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CMG Announces Strategic Initiative with Amazon Advertising

Cox Media Group, Amazon | July 22, 2021

CMG Announces Strategic Initiative with Amazon Advertising
CMG Local Solutions today announced a strategic partnership with Amazon Advertising, which will allow CMG Local Solutions advertisers to access local audiences via Amazon Advertising's digital services. CMG Local Solutions advertisers throughout the country may now programmatically acquire display and OTT ads via Amazon DSP and evaluate their campaign performance using Amazon Advertising's suite of full-funnel measurement solutions. These new offerings, when combined with CMG's premium, a brand-safe local media website, and app advertising, may help local advertisers extend their reach and increase sales.

CMG Local Solutions provides cutting-edge digital solutions and advanced performance metrics to help local brands engage with the right audiences in real-time, as well as refine and improve campaigns.

CMG Local Solutions can offer advertising partners a single view of their return on investment for all digital and television advertising, including Amazon Advertising products, in addition to having a single source of solutions for CMG Local Solutions clients.

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Jaymie Scotto & Associates (JSA) | May 06, 2020

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Spotlight

Because of the complex nature of information in this sector, and the need to position businesses as intellectual organisations with good thought leadership, the expertise to both understand that information and write professionally is a talent challenge both in-house and in sourcing third party contributors.