CBC TV struggling to keep advertising dollars from falling

torontosun | January 14, 2020

Advertising revenues for CBC TV’s English programming continued their downward trend last year, and less than 1% of the country watched its local dinnertime newscasts, according to Blacklock’s Reporter. Citing the broadcaster’s annual report, ad dollars fell 37%, from $178 million to $112.5 million. For the French service, ad revenues declined 3%, from $140 million to $136 million. “There is continued risk that our organization will not remain sustainable as we anticipate the Canadian conventional television advertising market will remain under pressure and the media industry will continue to be disrupted,” wrote management. “In addition, we do not receive inflation funding on the goods and services portion of our budget.”

Spotlight

Memorable moments from the world's most famous jeans, from the controversial crotch rivet to Michel Gondry's award-winning (and banned) ad. Fast Company posted up a video of the brand's evolution, particularly focusing on advertisements. As you might expect, the denim giant.

Spotlight

Memorable moments from the world's most famous jeans, from the controversial crotch rivet to Michel Gondry's award-winning (and banned) ad. Fast Company posted up a video of the brand's evolution, particularly focusing on advertisements. As you might expect, the denim giant.

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Crystalead Announces Short-Term Campaigning Programs, Tailored for Holiday Season

Crystalead | January 04, 2021

In anticipation of the 2020 holiday season, digital marketing firm Crystalead has reported it is putting an accentuation on shorter-term campaigning plans, intended for more quick income. This is an aftereffect of a rising interest for this sort of movement among new clients, just as an agreement that this holiday season will be not the same as others. At the base of lead generation lies the agreement that in the present reality, online advertisements are adequately not to bring a deal to a close. Publicists need to consider new ideas to sell and to expand the quantity of bring clients back. That is the reason they should zero in on drawing in with likely purchasers to pick up contact subtleties from them. At that stage, 'offline' marketers come into play and do their magic via phone calls or direct meetings. In Crystalead's foundation and with an underlying spending plan, online campaigners can make and distribute crusades utilizing a basic, 3-step funnel. The outcomes comes as commissions for each lead created and submitted to the publicizing industry. Presently campaigners can design their missions in a way which can assist them with performing help cover uses having to do with the Christmas season, for example, gift shopping, vacation planning and so on.

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MOBILE ADVERTISING

Entravision and Anzu joins forces to lift their game in LATAM

Entravision, Anzu | April 21, 2022

On 19/04/2022, Media and adtech firm Extravison and in-gaming ad platform Anzu have announced their partnership to seek expansion in Latin American markets. This exclusive partnership will represent Anzu in 18 Latin American markets via a new business venture Extravision-Cisneros Interactive. The partnership will educate the markets the potential of in-game advertisement and Anzu’s leading tech can be utilized by advertisers, developers and players. Tel Aviv based Anzu is active in the industry since 2017 and has worked with the brands like American Eagle, Samsung, Vodafone, and PepsiCo. Anzu, in the segment of in-game advertisement has figured the way of non-intrusive ad placements that gives much refined and realism inspired experience. Anzu’s cross-platform is compatible with mobile, PC, consoles, and Roblox. “Latin America is one of the world’s fastest-growing gaming regions, with the highest player growth from 2015 to 2024. Our partnership with Entravision means advertisers in the region can now reach this growing audience via non-disruptive in-game advertising. Our patented, adaptive technology, first-to-market in-game ad viewability measurement with Oracle Moat, and full suite of third party integrations with AdTech vendors also mean they will also be able to effectively measure the impact of their in-game ad campaigns and compare them against other digital channels,” said Stephanie Lublinski, Head of Partnerships, Emerging Markets at Anzu. Whereas, Entravision's services are supported by a world-class sales operation and one-of-a-kind commercial collaborations with industry heavyweights such as Televisa Univision, Facebook, Twitter, Spotify, LinkedIn, TikTok, and Grab. Entravision Digital, Smadex, Entravision Cisneros Interactive, Entravision MediaDonuts, and Entravision 365 Digital are the five core businesses of Entravision's digital and technology division. “Gaming generates twice the revenue of the film and music industries combined, making it the fastest growing form of entertainment with 3.4 billion players worldwide. Anzu changes the rules of the game for advertisers, creating an ecosystem where advertising can thrive,” said Gonzalo Borras, General Director Audio & Mobile for Entravision’s Cisneros Interactive unit. “Gaming generates twice the revenue of the film and music industries combined, making it the fastest growing form of entertainment with 3.4 billion players worldwide. Anzu changes the rules of the game for advertisers, creating an ecosystem where advertising can thrive,” said Gonzalo Borras, General Director Audio & Mobile for Entravision’s Cisneros Interactive unit. “We are thrilled to embark upon this partnership to take in-game advertising in Latin America to another level. Anzu's proposal is not only revolutionary, but it is also the future of our industry, and we want our clients to be at the forefront of innovation when it comes to advertising.” Entravision has been a veteran player in the gaming industry, and it continues to be at the forefront of mobile gaming innovations. This collaboration with Anzu will broaden and expand Entravision's gaming capabilities.

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Elon Musk becomes the largest stakeholder in Twitter following a hint at a shake-up

Twitter | April 05, 2022

Tesla CEO Elon Musk has become Twitter's largest shareholder by acquiring 9.2% stakes worth a value of 2.9 bn. On Monday, March 4, 2022, Musk's move was revealed through a filing disclosed by US Securities and Exchange Commission. After this announcement, Twitter's stocks rose 27%. Musk's Twitter account currently has over 80 Million followers. Musk has made numerous announcements about his business by using Twitter as a platform. However, recently Musk has been critical of Twitter's policies. In March, Musk, in one Twitter poll, asked if Twitter adheres to the principle of free speech. The poll received more than 2mn responses, 70% of which were not in Twitter's favor. On Monday, Musk ran another poll asking if Twitter users want an 'edit' button, a much-awaited feature yet seen on the platform. This tweet was followed by the current CEO, Parag Agrawal, who requested the platform users to vote carefully as he hinted that the consequences of this poll are significant. Thomas Hayes, the managing member at Great Hill Capital LLC, suspected that the passive stake might soon have an active part. He said, "It does send a message to Twitter ... having a meaningful stake in the company will keep them on their toes, because that passive stake could very quickly become an active stake." Thomas Hayes, the managing member at Great Hill Capital LLC, suspected that the passive stake might soon have an active part. He said, "It does send a message to Twitter ... having a meaningful stake in the company will keep them on their toes, because that passive stake could very quickly become an active stake." Whereas Cathy Wood, the founder, CEO and CIO of Ark Invest, suspected that Musk was sending strong signals to the current Twitter CEO. Wood's flagship fund has 10 % of its assets in Tesla, Inc. Recently Ark Invest sold $205 Million in Tesla stock. Wood pointed toward a major upcoming shake-up for Twitter and said, "This could be setting up for another leadership change," in her recent interview with Bloomberg.

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