Programmatic Advertising, Advertiser Platforms
Business Wire | June 28, 2023
StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, today announced the launch of its in-platform footfall attribution solution. This new measurement capability allows US-based brick and mortar advertisers to quantify the influence of online advertising on offline visits. To ensure superior location data, unmatched coverage, and expertise, StackAdapt has expanded its strategic partnership with Precisely PlaceIQ.
Although there is a rise in online shopping, 85.5% of all US retail sales still occur offline. Marketers today face the challenge of connecting their programmatic campaigns with offline ROI. To bridge the gap, advertisers can now leverage StackAdapt Footfall Attribution to understand the impact their advertising has in driving people to visit their retail locations. This solution allows customers to analyze the impact of their ad campaign on visitation results for multi-channel campaigns including native, display, video, connected TV (CTV), audio, and in-game channels; offering a comprehensive view of offline ROI, including visits, visitation lift, average eCPV and more.
StackAdapt provides a one-stop shop solution for measuring multi-channel offline ROI by offering insights into what channels or messages are driving in-store visits. StackAdapt leverages premiere data sets from Precisely PlaceIQ, a top tier location data provider, to ensure measurement powered by verified third-party mobile SDK data. Movement data is always deterministic, and never modeled, delivering accurate visitation outcomes that represent your campaign's performance.
"The StackAdapt Footfall Attribution report has been an instrumental tool for our team," said Kyle Muzny, owner of Muze Growth Strategies. "From discovering key insights to demonstrating the value of our digital campaigns, this new product has given us an all-in-one view of our online and offline performance better than ever before. If you rely on more than just e-commerce, and people physically visiting your business is necessary for your businesses' success, footfall attribution will be one of your more enlightening KPIs."
StackAdapt Footfall Attribution introduces key features designed to enhance user experience and provide comprehensive insights, all available on a self-serve basis. These features include the ability for users to create a “'location set” comprising multiple locations for measurement, the functionality to attach these location sets directly to campaigns and access to near real-time reporting in the platform. These features collectively offer a robust toolset for advertisers to measure and optimize their campaign performance mid-flight.
“Brick and mortar retail is a huge piece of the market, and real-world consumer action, such as foot traffic, is a key measure of success for advertisers,” explains Jasmaan Panesar, Solutions Manager at StackAdapt. “At StackAdapt, we are excited to be able to offer a self-serve solution that empowers anyone leveraging the platform to measure return on ad spend (ROAS) in terms of the lift in foot traffic from their campaigns.”
About StackAdapt
StackAdapt is a self-serve programmatic advertising platform used by hundreds of brands and agencies around the world. StackAdapt’s data-driven platform combines state-of-the-art machine learning with a clean and intuitive user interface to provide media buyers with an easy way to plan, execute and drive the best performance across all devices, inventory and publishing partners. StackAdapt has been recognized as one of the fastest-growing technology companies in North America, is rated the number 1 demand-side platform (DSP) on G2, and is the highest performing and easiest to use platform. For further information, visit www.stackadapt.com.
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Advertiser Platforms
prnewswire | August 07, 2023
InMarket, a leader in 360-degree marketing intelligence and real-time advertising, has announced a strategic partnership with Snap Inc., creator of Snapchat. This preferred partnership promises to enhance the way Snapchat advertisers can optimize their campaigns inflight and measure the offline impact of their advertising by utilizing the power of InMarket's Lift Conversion Index (LCI).
By partnering with InMarket, Snap will provide advertisers with insights into the real-world actions and behaviors of their target audiences. Brands can measure real-world outcomes, such as Incremental Visits, & Sales, as well as Transaction Rate, Shop Rate and Basket Size when leveraging Retail Sales Lift capabilities. Overall, Snapchat advertisers can utilize InMarket's LCI to make data-driven decisions and optimize their spending more effectively over time on the platform.
"We are thrilled to collaborate with InMarket to enhance the way brands measure their Snapchat advertising," said Christopher Plambeck, Head of Marketing Science at Snap Inc. "By leveraging InMarket's measurement capabilities, we can offer advertisers a deeper understanding of their campaigns success and the ability to optimize and enhance their ad spend on Snapchat in ways that significantly boost campaign performance."
"We are excited to combine our measurement expertise with Snapchat's highly interactive platform and massive scale to empower brands and deliver ads that connect and engage consumers," said Todd Morris, CEO of InMarket. "This collaboration represents a game-changer for advertisers and sets a new standard for measuring the impact of leading social media platforms like Snapchat on driving real-world outcomes and ROAS."
About InMarket
Since 2010, InMarket has been a leader in 360-degree marketing intelligence and real-time advertising for thousands of major brands. Through InMarket's data-driven marketing platforms, brands can build targeted audiences, activate real-time omni-channel marketing programs, and measure the success of those programs in driving sales.
InMarket holds more than 25 patents across location, attribution, and digital marketing, and was awarded Product of the Year at the 2022 Sales and Marketing Technology Awards for its GeoLink marketing platform, along with Best Advertising Measurement Platform at the 2022 MarTech Breakthrough Awards for its attribution platform LCI (Lift Conversion Index). InMarket was also awarded the Best Use of Data award at the 2022 Digiday Media Buying & Planning Awards, and ranked 300 on the 2022 Deloitte Technology Fast 500 list. Its nationwide team is united across more than 30 states.
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Advertiser Platforms
Business Wire | July 28, 2023
LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today released the findings of a new study that found that 84% of Canadian viewers like enhanced ads, and more than half (52%) will engage with them. Enhanced ads are Connected TV ads that include dynamic QR codes, change messaging based on time of day, are location specific or use weather to trigger relevant creative.
The majority of Canadian consumers (69%) are likely to engage with enhanced ads that show real-time sports scores or a countdown to games/events and team match-ups. In fact, enhanced ads with sports-related dynamic content are the most likely to improve brand favorability and purchase intent, with one in three viewers reporting a positive impact.
LG Ad Solutions surveyed more than 650 Canadian consumers who owned a connected TV in February 2023 to understand the value of enhanced ads and viewer preferences and attitudes towards them. The study, titled “Enhanced Ads: The Actionable Format,” also found:
One in two viewers are likely to engage with weather-triggered enhanced ads, and 69% like the idea of ads that factor in weather.
More than three-quarters (78%) of viewers like the idea of ads that provide closest store locations. Further, one in three viewers is likely to be favorable towards local extension enhanced ads.
Enhanced ads with QR codes had the lowest level of engagement at 43%, noting that QR codes lacking a clear call-to-action suffer in engagement. However, when done effectively, one in three viewers are likely to be favorable towards QR-enhanced ads and one in three are likely to purchase brands that use QR-enhanced ads.
Interactive ads are popular with viewers, as 62% prefer interactive ads to static or regular video ads. Contextual ads were also popular with viewers, as 77% liked ads that take into consideration the context in which the ad is being viewed.
"The results of this study reinforce the desire among consumers to have a more personalized advertising experience, receiving information that is timely and relevant to them,” said Jason Randall, Country Manager, Vice President of Sales, Canada, LG Ad Solutions. “Unlike traditional television, Connected TV provides brands a way to give viewers the experience they’re looking for and help drive better brand engagement through more interactive and compelling advertising content.”
For more information on LG Ad Solutions and to download the full study, please visit https://lgads.tv/resource/canada-enhanced-ads-study/
About LG Ad Solutions
LG Ad Solutions is a global leader in connected TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented streaming TV landscape. We bring together LG’s years of experience in delivering world-class smart TVs to consumers worldwide with big TV audience data and Video AI designed to connect brands with audiences across all screens.
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