Customers Think Social Media Ads are Filling Their Feeds, but 70% Still Click

Most customers feel that social media ads are taking over their feeds, but that’s not stopping them from clicking. Blue Fountain Media surveyed over 1,000 US customers between the ages of 18-55 to learn about their sentiments and buying behavior when it comes to ads on social media platforms. According to the results of the survey, 75% of those polled think social ads are taking over their feeds – yet 70% click and purchase.
Main feed ads are more effective than Stories ads, as 70% say they are more likely to click on ads in their main news feed. With 70% of consumers clicking on social media ads, marketers must be doing something right. When customers were asked how they feel about ads on social media, they responded: 65% say they like when ads show them products that they wouldn’t have found otherwise.