ADVERTISER CAMPAIGN MANAGEMENT
Adform | September 03, 2021
Adform FLOW, the only global, independent, and fully integrated advertising platform built for modern marketing, has won the prestigious Red Dot Design Award for outstanding Communication Design in the Interface and User Experience category.
True to the competition’s guiding principle, ‘in search of good design and creativity’, the international judging panel of 24 members assessed Adform FLOW for excellence in idea, form, and impact. Factors evaluated included originality and creativity, design quality and innovation, as well as comprehensibility and emotional significance.
This latest accolade is testament to Adform’s client-focused approach to technology, and central mission to reduce complexity in the ad tech ecosystem. By designing an intuitive platform that guides users along campaign workflows with AI-driven recommendations, Adform provides clients with a holistic overview of the campaign life cycle, helping them to easily drive optimisation in the most effective way.
Jochen Schlosser, chief technology officer at Adform comments: “At Adform, our ongoing mission is to achieve a state of ‘Augmented Intelligence’, where the UX becomes so fluent, that human guidance and machine automation feels like a left and right hand, smoothly interoperating and simplifying all workflows within our ecosystem. While the journey is far from over, this is a moment to applaud the various teams and departments at Adform for successfully executing the vision for Adform FLOW from conception to materialisation”.
Prof. Dr. Peter Zec, founder and CEO of Red Dot: “In today’s world, digital solutions are essential to the success of brands and companies – especially under the current circumstances. For the Red Dot Award: Brands and Communication Design 2021, our jury has selected only the very best projects in this area to receive a distinction. As an award-winner, Adform has proven themselves to be a company that thinks outside the box. They know how to react with agility in times of crisis and utilise upheaval as an impetus for new design approaches. They have thereby mastered important challenges while also making a valuable contribution to the evolution of society”.
Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – harnesses superior user experience and a scalable, modular and open architecture.
MediaRadar | April 08, 2022
MediaRadar recently published a report that sheds light on top brands' overall expenditure on retail media, such as Amazon, Target, and Walmart.
Retail media has always been the area of interest for the consumer packaging goods industry. The plethora of brands worldwide does not shy away from spending big money on the platforms like Google and Facebook. According to MediaRadar's report, retail sales in the US have touched $4.5 Mn in 2021 alone. And this figure stands to be lucrative for the retail media networks. Moreover, this report states retail media has gained $3Bn+ through more than 35 thousand brands since May 2021.
The report by MediaRadar explains the causes behind this phenomenal spending in retail media. The acquired addressable audiences provide hundreds of millions of data points to the companies like Amazon. This massive amount of data points includes the purchase level data of millions of people. (e.g., hundreds of millions of Prime subscribers)
The retail industry does not depend on third-party data. Third-party cookies are seeing a downfall as companies like Apple and Chrome implement ways to eliminate them together. Instead, the retailers use first-party, shopper-level data to deliver timely and relevant ads. Moreover, the regulations and data privacy concerns through GDPR and CCPA have made collecting and using consumer data more complex than ever. However, retailers get precious consumer data from the consumers themselves.
Consumer electronics companies, telecom service providers, software tracking technology companies and security technology companies have made the tech sector a top spender in retail media, which is followed by the food and retail categories, respectively.
Within MediaRadar's tracking period (May 2021-Jan 2022), Amazon spent more than $1.36 Bn on ads, of which 45% was spent on retail media. Collectively Amazon, Walmart and Target have spent $2.3Bn on the advertisement. Since May, CPG brands have bought over $500 million on ads, accounting for around 17% of all buys (across 22 sites).
Big CPG players like Mondelez, Hormel, Unilever and Kellogg took advantage, spending over $20 million and as much as $46 million to promote their brands.
The CPG giants Mondelez, Hormel, Unilever and Kellogg are top players in the race of ad expenditure, pointing towards their improvised approach in media strategies due to the constantly rising e-commerce market.
Although, given this trend, retail media may appear crowded; however, the brand interest in this media category remains prominent and sustaining.
Hivestack, Clear Channel Outdoor Holdings, Inc. | September 21, 2021
Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company announced a partnership with Clear Channel Outdoor Americas (CCOA), the U.S. based business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) one of the world's largest outdoor advertising companies. Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically through the Hivestack SSP, in addition to direct, across CCOA's nationwide digital footprint in the U.S. The partnership allows CCOA to operate PMP buys via the Hivestack SSP and Open Exchange through the Hivestack Ad Exchange.
This partnership comes as marketers continue leaning further into data-led media solutions, including programmatic DOOH, to understand and plan against emerging audience travel patterns and as consumers plan for fall and holiday road and air travels.
Hivestack Founder and CEO, Andreas Soupliotis commented: "This new alliance represents a landmark change for programmatic DOOH delivery, enabling advertisers to target audiences at unprecedented scale through the Hivestack SSP. CCOA has an exciting vision for programmatic DOOH and Hivestack is thrilled to be embarking on this journey with them."
The partnership enables programmatic buying of CCOA's unmatched array of premium media across the U.S. This includes CCOA's digital billboards and posters, spectaculars, airport media, bus shelters, and commuter rail stations, reaching over 100 million people monthly. Moreover, this enables digital marketers to easily discover, buy and measure CCOA's media directly alongside other programmatic channels like digital and mobile.
The partnership will enable CCOA to generate a new stream of programmatic revenue from DOOH buyers that use the Hivestack DSP as well as revenue from buyers that use omni-channel DSPs, integrated with the Hivestack SSP.
"We're thrilled to partner with Hivestack and offer even more programmatic solutions to our clients at scale," said Wade Rifkin, SVP, Programmatic, CCOA. "As programmatic DOOH adoption grows across the U.S. and internationally, we're excited to work with Hivestack, one of the industry leaders in OOH ad tech, and offer clients a way to drive added reach + impact as a part of their omnichannel plans."
Hivestack currently activates against 343B monthly impressions globally, enabling marketers to bring their brand to life with the precision of programmatic DOOH.
Hivestack is the global, full stack, marketing technology company that powers the buy and sell-side of programmatic digital out of home (DOOH) advertising. On the buy side, marketers use Hivestack's Demand-Side Platform to create measurable campaigns that activate DOOH screens in real time based on consumer behaviour and audience movement patterns. On the sell side, DOOH media owners use Hivestack's Supply-Side Platform & Ad Exchange to attract programmatic revenue. DOOH media owners can also use Hivestack's Ad Server to power audience-based, directly sold campaigns. Attribution is central to Hivestack's platform, offering buyers and sellers the ability to measure business outcomes at all stages of the consumer sales funnel.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world's largest outdoor advertising companies with a diverse portfolio of more than 500,000 print and digital displays in 27 countries across North America, Europe, Latin America and Asia, reaching millions of people monthly. A growing digital platform includes more than 17,000 digital displays in international markets and more than 2,000 digital displays (excluding airports), including more than 1,500 digital billboards, in the U.S.