Amazon's Starting to Pull Away From Competitors in Search Advertising

fool | October 16, 2019

Amazon's Starting to Pull Away From Competitors in Search Advertising
When it comes to the search advertising market in the United States, there's Google and then there's everyone else. But Amazon is making the case that it deserves some recognition among the companies chasing the Alphabet subsidiary's market share. This year, Amazon will take nearly 13% of search advertising spending in the U.S., according to an estimate from eMarketer. That's still well short of Google's 73% share, but it's about twice as much as its next closest competitor, another tech giant, Microsoft. What's more, Amazon is growing its share of the market while practically everyone else is losing theirs. eMarketer expects the online retail giant to expand its market share by 3 percentage points over the next two years while Google loses 2.6 percentage points.

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Susan McPherson talks about corporate responsibility and how companies decide how to best have it. One of our Hacks, Tips and Tricks speakers series at INBOUND 2015.

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Susan McPherson talks about corporate responsibility and how companies decide how to best have it. One of our Hacks, Tips and Tricks speakers series at INBOUND 2015.

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InMarket Launches it's Next Generation Lift Conversion Index® (LCI) Attribution Tool to Optimize and Manage Campaigns from Impression to Purchase

InMarket | October 08, 2021

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Permission.io to Launch Industry-First Demand Side Platform (DSP) Offering Crypto Rewards

Permission.io | October 11, 2021

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WildBrain Spark to Launch Direct Advertising in the USA - Charles Gabriel Appointed to Lead Sales Efforts

WildBrain Spark | June 20, 2020

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