Amazon Building Big Ad Business From What You Buy

Newsmax | January 23, 2019

Online-retailing titan Amazon.com Inc. reportedly is building a profitable advertising business essentially by cashing in on consumers’ online buying habits. Ads sold by Amazon (AMZN), once a limited offering at the company, can now be considered a third major pillar of its business, along with e-commerce and cloud computing, the New York Times explained. “Amazon’s advertising business is worth about $125 billion, more than Nike or IBM, Morgan Stanley estimates. At its core are ads placed on Amazon.com by makers of toilet paper or soap that want to appear near product search results on the site,” the Times explained. “But many ad agencies are particularly excited by another area of advertising that is less obvious to many consumers. The company has been steadily expanding its business of selling video or display ads the square and rectangular ads on sites across the web and gaining ground on the industry leaders, Google and Facebook,” the Times said.

Spotlight

It’s a fun time to be a marketer. We have more avenues than ever to reach out to our audiences, and our creativity is bolstered by data and objective decisions, not just a gut feeling. Email marketing is one such channel where metrics allow for extensive testing and measurement. And while there are several data points to consider, three immediately start to populate once an email has been sent - open rate, bounce rate, and click-through rate

Spotlight

It’s a fun time to be a marketer. We have more avenues than ever to reach out to our audiences, and our creativity is bolstered by data and objective decisions, not just a gut feeling. Email marketing is one such channel where metrics allow for extensive testing and measurement. And while there are several data points to consider, three immediately start to populate once an email has been sent - open rate, bounce rate, and click-through rate

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ViewLift Deploys Advanced Ads Solutions for Customers

ViewLift | November 21, 2022

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MiQ acquires AirGrid, the privacy-first audience platform for publishers

MiQ, AirGrid | November 04, 2022

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The Trade Desk Introduces Galileo to Activate Advertiser Data

The Trade Desk | January 09, 2023

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