Alert but not alarmed: customers not concerned by digital advertising

Ragtrader | April 08, 2019

Alert but not alarmed: customers not concerned by digital advertising
New research shows a high level of daily social media usage with people aged 18-29 the highest daily users of both social media and the internet. The report from Australia’s independent advertising complaints adjudicator, Ad Standards, shows that on average people spend 3.2 hours daily online, with 1.8 hours of that on social media.
Facebook is the most popular social media for people over 50 (95%), while those aged 18-29 are more likely to be on Instagram (80%) and Snapchat (67%). Conducted by Colmar Brunton, the research specifically examined the level of community concern about clearly distinguishable advertising and what makes social media and online content clearly distinguishable as advertising to online and social media audiences.

Spotlight

All organizations are engaged in social media either actively as participants or passively as a topic of discussion. Enterprises can no longer escape the need to monitor and analyses social media outlets such as Facebook, Twitter, Pinterest, news sites, blogs, forums, video sites and microblogs. To successfully embrace social media as the ‘new normal’, enterprises need to develop a social media analytics capability.

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Spotlight

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