Creative agency spends $10,000 on blank ads

As much as the holidays are a time for family, you can't ignore the endless ads in the run up to Christmas. So Wunder, an independent Canadian creative agency, decided to buy up $10,000 worth of advertising space and fill its with absolutely nothing but plain white space. The self-promo campaign, called White Christmas, is across various mediums – including print, digital and radio – and offers respite from a deluge of in-your-face holiday advertising for the locals of Halifax, Nova Scotia. (For some ads that aren't just plain white, see our great examples of traffic-stopping billboard advertising). What's particularly interesting about this idea is that it comes from an agency that creates adverts for other people, so it's definitely a new approach to self-promo.