BBVA | August 19, 2020
BBVA USA has launched a new ad campaign designed to highlight the bank's efforts in helping people and businesses take the first steps in their recovery from the pandemic and reach financial milestones in the future. The campaign, entitled "Your Bank for…," is centered around a message of resilience during a time of financial uncertainty, highlighting the bank as a responsive partner and valuable resource. Advertisements launched on TV, radio, digital and social media platforms on August 10 in multiple media markets, with some markets featuring the ads solely on digital and social channels. "We want our customers and potential customers to see BBVA USA for what we are - a compassionate bank that creates opportunities for everyone in any situation," said BBVA USA Chief Marketing Officer Enrique Cornish Stanton. "Our commitment to helping our communities has been demonstrated throughout the pandemic, and that won't slow down as we move forward as a society. Our 5-year strategic plan places a strong emphasis on financial health, and our actions demonstrated that dedication throughout 2020. This ad campaign further amplifies that message." The campaign includes two advertisements, both 15 seconds in length, both featuring life events for businesses and consumers, and a voiceover that promotes BBVA as "your bank for life's opportunities". One advertisement targets a small business audience, and one is for a consumer-focused audience.
Harmon Brothers | May 05, 2020
Harmon Brothers, Creators of the wildly successful video ad campaigns for Poo-Pourri, Squatty Potty, Chatbooks, and Purple, Announces "100K Poop to Gold Giveaway."
Harmon Brothers, the Provo-based social media ad agency behind "the greatest viral ad in internet history," has earned national headlines, more than 1.5 billion views, and helped drive over $450 million in sales with its social blockbusters.
In order to boost businesses hard-hit by COVID-19, the agency is announcing a giveaway of unprecedented scale: the opportunity to win a Harmon Brothers Sprint advertising campaign—a $100,000 value—for free.
Harmon Brothers, the Provo-based social media ad agency behind "the greatest viral ad in internet history," has earned national headlines, more than 1.5 billion views, and helped drive over $450 million in sales with its social blockbusters such as Squatty Potty, Purple, Chatbooks, FiberFix, Poo-Pourri, and Lumē. In order to boost businesses hard-hit by COVID-19, the agency is announcing a giveaway of unprecedented scale: the opportunity to win a Harmon Brothers Sprint advertising campaign—a $100,000 value—for free.
Read more: Plunge in digital ad prices opens spending opportunity for start-ups in gaming, e-commerce and online education.
In the most challenging economy in modern history, most businesses are faced with a glaring choice: innovate or face extinction. We've been through huge challenges as an agency, and learned to take bold risks to drive success for our clients. This experience, coupled with an even greater surge in demand for e-commerce, puts Harmon Brothers in a unique position to help. We are going to help companies that are making a real difference by providing them an opportunity to thrive and win. The world needs better stories now more than ever—and we invite entrepreneurs to be creative and scrappy in making their case to us in this contest, so we can in turn make their case to the world.
- Benton Crane, CEO of Harmon Brothers
How the Contest Works
-To enter, companies must share a story about how their service or product is solving a real problem for real people in a post on social media that includes the hashtag #PoopToGold and tags a Harmon Brothers account. Entrants must also submit an application at harmonbrothers.com/gold.
-There will be ten total Winners: One Grand-Prize winner, four Finalists and five Semi-Finalists will be chosen.
-The grand-prize winner will receive a free Sprint video created by Harmon Brothers. Sprint campaigns are conversion videos that help companies scale their business to millions of dollars in sales. Harmon Brothers has created successful Sprints for companies including Scooch, Lumē, Gabb Wireless, and more.
-Five finalists will receive free coaching by a Harmon Brothers Creative Director through an "Easy Ads That Sell" (EATS) video.
-All ten semi-finalists will receive one year of free access to Harmon Brother's University, an online learning platform launched in 2018, in which the agency has opened its entire playbook for creating ads that brand and sell.
The contest, titled 100K Poop to Gold Giveaway, launched May 1st and ends on May 22nd, 2020. Visit harmonbrothers.com/gold to learn more.
About Harmon Brothers
Harmon Brothers is a Provo, Utah-based ad agency behind "the most viral ad in internet history." Since 2013, the company has created over 20 groundbreaking, distinctive social media spots, which collectively have over 1.5 billion views and helped drive over $400 million in sales.
SOCIAL MEDIA ADVERTISING
BuzzGuru | September 22, 2021
BuzzGuru, the global influencer marketing leader, announced the launch of the discovery and competitive intelligence platform for influencer marketers to scale their customer acquisition efforts via YouTube, TikTok and Twitch.
The platform empowers marketers with the tools to search for perfectly aligned content creators within a database of more than 20 million influencers, analyze their performance and statistics, and plan advertising campaigns accordingly. Competitive intelligence tools help brands to gain visibility into competitor's influencer marketing strategy, including their advertising budgets, number of paid and organic mentions, and the list of influencers they work with.
"Influencer marketing is a fascinating place to be in 2021: the industry value more than doubled since 2019, growing from 6.5 billion to 13.8 billion U.S. dollars," - said Pavel Beinia, CEO and Founder at BuzzGuru. "However, the creativity of influencer marketing approach goes hand in hand with intransparency, fraud and tons of manual tasks. BuzzGuru is uniquely positioned to streamline and automate influencer marketing efforts, gather analytical data on specific ad campaigns and turn it into tangible results".
BuzzGuru discovery features allow marketers to research relevant influencers faster, add them to the lists and provide up-to-date analytics and contact information within one page. The influencer page contains data on influencer engagement rate, channel quality, audience statistics, and gives recommendations on the best dates and time of publication, price for ad placement etc.
The platform's competitive intelligence tools are tailored for brands and advertisers seeking to outpace the competition by benchmarking their influencer marketing performance against market leaders. BuzzGuru allows to research competitors' influencer marketing strategy by app, game, or brand's website domain names. The comprehensive insights include a list of influencers the brand works on a sponsored or free basis, advertising budgets on influencer marketing, best performing social media campaigns and other metrics to gain competitive advantage.
"Influencer marketing is becoming an essential component of the user acquisition strategy. People are the new media, and the customers tend to trust the recommendations of people they relate with," - added Pavel Beinia. "BuzzGuru is committed to help advertisers communicate their values to the right people at the right time, and ensure that their brand message is shared between people who know and trust each other".
Following the mission of driving innovations and transparency across influencer marketing, BuzzGuru offers the most advanced technology to meet marketers' needs in three major pillars: data trust, granularity, and measurement. Its discovery and competitive intelligence platform empowers marketers to eliminate the uncertainty brought by limited data availability, allowing them to maintain and strengthen their competitive edge.
BuzzGuru was founded in 2017 as a global influencer marketing agency, that brings together data-led performance, trusted relationships, creative approach and accurate targeting. In 2021, BuzzGuru released the analytics and intelligence platform for brands and agencies. The company's clients include Opera, Yager, YoudaGames, goGame, NetEase, Atlas VPN among others.