Creative agency spends $10,000 on blank ads

creativebloq | December 18, 2019

As much as the holidays are a time for family, you can't ignore the endless ads in the run up to Christmas. So Wunder, an independent Canadian creative agency, decided to buy up $10,000 worth of advertising space and fill its with absolutely nothing but plain white space. The self-promo campaign, called White Christmas, is across various mediums – including print, digital and radio – and offers respite from a deluge of in-your-face holiday advertising for the locals of Halifax, Nova Scotia. (For some ads that aren't just plain white, see our great examples of traffic-stopping billboard advertising). What's particularly interesting about this idea is that it comes from an agency that creates adverts for other people, so it's definitely a new approach to self-promo.

Spotlight

With the decline of traditional advertising formats like television and newspapers, coupled with the rise of digital campaigns, which have a reach that can engage up to 80% of global internet users (via Google Display Network), companies are beginning to learn that the key to getting noticed is by vying for attention online.

Spotlight

With the decline of traditional advertising formats like television and newspapers, coupled with the rise of digital campaigns, which have a reach that can engage up to 80% of global internet users (via Google Display Network), companies are beginning to learn that the key to getting noticed is by vying for attention online.

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