AD NETWORKS
Brightcove | March 08, 2023
On March 7, 2023, Brightcove, a leading streaming technology company, introduced a new customized service called Brightcove Ad Monetization to enhance media organizations' ability to generate revenue from their content. The company has also established a dedicated global advertising operations team to aid media companies in optimizing their advertising strategy and revenue.
Brightcove's Ad Monetization service is an expansion of its recent collaboration with Magnite, the leading independent sell-side advertising platform worldwide. By merging Magnite and SpringServe, Brightcove can now provide media organizations with a comprehensive advertising monetization solution, enabling them to enhance their revenue streams from advertising strategies.
Brightcove Ad Monetization is a tool designed to assist media companies in achieving the highest possible returns on their advertising investments by providing actionable insights. It supports monetizing live and video-on-demand (VOD) content through enhanced yield optimization that fills unsold ad inventory and boosts revenue. The solution offers client-side advertising insertion (CSAI) and server-side advertising insertion (SSAI) features for various platforms, including web players, iOS, Android, and connected TVs. In addition, Brightcove Ad Monetization seamlessly integrates with existing advertising servers such as Google Ad Manager and FreeWheel.
Businesses that make use of the service will profit from the knowledge and assistance of Brightcove, along with direct support from its recently established global advertising operations team. The team, headed by Chief Strategy and Corporate Development Officer David Beck, will work directly with clients to enhance their advertising strategy, budget, and content. From the onboarding phase to implementation and strategy refinement, the team will use their comprehensive understanding and expertise to aid clients at every stage of their advertising journey, regardless of location.
About Brightcove Inc
Brightcove Inc. is a publicly traded software company that provides cloud-based video hosting and streaming services. The firm was founded in 2004 and is headquartered in Boston, Massachusetts. Its flagship product is its online video platform, which allows businesses to upload, manage, and publish video content on their websites and mobile apps. The platform includes video encoding, analytics, advertising, and monetization tools. In addition to its online video platform, Brightcove offers various other video-related services, including live streaming, video player customization, and video marketing tools. The company serves multiple industries, including media and entertainment, enterprise, and education. Its customers include major media companies such as NBC, ABC, and BBC and large corporations like IBM, Bank of America, and Philips.
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AD NETWORKS
Perion Network | April 04, 2023
Perion Network Ltd. (Nasdaq & TASE: PERI), a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – search, social media and display / video / CTV advertising, today announced that it has seen growing adoption of SORT®, the company’s anonymous, privacy-driven breakthrough solution.
The scope of ESG initiatives is widening to include privacy, as consumers grow even more deeply concerned about how their personal data is collected, stored, and utilized. Perion’s latest survey of current SORT® users found that 67% of customers who responded think that privacy-safe solutions are very important to their brand image.
Having run on over 800 campaigns across all verticals and proving performance two times higher than traditional third-party tactics and three times the Google benchmark, SORT® is well positioned to play a vital role in the privacy ecosystem of the future, along with identity-based and contextual-based solutions.
More than 300 companies have leveraged SORT® since its launch, with momentum building, and recent clients include leading brands and NGOs such as Stop & Shop, Mercedes-Benz USA and UNICEF USA. Given that the “right to privacy” is the UN’s Declaration of Individual Human Rights, Perion was honored to have them adopt SORT®.
"There are a lot of claims about the effectiveness of privacy solutions, but the data to back that up is lacking. We conducted our survey to provide a fact-based analysis of our SORT® platform, and we are gratified that it confirmed our ability to deliver outstanding performance – most often better than cookies – without compromising users’ privacy. There is no doubt that the market for cutting-edge, scalable solutions for protecting consumer privacy will trend throughout and beyond 2023,” said Doron Gerstel, CEO of Perion. “As brands invest greater dollars in privacy-respectful solutions, we are confident SORT® will continue to attract new customers and outperform other solutions.”
“Stop & Shop is always working to ensure that we are ready for the cookieless future and that we were working with partners that were putting both privacy and innovation first,” said Shoshana Przybylinkski, Media Director, AMP Agency, the agency for Stop & Shop. “SORT®, Perion’s cookieless solution, continues to check all the boxes when it comes to easy activation and outperforming third party cookie tactics.”
SORT® enables advertisers to reach their audience at the exact moment they are most receptive to seeing an ad and can be applied on any impression or site with any format. Further, SORT® does not collect personally identifiable information (PII) and rather utilizes cookieless data points to inform decisions. The technology is certified cookieless by Neutronian, a leading data verification company, and has won several awards including the “Excellence in Online Advertising Artificial Intelligence” category for the 2022 MediaPost OMMA Awards.
For more information on SORT®, visit https://perion.com/solutions/cookieless-targeting.
About Perion Network Ltd.
Perion Network Ltd. is a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – ad search, social media and display, including video and CTV advertising. These channels are brought together by Perion’s intelligent HUB, which integrates Perion’s business assets from both sides of the open Web, providing significant benefits to brands and publishers.
For more information, visit Perion's website at www.Perion.com.
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AD TECH AND MARTECH
GumGum | March 20, 2023
GumGum, a contextual first, global advertising platform, announced that starting immediately, all impressions running on GumGum’s ad exchange will now have enhanced brand safety protection through Verity™, GumGum’s proprietary and accredited contextual intelligence platform.
Verity is already integrated and applied across GumGum’s PMPs and media business. With this upgrade, GumGum becomes the first 100% brand-safe exchange and is the only direct marketplace that incorporates brand safety on every impression.
Advertisers typically add brand safety layers on their own through a pre-bid solution or their own safety filters. However, GumGum believes it is their responsibility to ensure supply-side safety by integrating an additional layer of protection in its exchange with Verity. Verity is the first independent ad tech platform to have been granted content-level accreditation by the Media Rating Council (MRC) for contextual analysis, brand safety, and suitability across the web and CTV. This accreditation was granted due to Verity’s sophistication and ability to analyse all content signals within a digital environment, including text, images, videos, and audio, to ensure ads are not served against extreme and unsafe content.
“We want brands and agencies to know that when they buy from GumGum’s ad exchange, they can always rely on brand safety and suitability protection, whether that’s through our exchange or PMP activity. Buyers can be assured that every ad we serve has been verified by Verity, creating a safe ad environment against extreme content,” said Adam Schenkel, EVP of global platform strategy & operations at GumGum. “Further, we want publishers to feel confident that we are an additional layer of support in ensuring their content is driving the greatest monetisation from our platform while protecting against brand safety violations.”
In addition to standard display and video placements from top publishers, GumGum’s ad exchange quickly unlocks exclusive inventory using standard formats that are cost-efficient and can be easily scaled through GumGum’s DSP partners, such as The Trade Desk, Xandr, and Google Display & Video 360. Any media buyer has the ability to access unique, high-performing inventory that is exclusive to GumGum through a DSP without a managed deal or campaign by GumGum account teams. The exchange is one of the industry's highest concentrations of direct-to-publisher integrations, enabling the company to provide the most direct route to premium, high-quality inventory for media buyers.
“Every brand has its own suitability thresholds but safety is more black and white. If we have the capability to remove unsafe inventory that advertisers don’t want to advertise against from the onset, why wouldn’t we do that?” said Phil Schraeder, CEO of GumGum. “We see a tremendous growth opportunity with our ad exchange and adding Verity to every ad impression is just one of many exciting things we will be doing with the exchange this year.”
This solution offers higher-quality ads and increased scale across thousands of premium publisher sites that are third-party verified. To ensure quality inventory at scale and an efficient supply chain, GumGum has integrated MediaGuard by HUMAN into the exchange to remove nonhuman and fraud traffic. In addition, GumGum is integrated with NewsGuard who deploy real journalists to fact-check news publications to ensure content accuracy, reliability, and access to high-performing inventory. With a focus on inclusivity, the exchange will also allow advertisers to maximise their KPIs by targeting audiences through customised segments such as multicultural and sustainability with standard and nonstandard ad formats.
GumGum will continue to develop partnerships to grow the scale of the exchange in 2023 and beyond. With a new team dedicated to the innovation and growth of the exchange, GumGum continues to commit to evolving the marketplace to suit the needs of the digital advertising industry.
GumGum’s exchange is available now and accessible to agencies, advertisers and publishers across the globe interested in brand-safe and premium ad inventory.
AboutGumGum
GumGum is a contextual-first global digital advertising platform that captures people’s attention, without the use of personal data. We believe that a digital advertising ecosystem based on understanding a consumer’s active frame of mind rather than behaviour builds a more equitable and safer future for consumers, publishers and advertisers alike. Founded in 2008, GumGum is headquartered in Santa Monica, California and operates in 19 markets worldwide.
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