AD NETWORKS

Adzerk Raises $11 Million in Funding as Part of a Series A round to Fuel Growth of Custom In-House Ad Platforms

Kevel | December 08, 2020

Adzerk, whose APIs help clients build custom digital ad platforms, has raised $11 million up in subsidizing as a component of a Series A round.

With the new subsidizing, Adzerk is rebranding to "Kevel," while inclining toward the prospering business sector for advanced organizations hoping to fabricate, keep up and control in-house advertisement adaptation stages.

Specifically Kevel helps a wide scope of digital publishers, social networks and e-commerce marketplaces integrate sponsored listings, local advertisements and interior advancements into their sites and applications. These organizations can take advantage of Kevel's adjustable promotion serving APIs without inclining toward rigid out-of-the-case arrangements or go through years assembling the advertisement platform themselves.

Among the financial specialists taking an interest in this round are Fulcrum Equity, Commerce Ventures, Math Capital, Food Retail Ventures and multiple angels.

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Mobiquity Technologies, Inc. Expands its Service Offerings on its MobiExchange SaaS Platform

Mobiquity Technologies | December 24, 2021

Mobiquity Technologies, Inc.(NASDAQ: MOBQ) (the “Company”), a leading provider of next-generation advertising, today announced new service offerings for MobiExchange (www.mobiexchange.com), the Company’s SaaS platform for digital advertising and data services. MobiExchange is one of the fastest, easiest, and most affordable ways for small and medium size brands and advertising agencies to enhance and manage a digital media campaign. MobiExchange is a SaaS platform for digital advertising and data services, specifically designed for non-technical personnel to assist them in reaching their target audiences. MobiExchange allows advertisers to turn their offline data in actionable data within minutes and does it without incurring the burden of an expensive in-house tech team. MobiExchange has recently added political audiences to its already existing consumer and automotive audiences, which means political advertisers can now onboard their offline data to MobiExchange and create targetable audiences and look-a-like audiences to be used with their programmatic media buying campaigns. These targetable audiences can then be instantly used directly on the Company’s Advangelists Platform or can be exported and used on a variety of 3rd party platforms, creating a true one-stop seamless service. Glenn Davis, Managing Partner, BW Strategy Group (“BWSG”), said, “BWSG embraces technology to help campaigns and businesses tell their story to the right audience. Mobiquity's platform has given us the ability to micro-target custom audiences with ease and has increased our ad placement efficiency by aggregating OTT, CTV, and digital web placements all inside one platform.” We have worked closely with a number of clients that utilize our solutions to help political campaigns better target their voters. With the recent addition of political audiences to our MobiExchange capabilities, we look forward to engage with more agencies like BWSG that are seeking better tools to help campaigns micro-target voter groups with the right message.” Dean Julia, CEO of Mobiquity Technologies About Mobiquity Technologies Mobiquity Technologies, Inc. is a next generation, Platform-as-a-Service (PaaS) company for data and advertising. The Company maintains one of the largest audience databases available to advertisers and marketers through its data services division. Mobiquity Technologies’ Advangelists subsidiary provides programmatic advertising technologies and insights on consumer behavior.

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Japan to Get Pinterest Ads

Pinterest | June 03, 2022

Pinterest ads now extend to Japan. It makes Japan the 31st ad market for Pinterest ads and the third in the Asia-Pacific region after Australia and New Zealand. Additionally, the platform’s partnership with Shopify will also extend to Japan. It will help Japanese merchants add product catalogs to Pinterest and run shopping ads. In a blog post, Pinterest country manager for Japan, Kei Narita, said that 8.7 million people in Japan use Pinterest every month and two out of five searches for purchase ideas when looking to buy something. Partners who are testing Pinterest ads in Japan include Cowcamo and Tsukuruba. Tsukuruba marketing team manager Akira Shikata said in the Pinterest blog post, “Pinterest ads helped us to reach our target users—those interested in renovating their homes. Ads also helped us expand our reach and exceed our target results.” Tsukuruba marketing team manager Akira Shikata said in the Pinterest blog post, “Pinterest ads helped us to reach our target users—those interested in renovating their homes. Ads also helped us expand our reach and exceed our target results.” Narita added, “Pinterest stands out as a positive environment where consumers come to find inspiration for what to do or buy next. We give businesses of all sizes an opportunity to connect with consumers early in their decision-making journey, and we’re proud to expand our global advertising program to Japan. Our advertisers play an incredible role in enabling Pinterest users to turn inspiration into action so that they can create a life they love, and we’re excited to enable Japanese businesses to now connect with our engaged audience through ads.”

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TikTok introduces TikTok Pulse ahead of NewFronts

TikTok | May 06, 2022

TikTok, a short video platform, introduces TikTok Pulse for advertisers, offering premium positioning to the brands in the 'For you' section. TikTok has been a real help for brands to participate in and capitalize on gen Z trends. Advertisers get the opportunity to be creative on the platform and engage with much diverse audience. TikTok has announced TikTok Pulse ahead of its 2022 IAB NewFronts presentation. A new contextual advertising solution assures businesses' adverts appear next to the top 4% of TikTok videos. In addition, the solution will be the first ad product featuring a revenue share with creators. "Creators and publishers with at least 100k followers will be eligible in the initial stage of this programme. We are focused on developing monetization solutions in available markets so that creators feel valued and rewarded on TikTok," the company said in a blogpost. "Creators and publishers with at least 100k followers will be eligible in the initial stage of this programme. We are focused on developing monetization solutions in available markets so that creators feel valued and rewarded on TikTok," the company said in a blogpost. TikTok Pulse will offer 12 categories to brands, including beauty, cooking, fashion and gaming. TikTok Pulse also promises the placement of the ads with the highest level of relevancy. "…inventory filter ensures that TikTok Pulse ads are running adjacent to verified content with our highest level of brand suitability applied on the platform. Additional post campaign measurement tools such as third party brand suitability and viewability verification provide advertisers the opportunity and transparency to analyze and understand the impact of their campaigns.", TikTok said in its blogpost. In the initial stages, TikTok pulse will be offered to the creators and publishers with at least 100,000 followers. "Creators and publishers with at least 100k followers will be eligible in the initial stage of this program. We're focused on developing monetization solutions in available markets so that creators feel valued and rewarded on TikTok. From the very beginning, we've committed to working with our community to bring new features that enrich the TikTok experience, and we look forward to continuing that journey with TikTok Pulse.", from TikTok Blogpost.

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