Christmas ads and diversity: another year, another ‘white’ Christmas?

Each year in the lead up to Christmas, the industry waits with bated breath for the blockbuster Christmas ad showdown. In recent years, brands have made a more concerted effort to diversify their advertising output. Yet, despite this, the protagonists for the most hotly anticipated festive campaigns in 2019 were all white actors. Commentators have since suggested that brands are only just scratching the surface with their diversity efforts. From the 19th century onwards, inspired by the conservative traditions of the Victorian era, a superfluous array of white families hosted most Christmas ads; a dashing husband, a doting wife and rosy-cheeked children surrounded by Christmas imagery. The representation of minority groups has been far more sparse.

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Mobile Advertising

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GlobeNewswire | December 14, 2023

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Programmatic Advertising

TripleLift and Reset Digital Forge Partnership to Help Advertisers Meet Diverse Spending Goals All The Way Through The Programmatic Ecosystem

PR Newswire | January 05, 2024

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Social Media Advertising

Attain and Experian Collaborate to Help Unlock Cross-Device Outcomes for Advertisers

PR Newswire | January 08, 2024

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