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Bing Ads rebrands to Microsoft Advertising

Microsoft | April 29, 2019

Bing Ads has been rebranded to Microsoft Advertising, with the business saying the move intends "to signal offerings that extend beyond search inventory and search data." Microsoft announced the news in a blog post, detailing how the "simple shift" would be better for business, noting that clients were already tapping the new ad products it offered that "go above and beyond search" like as the Microsoft Audience Network. The computing giant also placed a big focus on personalization and AI in the announcement. “In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your business,” said Rik van der Kooi, corporate vice-president for Microsoft Advertising.

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How to Run a Successful B2B Content Syndication Campaign

OpGen Media has built the blueprint to run a successful B2B Content Syndication campaign through lead nurturing. Just producing content isn't enough - companies must do more to educate their prospects and build authority. If you're still taking MQLs and sending them to sales - this is a must read.

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Amazon | November 08, 2021

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Admixer | September 02, 2021

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SpringServe | March 03, 2022

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Amazon DSP Program PPC Advertising Campaign Business Agency Clear Ads Shares Insights About Amazon Reviews

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SpringServe Powering Video Advertising on SXSW TV Apps

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