AD NETWORKS

Adzerk Raises $11 Million in Funding as Part of a Series A round to Fuel Growth of Custom In-House Ad Platforms

Kevel | December 08, 2020

Adzerk, whose APIs help clients build custom digital ad platforms, has raised $11 million up in subsidizing as a component of a Series A round.

With the new subsidizing, Adzerk is rebranding to "Kevel," while inclining toward the prospering business sector for advanced organizations hoping to fabricate, keep up and control in-house advertisement adaptation stages.

Specifically Kevel helps a wide scope of digital publishers, social networks and e-commerce marketplaces integrate sponsored listings, local advertisements and interior advancements into their sites and applications. These organizations can take advantage of Kevel's adjustable promotion serving APIs without inclining toward rigid out-of-the-case arrangements or go through years assembling the advertisement platform themselves.

Among the financial specialists taking an interest in this round are Fulcrum Equity, Commerce Ventures, Math Capital, Food Retail Ventures and multiple angels.

Spotlight

The places where you run your ads are called "placements". Placements help you reach more of the people you care about in the other places where they're spending their time. Depending on the objective you choose when you create your ad, your ads can appear on Facebook, Instagram, Audience Network and/or Messenger.

Spotlight

The places where you run your ads are called "placements". Placements help you reach more of the people you care about in the other places where they're spending their time. Depending on the objective you choose when you create your ad, your ads can appear on Facebook, Instagram, Audience Network and/or Messenger.

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Adverty & Yazle Announce Exclusive In-Game Ad Partnership in MENA Region

Adverty, Yazle | August 20, 2022

Adverty AB today (August 18th, 2022) unveils an exclusive partnership with Yazle – having signed an agreement that allows the digital agency to represent and sell Adverty's full inventory in MENA exclusively. This will be on a managed service basis; thereby enabling advertisers in the region to grasp seamless and immersive, in-game advertising opportunities. The exclusive partnership between Adverty and Yazle comes at a time when growing numbers of advertisers are seeking to communicate and advertise within virtual worlds. The MENA region is fast becoming a global hotspot for gaming, with surging interest in eSports in particular, whilst the crown prince of Dubai has recently spoken of his ‘metaverse strategy’ that will add 40,000 jobs and USD$4 bn (£3.33bn) to the economy over a five-year period. In partnering with Yazle, which already has a strong gaming proposition in the MENA markets, due to its partnership with Activision Blizzard in the region, Adverty is now one step closer to true global representation, says its VP partner sales, Alex Ginn: “We’re delighted to be able to offer our ground-breaking formats in the region, with such a credible partner with such strong knowledge of gaming at our side. This will be a huge asset to agencies and brands in these countries – opening up entirely new possibilities for engagement with audiences,” he adds. “What’s more, this timely partnership reflects huge investment in gaming in the region.” Digital marketing specialist, Yazle, provides its expanding client list with unique digital ad tech solutions, thanks to exclusive partnerships with elite digital platforms. And, with Mastercard already onboard and set to leverage Adverty’s formats, a number of other brands and clients have already expressed interest. Jamie Atherton, Yazle’s managing director, says: “We are delighted to partner with Adverty and take its world-leading, immersive in-game formats to brands and clients in the region." Jamie Atherton, Yazle’s managing director, says: “We are delighted to partner with Adverty and take its world-leading, immersive in-game formats to brands and clients in the region. With such a strong partner with ground-breaking technologies, at our side, we’re thrilled to be able to introduce formats such as in-game video advertising. There is so much coming up and we’re truly excited about the future.” In recent months, Adverty launched industry-first streaming video technology for In-Play™ ads – bringing innovative programmatic video ad formats to the gaming world for the first time. And, with over 3 billion gamers across the world, growing numbers of businesses are opting to implement in-game advertising - with increasingly sophisticated ads yielding impressive results.

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Teads Evolves Into Omnichannel With The Expansion Of Connected TV Media In The U.S.

Teads | September 26, 2022

Teads, the global end-to-end platform, today announces the next step in its evolution, adding connected TV to its suite of media to expand audience reach and better deliver business outcomes for brands. Known for its inRead video and display formats, Teads’ addition of CTV gives advertisers and their agencies the ability to seamlessly buy a new array of high-attention, quality media to deliver and quantify better business outcomes. After running a successful one year beta program, Teads is adding CTV as the latest channel in Teads’ mission to future proof partner success by enabling quality at scale and building an optimal ad experience for brands and consumers. With new access to high quality environments across every screen, Teads’ CTV expansion aligns closely with the platform’s legacy of creating ad experiences that are high-value for brands and publishers while respecting the end consumer. Unique to Teads’ new CTV offering, brands will have access to creative optimization, driving action with the use of interactivity, omnichannel frequency capping and remarketing, as well as omnichannel attention measurement. The CTV offering mirrors Teads’ current solutions, guaranteeing a curated marketplace of premium content for brands to advertise within, and ensuring immersive ad experiences that are relevant for consumers. By adding TV inventory to the mix, brands are now able to buy across TV, mobile and desktop through the Teads platform, fully leveraging access to nearly 2 billion monthly unique users. Teads tapped into their existing premium publisher relationships, like Scripps, to unlock access to cross-screen audiences for brands. Tom Sly, vice president of programmatic revenue for The E.W. Scripps Company said: “We have found great value in our collaboration with Teads on its expanded omnichannel offering to provide advertisers with unique reach for Scripps’ premium CTV audiences. Our Teads CTV relationship has resulted in impressive revenue growth, and we’re enthused about what the future of this partnership offers.” This access to premium, brand safe media allows brands to reach consumers throughout the customer journey at different moments of the day for more contextualized targeting, as well as strengthening advertisers’ capabilities at the top of the marketing funnel through the Teads platform. Teads is initially launching its CTV solution in the US with additional territories to begin rolling out later this year. Mediahub US CEO, Sean Corcoran said: “We’re thrilled to partner with Teads on an expanded cross-screen campaign that leverages the importance and value of CTV. We saw positive results in a recent campaign leveraging Teads’ new omnichannel offering yielding high attention and a favorable lift in viewership for a leading entertainment client.” During its beta run, Teads successfully partnered with brands across every major category and saw positive outcomes across the funnel, from garnering high attention to brand awareness, purchase intent and tune-in conversion. Mediahub US CEO, Sean Corcoran said: “We’re thrilled to partner with Teads on an expanded cross-screen campaign that leverages the importance and value of CTV. We saw positive results in a recent campaign leveraging Teads’ new omnichannel offering yielding high attention and a favorable lift in viewership for a leading entertainment client.” Teads’ CTV offering debuts on the heels of its recently launched Teads Attention Program, which advances omnichannel attention measurement for brands, and also complements Teads Studio, its creative arm to help brands resonate with ideal audiences. Teads Studio’s team of designers and creative strategists are able to enhance and reimagine existing assets in order to drive better outcomes across all of Teads’ high-attention, premium inventory – now across digital and TV. Jeremy Arditi, co-CEO, Teads, said: “For Teads, CTV was a natural extension of our media suite as we look to innovate and continue to offer new advertising solutions for our clients that are focused on quality, immersive experiences that drive attention, and ultimately business outcomes. We are really excited to work with a new host of publisher partners and connect them with our outstanding, existing base of advertisers and their agencies.”

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T-Mobile Launches Canva Pro + Facebook Advertising on Us

T-Mobile | September 01, 2022

Today, T-Mobile (NASDAQ: TMUS) is launching an offer to help small businesses get MORE value without any extra cost. In collaboration with Canva and Meta (NASDAQ: META), T-Mobile is giving ALL eligible small business customers Canva Pro on Us through the end of the year, along with $200 of free advertising on Facebook and/or Instagram. Between labor shortages and inflation, it's no secret that small businesses are under-resourced right now. And marketing efforts have taken a hit. In fact, a recent survey-based study shows that 64% of small businesses lack enough time and resources to focus on marketing1. That’s why the Un-carrier is stepping up to support them with Canva Pro, an online visual communication platform that empowers everyone to create beautiful designs from presentations and social media content, to videos, t-shirts, websites and more! New or existing customers of Magenta for Business, Business Unlimited Advanced and Business Unlimited Ultimate+ plans with three lines or more can get MORE value from their business plans NOW with: 6 months of Canva Pro $200 in Facebook/Instagram advertising credits Scam Shield Premium Microsoft 365 Mobile hotspot data AND with T-Mobile’s latest Un-carrier move, Coverage Beyond, free high-speed data in 210+ countries and destinations, AND free in-flight connectivity and streaming all flight long on the biggest U.S. airlines. Secure Wi-Fi is also coming soon, a smart VPN that automatically provides a secure connection on-the-go With Canva Pro, customers receive exclusive access to MORE design resources. With customizable templates, easy-to-use image and video editing tools and a content planner to schedule and automate posting, Canva Pro can help whip up engaging social posts and marketing materials. And with features like Brand Kits logos, colors, and fonts are grouped together for fast, streamlined creation of designs. Canva Pro also offers full access to Canva's media library of over 100 million visual and audio assets, exclusive brand fonts and 100 GB of cloud storage. “We recognize how important marketing is in helping businesses get in front of new customers, so combining design and advertising into one offer for small businesses was a no-brainer,” said Callie Field, President, T-Mobile Business Group. “We recognize how important marketing is in helping businesses get in front of new customers, so combining design and advertising into one offer for small businesses was a no-brainer,” said Callie Field, President, T-Mobile Business Group. “Meta and Canva are two powerhouse forces in design and advertising, and we wanted our small business customers all over the U.S. to get access to the very best. That’s just what the Un-carrier does.” And with the Un-carrier’s Extended Range 5G covering nearly everyone in the country — 320 million people across 1.8 million square miles — small businesses from rural towns to big cities can take advantage of this offer. Canva Pro plus Facebook Advertising on Us is available today in-store and online for T-Mobile customers on eligible phone plans through the end of the year. For more information on this limited time offer, visit www.t-mobile.com/business/offers/facebook-ads-on-us. Follow T-Mobile’s Official Twitter Newsroom @TMobileNews to stay up to date with the latest company news. Facebook Ads: Limited-time offer; subject to change. Qualifying credit, port-in (for new customers), service (3+ lines total) & activation on any postpaid T-Mobile/Sprint small business rate plan required. If you have cancelled voice lines in past 90 days, reactivate them first. $200 credit via Virtual Prepaid Mastercard, which can be used only for advertising on Facebook, Instagram for Facebook, or Instagram; no cash access & expires in 6 months. The Virtual Prepaid Mastercard is issued by Sunrise Banks N.A., Member FDIC, pursuant to a license from Mastercard International Incorporated. Allow 6-8 weeks from fulfilment of offer requirements. Max 1/account. For accounts up to 20 lines. May not be combined with some offers or discounts. Canva Pro: Limited-time offer; subject to change. Receive 6-months of Canva Pro (valued at $77.94) when you register to receive a code and then redeem the code within 30 days. Offer fulfilled by Canva; requires Canva account. 1 offer per account. After free trial, plan automatically renews at $12.99/month until cancelled. 5G: Capable device required; coverage not available in some areas. Some uses may require certain plan or feature; see T-Mobile.com. About T-Mobile T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: https://www.t-mobile.com.

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