Odeeo, Xandr | December 05, 2022
Odeeo, an in-game audio advertising platform, announced a first-of-its-kind integration with Xandr, a global marketplace for premium advertising, to bring in-game audio supply to its Invest DSP customers. The alliance will give Xandr’s advertiser clients access to Odeeo’s exclusive inventory in hundreds of the world’s top mobile games, reaching millions of gamers.
Through this integration, buyers on Invest DSP and third-party DSPs via Xandr will be able to reach audiences with non-interruptive audio ads through one of mobile’s biggest advertising channels – casual games. Odeeo’s units keep players active in the game while also driving meaningful results for brand and performance advertisers. Odeeo’s in-game placements provide 100% brand safety and control for advertisers, giving them full transparency across traffic sources, audibility, and viewability.
According to data.ai, more than a billion mobile games are downloaded weekly, and over three billion mobile gamers worldwide. At the same time, brands are investing more in digital audio, increasing investment 58% YOY – making it the fastest-growing media format. Odeeo’s solutions unlock an even greater scale for audio advertising, enabling brands to boost the reach and effectiveness of their podcast and streaming campaigns.
Amit Monheit, CEO at Odeeo, said, “Coming from mobile gaming and ad monetisation, we wanted to capitalise on the potential of gaming for audio advertising."
Amit Monheit, CEO at Odeeo, said, “Coming from mobile gaming and ad monetisation, we wanted to capitalise on the potential of gaming for audio advertising. In-game audio is the best way for advertisers to get attention when their ad can be in the foreground, not in the background. Through our integration with Xandr, we’re thrilled to be able to provide easy access to our chart-topping gaming partners.”
Daria da Silveira, director, publisher sales and strategic partnerships at Xandr said, “Advertisers are looking for the most impactful and effective ways to scale their campaigns and reach their target audiences. Emerging formats like in-game audio combine audio’s ability to drive brand awareness with the lean-forward mindset that comes with gaming. We’re excited to offer Odeeo’s unique solution and inventory via Monetize SSP to our buyers to help them scale their audio campaigns faster and more efficiently.”
About Sonic Odeeo
Odeeo is a fast-paced startup with a mission to create a better in-game user experience that respectfully connects gamers, developers, and brands through audio innovation. Our flagship product, PlayON™ SDK, introduces a new ad format that moves beyond the current limitations of interruptive advertising and provides real value to both brands and game studios.
PROGRAMMATIC ADVERTISING, AD TECH AND MARTECH
Ad.net, IntentX | December 08, 2022
Ad.net, a leading provider of digital performance advertising through intent-driven marketing for leading brands and agencies, announced today its purchase of IntentX, the leading commerce platform for publishers at scale to increase their revenue. IntentX was founded in 2019 by Mom Chan and Vamsi Putrevu as a solution for all publishers to create incremental revenue. IntentX publishing partners include Accuweather, DailyMail, Fandom, and PCWorld. The acquisition reinforces Ad.net’s mission to bring advertisers new high-intent customers, while delivering publishers incremental high-yield revenue streams.
Following Ad.net’s partnership with Clarion Capital in 2021, Ad.net’s acquisition of IntentX will further their mission to create solutions that make internet publishing highly profitable for everyone. “Our partnership with Clarion allowed us to discover and invest in new technologies and solutions to bring greater value and ROI (Return on Investment) to our advertiser and publishing partners,” said Ad.net CEO, Jon Waterman.” Waterman continued, “With IntentX’s product set bringing high-intent customers, combined with Ad.net’s extensive client list of large brands, we can expect to see increased advertiser engagement and scale that leads to improved publisher monetization.”
“Combining Ad.net and IntentX’s expertise will help publishers grow their traffic, as well as diversify their revenue streams,” said Mom Chan, co-founder, and CEO of IntentX.
“Combining Ad.net and IntentX’s expertise will help publishers grow their traffic, as well as diversify their revenue streams,” said Mom Chan, co-founder, and CEO of IntentX. He will be joining as VP of Commerce at Ad.net. “This will provide better audience engagement and be the solution to increase monetization with minimal investment.”
“This is an exciting time for the IntentX and the Ad.net team. It’s great to combine forces and build contextual commerce monetization solutions for publishers. Together, we will innovate across all publisher products,” said Vamsi Putrevu, co-founder, and President of IntentX. Putrevu joins Ad.net as VP of Engineering. Both Putrevu and Chan saw the acquisition as an opportunity to help advertisers acquire high-intent shoppers through their network of impressive publishers.
Ad.net is the intent marketplace outside of Google and Bing where brands acquire new customers online. Ad.net provides a performance-driven approach to reaching the right customers throughout their purchase journeys. Founder led since 2001, the company is headquartered in Los Angeles, California.
MOBILE ADVERTISING, RETARGETING
Teads | December 30, 2022
Teads, a global media platform, has announced a partnership with Integral Ad Science (IAS), a global leader in digital media quality. Through this collaboration, Teads and IAS will enhance the quality of digital advertising for both publishers and advertisers.
The partnership will allow Teads to integrate IAS's Context Control solution, which uses natural language processing to determine the sentiment and emotion of content, in order to provide advertisers with a more precise classification of brand suitability and avoid content deemed unsuitable for their brand. With this integration, Teads will be able to give its clients more control over where their digital ads show up. This will make sure that their brand is shown in a way that fits the criteria set by the advertisers.
"About 78.8% of European marketers say they are concerned or very concerned about brand safety when buying digital advertising."
The collaboration will allow Teads to maximize the reach of advertising campaigns while also supporting quality journalism. The integration will also allow advertisers to have greater control over content adjacencies and avoid impressions on certain topics, including those deemed risky or harmful by a brand. By increasing the control advertisers have over their digital ad placement, Teads is able to reduce the amount of wasted budget spent on ads that don't meet their criteria and ensure that every ad dollar is well-spent.
with this partnership, brands will know that their ads are being shown in safe and appropriate environments, both in display and video formats. This increased control over digital ad placement will not only help brands protect their reputation and ensure that their campaigns are viewed in the right context, but it will also reduce the overall cost of advertising by eliminating wasted budget on ads that don't meet brand criteria.
Teads operates a leading cloud-based omnichannel platform that enables programmatic digital advertising globally. Teads' modular platform offers an end-to-end solution for buy-side, sell-side, creative, data, and AI optimization.
Advertisers and their agencies can use Teads to buy inventory from the world's best publishers and content providers. Teads enables advertisers and agencies to reach billions of unique monthly users in brand-safe, responsible advertising environments while improving digital ad transactions.
Teads' 1,200+ employees in 50 offices across 30 countries work with top marketers, agencies, and publishers.
IAS is a leader in digital media quality. IAS ensures that ads are viewed by real people in safe and appropriate environments by using contextual targeting and supply-path optimization. Our mission is to be the global standard for digital media quality, trust, and transparency for the world's leading brands, publishers, and platforms. Data-driven technologies provide actionable, real-time signals and insights. IAS works with thousands of top advertisers and publishers worldwide.