AD NETWORKS

Clear Ads Offers Exclusive Amazon Ad Campaign Management Opportunities to Businesses

Clear Ads | November 25, 2020

Clear Ads, a  digital advertising agency that centers around Amazon ad campaign management, shares how Amazon advertising demand side platform (DSP) can bring powerful advertising opportunities to businesses. Amazon DSP is accessible to both advertisers who sell products on Amazon and those who do not.

Amazon DSP is described as a platform that enables advertisers to automatically buy display, video and audio ads. It additionally permits advertisers to reach, educate and re-engage customers both on and off Amazon. It has quick become an integral part of many a marketer's digital advertising strategies.

George recommends two factors that might be adding to this development. To begin with, Amazon has a characteristic preferred position in focusing because of the colossal measure of information it hangs on purchaser practices and purchasing patterns. Second is Amazon's ongoing venture into blended media promotions.

Spotlight

An overview of the look and layout of the different Video ad formats available in Google Ads to understand what targeted ad viewers see.

Spotlight

An overview of the look and layout of the different Video ad formats available in Google Ads to understand what targeted ad viewers see.

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AD NETWORKS

Braze Announces Support for AWS for Advertising & Marketing Initiative

Braze | November 30, 2022

Braze(Nasdaq: BRZE), the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today announced support for the AWS for Advertising & Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation. AWS for Advertising & Marketing is an initiative featuring services and solutions purpose-built to meet the needs of advertising agencies, marketers, publishers, ad technology providers, and analytics service providers. The initiative helps customers deliver personalized ad experiences, optimize ad serving performance and cost, and innovate on audience segmentation and attribution. It simplifies the process for industry customers to select the right tools and partners helping accelerate their production launches and see faster time to value. Braze gives marketers the power to convert creative ideas into well-orchestrated, personalized conversations delivered at optimal times through relevant channels. Braze supports AWS products and services such as Amazon Simplified Storage Service (Amazon S3), Amazon Personalize, and Amazon EventBridge to create a foundation for personalization. Through AWS, Braze collects and processes more than half a trillion pieces of consumer behavior data per month to build audience profiles and improve personalized messaging. This empowers brands to build strong relationships with their customers, which can support the brand’s sustainable long-term revenue growth. Braze also breaks down the silos between product and marketing teams, helping growth teams experiment and make data-driven decisions to optimize growth across the customer lifecycle. AWS empowers advertisers and marketers to reinvent workloads with solutions designed to improve audience and customer data management, privacy-enhanced data collaboration, advertising platforms, marketing measurement and ad intelligence, and personalized digital customer experiences. For customers looking for prescriptive, solution-specific support, AWS for Advertising & Marketing can identify leading industry partners in each area. One benefit of migrating or building advertising and marketing workloads on the most widely adopted cloud is the number of integrations and distribution channels connecting shared data with flexibility and interoperability. Whether you are seeking third party data or tools for better managing first party data, there are both AWS and third-party solutions offered in the AWS Data Exchange, AWS Marketplace, along with the largest community of AWS Partner Network (APN) members, including Braze. “The importance of speed at scale cannot be overestimated as consumers’ expectations for on-demand, hyper-personalized communications continue to increase,” said Matt McRoberts, SVP of Global Alliances at Braze. “The importance of speed at scale cannot be overestimated as consumers’ expectations for on-demand, hyper-personalized communications continue to increase,” said Matt McRoberts, SVP of Global Alliances at Braze. “Delivering real-time brand experiences to customers at scale is not easy. It requires a dedicated team, innovative approach, and most importantly technology and services made up of built for purpose tools that are designed to seamlessly work together. The AWS infrastructure allows Braze to offer brands incredible speed, scale, and agility to build stronger, meaningful relationships with customers. We’re proud of how our work has continued to grow over the years, to now support the AWS Advertising & Marketing initiative.” About Braze Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune’s 2022 Best US and UK Workplaces in Technology, Fortune’s 2022 Best US Workplaces for Women, 2022 UK Best Workplaces for Women by Great Place to Work, and Fortune's 2022 Best US Workplace for Millennials. The company is headquartered in New York with offices in Austin, Berlin, Chicago, London, San Francisco, Singapore, and Tokyo. Learn more at braze.com.

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DISPLAY ADVERTISING, AD NETWORKS

Nextech AR 3D Swirl Ad Achieves Breakthrough With Over 1 Million Ad Views

Nextech AR Solutions | December 07, 2022

Nextech AR Solutions Corp. (“Nextech” or the “Company”) (OTCQB: NEXCF) (CSE: NTAR) (FSE: EP2), a Metaverse Company and leading provider of augmented reality (“AR”) experience technologies, wayfinding technologies and 3D model services is pleased to announce a record-setting number of views for a single 3D/AR ad. The client, Hearst UK who publishes 21 brands including Good Housekeeping, Esquire, ELLE, Harper’s Bazaar and Cosmopolitan used a 3D model created by Nextech’s technology of a Dr. Martens Boot for an ad campaign, which garnered over 1 million 3D model views on the site. The ad used Nextech’s ARitize Swirl, a swirling (rotating) 3D asset on the header or page of an ecommerce website. In a few simple steps, any customer can create a fully interactive ARitize Swirl 3D/AR banner using their existing 3D models and embed them into their ecommerce website to create 6X higher purchase intent, increase conversions and click-through rates. This successful client use by a major brand and agency paves the way for another revenue stream tied to ecommerce advertising by offering a simple no-code integrated way for the Company’s 3D models to be used for immersive ads on the web or on social sites, Tik Tok, Instagram, Snap and Meta. Nextech AR CEO Evan Gappelberg commented, “ 1 million 3D model views on a single 3D model is HUGE!. By comparison Nextech has served up 6.2 million 3D model views for over 20,000+ 3D models without the swirl ad." Nextech AR CEO Evan Gappelberg commented, “ 1 million 3D model views on a single 3D model is HUGE!. By comparison Nextech has served up 6.2 million 3D model views for over 20,000+ 3D models without the swirl ad. The ability for our 3D model clients to easily create web banners and social media swirl ads using their existing 3D models is yet another competitive edge for Nextech and further positions us as the leading global 3D model company” He continues “Our ARitize 3D platform provides our clients with the one-stop solution for everything 3D. Today’s breakthrough swirl-ad news is yet another indication of the revenue potential of our 3D solutions and further sets the stage for a breakout year in 2023”. ARitize 3D ARitize 3D’s patent-pending technology leverages Artificial Intelligence (AI) to enhance the building of quality 3D models from simple 2D photos at scale for ecommerce websites. It is a disruptive end-to-end solution for the Augmented Reality (“AR”) industry. Through a simple JavaScript tag integration, product photos are automatically onboarded, and 3D models are created for each product and then hosted on ARitize 3D’s cloud. With a 3D model, clients can interact with the product to see every detail: turn it, spin it, zoom in, zoom out, leading to 40% lower product returns, 93% higher click-through rate and a 90% reduction in product photography costs. The Company believes that this value creation and ROI are leading to the rapidly growing demand for the Company's 3D technology. Transform your online store into a dynamic virtual showroom. 3D models allow customers to see products from every angle and position them in their own space prior to purchasing. It's an exciting, immersive shopping experience that keeps customers more engaged, and better informed and helps your brand stand out from the competition. ARitize 3D is the One-Stop-Shop 3D + AR solution for eCommerce that is:​ Affordable - ​lowest cost provider Scalable - fastest, seamless ​, high quality Frictionless - requires low implementation effort ​ AI & ML powered - automated 3D model creation End to End - from model creation to CMS & AR visualization To learn more, please follow us on Twitter, YouTube, Instagram, LinkedIn, and Facebook, or visit our website: https://www.Nextechar.com.

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MOBILE ADVERTISING, AD NETWORKS

Pixalate Launches COPPA Compliance Toolkit for Child-Directed CTV Apps on Roku and Amazon Fire TV Stores

Pixalate | January 17, 2023

Pixalate, which is an analytics platform for fraud protection, privacy, and compliance for connected TV (CTV) and mobile advertising, has released a compliance toolkit for CTV to find and evaluate child-directed apps in the Roku and Amazon Fire TV app stores. The toolkit is designed to enable Pixalate's customers to identify, review, and assess child-directed apps that run on Roku and Amazon Fire TV in order to ensure compliance with relevant laws such as the Children's Online Privacy Protection Act (COPPA). The Pixalate Trust and Safety Advisory Board, which is made up of qualified educators and led by a former FTC enforcer, looks at apps through the lens of the COPPA Rule to see if they are aimed at children. Pixalate's new toolkit gives brands, ad networks, and agencies the ability to accurately find and label apps that are made for kids. Allison Lefrak, Pixalate's senior vice president of public policy, advertising privacy, and COPPA compliance, said, "As advertisers are focusing more on programmatic Connected TV inventory, it is important for them to keep in mind that COPPA also applies in the CTV space." She further added, "Identifying which apps are child-directed and whether they are potentially risky from a COPPA compliance standpoint is crucial in avoiding hefty penalties." These manual reviews are blended with AI to assign a COPPA violation risk to over 50,000 Roku and Amazon Fire CTV apps. If a publisher or advertiser knows that a CTV app is aimed at children, they must follow COPPA, which includes getting permission from the child's parents before collecting and/or sharing personal information. About Pixalate Pixalate is the market-leading platform for fraud protection, privacy, and compliance analytics for connected TV (CTV) and mobile advertising. We work around the clock to protect your reputation and increase your media value. Pixalate is the only company that offers coordinated solutions for detecting and getting rid of ad fraud across display, app, video, and CTV. Pixalate's marketing compliance solutions include the industry's first COPPA compliance technology, which is designed to identify potential child-directed apps and online privacy compliance risks. Pixalate is an MRC-accredited service that detects and filters sophisticated invalid traffic (SIVT) on desktop and mobile web, mobile in-app, and CTV advertising.

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