Digital Advertising Attracts Most Complaints to ASAI in 2018

A total of 1,682 written complaints concerning 1,183 advertisements were received by the Advertising Standards Authority for Ireland (ASAI) last year, according to the organisation’s 2018 Annual Report. While this represents a 20% decrease on the number of complaints received in 2017, the number of advertisements complained about were 8% higher than in 2017. The ‘Food & Beverages’ sector attracted the greatest number of complaints (289), followed by ‘Leisure’ (222), ‘Telecommunications’ (192) and ‘Health & Beauty’ while ‘Digital Media’ gave rise to the highest number of complaints by media. The ASAI, which is the independent self-regulatory body committed, in the public interest, to promoting the highest standards of marketing communications, found that 72 advertisements were in breach of the ASAI’s Code of Standards for Advertising and Marketing Communications.

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