AD TECH AND MARTECH
RTB House, Integral Ad Science | October 31, 2022
RTB House, the ad tech platform powered by unique deep learning algorithms, has partnered with Integral Ad Science (IAS), a global leader in digital media quality, to provide brands and agencies with transparent, fraud-free, brand safe advertising with increased measurement efficiencies.
The partnership will allow RTB House, which provides marketing solutions for top brands and agencies worldwide, to match advertisers’ brand risk threshold and avoid risky content by activating IAS’s publisher verification technology. It will also measure viewability and invalid traffic (IVT) rates, thus improving media quality standards and ensuring greater campaign end results.
IAS’s solution spans media buyers and sellers, reducing discrepancies, eliminating impression waste, and creating a frictionless environment. RTB House clients will have greater transparency and measurement of impressions to better align with client expectations, and more effectively achieve advertising goals.
Mateusz Jędrocha, head of upper-funnel solutions development at RTB House, said, “Our partnership with IAS is the latest in a series of collaborations with industry players, as we seek to ensure optimum ad campaign performance for clients that guarantees brand-safe, transparent, and highly measurable impressions."
Mateusz Jędrocha, head of upper-funnel solutions development at RTB House, said, “Our partnership with IAS is the latest in a series of collaborations with industry players, as we seek to ensure optimum ad campaign performance for clients that guarantees brand-safe, transparent, and highly measurable impressions. The deep learning algorithms that power the RTB House engine make ad campaigns up to 50% more efficient than those using standard machine learning techniques. By working with major digital media quality partners, we can offer our customers an extra layer of comfort that ensures their marketing budgets are driving real value for the entire business.”
Yannis Dosios, global chief commercial officer at IAS, adds, “Our mission at IAS is to be the global benchmark for trust and transparency in digital media quality. By partnering with RTB House we can help ensure the brands and agencies it works with gain greater transparency and a more complete view of their media buys to boost confidence around campaign performance.”
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ADVERTISER PLATFORMS
Adform | September 27, 2022
Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, announce a significant expansion of its UK team with the appointment of four new team members: Julien Sneeuwjagt – enterprise sales director; Allan Sheriff – global account director; David Lionel – sales account development manager; and Milica Lukic – account director.
Adform’s London office has grown to a team of 30 since it was established nearly 10 years ago and mirrors the growth the company is experiencing globally.
Established in Denmark in 2002, Adform now has offices in Europe, Africa, North America, Asia, and Australia, and a team of more than 650 employees, serving more than 2,000 clients and supporting over 25,000 accounts. Adform’s solutions include the full spectrum of ad tech capabilities: demand side platform, supply side platform, ad server and data management platform for advertisers and publishers, and a world-leading, award-winning identity solution.
Its Adform Flow platform enables seamless management of the whole advertising campaign lifecycle across all digital channels, enabling frictionless cross-media activation and giving clients unprecedented control. A leader in the identity space, its ID Fusion solution enables marketers to deploy campaigns based on first-party IDs alongside third-party cookies, enabling marketers to unlock scale with a cookie-less, ID-agnostic approach. Adform helps both advertisers and publishers thrive and evolve towards an advertising ecosystem that is transparent, open and privacy-centric.
In the United Kingdom, Adform works with key global, and independent, advertising agencies as well as direct accounts, serving over 100 clients / accounts in sectors ranging from telecom, financial services, automotive, and retail to FMCG, sports or entertainment.
Julien Sneeuwjagt joins as enterprise sales director and will lead Adform’s UK conversations with new clients in retail and e-commerce, food and beverage, and financial services, as well as independent agencies. He has a 20-year career in sales and marketing, primarily in financial services and ad tech.
Global account director Allan Sheriff will be responsible for Adform’s largest accounts and brings eleven years of programmatic experience with independent trading desks, agency, and client-side.
David Lionel, joining as sales account development manager, will nurture new business and new clients, supporting agencies and advertisers, and helping them engage confidently with Adform’s full stack of ad tech solutions.
Milica Lukic joins as an account director, responsible for Adform’s existing clients, focusing on helping them grow their businesses by leveraging Adform’s platform and products.
Phil Acton, country manager of Adform in the United Kingdom, said, “I’m delighted to welcome our new recruits to Adform. Our growth is being dictated by our clients’ needs, and strengthening our UK team means we are even better placed to deliver seamless ad tech solutions to advertisers and publishers, as the industry experiences major transformation to a more open, fair, and privacy-centric internet.”
Phil Acton, country manager of Adform in the United Kingdom, said, “I’m delighted to welcome our new recruits to Adform. Our growth is being dictated by our clients’ needs, and strengthening our UK team means we are even better placed to deliver seamless ad tech solutions to advertisers and publishers, as the industry experiences major transformation to a more open, fair, and privacy-centric internet.”
About Adform
Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – harnesses superior user experience and a scalable, modular and open architecture, to enable seamless management of the whole campaign lifecycle. It provides clients with enhanced control and transparency across their advertising operations, including ownership of all data from their campaigns. Since 2002, Adform has developed technology to enhance human/machine collaboration and deliver augmented intelligence, thereby amplifying business results for its clients around the world.
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DISPLAY ADVERTISING
LG Ads Solutions | September 09, 2022
LG Ads Solutions, the connected TV and cross-screen advertising service, today announced three new executive appointments. Joining the team are Tony Marlow as Global Chief Marketing Officer, Barbie Brewer as Global Head of Human Resources, and Edward Wale, as Vice President, Europe. The new appointments will help fuel continued business momentum amidst strong growth in the connected TV (CTV) advertising industry globally.
Advertisers have increased CTV media investments as viewership on streaming platforms becomes the majority of television viewing in the U.S., and as streaming services proliferate around the world. Media investment company GroupM reported that global CTV ad spend is expected to increase 36% from $21.1 billion in 2022 to $32.8 billion in 2025. Providers of exclusive CTV ad inventory and first-party TV audience data, such as LG Ads Solutions, help brands optimize spend across all platforms and services, and are increasingly important to CTV media planning and buying.
“Since launching LG Ads Solutions last year, our team has doubled in size, reflecting the rapid growth in CTV advertising globally. These key hires help accelerate our existing momentum even further. With one of the world’s largest footprints in TV audience data and premium CTV media, our opportunity is massive. Scaling our services, partnerships, and team to better service customers everywhere is a top priority,” said Chief Executive Officer, Raghu Kodige.
“Since launching LG Ads Solutions last year, our team has doubled in size, reflecting the rapid growth in CTV advertising globally. These key hires help accelerate our existing momentum even further. With one of the world’s largest footprints in TV audience data and premium CTV media, our opportunity is massive. Scaling our services, partnerships, and team to better service customers everywhere is a top priority,” said Chief Executive Officer, Raghu Kodige.
Tony Marlow joins from Integral Ad Science (IAS), where he served as CMO, helping to transform the brand into a recognized and trusted partner globally. At IAS he was part of the executive team which took the company public through IPO in 2021. Prior to IAS he was CMO at big data company Data Axle, and Global Head of B2B Marketing at Yahoo. In his new role, he will lead all aspects of marketing, product marketing and communications worldwide.
Barbie Brewer has over 20 years of experience in People and Culture leadership, with particular emphasis in growing large-scale engineering, product, DevOps, and data analytics workforces. Most recently she served as Chief People Officer for mParticle, the customer data platform (CDP) company. She has held senior HR and/or culture roles at global enterprise and consumer technology companies, including Gitlab, Netflix, and Cisco Systems. Barbie will play a critical role in the company’s hiring and culture as it expands across all major markets around the world.
Ed Wale joins from Magnite, where he served as Managing Director, CTV, EMEA. He also previously served as Managing Director, EMEA, for SpotX. In this new role, based in London, he will lead expansion in EMEA for the LG Ads Solutions service, scaling the company’s media and measurement operations to meet increasing demand as streaming continues to gain more traction throughout the major European markets.
About LG Ads Solutions
LG Ads Solutions is a leader in convergent TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented TV landscape, and maximize return on ad spend. The company brings together LG’s years of experience in delivering premium, home entertainment products to consumers worldwide, with big TV audience data and Video AI designed to connect brands with audiences across all screens and understand resulting business outcomes. We are growing fast globally, and we are hiring! Contact us at info@lgads.tv.
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