Q BioMed Inc. | November 21, 2020
Q BioMed Inc., announces that the advertising effort for Strontium89 (Strontium Chloride Sr-89 Injection, USP), the Company's FDA affirmed treatment that objectives agonizing bone metastases, has been chosen for consideration in Ads of the World, a cautiously curated chronicle of the world's best innovative missions. The choice models for consideration directs that lone the most elevated type of innovative work gets distributed.
Strontium89, the radiotherapy with almost 30 years of demonstrated outcomes in soothing excruciating bone metastases, is accessible in the US from Q BioMed. In the Strontium89 urgent preliminary, the same number of as 79% of patients had relief from discomfort with Strontium89, and twice the same number of patients treated with Strontium89 had no agony for a very long time contrasted and fake treatment. Further, new agony locales were less successive in patients treated with Strontium891,2.
AD TECH AND MARTECH
Integral Ad Science | July 01, 2021
Integral Ad Science (IAS), an ad-tech firm specializing in ad verification, revealed its initial public offering (IPO) pricing today. Its trading floor debut comes after a wave of optimistic bets on adtech companies such as The Trade Desk, Magnite, LiveRamp, and Criteo after Google's statement on Thursday that it would postpone the deprecation of third-party cookies until 2023. Here is what they must do. understand the marketers
Every day, IAS utilizes its dataset of over 100 billion online transactions to verify and protect digital advertisements and guarantee that humans rather than bots see them. Works with over 2,000 companies and publications worldwide.
This year, the business has done well as distant enterprises seeking to recover losses incurred by Covid have increased their investment in digital advertising. As a result, it generated $ 240.6 million in revenue for 2020, rising 13% and achieving a 28% increase in adjusted EBITDA.
Furthermore, industry trends suggest that the company's growth model is likely to continue - digital ad expenditure is expected to surpass $ 455 billion this year, up from just over $ 378 billion in 2020, according to a recent eMarketer study. The increase in ad spending is expected to generate additional business for IAS.
According to the business, its current estimated value is approximately $ 2.4 billion.
The company started trading on the Nasdaq today under the symbol IAS, issuing 15 million common shares at a price of $ 18 a share.
The IPO is scheduled to conclude on July 2, but underwriters have a 30-day opportunity to buy up to 2.25 million more shares.
The total IPO proceeds are anticipated to be about $ 270 million. The firm said in a statement that the net proceeds of the sale would be used to repay a portion of the IAS loans.
According to IAS research, connected television (CTV) audiences are increasing, which will generate more advertising inventory and may boost demand for ad security and verification solutions like those provided by IAS.
Furthermore, with the impending deprecation of third-party cookies, many experts anticipate that contextual targeting approaches, in which a message is automatically put based on relevant digital material, will gain traction in the next year or two. Because contextual ads will need validation and security procedures, IAS sees the shift toward context as an excellent opportunity to grow your business.
Importantly, Google stated this week that the planned deactivation of the third-party cookie would be postponed. Advertisers and publishers will now have until the middle to late 2023 before the cookies are no longer available. Adtech stocks surged in reaction to the news. IAS may gain from reactive activity as well.
The increasing demand for our solutions on social and connected TV platforms and the need for more advanced contextual targeting tools are all positive drivers for our business, according to company CEO Lisa Utzschneider. Our IPO allows us to continue innovating by expanding our technology and investing in exceptional talent, especially engineers. We will continue to provide advanced tools to marketers and publishers to navigate the future of digital media quality.
Frameplay | November 18, 2021
Frameplay, the global leader in enabling intrinsic in-game advertising, and Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced the launch of a first-to-market impression to conversion attribution campaign in a mobile video game environment for a leading powersports company.
The results of the first-ever impression to conversion campaign proved to be extremely successful, with a 2% view-through attribution rate. For context, Google Ads Industry Benchmark reports an average conversion rate for display networks at 0.57%. Gamers that were new to the powersports brand were averaging 2.5 brand site conversions from Frameplay’s intrinsic in-game ads, with an audience consisting of 80% new users and 20% returning users.
We are constantly pushing the boundaries of what Frameplay’s industry-leading technology can do, especially when it comes to the valuable metrics performance marketers know and have come to expect with their digital campaigns. One of the most frequently asked questions we receive is how to measure conversion of intrinsic in-game ads. Our innovative partnership with Kochava allows us to provide advertisers with the same type of conversion metrics they would expect from other digital advertising performance options yet within a video game environment.”
Jonathon Troughton, CEO of Frameplay.
The Frameplay and Kochava partnership gives brands and performance marketers trusted measurement while supporting a non-clickable intrinsic in-game advertising experience that keeps players playing the game.
“Online gaming is one of the fastest growing sectors,” said Charles Manning, Founder and CEO, Kochava. “Our partnership with Frameplay takes it to the next level for growth marketers to capitalize on the opportunities to continue to fuel this growth and drive brand awareness.”
Frameplay is the global intrinsic in-game advertising leader headquartered in San Francisco, California with worldwide offices and teams supporting NA, EMEA, LATAM, and APAC. Frameplay enables game developers to easily place impactful advertising intrinsically within video game environments without disrupting the gameplay performance or experience. The result is amplified brand exposure for advertisers, additional revenue for developers, and an enjoyable, uninterrupted experience for gamers.
Kochava Inc. is a real-time data solutions company offering the leading omni-channel measurement and attribution solutions for data-driven marketers. The Marketers Operating System™ (m/OS) from Kochava empowers advertisers and publishers with a platform that seamlessly integrates and manages customer identity, measurement and data controls. Unlike the complicated, siloed tech stacks employed today, the m/OS takes the next step: unifying all of your data and critical omni-channel solutions into a cohesive, operational system that goes beyond data aggregation and reporting. The m/OS provides the foundation for limitless advertiser and publisher tools, including the option to build third-party solutions onto the platform. By design, m/OS facilitates success by making data accessible and actionable to maximize ROI.
With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Kochava also hosts the largest independent mobile data marketplace, the Kochava Collective. Headquartered in Sandpoint, Idaho, the company has offices globally.