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CMG Announces Strategic Initiative with Amazon Advertising

Anurag Khadkikar | July 22, 2021

CMG Announces Strategic Initiative with Amazon Advertising
CMG Local Solutions today announced a strategic partnership with Amazon Advertising, which will allow CMG Local Solutions advertisers to access local audiences via Amazon Advertising's digital services. CMG Local Solutions advertisers throughout the country may now programmatically acquire display and OTT ads via Amazon DSP and evaluate their campaign performance using Amazon Advertising's suite of full-funnel measurement solutions. These new offerings, when combined with CMG's premium, a brand-safe local media website, and app advertising, may help local advertisers extend their reach and increase sales.

CMG Local Solutions provides cutting-edge digital solutions and advanced performance metrics to help local brands engage with the right audiences in real-time, as well as refine and improve campaigns.

CMG Local Solutions can offer advertising partners a single view of their return on investment for all digital and television advertising, including Amazon Advertising products, in addition to having a single source of solutions for CMG Local Solutions clients.

Spotlight

Myra Nelson, a senior studying Advertising and Marketing Communications at Webster, was one of three students to win the 2016 American Advertising Federation's Ad Club Scholarship, now known as the Terry Baer Memorial Scholarship. Nelson and her professor Kristen DiFate, associate professor and


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Spotlight

Myra Nelson, a senior studying Advertising and Marketing Communications at Webster, was one of three students to win the 2016 American Advertising Federation's Ad Club Scholarship, now known as the Terry Baer Memorial Scholarship. Nelson and her professor Kristen DiFate, associate professor and

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