Amazon will win advertising dollars away from Facebook amid privacy concerns, a new survey suggests

Amazon | January 10, 2019

Amazon could double its ad revenue among top US ad buyers in the next two years, giving it 12 percent of total digital ad spending in 2020. Meanwhile, Facebook’s main social network platform is expected to lose 3 percentage points of market share in that time. That’s according to a new Cowen survey of 50 senior US advertising buyers in late December that showed Amazon is expected to gain more digital ad market share by 2020 than any other platform. These ad buyers controlled a total of $14 billion in digital ad budgets in 2018. The investment bank weighted the data so that bigger spenders factored in accordingly. Ad buyers are mostly pulling their growing Amazon spend from other digital platforms, the survey found. Google and YouTube are also expected to lose a modest amount of ad revenue share through 2020. Facebook-owned Instagram is expected to see a 2 percentage point increase in that time, helping to balance out its parent company’s loss.

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Scibids Partners With Google Display & Video 360 to Offer Custom Bidding Powered by AI for Advertisers

Business Wire | July 24, 2023

Scibids, the global leader in artificial intelligence (AI) for customizable bidding solutions, announces an expansion to its long-standing partnership with Google Display & Video 360 (DV360) as the first Custom Bidding partner. Custom Bidding, a groundbreaking product in Display & Video 360, empowers advertisers to customize the bidding algorithm so that it aligns more closely with the desired business outcome. This solution provides customers with more precise control over ad decisioning and price valuation of each impression opportunity. Custom Bidding has evolved into a pivotal feature that showcases Display & Video 360's resolute commitment to openness and customization for its power users. With this first-of-its-kind partnership, advertisers and their agencies will gain streamlined access to Scibids’ customizable AI for their bidding strategies when utilizing Display & Video 360 Custom Bidding. Scibids AI is specialized in full-funnel campaign optimization, ranging from upper funnel CTV interactions to lower funnel direct response display ads and everything in between. Custom Bidding can deliver increased return on ad spend (ROAS) for both direct response marketers selling online and consumers that care about offline sales such as consumer packaged goods (CPGs). The integration also streamlines operations by making terms and conditions for advertisers directly acceptable in Display & Video 360, along with in-platform billing and clearing. The Custom Bidding functionality enables advertisers to create algorithms tailored to their specific campaign goals, resulting in an AI-powered informed bidding model that aligns with their unique business outcomes. Through the seamless collaboration between Scibids and Display & Video 360, advertisers and their agencies can now leverage this bidding strategy customization to achieve unparalleled success with efficiencies at scale. "For over seven years, Scibids has been dedicated to providing cutting-edge AI solutions that enhance outcomes for advertisers, and we’re pleased to work with a powerhouse partner like Google Display & Video 360 that embraces development on their open infrastructure," said Remi Lemonnier, Co-founder & CEO at Scibids. "As their first fully integrated Custom Bidding partner, we are committed to working together to revolutionize advertising strategies through AI and enable our shared customers to achieve their campaign objectives effectively." Lemonnier added, "With Custom Bidding, advertisers can unlock the full potential of their campaigns and achieve exceptional results by tailoring their bidding strategies to their unique needs and data assets. While we have been delivering the benefits of AI-powered Custom Bidding to Display & Video 360 users for some time, we’re thrilled to have worked with Google and become their first fully integrated Custom Bidding partner. " About Scibids Scibids is the global leader in AI-powered digital advertising decisioning. Founded in Paris in 2016, our mission is to grow and scale the performance of digital marketing by helping brands achieve desired business outcomes through privacy-respecting practices. Scibids AI is designed for advertisers, agencies, and all media buyers who want to improve the effectiveness and scale of their advertising campaigns. Scibids’ customizable AI auto-generates algorithms that fuel performance without relying on user tracking or profiling. Our AI is enabled within leading Demand Side Platforms (DSPs), unifies the ad stack by making planning and measurement data actionable within programmatic buys, and delivers measurable ROI for a long-lasting competitive advantage. Thousands of brands and their media agencies worldwide embrace Scibids AI for the unparalleled performance, customization and automation it provides. Learn more at www.scibids.com and download "AI, Privacy and the Future of Digital Marketing," a marketer's guide to growth in the post-cookie digital ecosystem.

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Advertiser Platforms

Maximizing Success in Social Advertising: Tiger Pistol Releases the Definitive Guide for Franchise Marketers

prnewswire | August 04, 2023

Tiger Pistol, the most advanced collaborative advertising platform, recently announced the launch of their groundbreaking resource, "The Definitive Guide to Paid Social Management for Franchise Marketers." This comprehensive guide is designed to empower franchise marketers to regain control over their brand, eliminate advertising competency gaps among franchisees, and satisfy the needs of their franchisees through effective social advertising strategies. "Franchisees are truly the lifeblood of a franchise brand. They have invested in the brand with the intention of leveraging its immense power to attract customers in a highly competitive marketplace," said Sarah Cucchiara, Vice President of Business Development, Tiger Pistol. "Our guide demonstrates how franchise marketers can channel their franchisees' energy and passion by empowering them with effective tools and strategies for successful, on-brand social advertising." Packed with proactive solutions for franchise marketers to regain control over their brand and streamline the social advertising process, "The Definitive Guide to Paid Social Management for Franchise Marketers" offers actionable advice on how to structure an on-brand, on-demand personalized approach that aligns with their franchisees' unique business needs. Download "The Definitive Guide to Paid Social Management for Franchise Marketers" at TigerPistol.com. About Tiger Pistol Tiger Pistol, the most advanced collaborative advertising platform, makes high-performance social advertising simple and scalable for businesses and their partners, removing the barriers to customer acquisition, sales growth, and partner loyalty. Tiger Pistol utilizes best-in-class technology and automation to unite enterprise brands, resellers, and agencies with their partners to acquire and engage new customers within their local communities. As a Meta Business Partner for more than a decade, Tiger Pistol is the largest third-party publisher of collaborative social ads in the world, supporting clients in more than 25 global markets and accommodating more than 30 languages and currencies.

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Advertiser Campaign Management

Moloco Retail Media Platform Now Available on Google Cloud Marketplace

businesswire | August 29, 2023

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