Cinema Advertising Council Announces 2018 Revenue Exceeding $750 Million For Third Year In A Row

The Cinema Advertising Council (CAC), the national nonprofit trade association for the cinema advertising industry, today announced that 2018 revenue among CAC members reached $781,190,000, surpassing $750 million for the third year in a row. This marks the fourth year in a row of national and regional revenue growth. According to the CAC, cinema advertising continues to thrive and maintain its position as the ultimate premium video offering, despite other major media categories experiencing audience decline. Providing unmatched impact on a captive audience, engaging on-screen storytelling, and strategic technological advancements, the industry has capitalized on the stability of cinema to offer unparalleled value to advertisers. Cinema advertising earnings have surpassed $750 million for three years running. This year also marks the fourth consecutive year of national sales growth, proving the continued significance of cinema advertising within the overall media industry. As of 2018, and since the CAC began tracking revenue in 2002, cinema advertising's spending has exceeded $10.2 billion.