Australian government urged to examine political advertising laws following election

The Drum | May 27, 2019

Australian government urged to examine political advertising laws following election
Legal and political experts are calling on the Australian government to launch an inquiry into misleading and deceptive political advertising. The calls come in the wake of the recent Federal election which saw fringe groups promoting false and misleading claims on social media, which were then amplified by major parties. One incident saw signs made to look like official Australian Electoral Commission (AEC) signs directing Chinese voters on the “correct” way to vote, by placing a vote for the Liberal party. Australia does not currently have truth in advertising laws and the AEC is powerless to act unless a political party “mislead or deceive an elector in relation to the casting of a vote”. Integrity campaigners are calling for a government inquiry to examine how truth in political advertising laws could be implemented in a constitutional and fair manner.

Spotlight

868m2 P20 full color LED display at Luohu Checkpoint, Shenzhen, which is the golden commercial section for all businesses.Luohu Checkpoint, next to Hong Kong, is the most prosperous checkpoint in China and more than 1 million people and cars pass here every day. This project is an unsurpassable and unique work for outdoor LED advertising display. 

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OneScreen.ai Adds $3M in Funding to Build First-of-its-kind Media Marketplace for Billboards, Buses, Blimps, and More

OneScreen.ai | November 10, 2021

OneScreen.ai, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising, has raised an additional $3 million in seed funding to create the first-of-its-kind media platform that brings together the fragmented OOH advertising landscape. The funding, $2.6 million from Asymmetric Capital Partners and $400k from Impellent Ventures, will be used to develop the first streamlined, connected OOH market network, via an all-in-one platform. The startup has raised $4.5 million to date. “The fragmentation of the ad market, including static, digital, and programmatic is making it difficult for marketers to make good choices,” said Sam Mallikarjunan, co-founder and CEO of OneScreen.ai. “Add to that, the process for finding and acquiring OOH advertising inventory in the growing $30 billion industry is ridiculously archaic. There has never been a directory of all OOH advertising inventory, never mind a centralized place for even available local billboards, who owns them, and where to buy. OneScreen.ai has seen great momentum, booking $1 million in revenue in Q3 and $1 million in October. This funding will support us in building the first all-in-one real-world open directory to connect brands and their ideal targeted audiences.” The OOH industry is overly labor-intensive with more than 50% of inventory unintentionally going unsold every month. The all-in-one media platform aims to improve efficiency by providing access to all available billboards, transit signage, sports and event advertising, and connected TV. For the first time, marketers can locate, buy, deploy, and measure OOH advertising campaigns in one centralized location. A powerhouse team of alums from Google, HubSpot, and Wayfair are creating this platform. OOH advertising is the only traditional ad medium that continues to grow, despite its fragmented and outdated systems. A recent Harris poll reported a 45% increase in people noticing billboards, outdoor video screens, and other OOH media since pandemic shutdowns ended. "As a former first-hand buyer of OOH inventory, I knew instantly when meeting Sam that OneScreen.ai was going to drive massive change in an industry badly needing a technology-based upgrade,” said Rob Biederman, Managing Partner at Asymmetric Capital Partners. “With the increasing complexity of any targeted marketing and the perpetually rigged casino which is online paid customer acquisition, we believe the most data-driven marketers are focusing their attention on OOH. OneScreen.ai is creating the best buying experience." In July, the company announced it closed $1 million in pre-seed funding led by TechFarms Capital. About OneScreen.ai Founded by former executives and alumni from Google, HubSpot, and Wayfair, OneScreen.ai is modernizing the fragmented out-of-home (OOH) advertising industry. From billboards, blimps, and buses to wrapped cars and connected TV in bars and restaurants, OOH advertising is a $30 billion industry and growing, but 50% of inventory goes unnoticed. OneScreen.ai’s first streamlined, connected, and AI-powered all-in-one media platform is a centralized space where marketers can locate, buy, deploy, and measure OOH advertising campaigns, connecting brands with their ideal customers

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Vonage Adds Conversational Commerce Solution To Its Product Portfolio With Acquisition Of Jumper.ai

Vonage | October 20, 2021

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, today announced that it has acquired Jumper.ai, a Singapore-based leader in omnichannel conversational commerce solutions. Jumper.ai's team will join Vonage's Product and Engineering group. With this acquisition, Vonage gains significant technology and developer-focused talent, as well as expertise in conversational commerce, complementing the programmable, flexible and intelligent capabilities of its singular Vonage Communications Platform and robust portfolio of APIs. Conversational commerce is an in-demand retail trend that capitalizes on the growing convergence of shopping and conversations on platforms such as Facebook Messenger, WhatsApp and Instagram, using the chat feature to create a seamless shopping experience. Consumers can engage in personal conversations to inquire about product and pricing information and build trusted relationships with retailers. The Jumper.ai platform creates omnichannel, messaging-first customer engagement and shopping journeys across social, messaging, and web (WhatsApp, Messenger, Apple Business Chat, Instagram, Twitter, SMS, LINE, Google Ads, Brand websites, and more). According to an April 2021 Conversational Commerce forecast by Juniper Research1, the total addressable market in this space will be worth $27 billion by 20251. As social messaging becomes more important to consumers across the globe as a quick and direct way of connecting with their favorite brands, Vonage will incorporate Jumper.ai technology to expand its total addressable market and complement its robust portfolio of APIs with a packaged AI-enabled conversational commerce offering. "The addition of Jumper.ai's conversational commerce and omnichannel capabilities fits perfectly into Vonage's strategy and is a natural extension of Vonage's offerings. It transforms customer interactions from notifications and simple communications to conversations across the spectrum of customer engagement points," said Vonage CEO Rory Read. "With conversational commerce capabilities, we are meeting new and existing customer needs now and are positioned to continue to meet their evolving needs well into the future, providing businesses with embedded commerce capabilities to simplify the way they serve, connect with, and sell to their own customers from anywhere, on any channel." Jumper.ai is an all-in-one solution that meets the needs of major brands to connect with consumers through web and social channels, while also turning these conversations into richer AI-enabled customer experiences with rapid service and sales follow-through. With the acquisition of Jumper.ai, Vonage is gaining relevant technology to address this growing need, as well as existing enterprise customers across key industries that are driving the growth of conversational commerce, including leaders in the Consumer Brands, Food, Retail, Entertainment, Hospitality and Travel industries, such as L'oreal, Kiehl's, Disney, Axe, Dove, Ben & Jerry's and Burger King. Jumper.ai was built with a mission to help businesses respond to the increasing use of instant messaging as the most preferred mode of communication, both for connecting with family and friends and for receiving immediate, personal, and attentive experiences from brands.We are excited to be joining the Vonage team. Combining our market-leading technologies presents an opportunity to create new, amazing customer experiences, leveraging Jumper.ai technology and the global reach of Vonage." Yash Kotak, CEO and Co-founder of Jumper.ai "Over 3.5 billion people use social networks on a regular basis, worldwide," explained Dan Miller, Lead Analyst at Opus Research. "Jumper.ai anticipated the role social networks and platforms would play as platforms for advertising, promotion and, ultimately, purchases. With this technology, Vonage reinforces its platform's ability to be agile and continuously meet the evolving needs of its customers' customers." About Vonage Vonage, a global cloud communications leader, helps businesses accelerate their digital transformation. Vonage's Communications Platform is fully programmable and allows for the integration of Video, Voice, Chat, Messaging and Verification into existing products, workflows and systems. Vonage's fully programmable unified communications and contact center applications are built from the Vonage platform and enable companies to transform how they communicate and operate from the office or anywhere, providing enormous flexibility and ensuring business continuity.

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Google Search Adds a Clinically-Validated Self Assessment to Fight Anxiety

Google | June 01, 2020

Google is now providing a clinically-validated self assessment questionnaire in search results to people who look up information about anxiety. When people use Google Search to look for information about anxiety, they will now see a clinically-validated questionnaire for self-assessment. According to new data released last week from the Census Bureau, a third of Americans are now showing signs of clinical anxiety or depression. Anxiety disorders affect 48 million adults in the U.S. Anxiety presents itself as a wide range of symptoms, and can be a result of biological factors or triggered by a change in environment or exposure to a stressful event. With COVID-19 introducing new points of stress, communities are seeing a rise in mental health issues and needs With COVID-19 introducing new points of stress, communities are seeing a rise in mental health issues and needs.” Google is doing its part to assist those who may be dealing with symptoms of anxiety by partnering with the National Alliance on Mental Illness (NAMI) to provide access to mental health resources. When people in the US search for information about anxiety, Google will display the GAD-7 (Generalized Anxiety Disorder 7) in the knowledge panel section. The GAD-7 is used in clinical practice as a tool to screen for anxiety. According to Peer reviewed studies, the questionnaire is valid, efficient, and reliable. When you’re done, you add up the numbers to find out where you fit on the anxiety scale. Scores range from 0 (minimal anxiety) to 21 (severe anxiety). Of course, it will appear different when served in search results and scores are automatically calculated. Read more: Google’s monetization policies for publishers & advertisers The seven question survey covers the same things a mental health professional might ask. Google assures the answers are private and secure, and will not be collected or shared. The GAD-7 is not a medical diagnosis. It’s only designed to help people understand how their self-reported anxiety symptoms compare to others who have taken the same questionnaire. From there, people can view resources to learn more about their symptoms, or seek help from a professional if needed. Anxiety can show up as a wide range of physical and emotional symptoms, and it can take decades for people who first experience symptoms to get treatment. By providing access to authoritative information, and the resources and tools to learn more about anxiety, we hope to empower more people to take action and seek help. This is now the third mental health screener available in Google search results. Previously, NAMI has partnered with Google to provide similar screeners to people who search for information on depression and PTSD. The self-assessments are currently available in the US only, but Google hopes to eventually make them available in other countries.

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Spotlight

868m2 P20 full color LED display at Luohu Checkpoint, Shenzhen, which is the golden commercial section for all businesses.Luohu Checkpoint, next to Hong Kong, is the most prosperous checkpoint in China and more than 1 million people and cars pass here every day. This project is an unsurpassable and unique work for outdoor LED advertising display.