Vivendi | April 25, 2022
Vivendi, the French media and telecommunications conglomerate has revealed that its revenue grew by 7.9%. Last year for the same period, the group gained EUR 2.1 billion and for this quarter, it has become EUR 2.38 billion.
Pay-TV Canal +, the company's most valuable asset following the spin-off of Universal Music Group, grew sales by 6% to 1.45 billion euros.
Havas Group had a strong start to the year, with organic growth in the double digits. Revenues were €591 million in the first quarter of 2022, increasing 17.7 % from the same period in the previous year. Net revenues were €564 million, up 18.0 % from the first quarter of 2021, with organic growth of +11.4 % (compared to -0.8% in the first quarter of 2021), a +4.4 % currency effect, and a +2.2 % contribution from acquisitions.
For Havas’s growth Vivendi in its press release gives credit to the launch of innovative new offerings Havas CX and Havas Market.
Editis the Vivendi’s subsidiary in publishing has seen the revenue of €160 million for the Q1 2022, a 1.7 % reduction at constant currency and perimeter compared to the same period in 2021. This shift should be considered in the perspective of a market that is down 1.0 % from the same time last year. This shift in dynamics should be viewed in light of last year's exceptional growth; the 2022 market surged by 19.3 % compared to 2019.
The other business segment for Vivendi includes Prisma Media and Gameloft have seen 2.2% and 10.8% growth in revenues respectively.
Prisma Media's revenues in the first quarter of 2022 were €73 million, up 2.2 % in 2021. Digital revenues set a new high, increasing by more than 23% compared to the same time in 2021 and accounting for more than 30% of Prisma Media's total revenue.
Gameloft's revenues in the first quarter of 2022 totaled €61 million, an increase of 10.8% over the same time in 2021 (+10.0% at constant currency and perimeter). The gross margin reached €44 million, an increase of 19.1% over the same time in 2021.
Looking ahead, Vivendi stated that it is confident in its core business's ability to withstand the ongoing effects of the global pandemic. Regarding Russia's invasion of Ukraine, Vivendi stated that it is difficult to predict the indirect influence on the group's future business activity. Vivendi noted that the corporation is present in Ukraine through its Gameloft business and certain communication efforts.
Crystalead | February 16, 2021
During the previous several months, a sharp rise in digital marketing activity was recorded around the world. Therefore, Crystalead, a dominant firm in the industry, has announced that it is taking measures to enhance exposure to digital content distributed through the organization's platform. Presently, advertisers deciding to work with Crystalead enjoy a much larger potential audience, accordingly upgrading possibilities of profit from digital marketing.
This measure is a result of agreements between Crystalead and dominant online publishers, enabling Crystalead's content to reach new audiences. "The fact that we are seeing a rise in demand for our online advertising platform," commented Crystalead spokesperson Jonathan Greenwood, "does not in any way mean that we're going to stop improving it. Quite the contrary - with our clients' trust at our backs, we are continuing to better the services we provide."
Ensuring visibility in a virtual reality
Crystalead has gained worldwide recognition for bringing lead generation, as a methods for earning a income for freelancers, to the spot it is today. With Crystalead's platform, digital marketers can give their skills to work, and offer services to organizations searching for new clientele online. The platform is a simple, 3-step mechanism which makes advertising content in accordance with the marketer's desire, and spreads it effectively to partner publishers around the world.
Founded in 2020, digital marketing firm Crystalead has already managed to base its status as a world-renowned name in the industry, with a growing number of users choosing to sign up for the company's services every month. Due to its fast rise to dominance, the company announced toward the end of last year that it would be taking steps to broaden services and options offered to clients, as well as to upgrade its platform's accessibility and the support it provides. In 2021, Crystalead continues to enjoy favorable feedback from customers, as can be seen in reviews posted on leading consumer websites.
Backtracks, Inc. | September 15, 2021
Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics, announces the release of Backtracks Traffic Surge technology. The AI-based insights for podcast and audio publishers notifies content creators when new or back catalog content is surging in popularity outside of what is expected performance for that particular content. Through these content data trends, publishers are able to analyze and repeat their most viral content.
“Backtracks’ goal is to provide a superior experience for both publishers and audiences,” said Jonathan Gill, CEO of Backtracks. “The use of AI and ML for data analysis, predictive modeling, and self-learning systems ensures that computers can help humans create better podcasts and content. Backtracks Traffic Surge informs creators of what’s working and detecting patterns in the data at a scale and speed that humans cannot. Better data, better content, and a better experience are at the core of Backtracks.”
Backtracks Traffic Surge technology allows publishers to pinpoint highly trafficked podcast episodes and segments, identifying high interest content that will allow for repeated success. Backtracks Traffic Surge technology picks up outsized levels of engagement and notifies publishers of data trends. The alerts and data are tailored to individual publisher’s content, creating a seamless process for creators to be able to break down trends within each series and episode and help publish more content that drives a high volume of traffic. Backtracks Traffic Surge is a notable step in the continued use of AI and ML in Backtracks’ podcast and advertising analytics technology.
2021 has been a year of innovation and milestones in the product landscape for the Backtracks platform to deliver unprecedented value to podcast publishers and advertisers. The company has made advancements in technologies like Backtracks Podcast Analytics, Backtracks SDKs, Backtracks Player, interactive audio and head-nod detection. Most recently, Backtracks announced its IAB podcast measurement certification for podcast analytics and advertising metrics and a collaboration with Google Cloud to allow publishers and advertisers to view their podcast advertising and analytics data within Google Data Studio. Backtracks continues to invest heavily in further development of existing and new product offerings and its infrastructure platform, to help podcasters and audio partners around the world measure, monetize, and advertise in audio and podcasting.
Backtracks is the leading technology infrastructure platform for end-to-end podcast management, advertising and data analytics. Through a product suite of turnkey tools and data analytics solutions, the company provides the technology for publishers, brands and advertisers to gain greater insights for engaging, reaching and understanding their target audiences while delivering a superior listening experience to their listeners. Founded in 2016 by engineers Jonathan Gill and Kevin Wright, Backtracks is on a mission to modernize the podcast medium by providing podcasters and advertisers with the tools to measure, discover and monetize their content and data. The company empowers thousands of podcasts and audio partners, including Wondery, McKinsey & Company, Stratfor, Samsung, Mediahuis, OECD, The Memphis Grizzlies, and NASA.