-game ad technology and the integration enables leading family brands to access Adverty's global under-16 audience. As the only ad platform built for the global kids industry, SuperAwesome's AwesomeAds ensures total digital privacy according to COPPA and GDPR-K compliances and is trusted by over 300 of the top kids brands and content owners across the world. Their ad platform enables brands to advertise to kids in the largest digital content marketplace in the world, by safely reaching kids everywhere they engage. Using sophisticated contextual targeting, the brand ads reach their target audiences without collecting personal data.

Spotlight

Once a novelty, digital advertising has taken the world by storm. According to recent Accenture research, the share of buyers’ budget allocated to digital and mobile advertising is now equal to their budget for television and far surpasses that for print. And the surge is far from over: Nearly all ad buyers we spoke with expect digital advertising to comprise more than 50 percent of their total marketing budget in two years. A number of them said digital could account for as much as 60 percent.

Spotlight

Once a novelty, digital advertising has taken the world by storm. According to recent Accenture research, the share of buyers’ budget allocated to digital and mobile advertising is now equal to their budget for television and far surpasses that for print. And the surge is far from over: Nearly all ad buyers we spoke with expect digital advertising to comprise more than 50 percent of their total marketing budget in two years. A number of them said digital could account for as much as 60 percent.

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ADVERTISER PLATFORMS

Anti-Ad Fraud Platform ADEX Announces Real-Time Traffic Analysis is Available to All Clients

ADEX | November 29, 2021

ADEX, the leading anti-fraud solution provider aimed at protecting advertisers' websites from bots, announces that real-time traffic analysis is now available to all categories of customers additionally to a wide spectrum of advanced anti-fraud tools. Tracking traffic purity in real-time is crucial, since this is the only way to avoid serious consequences of criminal schemes. ADEX checks the traffic flows in the real time to see if they are legitimate enough before advertising campaigns get ruined by bots. The platform offers five efficient instruments capable of dealing with most existing types of fraud as well as the latest and high-technology threats. Postbacks Postbacks allow advertisers to distinguish fake users and stay aware of their traffic quality in real-time by sending immediate alerts whenever suspicious activity occurs. Dubious sources might be blocked before they harm a campaign. API API gathers and evaluates campaign data automatically. This full-fledged tool can create tokens, retrieve information, analyze it, and help advertisers optimize their campaigns regarding received details. Traffic Redirect Traffic Redirect is a highly-developed anti-bot solution that allows advertisers to send harmful traffic away from their pages and direct it to a blank one. It also analyzes traffic flows in real-time and keeps bots away from advertisers' websites. Claim Reports Claim Reports feature was designed to create custom refund reports, containing the most detailed information about the way traffic sources performed. Such reports include precise statistics and clear proof to increase advertisers' chances of receiving a refund. JS Tag JS Tag functions on the level of website HTML as an additional security layer. This feature was designed as a supplementary one. Hundreds of advertisers have already acknowledged the efficiency of ADEX instruments - timely fraud prevention saved about $1BN+ of their marketing budget. Prevention is a better strategy than trying to eliminate fraud consequences catastrophic for business. The pack of ADEX tools covers different sides of the issue, allowing you to analyze traffic in real time, detect bots, eliminate them, and compose custom refund reports. ADEX checks every suspicious user individually, relying on numerous parameters, like browser type, location, behavioral patterns, VPN usage, etc. This is enough to keep your budget secure. What is more, the technology progresses all the time and saves millions of dollars for our customers every month...," Andrey Ivanov, CEO of ADEX. About ADEX ADEX is an anti-fraud solution aimed at immediate traffic analysis and urgent protective actions. The functionality of the platform includes tools for detection, redirection, evaluation, reporting, and deep analysis of every website visitor. As a transparent and safe website, ADEX passed Google Simple Verification successfully. Now the company is on Google Vendors List, which proves reliability and flawless user experience. In addition, ADEX is a member of the IAB (Interactive Advertising Bureau) Family, the European-level association for the digital marketing and advertising community, and the IAB TCF (Transparency & Consent Framework) certification winner.

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AD NETWORKS

Havas Media Group Acquires Google Partner Social Laboratory

Havas Media Group, Social Laboratory | April 07, 2022

On Wednesday, New York-based Havas Media Group announced its latest acquisition of Search Laboratory. In this deal, the digital agency and google Marketing Platform Partner Search Laboratory will be integrated into HMG while retaining its 150 staff and management members. Search Laboratory will be accommodated in Havas Media, Havas Leisure and Havas Market. Search Laboratory has offices in London, Leeds and New York, which benefits HMG to expand its operations and expertise further. The services offered by Search Laboratory encompass digital advertising strategy and web optimization. It is a Google advertising platform gross sales partner, one of only a few in the United Kingdom. As a Google Partner, the organization provides implementation, training, and support for Google's suite of tools. Google Analytics 360, Search Ads 360, Show & Video 360, and Optimise 360 are all included. Additionally, its 150-strong workforce has worked on ads for UiPath, Appian, and Burton Snowboards. Chris Attewell, the current chief government, and Ian Harris, the current government chairman, will continue to lead the staff. Attewell said, “We feel like we have found a natural new home with Havas Media Group. Our visions and ethos are very much aligned, and service offerings complement each other well. This is the next phase in our growth story, and we can’t wait to work together and open up mutual opportunities for our staff and clients alike.” While expressing his enthusiasm regarding this partnership, Attewell said,“We feel like we have found a natural new home with Havas Media Group. Our visions and ethos are very much aligned, and service offerings complement each other well. This is the next phase in our growth story, and we can’t wait to work together and open up mutual opportunities for our staff and clients alike.” Havas Media Group UK and Ireland CEO Patrick Affleck believes the acquisition would strengthen the company's digital and analytics offerings for clients. He stated,"We are thrilled that Search Laboratory will be joining Havas Media Group, further boosting our digital and data capabilities for our clients. They are market leaders in data driven digital and performance marketing, and as the industry prepares for a new, cookieless future, their advanced data and analytics services will enable our clients to better activate and extract strategic value from their first party data. With a highly experienced senior team and a diverse client base spanning several verticals, Search Laboratory represents an exciting growth opportunity for Havas Media Group in the UK and internationally." Whereas Yannick Bolloré, Chair & CEO of Havas, is optimistic about this deal and expects much-improved delivery of data-led media experience. He said,"The acquisition of Search Laboratory comes at a time where HMG is experiencing an impressive period of growth and momentum. Continuing to invest in HMG is part of a global transformation plan to deliver more data-led media experiences for both local and global clients. Search Laboratory's sophisticated expertise in data and analytics perfectly complements our own to create an enhanced offering." Havas recently, on 29th March, announced its acquisition of China-based digital marketing agency Front Networks and plans to integrate it into Havas Creative Network.

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DISPLAY ADVERTISING

Adsonica Audio Display Ads Available on Envisionwise Platform

Adsonica | September 30, 2021

Adsonica, the leading audio display advertising solution, announced the availability of self-service audio display ads for small- to medium-sized radio stations using the Envisionwise station marketing platform. Adsonica ads are created using the Adsonica Studio web application that combines audio and image in a single image file, without video, coding, or multiple file management. "I'm very excited to be working with Envisionwise to bring the storytelling power of audio display ads to radio stations across the country. These new ad units increase engagement by 50% or more giving Envisionwise's stations a premium ad product to sell with only minimal production overhead. Advertisers can utilize existing display ad creative and audio content so stations can begin selling immediately." said William Agush, Founder & CEO of Adsonica. Subscribers to Envisionwise's LinkedUpRadio website platform will have the option to access a basic version of Adsonica, enabling them to create single-image audio ads and serve them using Envisionwise's ad management software. The service, priced at $50 per month, provides up to 15,000 digital ad impressions, with additional impressions available as required. "The alliance between Adsonica's groundbreaking audio display ad unit and our Envisionwise integrated ad software will advance the digital presence in radio and bring new opportunities to stations across the nation. Providing this unique and effective solution with combined audio and visual concepts will amplify brand awareness and engagement for our clients." said Jackie Parks, President & CEO, Envisionwise. When Dave 'Chachi' Denes, CEO of Benztown, introduced us to William Agush, Founder & CEO of Adsonica, we knew this was an opportunity that would work seamlessly with our existing products. We look forward to embracing the power of audio with Adsonica. About Adsonica Adsonica developed and patented technology that combines image and non-image data into a single file for advertising and web development. Founded in 2012, the company originally deployed the technology in its Shuttersong® consumer photo application. The company's investors and advisors include veterans of ad-tech, e-commerce, enterprise software and new media. About Envisionwise Envisionwise is a web design and development company established in 2001. Envisionwise specializes in custom websites and distinctive digital product solutions for the radio industry. The company creates user-friendly websites that are easy to navigate, empowering clients to edit their own content, using a very simple, yet sophisticated, admin panel interface. Envisionwise takes pride in high quality products, flexible pricing, offering excellent support for all digital products and services providing the best user experience.

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