Bing Ads rebrands to Microsoft Advertising

Microsoft | April 29, 2019

Bing Ads has been rebranded to Microsoft Advertising, with the business saying the move intends "to signal offerings that extend beyond search inventory and search data." Microsoft announced the news in a blog post, detailing how the "simple shift" would be better for business, noting that clients were already tapping the new ad products it offered that "go above and beyond search" like as the Microsoft Audience Network. The computing giant also placed a big focus on personalization and AI in the announcement. “In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your business,” said Rik van der Kooi, corporate vice-president for Microsoft Advertising.

Spotlight

OpGen Media has built the blueprint to run a successful B2B Content Syndication campaign through lead nurturing. Just producing content isn't enough - companies must do more to educate their prospects and build authority. If you're still taking MQLs and sending them to sales - this is a must read.

Spotlight

OpGen Media has built the blueprint to run a successful B2B Content Syndication campaign through lead nurturing. Just producing content isn't enough - companies must do more to educate their prospects and build authority. If you're still taking MQLs and sending them to sales - this is a must read.

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Amazon DSP Program PPC Advertising Campaign Business Agency Clear Ads Shares Insights About Amazon Reviews

Amazon | November 08, 2021

Amazon DSP Program PPC Advertising Campaign Business Agency Clear Ads Shares Insights About Amazon Reviews Clear Ads states, "There is one vital aspect driving Amazon success that many sellers overlook, and that's building – and maintaining – a strong review profile." Reviews are one of the most important factors that influence the decision stage during the consumer purchasing journey. The company points to a statistic by the US software company Power Reviews that estimates an increase from zero reviews to one review can boost the likelihood of conversion by as much as 65%. Reviews also prove to be just as vital to the seller. "Customer reviews are a massively valuable form of feedback, enabling retailers to conduct in-depth sentiment analysis and adapt their approach as needed to engage customers," says the Amazon PPC agency. An increase in retailers shifting to online operations is creating an incredibly competitive marketplace where reviews can instantly be the major differentiator between products with similar features, functionality and price points. Following an investigation launched by the Financial Times into suspicious activity regarding enabling or facilitating fake reviews, Amazon now takes a very strict approach to product reviews. However, Clear Ads outlines some of the most effective ways to build a strong product review profile on Amazon that are easy to implement: Generate reviews organically. Ask for reviews. Cross-sell. Offer an incentive. Select products for the early reviewer program. Enroll in Amazon vine. And when it comes to handling any poor reviews that may come in, Clear Ads suggests, "Embrace them. Poor reviews are an opportunity to learn. They're also an opportunity to demonstrate your commitment to providing great buying experiences for your customers." About Clear Ads Clear Ads is a paid advertising agency focusing on Amazon and Google for small and medium-sized enterprises around the world.

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PROGRAMMATIC ADVERTISING

Admixer will be the title partner of Conference for Marketing & Media Buying Specialists

Admixer | September 02, 2021

One of the main aims of Admixer is to support projects and initiatives that educate the digital advertising community by delivering accessible high-end field expertise. During Adsider LIVE / Programmatic Spend fifteen experts from the leading industry companies, Admixer, PubMatic, Algorix, Adtarget, Awarion, and Unruly will explain how their clients managed to succeed in crisis and explain the upcoming changes in the advertising industry. Speakers and lecturers of will give their take on the most pressing issues on the programmatic market: How to return advertising investments? How to succeed with new user acquisition channels? How to target users in the latest data privacy reality? On the 25th of May 2021, IAB Europe published its annual AdEx Benchmark report, covering 28 countries in the region. The results showed 10–35% growth in the markets of Turkey, Ukraine, Serbia, Czech Republic, Bulgaria, Romania, and Germany during the COVID-19 pandemic. The rapid growth in advertising budgets stimulates competition for impressions. Brands must find a more balanced strategic and tactical approach to allocate their funds. The conference also will cover: Programmatic trends of the rapidly growing ad markets in Europe. Programmatic tools for increasing user acquisition and boosting the efficiency of the ad campaigns in 2022. Programmatic-advertising 2.0: AUDIO, CTV, OTT, and DOOH. The conference will be followed by a panel discussion on Fraud, Brand Measurement, and b(Ad) spendings. Adsider LIVE / Programmatic Spend in partnership with Admixer will benefit medium/large business owners, media and advertising agencies, publishers, and everyone who wants to find new channels for growing their business through digital advertising.

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SOCIAL MEDIA ADVERTISING

SpringServe Powering Video Advertising on SXSW TV Apps

SpringServe | March 03, 2022

SpringServe, the leading ad serving platform for connected TV (CTV), today announced a strategic collaboration with SXSW, to power inventory on their video on demand content, both online and on the SXSW TV apps. SpringServe’s advanced ad serving and inventory management technology helps publishers streamline their monetization to capture the full value of their inventory, all while ensuring high quality ad experiences. SXSW will leverage SpringServe to ensure high-quality in-app video advertising experiences for attendees. "We created SXSW TV to provide our audience with a premium viewing experience wherever they are. SpringServe’s industry-leading technology has allowed us to effortlessly connect our sponsors to our audience in new and exciting ways," said Justin Bankston, CTO, SXSW. With their online schedule and connected TV apps, SXSW is able to bring its amazing content directly to attendees, whether they are in the audience in Austin or on the other side of the world. The chronological and geographic barriers have all come down, for both the creators who make the event, and the audience eager to learn from them. In the same way the physical event provides value by connecting sponsors to attendees, they will also benefit from visibility on SXSW TV and the online schedule. “SpringServe’s platform can be used across any video environment. As the industry is gathering together, we’re thrilled to be a part of such a large-scaled event like SXSW, helping presenters reach consumers on the go. With SpringServe, SXSW will deliver a superior consumer and advertiser experience, ensuring high-quality video engagement,” Joe Hirsch, General Manager, SpringServe. About SpringServe SpringServe, now part of Magnite, is the leading independent ad serving platform, purpose-built for OTT, CTV and video advertising. Its software offers a full stack of ad serving, optimization and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. About SXSW SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

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