ADVERTISER CAMPAIGN MANAGEMENT
Alfa Romeo | October 25, 2021
Alfa Romeo presents the first global advertising campaign, "Near Life Experience," at the United States Grand Prix in Austin, Texas, on Sunday, October 24
Campaign launches across Alfa Romeo social media channels on Friday, October 22
Alfa Romeo is introducing its first global advertising campaign, "Near Life Experience," at the United States Grand Prix in Austin, Texas, on Sunday, October 24. "Near Life Experience" will premiere in the United States with a multichannel campaign that will start on Alfa Romeo brand's social media channels beginning this Friday, October 22 and will launch worldwide later this year. "Near Life Experience" can be viewed here.
The significance of launching our 'Near Life Experience' campaign for Alfa Romeo during this weekend's U.S. Grand Prix is by design. It pays tribute to the brand's rich racing heritage that goes back as early as 1910 and to the start of Formula 1 in 1950, when Alfa Romeo was not only present, we were champions the first year, taking first place with Giuseppe Farina and the Alfetta 158. 'Near Life Experience" honors a rich automotive pedigree that continues to evolve and delivers on its exceptional promise to Alfa Romeo drivers on the road every day."
Olivier Francois, global chief marketing officer, Stellantis.
The "Near Life Experience" campaign interprets new values and the ambition of Alfa Romeo, yet reminds "Alfistas" that Alfa Romeo vehicles are designed with a premium placed on both driving and emotion. Driving an Alfa Romeo is a uniquely emotional experience that makes the driver feel something extraordinary, delivering a profound experience for the senses. It's the culmination of all the feelings, emotions and sights, coming together to form a moment as close to perfect as humanly possible.
"For Alfa Romeo, the 'Near Life Experience' campaign is a very big step toward its future as a premium global brand," said Jean-Phillippe Imparato, chief executive officer, Alfa Romeo. "While remaining true to the brand's DNA, the epitome of Italian noble sportiness since 1910, this video speaks of its daring attitude and its unique ability to provide its customers with a visceral experience. This is the first time we're using a single language all over the world, a direct message to everyone who shares Alfa Romeo's values."
As part of the campaign, Alfa Romeo is also introducing the #AlfaRomeoExperience hashtag, giving Alfistas the opportunity to share their own near-life experiences across the brand's social media channels.
This campaign was developed by TRG (The Richards Group), an independent agency in Dallas, and directed by Salomon Ligthelm. The director of photography, Daniel Bouquet, previously worked on "Sound of Metal," which was nominated for a 2021 Academy® Award. The soundtrack consists of Flavio Ibba's arrangement of Vltava (The Moldau) from Smetana's Má vlast (My Country).
Alfa Romeo at Formula 1 United States Grand Prix 2021
In support of the global launch of the "Near Life Experience" advertising campaign, Alfa Romeo in partnership with MotorTrend invites owners, fans and guests to experience the 111-year-old, race-inspired Italian brand at the fabled Circuit of the Americas to watch Alfa Romeo racing drivers, Kimi Räikkönen and Antonio Giovinazzi, do battle on the only American Grand Prix of the 2021 season. Alfa Romeo's premium hospitality is located near the Grand Plaza outside turn 19 and will feature a VIP lounge with entertainment, live track television feed to stay up-to-speed on all the action, a virtual race simulator, iconic Alfa Romeo display car, special giveaways for Alfa Romeo owners who show their car key and a silent auction benefiting the local United Way charity.
Race fans and guests are encouraged to also follow along on the Alfa Romeo USA Instagram and Twitter social media channels throughout the Grand Prix weekend for unique content leading up to the race and an exclusive Alfa Romeo Formula 1 team playlist on Spotify inspired by the Alfa Romeo Formula 1 racing team.
2022 Alfa Romeo Giulia
The 2022 Alfa Romeo Giulia Sprint, Giulia Ti and Giulia Veloce deliver race-inspired performance with class-leading 280 horsepower, advanced technologies, seductive Italian style and available all-wheel-drive system, while providing an exhilarating driving experience in the premium midsize sedan segment. For 2022, enhancements to the Giulia lineup include new standard advanced driver-assistance system (ADAS) technology, as well as safety and convenience features across all trim levels.
The Giulia Quadrifoglio represents the halo of the lineup and highlights Alfa Romeo's exclusive motorsports and performance expertise with a best-in-class, 505-horsepower, 2.9-liter, twin-turbocharged V-6 engine, earning the title of the most powerful Alfa Romeo production car and the quickest with an unsurpassed 3.8-second 0-60 miles per hour (mph) time. Plus, Giulia Quadrifoglio set a Nürburgring record lap time of 7 minutes, 32 seconds, the fastest ever by a five-passenger production sedan.
2022 Alfa Romeo Stelvio
The Alfa Romeo Stelvio sets the benchmark for performance SUVs with updates for 2022 that include new standard advanced driver-assistance system (ADAS) technology, as well as safety and convenience features across all trim levels. Born from the world's greatest driving road, the Stelvio Pass, the 2022 Alfa Romeo Stelvio delivers performance, design and technology in an SUV that could only come from Italy. Crafted by Alfa Romeo artisans at the Cassino plant in Italy, the Stelvio lineup is infused with Italian passion, craftsmanship and innovation and is a testament to Alfa Romeo's unparalleled balance of engineering and emotion, creating a premium midsize SUV for driving enthusiasts.
Alfa Romeo
Born in 1910 in Milan, Italy, Alfa Romeo has designed and crafted some of the most stylish and sporty cars in automotive history. That tradition lives on today as Alfa Romeo continues to take a unique and innovative approach to designing automobiles. The Alfa Romeo Stelvio sets a new benchmark in performance, style and technology in an SUV. The award-winning Alfa Romeo Giulia delivers race-inspired performance, advanced technologies and an exhilarating driving experience to the premium midsize sedan segment. The Giulia Quadrifoglio and the Stelvio Quadrifoglio feature Alfa Romeo's most powerful production engine ever with unsurpassed 0-60 mph times of 3.8 and 3.6 seconds respectively, and embody Alfa Romeo's "la meccanica delle emozioni" (the mechanics of emotion) spirit. Alfa Romeo is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis.
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AD TECH AND MARTECH
Dealer Inspire | November 18, 2020
Dealer Inspire (DI), a Cars.com Inc. (NYSE: CARS) organization that gives problematic innovation and digital advertising solutions to the automotive industry, reported another OEM partnership agreement with FordDirect. The organization denotes DI's 30th ensured OEM program to date.
DI has been chosen by FordDirect as a preferred digital advertising supplier for its US-based Ford businesses, who are presently qualified for DI's full set-up of associated digital showcasing administrations and progressed revealing innovation.
DI's set-up of arrangements work flawlessly together to drive traffic and qualified prompts a vendor's digital and actual showroom. By sending DI's completely associated procedure, which additionally incorporates the capacity to use Cars.com's first gathering crowd information of unadulterated, in-market vehicle customers across channels, sellers can impact clients through each touchpoint in the purchasing venture.
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Facebook | June 19, 2020
Facebook has announced users can now block political ads, along with increasing transparency around ads, and a spend tracker for political advertisers.
As the scrutiny around Facebook’s role in political information and advertising continues, they have made a decision about how to handle it: continue to try and provide clean, transparent information, and let the users decide with their votes in elections.
Rolling out on both Facebook and Instagram is a new feature called the Voting Information Center.
Facebook has announced users can now block political ads, along with increasing transparency around ads, and a spend tracker for political advertisers.
As the scrutiny around Facebook’s role in political information and advertising continues, they have made a decision about how to handle it: continue to try and provide clean, transparent information, and let the users decide with their votes in elections.
With so much of our discourse taking place online, I believe platforms like Facebook can play a positive role in this election by helping Americans use their voice where it matters most – by voting .
- Mark Zuckerberg
Opting Out of Political Advertising
Rolling out on both Facebook and Instagram is a new feature called the Voting Information Center.
Among the myriad features it will showcase, there’s one that users are likely to be happiest about: they will be able to opt out of political advertising, starting today with a rollout over the next few weeks.
The definition of political ads include the following:
• social issues
• electoral ads
• political ads from candidates
• super PACs
• any ad type with a “paid for by” disclaimer
The action can be taken by either hitting the three dots on the ad and choosing to to no longer see it, or it can be set up in your preference for Ad Topics in the Ad Preferences section.
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Here are demo videos on both methods:
It can also be done in Instagram, again with either option:
They note that this will roll out in the fall to other countries where enforcement is possible.
Clarity Around Ad Sharing
Another issue that’s being addressed is clarity around politically-sponsored ads.
While political ads must contain the “paid for by”disclosure, there was a catch: if an ad was shared onto a users profile or Page, the disclaimer would disappear.
This blurred the line for users around what was a paid-for statement. Starting today, the “paid for by” note will follow that ad, no matter where it’s shared.
Public Spending Accountability
Facebook will also be implementing transparency in account spending. There will be an ad spending tracker present reflecting total spends for US House races, Senate races, and also Presidential candidates.
They will also have a tracker that can compare advertiser spending in political and issue ads.
All of these additions are extensions of Ad Library features and user controls that were promised back in January.
Voting Information Center
The tug-of-war over whether Facebook should be involved in political messaging has been a contentious issue for years.
Many have been frustrated with their refusal to put tighter controls in place, but Mark Zuckerberg has stood by his stance that Facebook’s role is to facilitate information and participation in governmental elections.
Ultimately, I believe the best way to hold politicians accountable is through voting, and I believe we should trust voters to make judgments for themselves. That’s why I think we should maintain as open a platform as possible, accompanied by ambitious efforts to boost voter participation.
- Mark Zuckerberg
In that vein, Facebook has created a Voting Information Center. It will provide details to users about how and where they can vote. This includes information about mail-in ballots, voter registration, and early voting options.
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They also note they will include posts from state election officials and verified local election authorities.
It will appear front and center on users’ News Feeds.
Their full announcement can be found here.
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