AD TECH AND MARTECH
MediaGo, Baidu Global, Xandr | March 11, 2022
On March 10, Baidu Global announced that its AI-integrated marketing platform MediaGo had entered a strategic collaboration with Xandr, a data-enabled technology ad platform. This collaboration will provide access to premium, brand-safe display and native ad inventory from Xandr’s marketplace with video formats on the roadmap. Initially, the offerings will be available via Xandr’s Monetize SSP publishers in the U.S. The relationship will grow and expand over the coming months and will include premium publisher inventory across Europe, Latin America, Australia, Asia-Pacific, and New Zealand.
“At MediaGo, we continually focus on improving our advertisers’ ad performance by helping them reach high value, large scale and audience focused inventory across the open internet, further enhancing their ability to reach higher ROI and better marketing results,” said Elaine Hu, Head of U.S. Strategy and Partnership at Baidu’s Global Business Unit.
“At MediaGo, we continually focus on improving our advertisers’ ad performance by helping them reach high value, large scale and audience focused inventory across the open internet, further enhancing their ability to reach higher ROI and better marketing results,” said Elaine Hu, Head of U.S. Strategy and Partnership at Baidu’s Global Business Unit. “To further this goal, we are excited to partner with Xandr across international markets, broadening the opportunities for our full funnel marketers to reach the right audiences, across different touch points.”
“Further deepening our commitment to driving results for both advertisers and content creators, we are delighted to partner with Baidu and bring the best of Xandr’s technology to MediaGo,” said Sze How Chan, associate director, market development, Xandr.
MediaGo is a global AI-integrated marketing platform under the Baidu Global brand that assists clients to scale into the global market and enrich their international influence. It is available to customers in Southeast Asia, East Asia, the Middle East, Europe, and North America. It provides cross-media integrated marketing solutions apart from programmatic advertising reselling and AI-backed recommendations to more than 10000 companies.
Baidu Global is the international AI business growth engine under Baidu’s brand umbrella. It provides global users with intelligent internet services in multiple scenarios. It covers more than 200 countries around the world.
Xandr is a business unit within At&T. It powers a global marketplace for premium advertising.
Prosegur Security | December 15, 2021
Prosegur Security, a global leader in security technology, has launched EVO, the world's first EAS system with an integrated ad platform that can pay for itself through advertising revenue while also providing retailers with valuable data on in-store traffic. The EVO system features monitors that play retailer-approved ads at store entrances, managed remotely by Prosegur and its technology partner INEO.
"Silicon Valley and even major online retailers have created major revenue generation platforms through advertising. EAS is strategically placed in one of the most important locations inside the physical store where consumers can be influenced to buy more," said Tony D'Onofrio, CEO of Prosegur's global retail business unit. "It is time for EAS to evolve into a powerful AI cloud-supported advertising platform with increased security and operational features. The EVO system's large monitors can play a welcome message, information on mask-wearing and social distancing, store's current specials and more. Best of all, brands are willing to pay to have their ads appear on the screens too, offsetting or completely paying for the cost of the system itself."
The EVO system is built on a patented EAS media integration platform developed by Prosegur's partner INEO, which allows for automated and remote management of ads across the entire store chain. Ads can be regionally-targeted, or even made unique for one specific location.
We are excited to partner with Prosegur, a global security leader, on the launch of the EVO system. EVO comes packed with the best-in-class loss prevention features, including a built-in camera which captures a 15-second video of any alarm event, and can send notifications by email or text. Most importantly, EVO comes with built-in store analytics supported by AI, which can provide store traffic count as well as certain demographics info, such as gender, age, and even customer satisfaction rating. All the data is easily accessible to the retailer through a cloud-based dashboard, which can be customized."
Kyle Hall, CEO of Ineo
The one-of-a-kind system can help transform loss prevention from a cost center to a revenue generator, and is available in AM, RF, or RFID technologies. With its built-in camera feature, EVO records 15 seconds of an alarm incident and sends an instant notification for review, making investigations quicker, more efficient and more accurate. Additionally, the platform employs cutting-edge neural net technology to deliver hyper-accurate store traffic counts as well as demographic data, thus helping level the playing field between brick and mortar and e-commerce businesses.
About Prosegur Security USA
Prosegur makes the world safer by taking care of people and businesses while remaining at the forefront of innovation. The company is a global security leader operating in 26 countries, with over 165,000 employees and 26 command centers spread around the globe. In the U.S., the company offers a range of security services, including surveillance video systems, EAS and RFID tags and systems, guarding services, remote monitoring and cybersecurity services. Prosegur prides itself on helping organizations large and small solve their security challenges through technology, teamwork, innovation and relentless customer focus.
System1 | February 11, 2022
System1, Inc., an omnichannel customer acquisition marketing platform, announced today that it has been named Microsoft Advertising’s 2021 Supply Partner of the Year Americas.
“This recognition validates the collaboration and hard work between both System1 and Microsoft teams. The trust our teams have built is extraordinary, and we are thrilled at the opportunities that lie ahead for our partnership,” said Kerstin Gibson, Senior Vice President Strategic Partnerships, System1.
Microsoft Advertising is delighted to show our appreciation and celebrate System1 in their deserved win with the Supply Partner of the Year award. The caliber of nominations this year was exceptionally high and showcases just how limitless our partners are.”
Katherine Eills, Global Partner and Awards Lead, Microsoft Advertising.
About System1, Inc.
System1 combines best-in-class technology & data science to operate its advanced Responsive Acquisition Marketing Platform (RAMP). System1’s RAMP is omnichannel and omnivertical, and built for a privacy-centric world. RAMP enables the building of powerful brands across multiple consumer verticals, the development & growth of a suite of privacy-focused products, and the delivery of high-intent customers to advertising partners.