ADVERTISER PLATFORMS

Amazon Advertising Introduces Free Consultation Calls for Amazon Sellers

Sponsored Profit | March 01, 2021

Sponsored Profit Partners keeps on extending its administration contributions to serve its quickly growing client base. The famous Amazon PPC technique organization has as of late presented free meeting calls for enterprising brands hoping to develop and scale on Amazon.The free revelation calls are accessible to all Amazon merchants that spend in any event $10,000 on Amazon advertising. Driven by a group of industry specialists, Sponsored Profit Partners has made a demonstrated framework for building, advancing, and overseeing high performing Amazon sponsored advertisements to drive benefit.

With regards to Amazon commercial center advertising or Amazon Advertising the board, the issue that numerous dealers find is that what got them to $100K each month will not get them to $250K each month and past. On the off chance that you need to take your Amazon business to the following level, you need to scale your promotion spend to expand deals without extinguishing your expenses. However, getting your Amazon advertising to work more earnestly and perform better at scale requires some investment and expertise.

Sponsored Profit Partners has created and perfected a precise methodology that permits Amazon dealers to profit by profoundly enhanced, benefit zeroed in promotion crusades. This, thus, assists merchants with augmenting benefit from their advertisement spend and sling business development. The organization's unprecedented achievement can be credited to its involved administration style and information driven dynamic controlled by its exclusive Amazon PPC programming. Up until this point, the organization has created more than $50M in beneficial deals for its clients.

"Just because you're doing well doesn't mean you couldn't be doing amazing! Many Amazon $100K-per-month sellers simply don't know that they can dramatically increase their sales and profitability with Amazon Advertising. As a result, they are leaving a huge amount of money on the table. We think that's just plain wrong," said a spokesperson from Sponsored Profit Partners.

About Sponsored Profit
Most sellers struggle with Amazon Advertising. At Sponsored Profit, we've created a complete system that helps sellers get clarity and create PPC campaigns that drive profit so they can build a thriving business that puts money in their pocket - month after month.

Spotlight

A short guide and simple guide to online behavioural advertising. Behavioral targeting comprises a range of technologies and techniques used by online website In the work titled An Economic Analysis of Online Advertising Using Behavioral Targeting, Chen and Stallaert (2014) study the economic, Online Interest-Based Advertising FAQ: What is online interest-based (or online behavioural)advertising? How does online interest-based advertising work?

Spotlight

A short guide and simple guide to online behavioural advertising. Behavioral targeting comprises a range of technologies and techniques used by online website In the work titled An Economic Analysis of Online Advertising Using Behavioral Targeting, Chen and Stallaert (2014) study the economic, Online Interest-Based Advertising FAQ: What is online interest-based (or online behavioural)advertising? How does online interest-based advertising work?

Related News

ADVERTISER PLATFORMS

PATTISON Outdoor Adds City of Brampton Transit Advertising to its Growing GTA Transit Presence

PATTISON | November 25, 2021

PATTISON Outdoor Advertising, Canada’s leading Out-of-Home advertising provider has officially expanded its growing Transit Advertising portfolio in the Greater Toronto Area with the addition of Brampton Transit, a public transport system operator for the City of Brampton. Effective November 9, 2021, PATTISON Outdoor will exclusively offer exterior and interior advertising placements on over 330 conventional transit buses and exterior advertising formats on over 130 Züm buses, a bus rapid system in the City of Brampton, providing businesses and brands more opportunities to reach a growing consumer market. Most recently, Brampton Transit received an Environmental Sustainability Award from the Canadian Urban Transit Association (CUTA) for its milestone electric bus trail. With an annual ridership over 31 million in 2019, we are thrilled to offer our clients a variety of Transit Advertising formats to reach and engage their target audience in one of Canada’s most dynamic and growing cities with the addition of Brampton Transit into the PATTISON portfolio.With the addition of Brampton Transit, Pattison Outdoor now maintains an advertising agreement with every transit authority within the GTA except Mississauga Transit. As the largest Transit Out-of-Home company in Canada and throughout the province of Ontario, PATTISON offers local and national advertisers unparalleled reach and scale through the Toronto Transit Commission, Durham, York, Burlington, Oakville and Barrie Transit Authorities. Nicholas Campney, Director, Leasing and Legislation, PATTISON Outdoor Advertising. As one of the fastest-growing cities in Canada, Brampton is home to more than 700,000 people and 75,000 businesses. With a median age of 36, the city’s young, educated, and diverse labour force of 320,000 represents over 234 cultures speaking 115 languages, many of whom rely on safe and accessible transit each day. Centrally located on Canada’s Innovation Corridor and with easy access to Toronto Pearson Airport and all 400 series highways, Brampton is home to many businesses across the city’s key sectors of Innovation and Technology, Advanced Manufacturing, Food and Beverage Processing and Health and Life Sciences. As a Green City focused on reducing greenhouse gas emissions in the community by 80 per cent by 2050, Brampton is building a well-connected, sustainable, and energy-efficient transportation system to serve its residents and visitors daily. PATTISON’s Transit portfolio is extremely effective as a brand building and mass awareness platform. PATTISON Outdoor’s new partnership with Brampton Transit invites local and national advertisers to connect their brands with local residents. About PATTISON Outdoor Advertising PATTISON Outdoor Advertising, a division of The Jim Pattison Group is Canada’s largest Out-of-Home advertising company. PATTISON Outdoor helps brands and businesses harness the power of Out-of-Home advertising by providing the most comprehensive range of products, markets, insights and customer support services. With its roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards to transit, digital, airport, residential, office, and street level formats. PATTISON is headquartered in Toronto, Ontario with over 25 sales offices across the country, providing advertisers unmatched reach and coverage with products available in over 200 markets coast to coast.

Read More

ADVERTISER PLATFORMS

Cloud Media Center Pumps up Its Advertising Inventory Partnering with Hollywood-Based Content Producer, Trigger Productions

CLOUD MEDIA CENTER | August 28, 2021

Cloud Media Center a uniquely positioned startup in the video-distribution space — has dramatically broadened and diversified its content offering to advertisers and publishers through a freshly minted partnership with Hollywood-based content producer, Trigger Media Group. “We are thrilled to join forces with a talented, well-connected, multi-genre production house like Trigger,” said CMC Chairman Bob Portrie. “This dynamic new partnership takes us to the next level as we offer the freshest, hottest, all-original video content in the marketplace. We see enormous value in the expertise, creativity and work ethic Trigger brings to the table.” According to Portrie, CMC’s campaign to recruit other elite content producers is active and ongoing. CMC, headquartered in Ponte Vedra, FL, sells advertising inventory tied to both long-form and short-form sports video content through a cloud-based, analytically driven distribution platform that seamlessly connects content producers with advertisers and publishers. CMC offers a full suite of inventory to advertisers including display, pre-roll insertions, sponsorships and customized, brand-integrated content. Trigger Media Group is a full-house production and media studio with a library of award-winning film and television IP, as well as reality television, sports and e-sports divisions. Trigger’s partners and staff include Emmy-winning industry veterans with more than 30 years of experience in entertainment, sports, marketing and production. Cloud Media Center has built a unique business model that offers a unique service to both advertisers and publishers: custom star-studded content. Through CMC's partnerships with an elite group of content producers and group access to the "name, image and likeness" of superstar athletes, the company has the capacity to build custom content, featuring the most popular players in collegiate and professional sports. In addition to hard-hitting, sports-centric content, Trigger will also produce entertainment-focused content for distribution across CMC’s multi-siloed publisher network. Trigger’s content will cover Hollywood and celebrity news and gossip. CMC has further strengthened its position in the hotly competitive digital advertising space by securing an ownership stake in original content Trigger produces. “As a content creator, storyteller and entertainment producer, we feel there is nothing more valuable than having a highly evolved, sophisticated marketing technology backed by the best in the field,” said Justin Hannah, president of Trigger Media Group. “This ensures success with our digital, television and film content, all the while creating additional revenue streams in the paradigm shift to the present and future digital world. It’s a win-win.” The first co-ownership production between the two companies is compelling, star-studded content called “Taylor’D,” featuring the hugely popular NFL Network Anchor Taylor Bisciotti, who interviews the biggest stars in the National Football League, like Steeler JuJu Smith-Schuster and Giant Saquon Barkley. Interview topics include: game schedule breakdowns; players to watch; division and Super Bowl picks/predictions; personal training regimens and more. “Through our partnerships with a talented group of content partners, we have access to on-air talent, like Taylor Bisciotti, as well as A-list professional players, like Patrick Mahomes,” said Portrie. “We have the funding, the experience and vision, a best-in-class technology platform and a unique, rev-share business model that will allow us to compete with anybody in the space.” CMC’s end-to-end platform enables collaboration, at an unprecedented level, among the big three traditionally siloed groups within the digital publishing marketplace — content producers, advertisers and publishers. It is that collaboration coupled with best-in-class customized dashboards and real-time analytics that allow these three constituencies to optimize their campaigns — and do so with speed and granular accuracy. Cloud Media Center (CMC), based in Ponte Vedra, FL, sells digital advertising inventory through a cloud-based, analytically driven distribution platform that seamlessly connects advertisers with content providers and publishers

Read More

ADVERTISER CAMPAIGN MANAGEMENT

WPP, on the rise in Q1, makes transformative moves

WPP | April 27, 2022

The world's largest advertising firm WPP unveiled its strong growth of 6.7% for Q1 2022. WPP has Ogilvy, Grey and GroupM in its portfolio and has reported organic growth of 9.5% across the board with a revenue increase of just above EUR 3bn on Wednesday. According to the corporation, the year has begun strongly, continuing the significant momentum established through 2021. In the first quarter, revenue increased by 6.7 % to £3.1 billion (A$5.4 billion). Revenue rose 6.4 percent year on year in constant currency. Like-for-like growth was 8.1%, excluding cash, acquisitions, and disposals. Revenue less pass-through costs increased 10.3 % year on year to £2.6 billion (A$4.5 billion) in the first quarter and 10% in constant currency. Like-for-like growth was 9.5% after adjusting for the favorable net impact of acquisitions and disposals. The top five markets for Q1-like-for-like revenue less pass-through costs were the United States (8.9 %), the United Kingdom (8.1 %), Germany (16.1%), China (11.9 %), and India (25.1 %). WPP predicted that full-year net sales growth in 2022 would range between 5.5 and 6.5 %. This is an increase from the group's earlier expectation of roughly 5%. "The year has started very well with continued momentum from 2021 resulting in strong growth across all businesses and regions. Demand is strong for our services, particularly in digital media, ecommerce, data and marketing technology," said CEO Mark Read. "The year has started very well with continued momentum from 2021 resulting in strong growth across all businesses and regions. Demand is strong for our services, particularly in digital media, ecommerce, data and marketing technology," said CEO Mark Read. WPP has been making rapid moves across its owned companies which involves mergers and a launch of Everymile in the D2C sector. GroupM, WPP's media investment wing on Tuesday, announced its strategies for transformation with enhanced agency offerings and unified performance organization. The steps involve two major mergers of Essence with Mediacom and Mindshare with Neo. Essence and MediaCom will unite to become EssenceMediacom, a new agency that will combine Essence's digital and data-driven DNA with MediaCom's scalable multichannel audience planning and strategic media experience. GroupM Nexus, the world's top media performance organisation, will bring together industry-leading expertise and solutions from Finecast, Xaxis, and GroupM Services — GroupM's global network of activation professionals. Mindshare will complete its integration with global performance agency Neo, allowing customers to access a greater range of transformative media offerings. When it comes to Everymile, the company's recently launched venture, WPP says,"Everymile builds on WPP's existing global omnichannel commerce capabilities in strategy, customer experience and technology development, adding demand generation, online trading and merchandising, supply chain and logistics. It will enable companies and brands to deliver brand-led DTC commerce – from the customer's screen to their doorstep – simply and cost-effectively." With the launch of Everymile, WPP becomes the first firm in its industry to provide an end-to-end e-commerce solution. While talking about the way ahead, Reed said,"We continue to see strong demand for our services from our clients and to invest in the many opportunities for growth driven by the digital transition, including Choreograph and the recent launch of Everymile. As a result of a strong first quarter, we now expect our growth to be in the range of 5.5% to 6.5%, up from around 5% at the start of the year. We remain very mindful of the impact of the broader macroeconomic environment on our business and will respond quickly to any changes as the year progresses."

Read More