Digital Advertising Attracts Most Complaints to ASAI in 2018

adworld | May 03, 2019

A total of 1,682 written complaints concerning 1,183 advertisements were received by the Advertising Standards Authority for Ireland (ASAI) last year, according to the organisation’s 2018 Annual Report. While this represents a 20% decrease on the number of complaints received in 2017, the number of advertisements complained about were 8% higher than in 2017. The ‘Food & Beverages’ sector attracted the greatest number of complaints (289), followed by ‘Leisure’ (222), ‘Telecommunications’ (192) and ‘Health & Beauty’ while ‘Digital Media’ gave rise to the highest number of complaints by media. The ASAI, which is the independent self-regulatory body committed, in the public interest, to promoting the highest standards of marketing communications, found that 72 advertisements were in breach of the ASAI’s Code of Standards for Advertising and Marketing Communications.

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A new global study by Kantar Millward Brown illustrates the attitudes Generation Xers, Millennials and the youngest generation have toward various advertising formats. The study included 39 countries and 23,907 interviews, so, while it represents a massive data set, it’s definition of generations is somewhat problematic.

Spotlight

A new global study by Kantar Millward Brown illustrates the attitudes Generation Xers, Millennials and the youngest generation have toward various advertising formats. The study included 39 countries and 23,907 interviews, so, while it represents a massive data set, it’s definition of generations is somewhat problematic.

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EKC PR Announces Representation of Digital Advertising Company WOW Media

EKC PR | February 01, 2021

Beverly Hills public relations, marketing and branding firm EKC PR signs technologically advanced digital advertising organization WOW Media to its list of customers. WOW Media's enlightening digital bulletins are the first of its kind in the U.S., boasting splendidly brilliant and bright screens, controlled in excess of 500 times the pixels in a 4K TV. The displays present large number of weekly impressions and provide brands with new and exciting approaches to intensify their messaging. Making significant waves in business, technology and real estate markets, WOW Media boasts a powerhouse client base list, which incorporates corporations like Disney, Amazon, Apple, Coca-Cola, McDonald's, HBO, Netflix, and more! Elevating a brand's bottom line by delivering upscale and powerful interactive possibilities, WOW Media improves a client's exposure and financial effect, and raises revenue development for the city where the billboard is put. As of now, the billboards are strategically situated in middle of streets and freeways in the hotspot city of Inglewood, CA close to Los Angeles, offering and conveying exceptional clearness and size, and making an IMAX-style seeing experience that brings digital OOH advertising.

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Veea and iFree Group Launch TROLLEE Smart Retail Solution to Transform the Shopping Experience

Veea Inc, iFREE GROUP | September 29, 2021

TROLLEE Shopping Platform, developed by iFREE Group and powered by Veea's Edge Computing and Advertising platforms, drives new revenue opportunities for retailers and increases customer loyalty Veea Inc., a New York-based leader in integrated smart edge connectivity, computing and security technologies, and iFree Group, a Hong-Kong based conglomerate providing global connectivity, Smart City, Smart Retail and Smart Hospitality solutions, announced that they have launched their newest product, TROLLEE, at Qualcomm's Smart Cities Accelerate 2021, a global customer and partner event being held at Qualcomm's headquarters in San Diego on September 28th and 29th. TROLLEE is a highly advanced smart shopping cart platform, developed by iFREE Group, that offers one of the most advanced smart retail solutions through leveraging hybrid edge-cloud computing, Internet of Things (IoT), Artificial Intelligence (AI), indoor positioning systems, contextual digital advertising and other technologies powered by Veea's VeeaHub platform that will revolutionize big box and supermarket retail by bridging the online-to-offline (O2O) customer journey and experiences. iFREE and Veea have collaborated on a range of Smart City, Smart Campus and Smart Retail applications for several years. TROLLEE smart shopping cart, as supported on Veea's VeeaHub platform, is one of the several smart vertical solutions coming to market resulting from this collaboration. It represents another example of Smart City applications that further benefits from VeeaHub platform's AdEdge advertising solution. The AdEdge application that runs on VeeaHub's Linux server delivers the content to TROLLEE's display. AdEdge is a full-featured end-to-end advertising platform offering both cloud-based and local management of the in-store advertisements. Retailers can optionally implement other VeeaHub AdEdge-supported solutions such as smart digital signage, Augmented Reality (AR) throughout the store further supported by an SDK for the retailer's smartphone or smart glasses, smart unattended "store within the store", and several others alongside TROLLEE or just independently. TROLLEE and VeeaHub platform's combined AdEdge digital advertising solution rewrite the rules of digital marketing. Retailers will benefit from increased sales and a new source of highly-coveted advertising revenue. The companies are now making the solution available for Proof-of-Concept trials with major retailers globally. VeeaHub is a groundbreaking Smart Computing Hub product platform, with a unique software architecture and a comprehensive range of wired and wireless connectivity, supported by extensive cloud-based network management, monitoring and maintenance services. VeeaHub software platform's powerful Linux server runs user applications in complete isolation in secure Docker containers and supports multiple applications concurrently on one or several VeeaHub units across the mesh network installed at the retail location in a manner similar to the way last generation of Wi-Fi Access Points are installed. VeeaHub's highly integrated platform provides enterprise-grade Wi-Fi 6, IoT and cellular connectivity solutions, including 4G and 5G SD-WAN services, as either a primary or a failover WAN connection, with a Cloud-based full security stack for TROLLEE and other applications within the store. It incorporates IoT connectivity including Bluetooth Low Energy (BLE) and Classic, Zigbee and LoRaWAN. VeeaHub nodes installed on the local network instantaneously create a self-organizing Connectivity Mesh, called vMesh, that simultaneously provides for a Computing Mesh, a microservice-based Service Mesh, an Application Mesh and an Edge Intelligence Mesh that also supports a highly accurate indoor positioning solution. Advertising content, special offers and/or coupons for products in the store are cached on VeeaHub units and are delivered instantaneously when a shopper is in proximity of the advertised products for unparalleled shopping experiences. Real-time downloading of this content from the Cloud wouldn't result in satisfactory user experiences due to latency and lack of tight integration with indoor positioning systems. Shoppers can find what they need more efficiently while checkout is streamlined, reducing staffing requirements. Based on shoppers' journeys through the store, retailer's planograms can be highly optimized for most shoppers through machine learning and AI. Customers will use this virtual, personal shopping device as a concierge to seek recommendations, discounts, and product reviews to make their in-store experiences unique, memorable, immersive, fun, and, most importantly - easy. Veea's AdEdge contextual digital advertising solution is a highly sophisticated advertising platform that intelligently and proximally micro-targets shoppers, or visitors at any venue, in the real world with interactive and immersive advertising from a global network of advertisers. It processes real-time data from multiple sources to provide holistic insights and deeper intelligence about ad performance, viewer attentiveness, demographics and shoppers' preferences. Retailers can for the first time set a full range of advertising campaign goals and constraints that are delivered locally through VeeaHub platform's Content Delivery Network (CDN) with the ability to cache the ad content for targeted, personalized advertising supported by its highly accurate indoor positioning solution. "This is a revolutionary technology that truly enhances revenue opportunities for the hypermarket retailers. TROLLEE can be fitted to existing shopping cart stock, giving retailers significant cost savings and an immediate roll out that will quickly cover their initial investment, TROLLEE is driving Martech, Edge AI, Data Intelligence, Smart iOTs, AR Spatial Computing, and Omnichannel to push smart retail technology to the next level." said Soh Wei Hong, CTO of iFREE GROUP. VeeaHub powers the TROLLEE platform for delivery of ads and promotions in real-time, linked to location beacons in-store, so retailers and brands can engage customers at the perfect moment to influence their buying decisions. It leverages its on-board AI and activity monitoring data collection software to carry out simple automated decisions that enhance customers' overall retail experience and satisfaction, thus improving customer loyalty and profitability. The solution is ideal for supermarkets and "big box" retailers. The platform may optionally be integrated with the retailer's loyalty program and/or POS to tie together all the above with customer purchase history to deliver the most satisfying shopping experience while substantially increasing the value of the in-store advertising by reporting the ad conversions. TROLLEE trials now underway in Southeast Asia, China, and Japan are garnering positive feedback from major retailers. One of the region's largest supermarket chains has been collaborating closely in the development of TROLLEE. "Retailers must join the digital transformation revolution in order to grow in today's hyper-competitive markets. TROLLEE offers an easy-to-use, cost-effective, and impactful platform to grow profit margins through increased sales, customer loyalty and new profit centers, while eliminating overhead through decreasing hard costs and finding new efficiencies. This breakthrough innovation provides all of that in a fun, easy to use, interactive and immersive way, with the ability to share those experiences with friends and family members in real-time, which can make the in-store ads and promotions go viral and, at the same time, keep customers coming back for a more fun-filled shopping experience." said Allen Salmasi, Founder and CEO of Veea About Veea Veea™ is redefining and simplifying secure edge computing that improves application responsiveness, reduces bandwidth costs, and eliminates central cloud dependency. VeeaHub® Smart Computing Hubs™ integrate a full range of connectivity options, application processing power, and a full security stack to form an elastic edge computing platform with a dynamic connectivity and application mesh that can easily be deployed and centrally managed from the cloud. Veea Edge Services run across this application mesh to deliver secure remote access, IoT/IIoT/AIoT, and a wide range of smart applications. These elements along with a range groundbreaking vertical-specific applications comprise the Veea Edge Platform, serving the needs of organizations across Smart Buildings, Smart Energy, Smart Cities, Smart Construction, Smart Farming, Smart Retail, and other industry verticals. Veea's Virtual Trusted Private Networking (vTPN™) solution, based on a unique and highly secure VPN technology and cloud-managed full stack security services, makes it simple and affordable to securely connect for most smart vertical market applications including the remote and work-from-home workforce and branch offices. Veea was formed in 2014 and is headquartered in New York, NY, with its development activities primarily located in its engineering offices in Bath, UK, and Iselin, New Jersey, USA, along with sales and support offices located at multiple locations throughout the US, France, South Korea, and Brazil. Veea was named by Gartner as a 2021 Cool Vendor in Edge Computing

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The American Advertising Federation Honors Multicultural Advertising Excellence at the 19th Annual Mosaic Awards

American Advertising Federation, Clear Channel Outdoor Holdings | April 22, 2021

Mosaic Award champs will be perceived for their faithful obligation to incorporation and for giving a voice to multicultural networks. From a staggering number of entries, all champs have accepted progressed advertising methods, strategic approaches and have created various programs that help improve the main concern, yet in addition secure a pertinent part in a persistently advancing professional workplace. "Our multicultural networks are harming during an extreme year, confronted with fighting a worldwide pandemic and demonstrations of prejudice. Innovativeness can impact and improve society. I'm pleased that AAF proceeds with its long-standing practice of commending these different and comprehensive stories by highlighting them every year at the Mosaic Awards," said Melanie Mitchem, AAF Mosaic Council Chair and SVP, Executive Director of Global Communications and PR at FCB. "The Mosaic Awards are a brilliant illustration of incredible work with a high effect made by a different gathering of Advertising experts and experts that help us all show others how it is done," said Steve Pacheco, CEO, at the American Advertising Federation. "I'm aroused by this work and the entirety of the people who buckled down on these extraordinary ideas. It's a higher priority than at any other time to praise the triumphs and champion the causes that the AAF's Mosaic Center represents." Making a comprehensive industry has been a need of the AAF via its Mosaic Center for over twenty years. The Mosaic Center fills in as an asset and backer for variety and incorporation. The Center is focused on aiding promoting and media mirror the nation's advancing social cosmetics. The AAF utilizes a generous segment of its assets to execute a bunch of programs that advance and advance multiculturalism inside the business including the Most Promising Multicultural Students Program, HBCUs for Advertising, and AdCamp. About the American Advertising Federation Set up in 1905, the American Advertising Federation (AAF), goes about as the "Bringing together Voice for Advertising." Its enrollment is included more than 75 corporate individuals comprised of the country's driving promoters, organizations, and media organizations; a public organization of almost 164 neighborhood clubs addressing 30,000 publicizing experts, and more than 170+ school parts with 4,000 understudy individuals. The AAF works a large group of projects and activities, remembering Advertising Day for the Hill, the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Awards, the Most Promising Multicultural Students Program and AdCamp for secondary school understudies. About Clear Channel Outdoor Holdings, Inc. Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world's biggest outside promoting organizations with a different arrangement of around 500,000 print and computerized shows in 31 nations across North America, Europe, Latin America, and Asia, arriving at a great many individuals month to month. A developing computerized stage remembers over 16,000 advanced presentations for global business sectors and over 2,000 computerized shows (barring air terminals), including more than 1,400 advanced boards, in the U.S.

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