Amazon Cut Spending on Google Advertising in Recent Days

yahoo | March 18, 2020

Amazon.com Inc. has slashed the amount of money it spends on Google advertising in recent days, a potential blow to the search giant’s revenue at an already-unstable time. The e-commerce company generally buys Google ads to funnel web shoppers to its online store. But since March 11, Amazon has cut back drastically across nearly all categories, according to data collected by Tinuiti Inc., a marketing agency that handles about $1.5 billion a year in spending for various advertisers. “Amazon has significantly pulled back in Google Shopping and text ads,” said Andy Taylor, Tinuiti’s director of research. In Google keyword auctions, Amazon is still bidding “lightly” against some advertisers, but it has “disappeared as a competitor altogether for others,” he added.“While we don’t comment on individual customers, it’s not unusual for advertisers to adjust their campaigns at any time for any number of reasons,” a Google spokesperson said. An Amazon spokesperson did not return a request for comment.

Spotlight

In today’s time, we frequently hear the term Digital Marketing and we all think that we kind of know what actually it is. This thinking sometimes limits the scope and opportunity that the complete Digital Marketing landscape can actually offer, and that is why, when it comes to nailing it down, we either turn dumbfounded or get stuck. To come out of such scenarios, it is very important to know different types of Digital Marketing opportunities that are available to your business. Digital marketing today depends upon the types of audience interactions. It revolves around managing and harnessing of different types of Digital Marketing Channels- And that is why we came up with this post to help you know how many types of Digital Marketing services are available to you. Therefore, without further ado, let us go through below given five types of Digital Marketing and understand which one will serve your business objectives.

Spotlight

In today’s time, we frequently hear the term Digital Marketing and we all think that we kind of know what actually it is. This thinking sometimes limits the scope and opportunity that the complete Digital Marketing landscape can actually offer, and that is why, when it comes to nailing it down, we either turn dumbfounded or get stuck. To come out of such scenarios, it is very important to know different types of Digital Marketing opportunities that are available to your business. Digital marketing today depends upon the types of audience interactions. It revolves around managing and harnessing of different types of Digital Marketing Channels- And that is why we came up with this post to help you know how many types of Digital Marketing services are available to you. Therefore, without further ado, let us go through below given five types of Digital Marketing and understand which one will serve your business objectives.

Related News

MOBILE ADVERTISING

Comscore Announces New Agreement with Anzu for Mobile In-Game Audience Measurement

Comscore | November 23, 2020

Comscore, a confided in accomplice for arranging, executing, and assessing media across stages, today reported another consent to give Anzu, the world's in-game advertising pioneer, with Comscore's industry-driving Validated Campaign Essentials™ (VCE®) and Comscore Brand Survey Lift™ answers for versatile missions. The gaming market is greater than the music and entertainment worlds joined, with an overall crowd beating 3 billion individuals who are extended to spend almost $175 billion of every 2020. With this extension and potential, brand publicists have begun to consider in-game advertising as a feature of their multi-pronged advertising technique, which implies that outsider estimation and benchmarking is more pertinent than any other time. Anzu opens the assorted, hard-to-arrive at gaming crowds to brands via consistently mixing true advertisements into games in a non-meddlesome way that regards the gamer experience. With the organization among Anzu and Comscore, promoters will have the option to quantify their in-game advertising efforts progressively and assess the effect of the missions on their brands. These significant experiences will give sponsors the certainty to take advantage of in-game advertising.

Read More

AD NETWORKS

Adzerk Raises $11 Million in Funding as Part of a Series A round to Fuel Growth of Custom In-House Ad Platforms

Kevel | December 08, 2020

Adzerk, whose APIs help clients build custom digital ad platforms, has raised $11 million up in subsidizing as a component of a Series A round. With the new subsidizing, Adzerk is rebranding to "Kevel," while inclining toward the prospering business sector for advanced organizations hoping to fabricate, keep up and control in-house advertisement adaptation stages. Specifically Kevel helps a wide scope of digital publishers, social networks and e-commerce marketplaces integrate sponsored listings, local advertisements and interior advancements into their sites and applications. These organizations can take advantage of Kevel's adjustable promotion serving APIs without inclining toward rigid out-of-the-case arrangements or go through years assembling the advertisement platform themselves. Among the financial specialists taking an interest in this round are Fulcrum Equity, Commerce Ventures, Math Capital, Food Retail Ventures and multiple angels.

Read More

ADVERTISER CAMPAIGN MANAGEMENT

TikTok introduces TikTok Pulse ahead of NewFronts

TikTok | May 06, 2022

TikTok, a short video platform, introduces TikTok Pulse for advertisers, offering premium positioning to the brands in the 'For you' section. TikTok has been a real help for brands to participate in and capitalize on gen Z trends. Advertisers get the opportunity to be creative on the platform and engage with much diverse audience. TikTok has announced TikTok Pulse ahead of its 2022 IAB NewFronts presentation. A new contextual advertising solution assures businesses' adverts appear next to the top 4% of TikTok videos. In addition, the solution will be the first ad product featuring a revenue share with creators. "Creators and publishers with at least 100k followers will be eligible in the initial stage of this programme. We are focused on developing monetization solutions in available markets so that creators feel valued and rewarded on TikTok," the company said in a blogpost. "Creators and publishers with at least 100k followers will be eligible in the initial stage of this programme. We are focused on developing monetization solutions in available markets so that creators feel valued and rewarded on TikTok," the company said in a blogpost. TikTok Pulse will offer 12 categories to brands, including beauty, cooking, fashion and gaming. TikTok Pulse also promises the placement of the ads with the highest level of relevancy. "…inventory filter ensures that TikTok Pulse ads are running adjacent to verified content with our highest level of brand suitability applied on the platform. Additional post campaign measurement tools such as third party brand suitability and viewability verification provide advertisers the opportunity and transparency to analyze and understand the impact of their campaigns.", TikTok said in its blogpost. In the initial stages, TikTok pulse will be offered to the creators and publishers with at least 100,000 followers. "Creators and publishers with at least 100k followers will be eligible in the initial stage of this program. We're focused on developing monetization solutions in available markets so that creators feel valued and rewarded on TikTok. From the very beginning, we've committed to working with our community to bring new features that enrich the TikTok experience, and we look forward to continuing that journey with TikTok Pulse.", from TikTok Blogpost.

Read More