ADVERTISER CAMPAIGN MANAGEMENT

Better Homes and Gardens Real Estate Introduces Season of Sharing Campaign for Consumers Seeking Creative Ways to Celebrate the Holidays Ahead

Better Homes and Gardens Real Estate LLC | December 01, 2020

Better Homes and Gardens Real Estate LLC, the leading real estate lifestyle brand, reported today its Season of Sharing campaign for buyers looking for innovative approaches to celebrate the special seasons ahead. This new campaign highlights significant and ideal way of life thoughts curated by Better Homes and Gardens Real Estate and Meredith Corporation, which delivers the Better Homes and Gardens brand, for Thanksgiving, Kwanza, Hanukkah, Christmas and New Year's Eve exercises, including socially far off gathering thoughts, stylistic theme, plans and then some.

In addition to thoughts on the best way to celebrate the holidays at home, the Season of Sharing campaign additionally includes "Ways to Give Back". The segment includes proposals for offering back this season, for example, investigating nearby volunteer chances, participating in a blood drive, fostering a pet or dropping off baked goods to someone in need of neighborly support. The page likewise showcases the holiday-related philanthropic endeavors of BHGRE® affiliates across the country over to give extra motivation.

Spotlight

Why Advertise on A Connected TV? CONNECTED TV - The Future of TV is Already Happening and tablets, this is accelerating the shift in both media consumption and advertising budgets. Some 60% of U.S. households now own a Connected TV (CTV) data security, as well as streamline the digital-advertising supply chain. Why advertising on OTT connected TV devices is so effective. In a recent edition of the Deloitte Digital Democracy Survey, it was revealed that.

Spotlight

Why Advertise on A Connected TV? CONNECTED TV - The Future of TV is Already Happening and tablets, this is accelerating the shift in both media consumption and advertising budgets. Some 60% of U.S. households now own a Connected TV (CTV) data security, as well as streamline the digital-advertising supply chain. Why advertising on OTT connected TV devices is so effective. In a recent edition of the Deloitte Digital Democracy Survey, it was revealed that.

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ADVERTISER PLATFORMS

Kevel’s APIs Help Launch Everli’s Retail Media Ad Platform

Kevel, Everli | July 08, 2022

Kevel (https://kevel.com), a leading API infrastructure platform used to build custom ad platforms, announces a new partnership with Everli, Europe's leading marketplace for online grocery shopping. Kevel’s ad-serving APIs will enable Everli to launch sponsored product offerings before rolling out additional ad placements in the future. After securing €85.2 million in Series C investment last year, Everli committed to building out their retail media strategy. By integrating with Kevel, Everli launched this ad platform quickly, and Everli’s partners can now promote their products in search results using keyword targeting. The sponsored ad units can be found across Everli’s four regional websites, as well as its app. Through Kevel’s UI, Everli has full control over its ad management, targeting, and reporting. Everli partners and the end consumer all benefit from this ad product, as it opens up a new revenue stream for Everli, while giving vendors more visibility and helping customers discover new products. “In the past, advertising hasn’t been a focus within the grocery sector, but after seeing the success of retail ad platforms from Amazon, Walmart, Instacart, and others, we knew this was an important step for our growth,” says Francesco Carnielli, Head of Engineering at Everli. “Kevel helped minimize the time it took to integrate ads and allowed us to start earning revenue almost immediately. The sponsored ad units have already shown great success for merchants, and we plan on adding more ad units in the near future with Kevel.” “A retail media ad platform offers huge benefits, especially when the retailer already has relationships with its merchants. Everli is already a leading online grocery marketplace, and an ad platform gives them the revenue to grow even faster,” says James Avery, Founder and CEO of Kevel. “A retail media ad platform offers huge benefits, especially when the retailer already has relationships with its merchants. Everli is already a leading online grocery marketplace, and an ad platform gives them the revenue to grow even faster,” says James Avery, Founder and CEO of Kevel. “Targeted sponsored products are just the beginning, and we look forward to helping Everli build out its ad platform even further.” About Kevel Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for sponsored listings, internal promotions, native ads, and more -- allowing brands to drive new revenue in a user-first way. Kevel is committed to the vision that every online retailer and publisher should be able to add privacy-focused ad revenue streams and take back the Internet from Google, Amazon, Facebook, and other digital monopolies. Customers like Bed Bath and Beyond, Ticketmaster, Yelp, Strava, Klarna, and many more have already launched successful ad platforms on Kevel. The company has received many accolades, most recently winning the 2021 Digiday Technology Award for Best Monetization Platform for Publishers and recognized by Insider as one of the hottest adtech companies of 2021. Learn more at www.kevel.com. About Everli Everli is on a mission to help people achieve peace of mind, by simplifying their life when shopping for groceries. No more queuing, no more parking, no more carrying heavy weights: Everli's dream is to bring just the best parts of grocery shopping, directly to your home. Founded in 2014, Everli is now the main European e-grocery marketplace. Headquartered in Milan, with offices also in Verona and Warsaw, Everli's team has grown to more than 250 people, and has created more than 100 partnerships with retailers and CPG companies, providing flexible employment for over 3,000 shoppers. Everli serves more than 80 cities around Europe, and has delivered groceries more than 3 million times.

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SOCIAL MEDIA ADVERTISING

Modern Luxury Media Inks Digitally Driven Acquisition With Glocally to Accelerate Influencer Creator Network

Glocally | July 13, 2022

Modern Luxury Media, the nation's largest luxury media company, today announces the acquisition of Glocally, a social content company that discovers and partners with the most engaging influencers and local content creators. Founded in 2016 by Brad Agens, Glocally was created with the vision of helping regional and local brands replicate the strategies of large national companies by developing and distributing localized content to connect to creators who make a difference in the areas that matter most. Glocally will join Modern Luxury Media as a new division to strengthen its commitment to the influencer creator economy across the luxury media company's roster of 85 brands from coast to coast. Over the last decade, social media has undergone a significant transformation. Today, consumers are shifting away from traditional social media experiences and gravitating toward connecting with creators who can deliver short-form, entertainment-based content. Given content creators are the new voices of today, this acquisition allows Modern Luxury to create powerful, one-of-a-kind content marketing programs that generate buzz across partnerships that are authentic, meaningful and engaging. "This past year we have doubled down on a hyperlocal and community-driven approach to content creation in order to build more opportunities to elevate both our brands as well as our audience experience, Our partnership with Glocally brings this strategy to the next level. We couldn't be more thrilled to bring Brad and his team at Glocally to Modern Luxury and enhance our content strategies for today's digital economy." -Michael Dickey, CEO of Modern Luxury Media I have always admired Modern Luxury's approach in harnessing community and continuously implementing digital and innovation strategies for growth, said Agens. Modern Luxury and Glocally have obvious synergies that will create impactful and meaningful experiences for our clients. Local and regional brands have a big desire and need for content, and we see an opportunity for Modern Luxury's incredible roster to create hyperlocal content that will take the user experience and brand love to the next level. We couldn't be more thrilled for our companies to come together in this way. The acquisition is part of Modern Luxury Media's accelerated growth strategy focused on M&A and exclusive partnerships to help strengthen its digital media and creative capabilities to enhance its offerings to luxury communities around the globe. "Brands have an enormous opportunity to harness micro-communities in order to maximize their consumer experiences for their products or services, Our company's strength has always been the ability to build amazing brands that tap into the most affluent communities around the country to give them premium and elevated content experiences. By tapping into Glocally's technology and expertise, the acquisition will allow Modern Luxury's roster of clients the ability to build a hub of affluent luxury creators in key markets that will increase monetization and the consumer engagement with their brand." -Mike Pallad, president of Modern Luxury Media. Reaching an audience of more than 16 million, Modern Luxury is the nation's largest luxury media company and home to leading brands including Hampton's Magazine, Ocean Drive, and Aspen Magazine. Most recently, Modern Luxury partnered with Jay Z's Roc Nation to launch EDITION, the first fully multi-platform portal into a world of luxury that celebrates talent from diverse communities. About MODERN LUXURY MEDIA: At Modern Luxury, connection and community define who we are. Reaching an audience of more than 16 million, we are the nation's largest luxury media company offering leading brands access to the most influent audiences in the most prominent cities across the U.S. Through the power of Modern Luxury Media ecosystem including 85+ brands across 22 markets, we deliver powerful marketing solutions allowing luxury brands to connect with their audiences in the places and ways that mater most. About GLOCALLY: Glocally is a social media and marketing technology company that enables local and regional businesses to succeed across digital platforms. We provide social media management, content development, digital strategy and facilitate influencer collaborations with social media's top creators.

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AD TECH AND MARTECH

IRI and InfoSum Partner to Enable Seamless Data Collaboration for Advertisers With an Emphasis on Customer Privacy

IRI, InfoSum | August 29, 2022

IRI®, which recently merged with The NPD Group to create a leading global technology, analytics and data provider, today announced a new partnership with InfoSum, the world’s leading data collaboration platform. InfoSum’s Secure Data Clean Room technology will enable IRI’s clients to enrich their first-party data with IRI’s purchase-based deterministic information in an environment designed with privacy in mind. IRI will offer both transaction data from 45 million households and IRI ProScores® — one of the industry’s highest-quality, purchase-based datasets — within InfoSum’s platform. This integration will allow advertisers to collaborate and enhance their first-party data with IRI’s industry-leading consumer packaged goods purchase data and other second- and third-party data available on InfoSum’s platform to improve planning, targeting, activation and measurement with speed, all with privacy and compliance in mind. IRI’s transaction data provides advertisers and their agencies access to purchase time, product and brand name, quantity, price and basket total, as well as primary and secondary category information derived from more than 16 different retailers. IRI ProScores provide the highest-propensity-to-buy households that capture as much of the addressable United States as desired, descending from most valuable to least valuable, using a proven purchase-derived methodology. InfoSum’s interoperable data clean room technology will enable premium data matching for customers. “Together with InfoSum, we are helping CPG marketers connect with the highest-quality purchase data in the industry and seamlessly infusing it into each phase of the marketing process, amplifying end-to-end collaboration,” said Jennifer Pelino, executive vice president, Global Media Solutions, IRI. “Together with InfoSum, we are helping CPG marketers connect with the highest-quality purchase data in the industry and seamlessly infusing it into each phase of the marketing process, amplifying end-to-end collaboration,” said Jennifer Pelino, executive vice president, Global Media Solutions, IRI. “Our partnership enables more efficient data connections in an environment built with security and privacy in mind to augment clients’ first-party data. Because we capture purchase behavior across online and offline activities, clients leverage IRI data as a foundation for omnichannel activation, and with InfoSum’s architecture, we can move with the speed and agility that advertisers desire.” InfoSum’s platform empowers companies to unlock the total value from their first-party data, with complete control and transparency. Its data clean room infrastructure provides organizations with the freedom to match across multiple partners without having to share sensitive data with anyone. InfoSum applies best-in-class privacy controls and differential privacy techniques and utilizes its “non-movement of data” approach to prioritize customer privacy at every stage, allowing each data owner to retain complete control of their data. “This partnership with IRI will bring first-party data and premium data matching to the forefront for InfoSum customers,” said Marc Cestaro, vice president for InfoSum. “IRI is the industry leader and bellwether for CPG first-party data, and our new partnership will enable brands to drive better business outcomes through our fast and frictionless data matching, while prioritizing privacy and compliance. We’re eager to offer advertisers and agencies the largest CPG data assets globally for improved targeting and actionable measurement.” About InfoSum InfoSum is the world’s leading data collaboration platform and the only secure data clean room, empowering companies to deliver better customer experiences while prioritizing customer privacy. InfoSum enables safe connections between multiple parties to unlock the full potential of their customer data without risk of exposure or misuse. InfoSum not only prioritizes consumer privacy, but also enhances it with patented non-movement of data technology to create the most protected, most connected and most accessible data collaboration network. InfoSum was founded in 2016 with a vision to connect the world’s data without ever sharing it. The company has multiple patents, protecting its invention of the “non-movement of data.” InfoSum is based in the U.S., U.K., and CE, with offices across Europe and North America. The company is poised for continued growth following a Series B investment in August 2021 and a rapidly expanding client base. Read more at www.infosum.com. About IRI IRI unifies technology, analytics and data to reinvent how people and companies make decisions, take action and optimize performance. With the largest repository of purchase, media, social, causal and loyalty data, all integrated into an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.

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