Amazon Drives 115% Rise in Ecommerce Ad Spend During Q3

Amazon | November 11, 2019

Amazon Drives 115% Rise in Ecommerce Ad Spend During Q3
Ecommerce ad spend rose 115% in the third quarter compared to last year, and was up 51% over Q2, driven largely by Amazon, a seasonal surge for Prime Day and a strong back-to-school season. The Q3 2019 Digital Advertising Benchmark Report from Marin Software, a provider of digital marketing software, also showed that mobile continues its dominance. Forty-seven percent of total search spend was dedicated to mobile ads as consumers increasingly turn to smartphones for local search queries.

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This whitepaper is intended for marketing or advertising professionals in the entertainment industry who have heard about “modular media technologies” (e.g., widgets, RSS, and Vortexes) and wants to learn more about how they can be effectively deployed in a strategic marketing program. After reading the white paper, you will have a solid understanding of the consumer trends behind Web content portability.

Spotlight

This whitepaper is intended for marketing or advertising professionals in the entertainment industry who have heard about “modular media technologies” (e.g., widgets, RSS, and Vortexes) and wants to learn more about how they can be effectively deployed in a strategic marketing program. After reading the white paper, you will have a solid understanding of the consumer trends behind Web content portability.

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TargetBay | October 01, 2020

TargetBay, an Ecommerce Marketing Cloud, used by thousands of online stores across the globe, has partnered with Google to share high-quality product reviews from TargetBay's clients on Google Product Search and Google Shopping Ads. Ecommerce store owners and managers can use product reviews to drive more qualified shoppers to their website and gain more visibility across Google. TargetBay is excited to announce that it is now a Google-approved product reviews aggregator. Why is TargetBay and Google Partnership Significant? If you are a client of TargetBay, then you will be able to send your product reviews to Google, and these reviews will now show up in Google Shopping Ads. This partnership provides higher visibility across Google - both Google Ads and Google Shopping Ads. The increased exposure drives more qualified shoppers to your product pages. Product reviews offer better product research and purchase decisions for shoppers.

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Smartly.io Bolsters its Creative Insights Capabilities, Embracing Next Wave of Advertising Engagement

Smartly.io | September 01, 2021

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Smart AdServer Ranks First in the "Most Secure Ad Platforms" Category for 2020

Confiant, Smart | April 06, 2021

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