Apple's ad business borrows a page from Facebook

Apple's | February 27, 2019

Companies such as Bidalgo assist advertisers in managing search ad campaigns through Apple's app store. Placing Bidalgo on its partner page is similar to receiving a stamp of approval from Apple, essentially saying it's a qualified and knowledgeable vendor for buying search ads through automation.

Spotlight

This is an industry where the overall growth of online only businesses is, in the UK, exceeding the growth rates of multichannel retailers. In tandem, from the Health & Beauty customers perspective; online content, services, and purchases all now form a central part of their buying experience. In order to drive up growth and rep

Spotlight

This is an industry where the overall growth of online only businesses is, in the UK, exceeding the growth rates of multichannel retailers. In tandem, from the Health & Beauty customers perspective; online content, services, and purchases all now form a central part of their buying experience. In order to drive up growth and rep

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Mirriad wins AdExchanger award for 'Most Innovative TV Advertising Technology'

Mirriad Advertising | October 21, 2022

Mirriad, the leading in-content advertising company, has won 'Most Innovative TV Advertising Technology' at the 2022 AdExchanger Awards. Announced at the Programmatic I/O awards gala on 17 October 2022, the award from this industry-leading title signals further recognition of in-content advertising as a revolutionary format and Mirriad as a leader of the category. Mirriad's technology and platform create virtual insertions within popular video content, enabling the biggest global brands, across all industry categories, to easily develop and deliver large-scale campaigns in content to connect more effectively with their target audiences. Recent Kantar research shows that audiences prefer in-content advertising 7x more than TV spots, and that combining the two types of advertising creates overall performance lift including ad awareness (+10 ppt), favourability (+5 ppt), and consideration (+5 ppt) when compared to Kantar norms. Stephan Beringer, CEO of Mirriad, said: "In-content advertising is establishing itself as game-changing segment that solves many of the fundamental challenges facing the advertising industry." Stephan Beringer, CEO of Mirriad, said: "In-content advertising is establishing itself as game-changing segment that solves many of the fundamental challenges facing the advertising industry. Mirriad's unique, AI-powered platform gives brands what they need to reach more people, in a more engaging way and with better results. The AdExchanger award is another vote of confidence in our patented technology and platform, which is bringing a new set of ground-breaking opportunities to advertisers, agencies and content owners alike.

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DISPLAY ADVERTISING

LG Ads Solutions Expands EMEA Operations with London Office Opening

LG Ads | October 12, 2022

Today (October 11th, 2022), LG Ads Solutions announced the official opening of the London office as a part of a broader expansion into the EMEA market. LG brings its proprietary automatic content recognition (ACR) technology for LG TVs to the region, enabling superior targeting and addressability for connected television (CTV) advertisers. “We believe the time to make a big investment in ad-supported CTV technology for Europe is now. CTV advertising is continuing to grow throughout Europe” said Ed Wale, vice president of Europe. “We believe the time to make a big investment in ad-supported CTV technology for Europe is now. CTV advertising is continuing to grow throughout Europe” said Ed Wale, vice president of Europe. “Today, more than 8-in-10 households in the EU5 have a connected TV, which reflects a 30% increase from 2020. This ubiquitous access combined with an increased preference for ad-supported CTV has led advertisers to shift their investments to this burgeoning medium”. According to research from CoLab, 60% of UK marketers plan on increasing their advanced TV ad spend over the next year, while 73% plan on doing so in wider European markets. With over 30 million addressable smart TV households across Europe, there is a great opportunity for LG Ads Solutions to help European advertisers reach their target audiences and European OTT publishers better monetise their inventory. Already, some of our clients have seen impactful results from our activations in-market. To learn more about CTV campaign optimisation across linear and digital or how to better monetise your inventory, contact info@lgads.tv About LG Ads Solutions LG Ads Solutions is a global leader in connected TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented streaming TV landscape. We bring together LG’s years of experience in delivering world-class smart TVs to consumers worldwide, with big TV audience data and Video AI designed to connect brands with audiences across all screens. We are growing fast globally, and we are hiring! Contact us at info@lgads.tv.

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ADVERTISER PLATFORMS

Versium Announces Record Subscription Revenue Growth as Demand for Cookieless Advertising Solutions Rises

Versium | October 19, 2022

Versium, a leading data technology company, today announced it has achieved record subscription revenue growth for its suite of marketing solutions built on its best-in-class identity resolution and insights engine. As marketers and advertisers rush to find cookieless solutions to reach their target audiences, Versium is uniquely positioned to accelerate growth across B2C and B2B marketing teams alike who are emphasizing first-party data. In Q3 2022, Versium achieved record total subscription revenue and a 40% YoY increase in its subscription customer base. “As Google, Facebook and other tech companies are creating walled gardens for their data, marketers are having to decide between a higher advertising cost or centralizing and strengthening their own first-party data,” said Chris Matty, co-founder and chief revenue officer, Versium. “We have found most marketers are choosing to clean up their own data and enrich it so they aren’t dependent upon the Googles of the world to own their relationships with their customers. Hundreds of B2C and B2B brands are now using Versium to maximize their own data, so they can reach their customers anytime, anywhere.” Channel has become a particular source of new relationships in 2022. Versium signed six new channel partner deals, including Datarade, Introhive and Convertiv, and completed integrations with TreasureData and Zapier, to drive new relationships and make its platform more accessible and convenient for its customers. So far this year, Versium has expanded its API capabilities and launched new open source modeling tools. In the months ahead, Versium will complement its B2B audience tools with B2B contact data and launch a new no-code toolset for analysts to manage common first-party data wrangling and enrichment tasks. All Versium tools are now available through a single subscription model, simplifying the sign-up process for new users and creating more value for current customers. As a result of these product and business milestones, Versium has also been recognized by numerous industry organizations for its innovations in technology and insights. Versium was named a winner in the 2022 Sales and Marketing Technology Awards in the Insights and Analytics category, was named the Best Account Based Marketing Company in the 2022 Martech Breakthrough Awards and has been featured as a thought leader in Computerworld, Forbes and more. “These recent achievements continue to solidify Versium as not only a leading data technology company, but as a thought leader in the identity resolution and data analytics industry,” said Dillana Lim, CEO, Versium. “These recent achievements continue to solidify Versium as not only a leading data technology company, but as a thought leader in the identity resolution and data analytics industry,” said Dillana Lim, CEO, Versium. “This has been an incredible year for Versium, and we look forward to developing more solutions and innovations that continue to empower and serve our customers throughout the remainder of 2022 and beyond.” Versium empowers businesses with the data tools and insights they need to win customers. Its proprietary identity graph and data technology platform help marketers better identify, understand and reach their ideal customer, every time. About Versium Versium is a data technology company that enables B2B and B2C marketers to better identify, understand and reach their ideal prospects across multiple digital touch points and marketing channels. Versium’s industry-leading identity resolution and insights engine powers a suite of solutions that help marketers greatly improve their reach by as much as 5X. Versium’s proprietary data assets include over 2 billion contact points and over 2 trillion insights attributes, creating the industry’s richest B2B2C identity graph and data technology platform that empowers marketers to win customers. For more information, please visit https://versium.com.

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