AD TECH AND MARTECH, ADVERTISER PLATFORMS
Viamedia | February 21, 2023
Viamedia, an independent cross-media local advertising company, has recently announced that it has made partnerships and expanded its advertising sales with about 11 new ad service providers across the nation, including Wilkes Barre, the Carolinas, Greater Boston, and Oklahoma City, in 2022.
It offers complete turnkey operational management, regarding different components of the advertising sales business with national, regional, and local sales, to all its partners. It is a scalable Network Operations Center, NOC, serving cross-market with experienced ad sales supporting team. It assists over 70 MVPDs in approximately 28 different states encompassing about 65 designated market areas, DMAs, in the U.S. This represents its capacity to augment local ad sales, offering incremental value to its partners in direct response to national and political sales services.
It provides immediate deployment of sales tools, marketing, automation, research, and training with its full-service partnership. In addition, it emphasizes efficiency in selling fractionalized market shares with multi-platform insertion capabilities, offering expanded capabilities and technology-based solutions for advertising growth.
Viamedia’s Vice President of Affiliate Relations and Business Development, Madeline Kissel, said, “Viamedia had many major accomplishments in 2022, not least of which was the milestone number of new partnerships established.” She added, “We are proud that these agreements will help our new partners unlock fresh revenue streams and offer the latest technologies, tools, and strategies that can maximize business for their clients and advertisers.”
(Source – Business Wire)
Viamedia’s Divisional Vice President of Cross Media, Dan Walsh, said, “Viamedia partners have the advantage of bringing more focused viewer targeting and a more engaging, impactful ad experience than ever before.” He added, “With greater transparency, reporting and insights than previously offered in the local marketplace, service providers can focus on driving revenues for their core business. In addition, we’re committed to helping our partners reduce risk, as well as minimize personnel-related costs and complications, as it relates to ad sales and cross-channel marketing.”
(Source – Business Wire)
About Viamedia
Headquartered in Lexington, Viamedia, an advertising solution provider, has been offering solutions for marketing and advertising, television advertising, and sales since 2001. It partners with several service providers in the nation with a single solution of purchase for more than 6,000 national, regional, and local advertisers. It fills the gap between digital programmatic advertising and linear T.V. advertising with its audience and impression-based local video cross-media advertising solutions. Its cloud-based QTT platform offers proprietary technology stack solutions tailored for ad campaigns and uses rich data for consumer-targeted dynamic ads through linear television advertising.
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AD TECH AND MARTECH
MonetizeMore | March 06, 2023
MonetizeMore, a company that partners with web publishers and app developers for ad monetization, has acquired Advanced Ads, an ad tech platform. Advanced Ads is a popular WordPress plugin for ad management with over 1,300 votes on WordPress.org and a 4.9-star rating. MonetizeMore's acquisition of Advanced Ads comes after being listed for three consecutive years on The Globe and Mail's ranking of Canada's Top Growing Companies.
MonetizeMore can enhance its ad optimization solutions by acquiring Advanced Ads features, including flexible ad injection and user/page content-based targeting. Incorporating these features will bolster MonetizeMore's existing publisher offering without the need for coding skills.
The acquisition will be implemented immediately, and the two platforms will be integrated shortly. In addition, the company plans to provide continued support to the existing clients of Advanced Ads while introducing them to MonetizeMore's platform, PubGuru, powered by artificial intelligence and other tools.
About MonetizeMore
MonetizeMore is a technology company that specializes in programmatic advertising. It offers various services, including ad optimization, ad inventory management, and ad revenue maximization, which help publishers generate more revenue from their online advertising efforts. MonetizeMore leverages advanced technologies like machine learning and artificial intelligence to provide its clients with personalized solutions tailored to their unique needs. In addition, their team of experts works closely with publishers to analyze their ad performance data and identify areas for improvement. MonetizeMore's goal is to help publishers increase their ad revenue and achieve long-term success in the ever-changing world of online advertising.
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MOBILE ADVERTISING, AD NETWORKS, ADVERTISER CAMPAIGN MANAGEMENT
FreeWheel | January 04, 2023
Ad-tech company Blockboard has announced a partnership with Comcast-owned FreeWheel, a global technology platform for television advertising. As a result of the collaboration, FreeWheel's premium CTV (connected TV) inventory will be made available to all of Blockboard's advertising clients. The collaboration is expected to open up unprecedented opportunities for advertisers, allowing them to access the most sought-after CTV inventory on FreeWheel’s platform.
“The partnership comes as interest and spending in the CTV ad sector are projected to grow significantly, with the IAB forecasting YOY growth of 14.4% in 2023.”
CTV has become more appealing to brands and marketers who want to reach a large number of viewers in a cost-effective way because they can target specific audiences.
Through the integration with FreeWheel, Blockboard has gained access to the most optimized supply path for high-quality CTV inventory, providing more premium advertising opportunities for its demand-side clients. Blockboard, an independent programmatic demand-side platform (DSP) for over-the-top (OTT) and connected television (CTV), and FreeWheel, Comcast's leading video monetization technology platform, have announced that they will work together.
The partnership aims to connect buyers and sellers across the TV ecosystem, simplifying and enhancing the overall ad-buying experience. With the partnership, advertisers are now able to access a larger inventory of high-quality CTV advertising opportunities, allowing them to target their desired audience with ease.
About FreeWheel
FreeWheel is a technology platform for television advertising that aims to provide solutions for all segments of the TV industry. The company offers technology, data enablement, and convergent marketplaces to facilitate transactions between buyers and sellers across all screens, data types, and sales channels. FreeWheel is based in multiple locations worldwide, including New York, San Francisco, Chicago, London, Paris, and Beijing. As a Comcast company, FreeWheel also advocates for the premium video industry through the FreeWheel Council.
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