CBC TV struggling to keep advertising dollars from falling

torontosun | January 14, 2020

Advertising revenues for CBC TV’s English programming continued their downward trend last year, and less than 1% of the country watched its local dinnertime newscasts, according to Blacklock’s Reporter. Citing the broadcaster’s annual report, ad dollars fell 37%, from $178 million to $112.5 million. For the French service, ad revenues declined 3%, from $140 million to $136 million. “There is continued risk that our organization will not remain sustainable as we anticipate the Canadian conventional television advertising market will remain under pressure and the media industry will continue to be disrupted,” wrote management. “In addition, we do not receive inflation funding on the goods and services portion of our budget.”

Spotlight

Today’s infogaphic is based on a recent study by Forrester Research and shared by eMarketer.com.  As the habits of viewers shift more and more from watching television to browsing the Internet, advertising dollars are expected to follow. Online advertising offers additional benefits such as reduced costs and greater ability to monitor audience responsiveness.

Spotlight

Today’s infogaphic is based on a recent study by Forrester Research and shared by eMarketer.com.  As the habits of viewers shift more and more from watching television to browsing the Internet, advertising dollars are expected to follow. Online advertising offers additional benefits such as reduced costs and greater ability to monitor audience responsiveness.

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Pontiac Intelligence | November 08, 2022

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VideoAmp | October 06, 2022

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Mirriad wins AdExchanger award for 'Most Innovative TV Advertising Technology'

Mirriad Advertising | October 21, 2022

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