ADVERTISER PLATFORMS

Amazon Advertising Introduces Free Consultation Calls for Amazon Sellers

Sponsored Profit | March 01, 2021

Sponsored Profit Partners keeps on extending its administration contributions to serve its quickly growing client base. The famous Amazon PPC technique organization has as of late presented free meeting calls for enterprising brands hoping to develop and scale on Amazon.The free revelation calls are accessible to all Amazon merchants that spend in any event $10,000 on Amazon advertising. Driven by a group of industry specialists, Sponsored Profit Partners has made a demonstrated framework for building, advancing, and overseeing high performing Amazon sponsored advertisements to drive benefit.

With regards to Amazon commercial center advertising or Amazon Advertising the board, the issue that numerous dealers find is that what got them to $100K each month will not get them to $250K each month and past. On the off chance that you need to take your Amazon business to the following level, you need to scale your promotion spend to expand deals without extinguishing your expenses. However, getting your Amazon advertising to work more earnestly and perform better at scale requires some investment and expertise.

Sponsored Profit Partners has created and perfected a precise methodology that permits Amazon dealers to profit by profoundly enhanced, benefit zeroed in promotion crusades. This, thus, assists merchants with augmenting benefit from their advertisement spend and sling business development. The organization's unprecedented achievement can be credited to its involved administration style and information driven dynamic controlled by its exclusive Amazon PPC programming. Up until this point, the organization has created more than $50M in beneficial deals for its clients.

"Just because you're doing well doesn't mean you couldn't be doing amazing! Many Amazon $100K-per-month sellers simply don't know that they can dramatically increase their sales and profitability with Amazon Advertising. As a result, they are leaving a huge amount of money on the table. We think that's just plain wrong," said a spokesperson from Sponsored Profit Partners.

About Sponsored Profit
Most sellers struggle with Amazon Advertising. At Sponsored Profit, we've created a complete system that helps sellers get clarity and create PPC campaigns that drive profit so they can build a thriving business that puts money in their pocket - month after month.

Spotlight

Our Client is a multinational banking corporation that operates a  network of more than 500 offices, in 19 countries in Asia Pacific, Western Europe, and North America.

As a result of the economic downturn brought on by the Covid-19 pandemic, many financial institutions shifted their investment strategies to focus more heavily on digital advertising. This led to a significant increase in competition on platforms such as Google, Facebook, TikTok, and Line, which in turn drove up customer acquisition costs for banks. Our client's marketing team was struggling to keep up with these rising costs and maintain profit margins.

Spotlight

Our Client is a multinational banking corporation that operates a  network of more than 500 offices, in 19 countries in Asia Pacific, Western Europe, and North America.

As a result of the economic downturn brought on by the Covid-19 pandemic, many financial institutions shifted their investment strategies to focus more heavily on digital advertising. This led to a significant increase in competition on platforms such as Google, Facebook, TikTok, and Line, which in turn drove up customer acquisition costs for banks. Our client's marketing team was struggling to keep up with these rising costs and maintain profit margins.

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AD NETWORKS

MGID Announces Integration of Generative AI for Advertisers

MGID | February 28, 2023

MGID, an advertising platform, has recently announced the integration of generative artificial intelligence into its current intelligence solutions. This integration would help advertisers with image and headline generation and their optimization. With Open AI’s DALL•E 2, advertisers would develop computerized digital images through text prompts. It would also align headlines according to historical and GEO-specific data. Its automation is fast and requires fewer resource-intensives, transforming overall campaign efficiency and impact. In addition, combining MGID’s intelligent recommendation algorithms, contextual intelligence, and AI technologies would accelerate ad performance and user engagement with MGID ads. In addition to these facilities, the advertisers benefit from advanced visual toolkits than traditional stock images, creating more engaging but unique pictures with about 20% increased click-through rate (CTR). It gives control of key details like emotion, character, style, hue and angle to the advertisers. It also offers multiple versions of the same image for AB testing to identify the audience’s likings. In addition, it organically intertwines advertisements into a user’s website interactions with native ad placements, serving relevant content which is suitable to the users’ interests. CEO of MGID, Sergii Denysenko said, “It’s clear that AI will play a critical role in powering the next stage of truly optimized ad campaigns. Pairing this with our smart recommendation algorithms and existing contextual intelligence technology is the natural evolution in creating a better experience for advertisers, publishers, and audiences alike. Impressed by its capabilities in testing, we’re very much looking forward to the launch and seeing how AI is embraced by advertisers throughout the year.” (Source – Business Wire) About MGID Headquartered in Los Angeles, California, MGID, an advertising services provider, offers solutions for lifestyle media, entertainment media, blogs, content discovery, website traffic management, audience development, paid content distribution and native advertising. It has been providing quality content distribution to entertainment and lifestyle publishers worldwide. It entertains, at the same time, delivers marketing solutions that cater to consumer interests with a subtler and indirect selling approach. Its performance-driven approach connects interested visitors seamlessly to its customers’ websites for revenue generation and traffic enhancement through quality content and relevance to the users’ expectations.

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DISPLAY ADVERTISING, RETARGETING, AD NETWORKS

MobileFuse Unveils New Ad Tools to Help Boost Revenue

MobileFuse | January 02, 2023

MobileFuse, a leading digital advertising platform, has released a new mobile software development kit (SDK), mediation adapters, and a proprietary video player. These tools are designed to reduce friction and allow mobile app publishers and mediation platforms to access MobileFuse's premium inventory and increase revenue. This will help mobile app publishers and mediation platforms because it will give them access to MobileFuse's premium inventory and cut down on the costs of making their own tools. The MobileFuse SDK has reportedly allowed publishing partners to double fill rates and increase eCPMs by 20% or more. The SDK has duoBid, which lets advertisers run video ads in larger static banner inventory. It also has a proprietary video player with full VAST capabilities, support for rich media, lightweight technology, and support for the latest mobile technologies. With the help of these tools, publishers and mediation platforms have been able to make a lot more money and make more money from what they make. MobileFuse's SDK, integrated through an AppLovin MAX Custom Adapter, has yielded immediate success for our app. The SDK is generating higher fill rates, eCPM, CTR, and five times more revenue on a similar amount of bid requests than our oRTB connection. The implementation process was easy, and their team was responsive and always willing to help along the way." Amy Nicole Hernandez, CFO and VP of Business Operations at TextMe The SDK is the only way to get the proprietary video player, and the mediation adapters make it easier to connect to leading mediation platforms. With the SDK, publishers can also take advantage of the duoBid video ad-serving platform. About MobileFuse MobileFuse is a leading in-app advertising and CTV platform. In a variety of verticals, the company serves leading brands, agencies, bidders, and app developers. MobileFuse empowers its clients by reaching highly curated and receptive audiences through innovative solutions that combine location-based in-app and CTV exchanges, moments-based targeting, patented location verification, custom creative, and data-driven insights. MobileFuse, which was founded in 2009, is headquartered in New York City and has offices throughout the United States. The company will be carbon-negative by 2022.

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The Trade Desk Introduces Galileo to Activate Advertiser Data

The Trade Desk | January 09, 2023

The Trade Desk, a global pioneer in advertising technology, has introduced Galileo, a new approach for advertiser first-party data activation. Advertisers are seeking to activate their valuable customer data as securely as possible in order to optimize media buys across all digital media while precisely evaluating performance and business outcomes. Multiple major organizations invest years cultivating deep connections with their most loyal clients, gaining unique and essential insights about their target audiences. Galileo enables marketers to unlock this data in a privacy-conscious manner to discover new clients with comparable characteristics. In addition, Galileo is compatible with modern cross-channel identity solutions, such as Unified ID 2.0 (UID2), which have been adopted by the bulk of The Trade Desk's data and publishing partners. “We are at a tipping point for the open internet, The infrastructure of the internet is embracing new identity solutions built for today’s digital media consumption across different devices and apps, such as Unified ID 2.0. In doing so, they are creating the richest identity ecosystem we’ve ever experienced, and one that aims to put consumer privacy at the forefront. With Galileo, we will help the world’s major advertisers take advantage of this by unleashing the value of their most valuable customer data.” Samantha Jacobson, Chief Strategy Officer, The Trade Desk Galileo enables advertisers to enroll and activate their first-party data instantly. It encompasses: Seamless and direct onboarding interfaces with all major customer data platforms (CDPs), customer relationship management (CRM), and other data and clean room providers, enabling marketers to begin matching audiences with UID2 instantly Audience matching across all publishers, devices, platforms, and channels, including CTV, resulting in an actual omnichannel identity environment Objective measurement and reporting of advertising performance and identity matching About The Trade Desk The Trade Desk™ is a technological firm that entitles ad buyers. Ad buyers may manage, create, and optimize digital advertising campaigns across ad formats and devices using its self-service, cloud-based platform. Integrations with major data, inventory, and publisher partners offer maximum reach and decision-making capabilities, while enterprise APIs allow for customized development on top of the platform.

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