ZeroSum | November 11, 2021
ZeroSum, an industry leading provider of software, data and marketing automation services to the automotive industry, has launched Auto-Stream, a first-of-its-kind platform that utilizes real-time data to assist auto dealers and marketers with the transition from traditional TV to over-the-top (OTT) and connected TV (CTV) advertising to drive faster auto sales and lower advertising costs.
For many auto dealers looking to make the switch to OTT and CTV, barriers such as OEM brand standards, lengthy turnaround times and costly production make it difficult to do so efficiently. Auto-Stream, fueled by ZeroSum's extensive inventory database, with a proprietary audience of active shoppers and vehicle identification number (VIN)-level attribution, eliminates these barriers, all with the push of a button.
The platform allows users to activate new campaigns in less than 24 hours by integrating a dealer's live vehicle inventory to create, target and deliver VIN-specific ads. The proprietary technology eliminates the high cost of production by using artificial intelligence (AI) to build individual commercials with integrated automaker brand standards for each VIN in inventory. Auto-Stream targets active car buyers who are in the market to purchase vehicles that are already on dealer lots.
In the past year alone, there has been an 81% increase in TV streaming, with 76% of homes in the US having a connected TV according to Nielsen data. With millions of prospective car buyers using streaming services every month, marketers are eager to explore more targeted and efficient OTT and CTV advertising options. We created Auto-Stream to help them make that happen effectively by offering what no other platform can: VIN-level attribution for video."
Andy Lobred, President, ZeroSum.
For auto dealers, Auto-Stream results in engagement with in-market shoppers while maximizing reach without the cost of traditional TV ad production. The platform helps dealers reduce and realign their budget spend based on current buyer shopping behavior in their specific market, allowing them to fill their sales funnel with qualified buyers more quickly and at a lower cost. Dealers will now be able to directly connect the media dollars with actual units moved, resulting in better traceability and utilization of marketing spend.
For agency and auto group partners, the platform is a high-gross profit product that provides real-time reporting while giving access to unique automotive audiences and premium OTT/CTV inventory without the need for ad operations, video production, or demand-side platform (DSP) minimum, as the technology can be run on any budget.
"We feel what Auto-Stream provides is truly a game changer," said Nick Dionne, Vice President of Product and Marketing, ZeroSum. "The ability to have intelligent, customizable, inventory-fueled creative options, done quickly with none of the hassle, will allow our customers to modernize their marketing in ways never before possible."
"No other technology can dynamically and automatically adjust creative and spend distribution based on real-time data like ZeroSum's can," said Dionne. "Dealers using MarketAI are seeing inventory turns moving as much as 40% faster while acquisitions costs are reduced by 70%."
The Auto-Stream debut follows ZeroSum's launch of MarketAI, the industry's first AI-driven marketing platform, earlier this year. Now used by thousands of dealers nationwide, the MarketAI platform houses an inventory of hundreds of millions of VINs and related data, allowing dealerships to leverage the cross-platform advertising system to specifically target active shoppers. The MarketAI platform can be paired with social media, digital display, search, and Auto-Stream to increase performance.
ZeroSum is a leader in software, marketing and data. Powered by its SaaS platform, MarketAI, ZeroSum is simplifying and modernizing automotive marketing by leveraging artificial intelligence, data and scaling ability to acquire new customers. ZeroSum is the first and only company that matches consumer demand with automotive data in real time.
Nativo | July 20, 2020
Nativo, the most advanced technology platform for advertising, today announced its latest release of Mobile Ads SDK, which seamlessly integrates native ads into publishers' Android and iOS mobile apps, has seen a 27% growth in adoption between January and May. The Mobile Ads SDK version 5 has unlocked new inventory on premium content-based apps that accounts for an increase of 30% of overall inventory for the same period.Nativo's Mobile Ads SDK allows publishers with sophisticated direct-sales programs to easily monetize mobile apps and attract new buyers who are looking for an expanded mobile reach. Publishers also have access to seamless integration and approval process to launch new formats or placements and a complete catalog of engaging native formats, including native video and Nativo-exclusive Native Article.
Frost & Sullivan | October 21, 2020
Based on its recent analysis of the North American creative intelligence market, Frost & Sullivan recognizes VidMob with the 2020 North American Technology Innovation Leadership Award. VidMob's Agile Creative Studio platform identifies the creative drivers of marketing performance and delivers optimized ads to support digital media campaigns. The company's creative intelligence solution reveals the visual elements in ads that impact consumer response. "VidMob pioneered AI that can measure creative performance so marketers can optimize ad design. This is yielding meaningful improvements in campaign ROI and changing the very nature of the creative process," said Hiten Shah, Senior Analyst. "The platform monitors, in real-time, how visual attributes of an ad, like people, objects, logo, color and text, contribute to or detract from business outcomes so ad creative gets better throughout the life of a campaign." Beyond providing creative intelligence for marketers, VidMob's platform connects brands to a global network of elite content creators trained on the latest best practices for every digital media channel. These creators use real-time creative insights to rapidly optimize ads. Agile Creative Studio serves as a powerful collaboration tool for brands, which is a crucial advantage as data privacy regulations force marketers and social media channels to change their data management practices. The platform also provides a wide range of functionalities, such as automated quality assurance, creative asset management, and access to an extensive library of stock footage.