CLAVENT’S EMERGE 2020 MARTECH SUMMIT GOES VIRTUAL, POWERED BY CLEVERTAP

CLAVENT | August 19, 2020

The COVID-19 pandemic is still being battled across the world and a lot of organizations have come to an ambiguous halt. In such uncertain times, businesses are reorienting their approach towards the new normal. Especially, for an industry like Events and Conferences, where the real essence is a large gathering of like-minded people coming together to create an experience. Adapting to the new norm, Clavent is organizing a virtual conference on 5th and 6th September 2020 called the ‘’ EMERGE 2020 MARTECH SUMMIT ’’

Clavent, an India based global conferences company, is hosting Emerge Martech Summit powered by Clevertap, a Marketing and Advertising Technology Conference on 5th & 6th September. Emerge Martech Summit 2020 will bring together marketers & business leaders looking to take their business to the next level. It will cover the latest factors that are set to transform the future of marketing, technology, and data functions.

The virtual conference will facilitate a digital networking platform that will allow unrivaled real-time interaction and seamless networking experience with speakers, exhibitors, and fellow delegates. The platform will try to recreate all the elements of an offline conference in an online environment having different sections like lobby, networking lounge, speaking area, virtual expo area, and a speaker’s networking area.

The conference will cover four major themes- AdTech, Content & SEO, User Analytics & Retention, Affiliates/Media Buying. Clavent has secured an outstanding lineup of talented thought leaders and influencers like Sam Baisla, Founder & CEO at Brand Samosa; Atin Chhabra, Global Director - Digital Customer Experience at Schneider Electric; Shweta Srivastava, Head of Digital at Philips; Penny Soo; Alexis Chiagouris, Director, Digital Marketing at Flexera; Puneeth Bekal, Director - Marketing at Mastercard; Nakul Laad, GM Business planning, and Strategy at Swiggy; Rebecca Kurian, Head of Marketing, India at Logmein; Prithvi Raj, Strategic Media Client Leader at Nielsen Media - South Asia; Neel Pandya, Head of Media at L’Oreal; Mahip Dwivedi, Head Mobile App Marketing & SEO Growth at Flipkart; Rahul Singh, Co-Founder & CEO of Winkl; Malay Harsha, Director Marketing at CleverTap and more. During the two days of dynamic discussion, attendees will discover industry secrets and gain a new cache of knowledge about the latest in advertising and marketing technology.

"In previous years, Clavent has been organizing great global conferences in countries like Australia, Philippines, Singapore, India, England, and France. This year, with the COVID outbreak, the industry has taken a hit and there have been major layoffs and shutdowns but we as an organization are adapting to the situation and organizing virtual conferences. This year we are going to dig into the fast-changing landscape of digital marketing together - but virtually. We really want to thank Clevertap for partnering and supporting us for this conference." said Sneha Betharia Jha, Director of Clavent.

Emerge is set to discuss things beyond the tried and tested best practices which are not enough to be effective at capturing a market share the way they once were. Emerge will cover new tools, applications, tactics, and technologies for Marketing and advertising which are much needed in entering the digital arena in this post COVID world. It will help industry professionals become more digital market savvy and effectively compete in the global marketplace. Emerge 2020 is sponsored on Gold level by Winkl and will feature brands like Time of India, ALT Balaji, Blue Star Limited, EarlySalary, Lenskart, Max life insurance, Ogilvy, OkCredit, Raymond limited, SBI, VFS global, Wipro, Zomato, Ola, Master Card, Flipkart, Zee5, Swiggy, Grofers, Mastercard, Philips, Schneider Electric, Pepsico, BurgerKing, Udaan, Paytm, Vedantu, Logicserve iFlix which are participating in the conference.

For More information - https://bit.ly/EmergeMartech

Register for free - https://bit.ly/Emergemartechfree

Join pre-conference discussions and thought topics on twitter (@calventevents #EmergeMartech) and Facebook (@ClaventEvents). For any other inquiries, please mail on contact@clavent.com

Spotlight

Introducing our latest video showcasing the seamless synergy of ChatGPT and ARLOOPA Studio, your ticket to unlocking a world of limitless imagination and innovation.

Spotlight

Introducing our latest video showcasing the seamless synergy of ChatGPT and ARLOOPA Studio, your ticket to unlocking a world of limitless imagination and innovation.

Related News

Advertiser Platforms

MGID Awarded ISO/IEC 27001 Certification For Providing Clients 100% Information Security

MGID | July 11, 2023

MGID, the global advertising platform, today announced that it has met the standards required to be awarded the ISO/IEC 27001 certification for information security management. Amid ongoing security regulation changes and increasing consumer expectations, providing assurances for consumers and clients that information security standards are being upheld is increasingly essential. Being awarded the globally recognized ISO certification acknowledges MGID’s commitment to taking the appropriate measures to protect user information from loss, misuse, unauthorized access, disclosure, alteration, destruction, and any other form of unauthorized processing. The ISO/IEC 27001 is the world's most well-known information security management standard, providing guidance for companies of all kinds on maintaining the highest possible level of security and integrity. As a result of the steps that MGID has taken, its client data will be better protected and more resilient to cyber-attacks, due to MGID’s organization-wide data protection and enhanced ability to respond to security threats. Sergii Denysenko, CEO at MGID, said: “As a technology company constantly developing its products and tech solutions, MGID is dedicated to providing internet users the highest level of transparency and control over the ways their data is used in online advertising. We are constantly improving our information security management systems, implementing new policies and standards to ensure a comprehensive model for security management. We will continue to meet and attain key international and industry-specific compliance standards into the future.” About MGID MGID is a global advertising platform helping brands reach unique local audiences at scale. It uses privacy-first, AI-based technology to serve high-quality, relevant ads in brand-safe environments. The company offers a variety of ad formats, including native, display, and video to deliver a positive user experience. This enables advertisers to drive performance and awareness, and publishers to retain and monetize their audiences. Every month, MGID reaches 900 million unique readers, with 200 billion ad impressions, across 25 thousand trusted publishers. For more information, please visit: www.mgid.com

Read More

Advertiser Platforms

Wurl and AppLovin Empower Streamers and Publishers to Turn CTV into a Performance Marketing Channel in New Report

Business Wire | September 14, 2023

Wurl, the leader in data-driven solutions for CTV, today released How to Turn CTV into a Performance Marketing Channel for Growth, a new report developed in partnership with leading marketing platform AppLovin (NASDAQ: APP). With CTV ad spending projected to reach over $25 billion in 2023, and more and more viewers moving away from traditional cable, the report highlights the significant role CTV advertising plays in reaching new audiences and driving revenue. “CTV advertising is bringing the performance power of mobile user acquisition into the world of television, unlocking unprecedented ROI for streamers, content publishers, and mobile marketers alike,” said Katie Jansen, Chief Marketing Officer, AppLovin. “Whether operating in the dynamic world of mobile apps, or as a streaming app delivering engaging content, CTV is driving incremental and profitable growth for performance-minded marketers.” Marketers can now leverage data-driven targeting and measurement, providing a clearer understanding of campaign outcomes. The report details how to: Drive incrementalityby expanding reach to previously untapped audiences and acquiring net-new users and subscribers. Keep the right viewers engaged, targeting promos individually across CTV, mobile, and desktop. Drive deeper engagement through dual-screeningwhen users are engaging with their mobile phones while watching CTV, and searching for information about the product or service. Measure and optimize with a full-funnel, cross-channel mindsetensuring a holistic understanding of CTV's role in driving down-funnel actions. Inspire engagement with CTV adsthat leave a lasting impression and feature a clear call to action that motivates users to take the next step. The report also features real-world case studies from apps that increased their install rates with AppDiscovery campaigns tapping into Wurl’s premium CTV supply. Picsart, the number two top-downloaded photography app, tripled its spend after achieving high install rates and tremendous scale, and popular credit building app Kikoff decreased its cost-per-engagement (CPE) by 27% and increased its install rate by 3X. “We know that nearly half of viewers discover new content to watch through ads during other TV shows,” said Ron Gutman, Chief Executive Officer, Wurl. “With performance-driven advertising, streamers and publishers can leverage CTV as part of their marketing mix to attract high-value viewers, increase engagement, and, in turn, boost retention. All campaigns are 100% measurable through Wurl’s ContentDiscovery solution, allowing advertisers to effectively transform their marketing efforts from a cost center to a revenue driver with the ability to immediately see their ROAS and down-funnel metric performance.” Learn more about Wurl and read the full report, How to Turn CTV into a Performance Marketing Channel for Growth, here. About Wurl Wurl leads the CTV industry in helping content publishers and streamers reach millions of viewers worldwide. The company's market-leading solutions enable publishers and streamers to maximize their revenues, grow their CTV viewership, and strengthen their brand value. Wurl is owned by AppLovin (NASDAQ: APP). For more information, visit www.wurl.com, and follow us on LinkedIn, X, Instagram, and Facebook. About AppLovin AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.

Read More

Social Media Advertising

New Study from BENlabs Reveals Product Placement in Media Drives Consumer Behavior

prnewswire | August 18, 2023

BENlabs, the leading entertainment AI company for brands and creators, released a new report today finding that 63% of consumers have positive emotions after seeing products or brands in TV content, while 47% say they enjoy seeing their favorite brands in shows. The report, "State of Product Placement 2023," analyzed product placement's ROI, and consumers' feelings on it compared to traditional marketing and advertisements. The survey focused on three areas: understanding marketers' perspectives on product placement, understanding consumers' perspectives on product placement and consumers' research and purchase behaviors. The report found that: Marketers' are overwhelmingly optimistic about product placement – In fact, 86% of U.S. marketers who've tried product placement rate it highly, while 81% consider it to be an effective marketing channel. Additionally, 91% see it as effective in reaching non-ad supported audiences. To top it off, eight-in-10 marketers consider AI to be very important when making a decision about what marketing company to use for product placement opportunities. Successful product placement can elicit positive emotions in viewers – A little over six-in-10 (63%) of respondents reported feeling positive emotions (happiness, inspiration, interest, and/or curiosity) after seeing a product or brand in a film or TV programs, while 47% like seeing their favorite brands and products in TV shows and films. Given a choice, a majority (52%) of consumers would prefer to watch a TV program with product placement over advertising. Consumers are quick to research products and brands they see on screen – Three-quarters (75%) of consumers have searched for a product/brand on at least one platform after seeing it on TV/film, furthermore, 57% of those consumers go on to purchase the same product, or a different product from the same brand. Almost one-in-five (17%) made the purchase as they were watching, 12% did so within two hours, 14% waited more than a day and 18% took longer than one week. "We found that 46 percent of consumers have actually learned about a product for the first time after seeing it on TV or in movies. That's a staggering number and speaks to the effectiveness of product placement throughout the marketing funnel, from driving awareness and cultural relevance all the way down to sales and marketing," says Erin Schmidt, Chief Product Placement Officer of BENlabs. "Combining the power of this marketing channel with AI allows brands to target the audience most likely to drive ROI for their entertainment marketing investments." Ad avoidance is at all-time highs, with over 41% of viewers habitually skipping or avoiding television advertisements. Combined with a massive shift to ad-free streaming platforms, this makes it harder than ever for businesses to reach audiences through traditional methods. BENlabs' newest report, with insights from approximately 350 marketing managers and 650 consumers, found product placement offers a strong new avenue for businesses to reach, retain and grow their customer base. Methodology BENlabs surveyed 349 senior marketing managers or above with direct responsibility for marketing spend and/or marketing innovation at their brands (December 2022), and 657 US consumers (excluding those who work in marketing and advertising) about their TV viewing habits and views on product placement within TV programs and films (April 2023). Unless otherwise specified, there were no significant differences in responses by age, gender, or viewing habits. About BENlabs BENlabs is an entertainment AI company that integrates brands into influencer, streaming, TV, music and film content with guaranteed ROI. BENlabs offers clients the world's largest influencer marketing business, comprising the world's largest product placement, promotions and licensing agency combined with TubeBuddy, the largest AI SaaS platform to help 15 million creators and brands optimize their audience and channel growth. BENlabs works with the world's top brands and creators, including Microsoft, General Motors, Frito-Lay, Bloomingdales, Tencent and Reckitt Benckiser.

Read More