Business Wire | May 04, 2023
AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile user acquisition platform, AppDiscovery. App marketers can now tap into massive CTV supply across hundreds of free ad-supported streaming TV (FAST) apps and 3,000+ channels from a single source of access and only pay for installs.
CTV will be the fastest-growing medium this year, with ad spending surging 21% to reach more than $25 billion. With 93% of U.S. internet users today reachable by CTV, it’s a prime time for app marketers to add this channel to their marketing mix to reach audiences at scale and achieve their ROI goals.
“We're excited to successfully bridge the gap between mobile marketing and CTV through a performance buying model,” said Idil Canal, General Manager of AdTech, AppLovin. “With AppLovin, marketers can easily test and rapidly scale CTV campaigns to acquire high-quality users by accessing a vast audience with targeted, relevant ads — all while prioritizing installs over impressions.”
CTV advertising on AppDiscovery is seamless. Advertisers can run mobile and CTV ad campaigns, and even leverage AppLovin’s industry-leading in-house creative team for custom, high-performing CTV ads — all on the same platform.
Since launching AppLovin’s performance CTV campaigns last year, leading credit-building app Kikoff has seen a 3X increase in install rates, and as a result has scaled its CTV budget by 6X, making it a significant part of its app marketing portfolio. “AppLovin’s CTV campaigns brought new momentum to our UA efforts. Not only do they allow us to further differentiate our offering in the marketplace by telling a more complete story to a larger audience, they also deliver on our UA performance goals. We’re excited about the continued partnership and growth potential,” said Max Wang, Growth Marketing Manager at Kikoff.
With AppDiscovery, advertisers and app marketers can:
Run CPI-based performance campaigns. CTV campaigns are priced on a Cost Per Install (CPI) basis rather than at a fixed Cost Per Mille (CPM), so marketers can ensure cost-effective ROI.
Automate and optimize campaigns. The platform automates the buying process across mobile and CTV inventory and optimizes at the individual channel level to improve performance.
Manage mobile and CTV campaigns from a single access source. CTV campaigns run in parallel with mobile campaigns in AppDiscovery, providing a seamless UI, reporting, and brand experience across multiple channels.
Utilize custom, top-performing creatives optimized for CTV. As a value add, AppLovin’s SparkLabs in-house creative team is available to customers for custom, high-performing ads, eliminating the need to develop resource-intensive creatives on their own.
Access real-time, transparent analytics: Trackable return on ad spend (ROAS) and channel name visibility ensures there is no guess work in where ads run.
“AppLovin’s AppDiscovery has been a strong user acquisition channel for us on mobile. Their recent addition of performance CTV campaigns presented an incremental channel to grow our user base at our target price points – all while using a single source of access. We’ve been delighted with the platform’s potential and appreciate the team’s constant optimization efforts,” said Terence Fung, Chief Strategy Officer at Storm8.
AppLovin accelerates business growth with market leading technologies. AppLovin’s end-to-end software solutions support profitable growth by optimizing monetization and by using powerful machine learning to make data-driven marketing decisions. AppLovin partners with businesses to deliver personalized experiences at a massive global scale. AppLovin is headquartered in Palo Alto, California with several offices globally.
Business Wire | March 29, 2023
CitrusAd and sponsorcart.io partner to deliver on-site shoppable video ad technology to retail media networks in the U.S. and abroad. The CitrusAd and Sponsorcart partnership simplifies video campaign activation, and retail monetization, making it easier than ever for brand advertisers across the globe to activate shoppable video campaigns on retail media networks. Brands can implement, manage and scale video ad creative alongside, add-to-cart functionality for corresponding SKUs that enables closed-loop, transparent measurement of return-on-ad-spend (ROAS). The new, innovative video ad formats will drive high-impact engagement for brands and fetch greater CPM in the retailer’s revenue stream.
“CitrusAd is excited to scale these dynamic and innovative video ad formats. Brands will be able to easily align commercial video assets with SKUs directly within the path-to-purchase in a shopper-relevant manner. These enhanced shopper experiences deliver tremendous storytelling power and an attractive way for retailers to expand their media offering,” said Adam Skinner, Managing Director, Retail Media Networks, CitrusAd.
“Our goal was to make it easy for video to play a larger role in retail media. We are delighted to tie our video ad platform to CitrusAd to make shoppable video ad campaigns dynamically populate in a native and personalized manner with lightning-fast load times,” said Stephen Caffrey, CEO and co-founder of Sponsorcart.
Advertisers spend $50BN per year in video ad spend as 66% of customers prefer video when learning about a new product. Retailers can improve customer experiences while earning up to five times CPM when adding video to advertising campaigns.
Both companies will be at ShopTalk in LasVegas this week to provide further insight on the benefits of shoppable video.
Sponsorcart.io is an onsite, end-to-end, shoppable video platform built for Retail Media Networks (RMNs). The platform makes it simple to launch and manage high-impact, unique video ad formats. Add-to-cart functionality provides closed-loop analytics for transparent and measurable ROI. Sponsorcart’s shopper centric, video solution appears natively along the path-to-purchase with dynamic SKU optimization led by privacy protected, first-party retailer data for personalized relevancy at scale.
CitrusAd is a leading retail media company and part of Epsilon, a global advertising and marketing technology company. The CitrusAd, powered by Epsilon platform, sits at the center of Publicis Groupe’s comprehensive, scalable retail media network offering. By harnessing the power of first-party data and industry-leading identity resolution, the unified, self-serve platform delivers shopper-relevant advertising experiences on commerce websites and across the open web resulting in higher conversions. Leading retailers across the globe rely on CitrusAd to help grow retail media as a core function for incremental media revenue and sales volume that delivers great ROI for brands. For more information, visit citrusad.com.
prnewswire | March 28, 2023
Premium digital out of home (DOOH) media owner Ocean Outdoor has announced an exclusive partnership with the Web3 engagement platform SmartMedia Technologies (SMT).
The collaboration allows Ocean to leverage The SmartMedia Stack, SMT's self-serve, no-code, drag, drop and distribute studio, further elevating the connection between large format digital outdoor and mobile screens for brands seeking immersive audience experiences.
Using Ocean Labs' technology packages and fast wifi connections, outdoor audiences can connect to full motion screens via their mobile phones to access token powered games, either collecting objects in real time or using their handsets to control different objects to receive a branded or personalised NFT (non-fungible token), powered by SMT.
Once collected, these tokens are then added to virtual wallets to be redeemed for prizes, samples or offers either immediately at the point of play, in store or online as part of advertising promotions.
Catherine Morgan, managing director of Ocean Labs, said: "The opportunity to host seamless easy to access memorable experiences on Ocean screens which respond in real time to individual interactions is clearly a winning formula for brands looking to build engagement and loyalty out of home. Working with SMT, we will also look to extend real world OOH interactions into Web3 virtual experiences, allowing players to redeem their virtual tokens in other realms."
The partnership follows the success of Lacoste Heroes, Coty's experiential fragrance sampling and pop-up at Westfield London. The activation was the centrepiece for a nationwide virtual treasure hunt in which Coty offered 120,000 NFTs for collection via an AR game accessed through QR codes on Ocean's wider DOOH network.
The campaign delivered impressive results attracting 92,000 total unique visitors and 34,600 AR game users. Some 24,012 gifts were redeemed, with 49% of players redeeming their free sample through the AR experience against a benchmark of 35%. 23,837 users opted-in to e-marketing.
Tyler Moebius, CEO of SmartMedia Technologies, said: "Pairing SmartMedia Technologies' enterprise engagement platform with Ocean Outdoor's market-leading screen offerings enables us to bring yet another revolutionary new layer of interactivity and attribution to our client's campaigns."
"Our mobile experiences enable marketers to seize the decisive moment they capture a consumer's attention with an eye-catching social media campaign, QR code on their packaging or an unmissable offer on Ocean Outdoor's OOH screens and immediately drive them into highly engaging activations that surprise, delight and captivate. We're excited to continue working with Ocean Outdoor supercharging dwell time and brand affinity through our powerful DTC offerings, which deliver unparalleled attribution, first party data capture and ROI for our partners."
About Ocean Outdoor
A partner company of Atairos, the independent strategic investment company, Ocean Outdoor is the leading operator of digital out of home (DOOH) advertising across the UK, Northern and Continental Europe. The Group's network of 4,000+ screens covers seven countries and 351 cities, with its technological capabilities delivering the most impactful and measurable DOOH brand and advertising experiences.
Ocean's portfolio comprises of some of the most iconic locations including the Piccadilly Lights and the BFI IMAX and the company also works closely with high-profile landlords, including Landsec, Unibail-Rodamco-Westfield (URW), the BFI, Nuveen and the Canary Wharf Group, as well as major city councils on the development of its network.
To date the Group's growth has been driven by tender wins and the rollout of new locations, as well acquisitions that complement the existing portfolio. Since 2018, Ocean has completed seven acquisitions which has enabled it to expand its UK footprint into the Netherlands, the Nordics and Germany.