ADVERTISER PLATFORMS
Business Wire | April 20, 2023
Reach more TV households in primetime than you can find on the average program airing on a top-five cable network* — that’s a first from Roku, Inc. (Nasdaq: ROKU) with its new Primetime Reach Guarantee ahead of the TV Upfronts.
Marketers have long valued TV advertising for its ability to reach large audiences quickly. Today, brands are shifting advertising spend to TV streaming to follow the consumer. According to eMarketer, the daily average time spent with TV streaming devices by U.S. adults increased by 25 percent in the past two years. However, advertisers have lacked assurance that their TV streaming campaigns will accumulate audiences quickly during key brand moments, such as holiday shopping weekends and big product launches.
Now, Primetime Reach Guarantee brings a key benefit of cable advertising to TV streaming advertising. To get started, marketers choose a primetime date. Roku then prioritizes delivery to unique households across The Roku Channel and the additional top 100 channels on the platform.
In a pilot with one financial services brand, Roku reached more TV households during the one-day flight during primetime (8:00-11:00 PM locally) than an average program on a top-five cable network. Total household reach was 15% greater with Roku, helping the brand reach more prospective account holders during a key moment.
“This is a best-of-both-worlds solution to make brands unmissable,” said Kristina Shepard, Co-Head of US Brand Sales, Roku. “TV streaming has long brought precision and measurement to the largest screen in the home. Now, marketers can launch campaigns knowing they will deliver meaningful reach and impact quickly, too.”
This first-of-its-kind offering from Roku is available to buy directly from Roku, including programmatically through OneView. Roku is uniquely positioned to use tech, data, and machine learning to maximize reach and manage frequency. As the #1 TV streaming platform in the U.S., Canada, and Mexico**, Roku brings the scale that marketers have appreciated in cable to the streaming era with 70 million active accounts.
To learn more about Primetime Reach Guarantees, please visit our blog.
About Roku, Inc.
Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models, Roku streaming players and TV-related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.
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AD NETWORKS
PR Newswire | April 28, 2023
DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, will host its second annual "Innovating with Intent" forum on May 10. This first-of-its-kind event focuses on accelerating the convergence of data-driven advertising with connected TV (CTV) in the pharmaceutical industry.
DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, will host its second annual "Innovating with Intent" forum on May 10. This first-of-its-kind event focuses on accelerating the convergence of data-driven advertising with connected TV (CTV) in the pharmaceutical industry.Innovating with Intent's content will include:
DeepIntent Founder and CEO Chris Paquette's keynote about the state of healthcare advertising in convergent TV and the opportunities brands have today to utilize technology, data, and platforms to drive business and patient outcomes;
FreeWheel, TransUnion, Warner Bros. Discovery, and DeepIntent discussing the accelerating transition to a unified media marketplace;
A panel about whether clean rooms are the remedy for data collaboration and audience fragmentation featuring CMI Media Group, the IAB Tech Lab, Klick Health, LG Ads Solutions, and Snowflake;
Insights from DIRECTV, NBCUniversal, and Televisa Univision about unifying reach and performance across linear TV, CTV, and digital video;
and DeepIntent and Roku sharing the results of their new custom research focused on "silver streamers" over 50, their viewing habits, and the impact of pharma ads on their health and wellness journeys.
"Today's TV viewers are fragmented across screens, platforms, and devices, making TV convergence increasingly important. Convergence gives advertisers a more unified approach to their media buying and planning, campaign measurement, and more," said Marcella Milliet Sciorra, Chief Marketing Officer at DeepIntent. "This event represents pharma's data-driven future, and we're excited to lead the industry there."
Innovating with Intent will take place on May 10 in New York City. Click here to request an invitation to the event. To learn more about DeepIntent, visit www.deepintent.com/.
About DeepIntent
With a core belief that advertising technology can measurably improve the lives of patients, DeepIntent is leading the healthcare advertising industry into the future. Built purposefully for the healthcare industry, the DeepIntent Healthcare Advertising Platform is proven to drive higher audience quality and script performance with patented technology and the industry's most comprehensive health data. DeepIntent is trusted by 600+ pharmaceutical brands and all the leading healthcare agencies to reach the most relevant healthcare provider and patient audiences across all channels and devices. For more information, visit DeepIntent.com or find us on LinkedIn.
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AD NETWORKS
Business Wire | April 12, 2023
AdAdapted, an advertising technology solution that gets brands onto shopping lists and into carts, has added a new shopping application partner to its roster, SideChef, bolstering its reach over recipe-driven apps and with Walmart.com.
Through the new partnership, AdAdapted continues to increase how CPGs advertise across third-party networks, shopping lists, recipes and more. The partnership also strengthens AdAdapted’s e-commerce capabilities and adds additional users to the company’s extensive lineup of first-party app and media network partners. Available this month, consumer goods brands partnering with AdAdapted can target ads to consumers using SideChef and other apps under SideChef Group Limited, headquartered in San Jose, California.
Market research shows the recipe apps market is expected to be valued at more than $1 billion in the next five years, driven by consumers looking to cook healthier meals at home. Additionally, a Morning Consult survey found that more than two-thirds of U.S. consumers say they cook with at least one recipe a day.
Sitting at the intersection of these trends, SideChef delivers original recipe content while also partnering with influencers and food bloggers, helping consumers save money on home cooked meals, automate meal planning and shop for groceries through partnering retailers such as Walmart.com.
“As consumers grow more engaged with online shopping and continue to cook at home, apps like SideChef and its ecosystem provide tremendous content that eases meal prep, shopping and cooking,” said Molly McFarland, co-founder and CRO, AdAdapted. “We are thrilled to be working with these solutions to offer our CPG partners an excellent way to get their brands in front of consumers, onto shopping lists and ultimately, into carts.”
Brands that work with AdAdapted can serve native digital ads to the SideChef platform and app, enabling consumers to seamlessly add branded products to their Walmart.com digital cart. The partnership greatly enhances AdAdapted’s direct connection with Walmart.com and its e-commerce capabilities overall.
“SideChef has meals for every season and moment throughout the day,” said Kevin Yu, founder and CEO, SideChef. “We strive to make cooking — and how users shop for ingredients and groceries — as easy and seamless as possible. By teaming with AdAdapted, we bring more convenience to our users while building a stronger relationship with the consumer goods community.”
SideChef was founded in 2013 and is available for free on the Apple App Store and Google Play.
To learn more about AdAdapted and how it helps CPG brands, agencies and retailers reach shoppers in-store and online, visit adadapted.com.
About AdAdapted
AdAdapted is an advertising technology solution that increases purchase intent of shoppers by reaching the right consumers at the right time to get brands onto shopping lists and into carts. The company’s offerings for CPG brands, agencies and retailers range from managed-service to self-service and SaaS solutions, shopping list to eCommerce, video to display. With more than 110 million U.S. shoppers using mobile devices for their grocery lists, AdAdapted has built a distinct audience and ad offering that uses intent-based targeting, providing the easiest, most efficient way to reach active verified shoppers — exactly when they decide what to buy.
About SideChef
SideChef is an all-in-one home cooking platform that provides over 20,000 interactive smart recipes with dynamic recipe guidance featuring hands-free voice commands, step-by-step photos, how-to videos, and built-in timers. SideChef partners with the world’s largest retailers, publishers, CPG brands, and kitchen appliance companies to offer users a seamless cooking journey, enabling personalized meal planning, over 12,000 one-click shoppable recipes to enable grocery delivery or curbside pickup, and smart kitchen connectivity.
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