DISPLAY ADVERTISING, MOBILE ADVERTISING
Clinch | January 20, 2023
Clinch, a leader in dynamic ad serving and personalization and the creator of Flight Control, the Omnichannel Campaign Activation Platform, recently announced the launch of the Figma-Clinch Exporter Plugin, which allows designers to import the Figma designs into Flight Control for efficient dynamic ad creation.
Flight Control provides users with complete freedom and command over every aspect of the campaign activation process, including ad serving, creative authoring, and mapping. Using the plugin, designers can integrate multi-layout/multi-layer design compositions directly and smoothly into Flight Control, substantially accelerating the speed at which campaigns reach the market by minimizing the number of steps necessary to develop innovative variations.
Head of Product at Clinch, Adi Raz, said, "Flight Control was built to accommodate best-in-class tools and technologies that serve the campaign activation process." He added, "For the first time, ads created in Figma can be directly connected to a wide range of data sources that let them speak more relevantly to each consumer, and unlock the full potential of dynamic creative optimization."
(Source – Cision PR Newswire)
The immersive user interface, creative authoring tools, and dynamic mapping capabilities of Flight Controls make it simple to convert Figma assets into HTML or image advertisements with dynamic functionalities, with content that can be modified on the fly and directly sent to live campaigns.
About Clinch
Clinch is the acknowledged leader in multichannel ad serving. The company's AI-driven dynamic personalization solution offers custom-tailored ad experiences across all channels, resulting in industry-leading performance and ROI. In addition, Flight Control, Clinch's Omnichannel Campaign Activation Platform, allows agencies and brands to manage the whole campaign lifecycle. It allows planning through activation and measurement, on a single platform, ultimately boosting their productivity, efficiency, and profitability. It automates workflows and utilizes data to personalize and improve display and video ad experiences at scale, spanning programmatic, social media, CTV, native, in-app, and digital out-of-home (DOOH).
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AD NETWORKS
Brightcove | March 08, 2023
On March 7, 2023, Brightcove, a leading streaming technology company, introduced a new customized service called Brightcove Ad Monetization to enhance media organizations' ability to generate revenue from their content. The company has also established a dedicated global advertising operations team to aid media companies in optimizing their advertising strategy and revenue.
Brightcove's Ad Monetization service is an expansion of its recent collaboration with Magnite, the leading independent sell-side advertising platform worldwide. By merging Magnite and SpringServe, Brightcove can now provide media organizations with a comprehensive advertising monetization solution, enabling them to enhance their revenue streams from advertising strategies.
Brightcove Ad Monetization is a tool designed to assist media companies in achieving the highest possible returns on their advertising investments by providing actionable insights. It supports monetizing live and video-on-demand (VOD) content through enhanced yield optimization that fills unsold ad inventory and boosts revenue. The solution offers client-side advertising insertion (CSAI) and server-side advertising insertion (SSAI) features for various platforms, including web players, iOS, Android, and connected TVs. In addition, Brightcove Ad Monetization seamlessly integrates with existing advertising servers such as Google Ad Manager and FreeWheel.
Businesses that make use of the service will profit from the knowledge and assistance of Brightcove, along with direct support from its recently established global advertising operations team. The team, headed by Chief Strategy and Corporate Development Officer David Beck, will work directly with clients to enhance their advertising strategy, budget, and content. From the onboarding phase to implementation and strategy refinement, the team will use their comprehensive understanding and expertise to aid clients at every stage of their advertising journey, regardless of location.
About Brightcove Inc
Brightcove Inc. is a publicly traded software company that provides cloud-based video hosting and streaming services. The firm was founded in 2004 and is headquartered in Boston, Massachusetts. Its flagship product is its online video platform, which allows businesses to upload, manage, and publish video content on their websites and mobile apps. The platform includes video encoding, analytics, advertising, and monetization tools. In addition to its online video platform, Brightcove offers various other video-related services, including live streaming, video player customization, and video marketing tools. The company serves multiple industries, including media and entertainment, enterprise, and education. Its customers include major media companies such as NBC, ABC, and BBC and large corporations like IBM, Bank of America, and Philips.
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MOBILE ADVERTISING, RETARGETING
Teads | December 30, 2022
Teads, a global media platform, has announced a partnership with Integral Ad Science (IAS), a global leader in digital media quality. Through this collaboration, Teads and IAS will enhance the quality of digital advertising for both publishers and advertisers.
The partnership will allow Teads to integrate IAS's Context Control solution, which uses natural language processing to determine the sentiment and emotion of content, in order to provide advertisers with a more precise classification of brand suitability and avoid content deemed unsuitable for their brand. With this integration, Teads will be able to give its clients more control over where their digital ads show up. This will make sure that their brand is shown in a way that fits the criteria set by the advertisers.
"About 78.8% of European marketers say they are concerned or very concerned about brand safety when buying digital advertising."
The collaboration will allow Teads to maximize the reach of advertising campaigns while also supporting quality journalism. The integration will also allow advertisers to have greater control over content adjacencies and avoid impressions on certain topics, including those deemed risky or harmful by a brand. By increasing the control advertisers have over their digital ad placement, Teads is able to reduce the amount of wasted budget spent on ads that don't meet their criteria and ensure that every ad dollar is well-spent.
with this partnership, brands will know that their ads are being shown in safe and appropriate environments, both in display and video formats. This increased control over digital ad placement will not only help brands protect their reputation and ensure that their campaigns are viewed in the right context, but it will also reduce the overall cost of advertising by eliminating wasted budget on ads that don't meet brand criteria.
About Teads
Teads operates a leading cloud-based omnichannel platform that enables programmatic digital advertising globally. Teads' modular platform offers an end-to-end solution for buy-side, sell-side, creative, data, and AI optimization.
Advertisers and their agencies can use Teads to buy inventory from the world's best publishers and content providers. Teads enables advertisers and agencies to reach billions of unique monthly users in brand-safe, responsible advertising environments while improving digital ad transactions.
Teads' 1,200+ employees in 50 offices across 30 countries work with top marketers, agencies, and publishers.
About IAS
IAS is a leader in digital media quality. IAS ensures that ads are viewed by real people in safe and appropriate environments by using contextual targeting and supply-path optimization. Our mission is to be the global standard for digital media quality, trust, and transparency for the world's leading brands, publishers, and platforms. Data-driven technologies provide actionable, real-time signals and insights. IAS works with thousands of top advertisers and publishers worldwide.
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