Apple has a plan to make online ads more private

Apple | May 22, 2019

Apple has a plan to make online ads more private
For years, the web has been largely free thanks to online ads. The problem is that nobody likes them. When they’re not obnoxiously taking over your entire screen or autoplaying, they’re tracking you everywhere you go online. Ads can track where you go and which sites you visit and can be used to build up profiles on individuals — even if you never click on one. And when you do, they know what you bought and then they share that with other sites so they know you were up late buying ice cream, cat food or something a little more private. The obvious logic would be to use an ad-blocker. But that’s not what keeps the internet thriving and available. Apple  says it’s figured out some middle ground that keeps ads alive but without their nefarious ad tracking capabilities. The tech giant came up with Privacy Preserving Ad Click Attribution. Yes, it’s a mouthful, but the tech itself shows promise.

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Amazon maintains its title as the world’s most valuable brand in the Brand Finance Global 500, growing nearly 25% to an impressive US$187.9 billion, over US$30 billion more than 2nd place Apple. Notoriously strong for service, last year, Amazon recorded its most successful Prime Day to date, with consumers purchasing more than 100 million products. This was shortly followed by the brand crossing the US$1 trillion threshold on Wall Street for the first time in its history.

Spotlight

Amazon maintains its title as the world’s most valuable brand in the Brand Finance Global 500, growing nearly 25% to an impressive US$187.9 billion, over US$30 billion more than 2nd place Apple. Notoriously strong for service, last year, Amazon recorded its most successful Prime Day to date, with consumers purchasing more than 100 million products. This was shortly followed by the brand crossing the US$1 trillion threshold on Wall Street for the first time in its history.

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