Hivestack | March 02, 2023
On March 1, 2023, Hivestack, a prominent independent provider of programmatic technology for digital out-of-home (DOOH) advertising, has joined forces with Winkel Media. Winkel Media is a Latin American company specializing in intelligent digital media and data analytics. They operate a network of over 5,000 prime retail store screens throughout Mexico, Peru, Colombia, and Ecuador.
Through this partnership, Winkel Media's advanced DOOH inventory, driven by data, will be integrated into Hivestack's supply-side platform (SSP), enabling advertisers worldwide to launch campaigns through open exchange and private marketplace deals (PMP).
Winkel Media's DOOH screens use AI and data-driven strategies to provide effective and measurable advertising campaigns in retail stores, targeting audiences’ near points of sale. With 500 store locations, these screens can reach over 3 million people monthly, generating around 6,500 impressions per day for advertisers. Advertisers, including local and international brands, agencies, and omnichannel DSPs, can benefit from the successful targeting and measurement capabilities of both Hivestack and Winkel Media to achieve their business goals.
In Latin America, the programmatic advertising market has been growing due to advertisers and media owners shifting towards data-driven strategies. Hivestack and Winkel Media are committed to utilizing cutting-edge technology to help their clients reach a wider audience and achieve their goals. Hivestack provides advertisers with advanced targeting options, flexible buying models, comprehensive audience measurement tools, and media owners with a platform to offer their inventory to buyers across 25 global markets through adaptable mediums.
Hivestack is a leading global advertising technology company that provides programmatic solutions for digital out-of-home (DOOH) advertising. The firm was founded in 2015 and has increased to become one of the most prominent players in the industry. Hivestack's programmatic platform lets advertisers buy and sell DOOH advertising space in real time. It enables them to reach audiences on digital screens in public places such as airports, shopping centers, and train stations. Hivestack's technology uses advanced algorithms to target and deliver highly relevant and personalized consumer ads. The company is known for its innovative approach to programmatic DOOH advertising and has received several industry awards for its cutting-edge technology.
Business Wire | March 27, 2023
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that DV’s measurement solutions are now available for all Netflix advertisers. With this release, Netflix advertisers can ensure that their video ads are safe from fraud and invalid traffic (“IVT”) and are fully viewable by real people.
“Netflix is one of the world's largest streaming services and we are excited that our industry-leading solutions are now widely available for their advertisers,” said Mark Zagorski, CEO of DoubleVerify. “Our partnership ensures that campaigns on Netflix fulfill essential quality standards that drive optimal outcomes. At DoubleVerify, we are committed to delivering innovative, accredited, and independent quality measurement products that maximize advertising performance. We continue to expand our unmatched coverage across CTV platforms like Netflix, and wherever advertisers engage consumers of premium video."
DV is one of the few measurement providers selected to extend coverage to Netflix. With DV’s quality measurement technology, advertisers benefit from:
Fraud Protection: DV identifies and protects advertisers against fraud and IVT from hijacked devices to bot manipulation.
Viewability Measurement: DV provides comprehensive viewability authentication, offering clarity into whether an ad has the opportunity to be seen.
DV sets itself apart in the CTV category, with cutting-edge solutions that cover all CTV inventory, from pre-bid avoidance to post-bid monitoring. DV allows advertisers to compare media quality and performance consistently, ensuring that their advertising budget is efficiently and effectively delivered across all screens and devices. This unlocks measurement parity and provides advertisers with a high level of confidence in CTV advertising.
For more information about DoubleVerify, visit http://www.doubleverify.com.
DoubleVerify (“DV”) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.doubleverify.com.
AD TECH AND MARTECH
MonetizeMore | March 06, 2023
MonetizeMore, a company that partners with web publishers and app developers for ad monetization, has acquired Advanced Ads, an ad tech platform. Advanced Ads is a popular WordPress plugin for ad management with over 1,300 votes on WordPress.org and a 4.9-star rating. MonetizeMore's acquisition of Advanced Ads comes after being listed for three consecutive years on The Globe and Mail's ranking of Canada's Top Growing Companies.
MonetizeMore can enhance its ad optimization solutions by acquiring Advanced Ads features, including flexible ad injection and user/page content-based targeting. Incorporating these features will bolster MonetizeMore's existing publisher offering without the need for coding skills.
The acquisition will be implemented immediately, and the two platforms will be integrated shortly. In addition, the company plans to provide continued support to the existing clients of Advanced Ads while introducing them to MonetizeMore's platform, PubGuru, powered by artificial intelligence and other tools.
MonetizeMore is a technology company that specializes in programmatic advertising. It offers various services, including ad optimization, ad inventory management, and ad revenue maximization, which help publishers generate more revenue from their online advertising efforts. MonetizeMore leverages advanced technologies like machine learning and artificial intelligence to provide its clients with personalized solutions tailored to their unique needs. In addition, their team of experts works closely with publishers to analyze their ad performance data and identify areas for improvement. MonetizeMore's goal is to help publishers increase their ad revenue and achieve long-term success in the ever-changing world of online advertising.