IAB Australia | May 24, 2021
The Australian digital advertising market has maintained its high growth rate, rising 25.8% year on year to $2,883 million in the March quarter of 2021. According to the data from the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC, retail advertising is on the rise, while classified advertising is on the rebound, reflecting the general health of the Australian economy and growing customer trust.
“Digital advertising continues apace, and we're seeing a diversification of the spend into a wider spectrum of opportunities through diverse digital offerings,” said Gai Le Roy, CEO of IAB Australia. There is no question that the Australian economy is recovering, but there is still plenty of space for expansion, with hopes that as borders reopen and supply chains improve, both the travel and automobile segments will increase investment in digital advertising.”
All categories saw double-digital growth in the March quarter of 2020, with search and directories up 26.5%, general display up 28.9%, and classifieds up 18.5%.
Although retail advertising has maintained a record share of display advertising investment over the last two quarters, it has continued to expand, now accounting for 16.4% of display advertising investment and leading video advertising investment. Finance advertising has also grown in popularity, and real estate has climbed to the top five industry sectors. Travel advertising has begun to recover as a result of the increase in domestic tourism, with both it and automotive advertising slightly higher than in previous quarters.
Total video advertisement spending dropped marginally to $572 million in the March quarter, following a record $645 million in the December 2020 quarter. Meanwhile, programmatic trading of content publishers' video inventory rose in the March quarter, reaching 61% of total spending, compared to 34% bought through agencies.
As an independent industry association with more than 150 members in Australia and approximately 9,000 globally spanning media owners, publishers, technology providers, agencies, and advertisers, the IAB aims to unite industry stakeholders to develop solutions to market issues and standards that are essential for the operation of digital advertising.
Google | May 13, 2020
Google’s John Brown explains how the company’s monetization policies are created to meet the needs of publishers and advertisers. Brown, the monetized policy education lead at Google, goes over why policies are created, how they’re enforced, and how they help protect Google’s advertising ecosystem. When it comes to policy enforcement, some advertisers may think Google doesn’t go far enough, while publishers may think Google goes too far. Google aims to keep the needs of the entire industry in mind when creating and enforcing its monetization policies. The company constantly reviews its policies, and enforcement of those policies, in order to be fair and thorough.
IRIS.TV, Reticle | October 05, 2021
Reticle, the leading Emotional AI for digital advertising, announced its integration with IRIS.TV, the leading video data platform. Marketers will now be able to use Reticle’s emotional data signals to contextually target relevant, brand-safe inventory across thousands of IRIS-enabled™ premium publishers on connected TV and video worldwide.
Reticle’s Emotional AI has a taxonomy of 19+ positive emotional signals, enabling advertisers to match the emotional tone of their ad with prospective advertising placements to enhance ad viewing experiences. With this partnership, Reticle’s leadership position in emotional targeting will now be applied to online video and CTV inventory through IRIS.TV’s video data platform.
“Supply transparency, brand safety, and genre targeting should be table stakes. Through our partnership with IRIS.TV, brands can now leverage Brand Optimal, video-level contextual data to ensure every dollar spent on premium OLV and CTV effectively activates against brand communications strategies, reinforces creative messaging, increases ad relevance, and maximizes media effectiveness,”
said Jonah Cait, VP of Product.
IRIS.TV simplifies the complexity and fragmentation of the video ecosystem across CTV and premium digital video, providing access, for the first time, to video-level data. Before IRIS.TV, contextual and brand-safety data for videos was only available by analyzing the text on a web page, and was an impossibility for CTV. Now, marketers can put every video in context to confidently buy CTV and premium video inventory based on video-level contextual and brand-safety analysis and according to the specific topical nature of every video, in concert with Reticle.
“We’re excited to welcome Reticle to our video data ecosystem, Reticle is the industry leader in emotional AI and offers an extremely unique solution for marketers seeking to align their brand with consumers at the right moment. Reticle customers can now unlock these capabilities across all IRIS-enabled online video and CTV inventory, which is a huge win for brands, publishers, and viewers...”
said Field Garthwaite, Co-Founder and CEO, IRIS.TV.
IRIS.TV unites thousands of potential integrations into a single ecosystem, bringing together publishers, data partners, ad servers, and SSPs into a platform that allows publishers’ video content to be analyzed and categorized into industry-accepted brand-safe and contextual segments that can be purchased by marketers through any DSP via direct, private marketplace, and open auction buying.
With a focus on behavioral science and human emotion, Reticle is an artificial intelligence system specializing in emotional comprehension and expression, capable of classifying advertising inventory into emotional categories. By matching the emotional intent of an ad with the placements where audiences are most receptive to that emotion, advertisers are able to maximize brand-building impact and make their media dollars work harder
IRIS.TV is engineering the most open video data ecosystem in the world to power meaningful connections between brands and consumers. Our video data platform provides publishers, media brands and connected tv apps with secure onboarding and activation of their video data and marketers with video-level transparency. Since 2013, we’ve enabled our partners to build scalable solutions on top of our platform including video-level contextual and brand-safe ad targeting, third-party verification, personalized video recommendations, and measurement & analytics solutions