Bing Ads rebrands to Microsoft Advertising

Bing Ads has been rebranded to Microsoft Advertising, with the business saying the move intends "to signal offerings that extend beyond search inventory and search data." Microsoft announced the news in a blog post, detailing how the "simple shift" would be better for business, noting that clients were already tapping the new ad products it offered that "go above and beyond search" like as the Microsoft Audience Network. The computing giant also placed a big focus on personalization and AI in the announcement. “In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your business,” said Rik van der Kooi, corporate vice-president for Microsoft Advertising.