Amazon Building Big Ad Business From What You Buy

Newsmax | January 23, 2019

Amazon Building Big Ad Business From What You Buy
Online-retailing titan Amazon.com Inc. reportedly is building a profitable advertising business essentially by cashing in on consumers’ online buying habits. Ads sold by Amazon (AMZN), once a limited offering at the company, can now be considered a third major pillar of its business, along with e-commerce and cloud computing, the New York Times explained. “Amazon’s advertising business is worth about $125 billion, more than Nike or IBM, Morgan Stanley estimates. At its core are ads placed on Amazon.com by makers of toilet paper or soap that want to appear near product search results on the site,” the Times explained. “But many ad agencies are particularly excited by another area of advertising that is less obvious to many consumers. The company has been steadily expanding its business of selling video or display ads the square and rectangular ads on sites across the web and gaining ground on the industry leaders, Google and Facebook,” the Times said.

Spotlight

Are you asking the question, what is pay-per-click advertising? What is PPC? Our goal with this video tutorial is to show you everything you need to know in order to understand Pay Per Click Advertising. This video is part of our beginner marketing series through Surfside PPC, where we cover digital marketing topics with a high-level overview. If you continue to follow along with all of our marketing tutorials, you can master online marketing faster than ever. Pay Per Click Advertising is most prominent through channels like Google AdWords, Bing Ads, Facebook Ads, and Pinterest Ads. There are a ton of PPC Advertising channels large and small, but these are generally the largest.

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Spotlight

Are you asking the question, what is pay-per-click advertising? What is PPC? Our goal with this video tutorial is to show you everything you need to know in order to understand Pay Per Click Advertising. This video is part of our beginner marketing series through Surfside PPC, where we cover digital marketing topics with a high-level overview. If you continue to follow along with all of our marketing tutorials, you can master online marketing faster than ever. Pay Per Click Advertising is most prominent through channels like Google AdWords, Bing Ads, Facebook Ads, and Pinterest Ads. There are a ton of PPC Advertising channels large and small, but these are generally the largest.