Spotlight

This study surveyed more than 5,700 marketers with the goal of understanding how they're using social media to grow and promote their businesses. On the following pages, you'll discover:  The top social media questions marketers want to be answered: We reveal the big questions marketing pros want to be answered about social media. Facebook marketing: We explore how effective Facebook marketing has been for marketers. The time commitment: We examine the weekly hour's marketers invest in their social media efforts. This analysis will be helpful for marketers just getting started or those seeking support staff.

Spotlight

This study surveyed more than 5,700 marketers with the goal of understanding how they're using social media to grow and promote their businesses. On the following pages, you'll discover:  The top social media questions marketers want to be answered: We reveal the big questions marketing pros want to be answered about social media. Facebook marketing: We explore how effective Facebook marketing has been for marketers. The time commitment: We examine the weekly hour's marketers invest in their social media efforts. This analysis will be helpful for marketers just getting started or those seeking support staff.

Related News

Digital Remedy Launches Adready+, an Industry-changing Self-service Platform to Support Independent Agency in Digital Advertising Management

Digital Remedy | August 21, 2020

Digital Remedy announced the launch of AdReady+, an industry-changing self-service platform designed to support independent agency success in navigating digital advertising management, from campaign planning, RFPs, media execution, to insightful reporting. AdReady+ offers a single source of truth for agencies seeking to balance demands of the marketplace with the pressure to provide clients with real-time, intelligent campaign performance reports. Built with media planning and execution in mind, Digital Remedy—a leader in data-powered technology and solutions for marketers—believes AdReady+ is the future of digital.As the industry evolves and money flows into digital channels for programmatic purchases from linear formats, agencies are experiencing a resource crunch and shrinking margins. Today, agencies have to manage multiple vendors to create reports for clients, which makes planning an endless challenge. AdReady+ addresses these pain points with a single solution to access the entire digital ecosystem — from initial planning to the final campaign report. By leveraging AdReady+, agencies can tap into the stack of 300+ platforms, inventory sources, and data offerings and Digital Remedy partners to plan, buy, report on, and optimize campaigns, all while reducing overhead costs and time spent on campaign management.

Read More

PROGRAMMATIC ADVERTISING

Narrative and ID5 Announce Partnership to Help Businesses on Their Programmatic Advertising Campaigns

ID5, Narrative | April 01, 2021

To assist organizations with improving the profit from the speculation of their programmatic advertising campaigns, Narrative, the Data Streaming Platform that makes it simple to purchase, sell and win, and ID5, the free personality answer for digital advertising, today reported a joint association to give Narrative Data Streaming Platform clients admittance to ID5's contributions. The two organizations additionally declared that Narrative has joined the ID5 Inside Partner Program empowering Narrative to coordinate with ID5 to convey its Universal ID to publishers, data providers, and the more extensive advertising technology ecosystem. "The joint partnership between Narrative and ID5 will help adtech and martech businesses and professionals better capitalize on their digital advertising campaigns," said Nick Jordan, founder and CEO of Narrative. "Users will now have seamless access to ID5 solutions on Narrative's Data Streaming Platform enabling them to connect to a broader range of datasets to improve monetization and user experience in a privacy-compliant way." ID5 furnishes distributors and ad tech platforms with protection first identity solutions that empower client level acknowledgment and better match rates taking all things together programs, while the Narrative Data Streaming platform gives clients fast admittance to data from in excess of 55 providers with only one reconciliation. "We are delighted to welcome Narrative as the newest member of the ID5 Inside Partner Program, and to have our ID5 solutions available on the Narrative Data Streaming Platform," said Mathieu Roche, co-founder and CEO, ID5. "Narrative clients will now be able to trade data with each other more efficiently and with better match rates, both with and without cookies. This partnership will help them maximize the value of their data and inventory to increase programmatic advertising results." About ID5 ID5 was created to improve online advertising for consumers, media owners, and advertisers, with the ultimate goal to help publishers grow sustainable revenue. ID5 provides the advertising ecosystem with a transparent, scalable, and privacy-compliant identity infrastructure. About Narrative Narrative is the Data Streaming Platform that makes it easy to buy, sell, and win. Narrative simplifies the buying and selling of information by eliminating the inefficiencies in data transactions that hold businesses back from maximizing the success of their most important data-driven initiatives.

Read More

ADVERTISER PLATFORMS

Adsonica Registers With IAB Europe Transparency and Consent Framework

Adsonica, IAB Europe | October 06, 2021

Adsonica, the leading audio display advertising solution, announced its approved status as the latest vendor to join IAB Europe's Transparency & Consent Framework (TCF) and its Global Vendor List (GVL). By joining the TCF, Adsonica provides clients with independent assurance that it operates to the highest standards of data protection across audio display ad measurement. The framework, which was launched in April 2018, is designed to help all parties in the digital advertising chain ensure that they comply with the EU's General Data Protection Regulation (GDPR) and ePrivacy Directive when processing personal data or accessing and/or storing information on a user's device, such as cookies, advertising identifiers, device identifiers and other tracking technologies. The Framework was developed by IAB Europe in collaboration with organizations and professionals in the digital advertising industry. It provides transparency to consumers about how, and by whom, their personal data is processed. It also enables users to express choices. The Adsonica application does not collect any personal data or apply cookies – only aggregating anonymous ad measurement data for reporting purposes. "We designed our analytics capability in concert with enterprise data platform provider Aqfer ensuring that we delivered the highest standards of information security and data privacy, Becoming a registered member of the IAB Europe's TCF was an essential commitment to providing transparency and consent for all parties in the audio display advertising ecosystem." said William Agush, CEO and Founder of Adsonica. Parties interested in joining the Framework to give audiences full visibility and control over who can process their data in connection with advertising. About Adsonica Adsonica is the leading audio display ad creation solution that allow marketers to combine traditional display advertising with the storytelling power of sound. With no coding, audio tags or third-party players, the company's patented technology offers a better experience for both advertisers and consumers and delivers incremental lift of 50% or more. About IAB Europe Transparency and Consent Framework IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of National IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programs that enable the business to thrive in the European market. Transparency and Consent Framework or (TCF) was launched after an extensive industry consultation with IAB Europe and IAB Tech Lab members and the broader digital advertising industry in order to provide a unified GDPR consent solution to comply with privacy laws across Europe.

Read More