Australia TV networks to stream political advertising online during election blackout

The Drum | May 13, 2019

Australia’s free-to-air networks will shirk the election advertising blackout period by screening paid political ads through online streaming platforms. The advertising blackout is a legally-enforced period which aims to limit political parties from making un-tested claims and limit voters from making last-minute decisions based on advertising. The blackout takes effect from 12am on Thursday 16 May and ends when polling booths close at 6pm Saturday 18 May. The blackout rules apply to commercial and community television and radio broadcasters but do not include online services and print media. The networks will use this loophole to run political advertising on their digital platforms, with Seven West Media's 7plus, Nine Entertainment Co's 9Now and Network Ten's 10play all accepting advertising up until the polls close. The three main TV networks are expecting to attract spend from all the major parties.

Spotlight

Advertising globally is in such a state of flux – the dominance of Google and Facebook, brands questioning their media spends and demanding greater accountability – marketing research firm Forrester Research has released a report on it titled “The End of Advertising As We Know It”. You can read the report here.

Spotlight

Advertising globally is in such a state of flux – the dominance of Google and Facebook, brands questioning their media spends and demanding greater accountability – marketing research firm Forrester Research has released a report on it titled “The End of Advertising As We Know It”. You can read the report here.

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Adform & PwC Study Shows Marketers can Achieve Value Today with First-Party IDs

Adform, PwC | July 28, 2022

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Adverty & Yazle Announce Exclusive In-Game Ad Partnership in MENA Region

Adverty, Yazle | August 20, 2022

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AD TECH AND MARTECH

IRI and InfoSum Partner to Enable Seamless Data Collaboration for Advertisers With an Emphasis on Customer Privacy

IRI, InfoSum | August 29, 2022

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