AD NETWORKS

Adzerk Raises $11 Million in Funding as Part of a Series A round to Fuel Growth of Custom In-House Ad Platforms

Kevel | December 08, 2020

Adzerk, whose APIs help clients build custom digital ad platforms, has raised $11 million up in subsidizing as a component of a Series A round.

With the new subsidizing, Adzerk is rebranding to "Kevel," while inclining toward the prospering business sector for advanced organizations hoping to fabricate, keep up and control in-house advertisement adaptation stages.

Specifically Kevel helps a wide scope of digital publishers, social networks and e-commerce marketplaces integrate sponsored listings, local advertisements and interior advancements into their sites and applications. These organizations can take advantage of Kevel's adjustable promotion serving APIs without inclining toward rigid out-of-the-case arrangements or go through years assembling the advertisement platform themselves.

Among the financial specialists taking an interest in this round are Fulcrum Equity, Commerce Ventures, Math Capital, Food Retail Ventures and multiple angels.

Spotlight

Ad exchanges and ad networks co-exist as fundamental parts of today’s advertising industry. Ad networks connect advertisers to publishers, while ad exchanges facilitate buying and selling of ad inventory through real-time bidding. They can work together by ad networks connecting to ad exchanges to bid on inventory and deliver ads on a publisher's website. Ad networks offer a wider reach, while ad exchanges provide more targeted and efficient ad buying.

Spotlight

Ad exchanges and ad networks co-exist as fundamental parts of today’s advertising industry. Ad networks connect advertisers to publishers, while ad exchanges facilitate buying and selling of ad inventory through real-time bidding. They can work together by ad networks connecting to ad exchanges to bid on inventory and deliver ads on a publisher's website. Ad networks offer a wider reach, while ad exchanges provide more targeted and efficient ad buying.

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