Cinedigm Networks Announces Record Streaming Ad Revenue Growth

CINEDIGM | November 06, 2020

Cinedigm (NASDAQ: CIDM) today announced revenues on the company’s ad-supported streaming channels grew 29% from September to October, 2020, setting a new company record. Year over year, October revenues were up more than 148% when compared to October 2019, which was also a company record. The company’s ad revenue growth has been driven by a dramatic increase in advertiser demand for connected TV ad revenues, which account for more than 96% of all ad impressions generated by Cinedigm. Combined with a rapidly increasing customer base due to stay-at-home guidelines, ad impressions are up more than 570% since the Pandemic began in March 2020. To ensure ad opportunities are filled, Cinedigm has also focused on scaling the total number of advertising supply side platforms (“SSPs”) reaching the company’s inventory, and added 25 new ad partners alone in October. “Cinedigm is in the perfect position to take advantage of the great shift of ad dollars from Cable to streaming,” Said Erick Opeka, President of Cinedigm Networks. “Major national brand advertisers have woken up to the power of targeted digital advertising in the living room, and our portfolio of premium enthusiast networks delivers the audiences and engagement that is increasingly difficult to reach on legacy television.” To continue the current ad revenue growth trajectory, Cinedigm plans to further expand the launch of new networks, with 15 new channels signed to launch over the next twelve months. The company is also planning to expand its ad-supported device footprint beyond the current 850 million device base, through the addition of additional high quality partnerships alongside key partners like Samsung, PlutoTV, IMDBtv, Vizio and dozens more.

Spotlight

YUCHIP Top Selling Outdoor Brightness P5 3G Taxi Top Advertising signs Led Display Features: 1.3G、WIFIRJ45、USB、SD-CARD Control. 2.Change advertising content based on GPS location, display A group content in A area and change to B  group advertising content when taxi arrive B area. 3. Terminal management through WEB and Android, including Program edit, Daily program satistics, Screenshot etc.

Spotlight

YUCHIP Top Selling Outdoor Brightness P5 3G Taxi Top Advertising signs Led Display Features: 1.3G、WIFIRJ45、USB、SD-CARD Control. 2.Change advertising content based on GPS location, display A group content in A area and change to B  group advertising content when taxi arrive B area. 3. Terminal management through WEB and Android, including Program edit, Daily program satistics, Screenshot etc.

Related News

ADVERTISER PLATFORMS

Yieldmo and IRIS.TV Announce Smart Data Partnership to Drive Superior Advertising Outcomes

Yieldmo, IRIS.TV | November 10, 2022

Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers, today announced an agreement to collaborate with IRIS.TV, the only data platform built for video, increasing publisher and buyer adoption of contextually enriched CTV. This partnership offering includes omnichannel contextual curation to buyers across CTV, OLV, and display advertising from leading independent data companies. “This partnership is an important next step in demonstrating the way contextual and brand safety tools can overlap to enhance the media buying experience on CTV,” commented Jeremy Steinberg, Chief Revenue Officer & GM, Exchange, Yieldmo. “For years, Yieldmo has been building its ability to use combinations of smart signals and behaviors to predict an outcome, and then optimize the campaign toward the inventory that meets those outcomes. We’re excited to bring these same smart capabilities to new environments like CTV and beyond.” This partnership – due to launch early next year – will introduce Yieldmo’s Smart Signals and Smart Data Curation to CTV and omnichannel video efficient and effective deal-based packaging. The partnership will also support curation via IRIS.TV data partners, such as Oracle Advertising, Kerv, Pixability, and more, enabling contextual and brand safety targeting options from leading independent CTV data companies. By combining these options with Yieldmo’s unique data and format capabilities, advertisers will be able to drive better outcomes from their campaigns. “Yieldmo’s AI capabilities and contextual data reveal high-value and high-performing inventory to advertisers. IRIS.TV ingests and normalizes video-level content data by assigning each video with an anonymized IRIS_ID, which acts as a content identifier for videos that supports various planning, targeting, verification, and measurement use cases,“ said Field Garthwaite, CEO and Co-Founder, IRIS.TV. “Yieldmo’s AI capabilities and contextual data reveal high-value and high-performing inventory to advertisers. IRIS.TV ingests and normalizes video-level content data by assigning each video with an anonymized IRIS_ID, which acts as a content identifier for videos that supports various planning, targeting, verification, and measurement use cases,“ said Field Garthwaite, CEO and Co-Founder, IRIS.TV. “We are excited to partner with Yieldmo to integrate our technology in their smart exchange.” About Yieldmo Yieldmo is an advertising technology company that operates a smart exchange that differentiates and enhances the value of ad inventory for buyers and sellers. As a leader in contextual analytics, real time technology, and digital formats, we create, measure, model, and optimize campaigns for unmatched scale and performance. By understanding how each unique impression behaves and looking for patterns and performance in real time, we can drive real performance gains without relying on audience data. Visit www.yieldmo.com to learn more. About IRIS.TV IRIS.TV is the only data platform built for video. We provide video data connectivity to enable better viewing experiences and advertising outcomes. For CTV and online video, we structure, connect, and activate the world’s video-level data. Since 2013, we’ve enabled our partners to build scalable solutions on top of our platform for video-level contextual and brand-safe ad targeting, verification, planning, measurement, and video recommendations. For more information, visit www.iris.tv.

Read More

AD TECH AND MARTECH

VlionMobi & GeoEdge Partner to Safeguard Real-Time Ad Quality Control

VlionMobi, GeoEdge | September 05, 2022

VlionMobi, which empowers global e-commerce and gaming companies to achieve their marketing goals, has announced its partnership with GeoEdge, an ad security verification solution provider. GeoEdge works with the world’s leading media, advertising platforms, ad exchanges, and ad alliances to monitor and protect their ads through automated ad verification. The partnership will help to enhance VlionMobi’s self-developed DPA advertising platform, which utilises advertising and content recommendations, to support advertisers in converting users safely. As Chemy Chen, VlionMobi’s technical director of ad experience shared, “We were dealing with frequent auto-redirects, illegal ads, and malicious ads. These bad ads greatly impacted user experience and put VlionMobi’s high-quality partnerships at risk.” As Chemy Chen, VlionMobi’s technical director of ad experience shared, “We were dealing with frequent auto-redirects, illegal ads, and malicious ads. These bad ads greatly impacted user experience and put VlionMobi’s high-quality partnerships at risk.” To combat this, VlionMobi adopted GeoEdge's real-time protection ad quality solution and AdWatch to provide no-compromise control and transparency. This allowed VlionMobi to successfully weed out any pre- and post-click ad quality violations, with GeoEdge’s solution also ensuring that ad content is effectively displayed, regardless of developers’ advertising classification. “Thanks to GeoEdge’s efficient monitoring and review solutions, the time we spend on solving ad quality issues has been greatly reduced. We’ve been able to automatically detect, warn, and block harmful ads,” Chen added. “We are happy to collaborate with VlionMobi and support their efforts in creating clean and engaging programmatic revenue streams for their partners. Maintaining a high level of engaging user experience is an ongoing challenge for all players in the advertising ecosystem. GeoEdge has been constantly investing in cutting edge content management and security solutions for web and in-app, and we are proud to integrate our state-of-the-art services to VlionMobi’s advertising platform,” said Eran Navon, regional director, APAC at GeoEdge. Working with GeoEdge indicates VlionMobi’s steadfast commitment to cracking down on inferior and fraudulent advertising. With GeoEdge by its side, VlionMobi looks forward to continued co-operation with leading technology companies, increasing investment in ad quality control, ensuring a reliable, safe advertising market, and taking part in the healthy development of the industry. About VlionMobi VlionMobi provides marketing empowerment for customers in the global e-commerce and gaming industries and is a practitioner in the field of global mobile remarketing. Through the VlionMobi DSP programmatic platform, advertisers can access more than 240,000 apps worldwide and engage with up to 2 million users per second. The platform also integrates with 70 SSPs (Supply Side Platforms), ad exchanges and private marketplaces to provide clients with a one-stop advertising solution.

Read More

AD TECH AND MARTECH

MonetizeMore Wins Google Innovation Award for 2022

MonetizeMore | November 14, 2022

Google has just announced the winner of its 2022 Innovation Awards in the Google Certified Publisher Partner Summit. MonetizeMore has done it again by hitting another significant milestone in ad tech innovation by winning the 2022 Google Innovation Award for Ad Setup Policy Violations. This prestigious award is given to ad tech companies with the most innovative solutions for publishers, and we’re happy to be recognized alongside other top companies in the field. We are thrilled to announce that MonetizeMore was chosen from multiple ad tech companies for Traffic Cop, our industry-standard IVT detection and blocking solution that helps publishers prevent and fix ad setup policy violations (ASPV). ASPV is the total number of policy violations found on your website. This is not an easy market to break into, but with our vision of the future of the adtech industry and our dedication to providing real solutions that are easy to implement and deliver promised results, we made it happen. We are proud to be the first adtech company to win the Google Innovation award not once but twice, a very impressive feat in such a competitive year. MonetizeMore initially won Google’s Most Innovative Technology Award back in 2020 for the #1 ad fraud solution. Traffic Cop is the industry’s leading Invalid Traffic Detection & Blocking solution that leverages advanced AI with fingerprinting algorithms to identify and block invalid traffic, preventing both your site’s revenue loss and your users’ frustration with slow load times and frequent ad interruptions. Traffic Cop also provides granular insights to help publishers fix their ad setup policy violations, dig deeper into their site’s incoming traffic, detect IVT by device, UTM source, sessions, and much more. Our reports have helped hundreds of publishers fix and block invalid traffic on their ad inventory keeping them safe from getting blacklisted by advertisers. As a result, your ad inventory steers clear from revenue clawbacks, policy violations, and potential AdSense bans. Thanks to Google for really showing how important it is to keep on track for policy violations. This is specifically under the realm of invalid traffic. What a lot of publishers and Google Certified Publisher Partners don’t understand is that invalid traffic isn’t just traffic quality, it’s an ad setup policy violation. This comes under ad stacking, hidden ad units, aggressive refreshes, and click spam. These come all under the portion of invalid traffic and we have created tools under Traffic Cop that creates notifications and provides granular reports so that publishers can actually detect these ad setup policy violations and go through them step by step to fix them so that their policy violations can be prevented, fixed and ultimately their businesses are safer from revenue clawbacks. We’ve been able to decrease publishers’ revenue clawbacks by over 10X. We’re now able to offer Traffic Cop not only to publishers but also GCPPs via API and our reporting setup. To ultimately help the ecosystem and get rid of invalid traffic and ad setup policy violations!- Kean Graham, CEO of MonetizeMore. It is crucial to us since Google is such an influential player in the adtech industry, which makes them a good litmus test for how we’re doing overall. It’s gratifying to know that our hard work is being recognized and we hope it will continue in the years to come. This year, we have helped over 373 publishers with their ad setup policy violations and saved them hundreds of thousands of dollars in revenue clawbacks through Traffic Cop to optimize their overall ad setup and eliminate IVT. We are honored to use this annual award to motivate us to continue providing cutting-edge technology solutions that help publishers save time and money.

Read More