VideoAmp, VIZIO | October 07, 2021
VideoAmp and VIZIO (NYSE: VZIO) announced a newly formed agreement in support of VideoAmp’s cross-screen measurement and currency solution. VideoAmp will maintain access and continue to use VIZIO’s Inscape Automatic Content Recognition (ACR) data from more than 18M opted-in VIZIO Smart TVs for planning, measurement and TV ad sales use cases. The newly extended relationship, which was previously slated to expire at the end of 2021, will now run through the end of 2025 with an option for VideoAmp to extend.
“We’ve had a longstanding relationship with VIZIO and are looking forward to what the future holds for our partnership. Effective advertising hinges on changing the way we use our datasets to create more advanced, resilient and transparent solutions for our clients. VIZIO has been a trusted partner in helping us achieve an unrivaled level of confidence and service for our clients. Our renewed partnership will ensure the continued delivery of privacy-safe, scalable solutions for reaching the right audience while also optimizing media investments and advertising yields in the most effective way,”
said VideoAmp’s Chief Strategy Officer, Nick Chakalos.
Inscape is a business unit of VIZIO that generates first-party viewing data from millions of Smart TVs and provides the largest single source of opt-in smart TV viewing data available on the market. VideoAmp maintains a unique position with the renewed partnership, with a direct input of VIZIO data into VideoAmp’s commingled TV viewership footprint. VideoAmp’s TV dataset is one of the largest commingled, deduplicated and enriched Set-Top Box (STB) and Automatic Content Recognition (ACR) television exposure datasets in the industry, across 24M households and 35M devices. VideoAmp makes this TV dataset interoperable across streaming video platforms, wall gardens and digital publishers with a proprietary cross-screen measurement methodology.
VideoAmp’s continued use of VIZIO’s data will help support VideoAmp’s recently announced currency pilots with five of the six major advertising holding companies, along with their newly announced currency partnership with ViacomCBS. With adoption across both the buy- and sell-side, VideoAmp’s measurement capabilities are now considered one of the front-runners for an industry-wide cross-screen currency option.
"VideoAmp’s continued use of VIZIO’s Inscape viewership data will help support VideoAmp’s recently announced currency plans, VIZIO's Inscape continues to help accelerate cross-screen currency options with our best-in-class data set.”
said Travis Hockersmith, Vice President of Platform+ at VIZIO.
VideoAmp has invested heavily in developing a privacy-preserving framework, leveraging predictive algorithms, reliable methodology and the industry’s most trusted, highest quality TV viewership data to measure and optimize impressions delivered across channels.
VideoAmp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought and sold.
The VideoAmp platform provides measurement and optimization tools that unify audiences across the disparate systems of traditional TV, streaming video and digital media. Unlocking new value for those currently operating within a siloed view of their audiences, VideoAmp creates efficiencies for the entire industry.
VideoAmp is transforming a 100-year-old industry by powering a more effective three-way value exchange that results in advertisers increasing their return on investment, publishers increasing their revenues and improving the viewing experience for consumers.
VideoAmp is headquartered in Los Angeles with offices across the United States.
Founded and headquartered in Orange County, California, our mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. We are driving the future of televisions through our integrated platform of cutting-edge Smart TVs and powerful SmartCast™ operating system. We also offer a portfolio of innovative sound bars that deliver consumers an elevated audio experience. Our platform gives content providers more ways to distribute their content and advertisers more tools to target and dynamically serve ads.
Amazon | November 08, 2021
Amazon DSP Program PPC Advertising Campaign Business Agency Clear Ads Shares Insights About Amazon Reviews
Clear Ads states, "There is one vital aspect driving Amazon success that many sellers overlook, and that's building – and maintaining – a strong review profile." Reviews are one of the most important factors that influence the decision stage during the consumer purchasing journey. The company points to a statistic by the US software company Power Reviews that estimates an increase from zero reviews to one review can boost the likelihood of conversion by as much as 65%.
Reviews also prove to be just as vital to the seller. "Customer reviews are a massively valuable form of feedback, enabling retailers to conduct in-depth sentiment analysis and adapt their approach as needed to engage customers," says the Amazon PPC agency. An increase in retailers shifting to online operations is creating an incredibly competitive marketplace where reviews can instantly be the major differentiator between products with similar features, functionality and price points.
Following an investigation launched by the Financial Times into suspicious activity regarding enabling or facilitating fake reviews, Amazon now takes a very strict approach to product reviews. However, Clear Ads outlines some of the most effective ways to build a strong product review profile on Amazon that are easy to implement:
Generate reviews organically.
Ask for reviews.
Offer an incentive.
Select products for the early reviewer program.
Enroll in Amazon vine.
And when it comes to handling any poor reviews that may come in, Clear Ads suggests, "Embrace them. Poor reviews are an opportunity to learn. They're also an opportunity to demonstrate your commitment to providing great buying experiences for your customers."
About Clear Ads
Clear Ads is a paid advertising agency focusing on Amazon and Google for small and medium-sized enterprises around the world.
SOCIAL MEDIA ADVERTISING
Grove Inc | May 13, 2022
Grove Inc. (GRVI), a SaaS ad platform, has announced a partnership with publisher Benzinga to offer programmatic ads and email advertising solutions. Grove Inc. has an array of in-house brands and operates in multiple verticals, such as SaaS programmatic ad technology. It is a division solely dedicated to acquiring high-growth e-commerce brands. Additionally, it sells to numerous consumer markets such as the beauty, pet care, botanical, and functional foods sectors.
Through Interactive Offers, Grove Inc.’s programmatic ad division, Benzinga can monetize its emails through programmatic ad units. Publishers like Benzinga need reliable partners that have advertisers looking for high-quality leads and traffic. Interactive Offers has a platform that makes it easy for publishers and advertisers to set up accounts to serve and buy new leads quickly.
Benzinga is a one-stop hub for actionable information on capital markets with approximately 25 million readers a month. It is one of the largest online platforms that want to empower a new generation of investors.
“The contract with Benzinga further establishes our presence as a desirable SaaS ad tech partner, helping us increase revenue while working with an industry leader in the space.”
CEO Allan Marshall
According to Grove’s management, the partnership is a step in the right direction to create new revenue opportunities for the company to build strong relationships with new advertisers and publishers.