Crisis of empathy in marketing and advertising, says Reach

prolificlondon | July 09, 2019

According to a report by Reach, which investigated the personal and political views of the general population and the advertising sector, creative professionals' capacity for empathy is noticeably low.The investigation, 'The Empathy Delusion', was created after a survey of 2,019 British adults and 199 ad executives conducted through March. It scored respondents on a five-point scale looking at kindness, fairness, group loyalty, respect and purity. It also asked for self-reported political leanings.The results are eye-opening, with only 29% of the public reported as being able to understand and identify with others - and advertisers and marketers were little better, with 30% being marked as perceptive and empathic.

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Spotlight

Learn how to create a mobile ad space with Flurry for Publishers, and configure it to serve ads from Flurry Marketplace, our real-time bidded (RTB) exchange.

Flurry Marketplace allows advertisers to bid on inventory on an impression-by-impression basis and provides them with unique data signals (age, gender, Flurry Persona) to optimize their bidding strategies.

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