DISPLAY ADVERTISING, RETARGETING
PureCars | January 30, 2023
PureCars, the leading supplier of digital marketing technology and services for automobile dealers, announced the official introduction of streaming audio advertising services through Spotify. As a result of this strategic partnership, Spotify advertising is now part of PureCars' product portfolio, making it easier for its North American customers to access Spotify's engaged, young audience.
CEO at PureCars, Stephane Ferri, said, "Our collaboration with Spotify adds premier streaming audio advertising to our product suite." He added, "Based on the success of our pilot program, we're thrilled to expand the offering so dealers can leverage this highly effective channel in their advertising strategy. With 2023 set to bring a radical market shift versus the previous few years, we want to give dealers every advantage available in the market."
(Source – PR Newswire)
Streaming audio platforms such as Spotify have become an increasingly attractive advertising medium due to their vast reach. For example, Spotify has over 456 million users in more than 180 global markets. This amount of exposure and participation is a crucial reason why dealers should explore digital audio advertisements. In addition, a recent Sonic Science study from Spotify concluded that Spotify and digital audio are more engaging and immersive than digital video, social media, television, and radio due to digital audio's inherent personalization and interactivity. This is beneficial for listeners, marketers, designers, and publishers.
Streaming audio advertising with Spotify provides a compelling new approach to reaching prospective automobile purchasers, including those in the deliberation stage. Those who hear auto commercials on Spotify are 52% more likely to buy the advertised vehicle.
PureCars is a premier automotive software and managed services company serving dealerships, OEMs, and advertising associations across the retail automotive market in North America. Its unique mix of customer data management, innovative advertising solutions, digital merchandising, and market analytics offers dealers and partners best-in-class efficiency- and profitability-enhancing solutions. The company is a registered digital supplier for 16 U.S. original equipment manufacturers and one in Canada, which is compatible with over 40 brands and serves 65 of the top 100 dealer groups in North America
Veritonic, Audacy | February 14, 2023
On February 13, 2023, Veritonic, the industry's most comprehensive audio research and analytics platform, announced a partnership with Audacy, and the results of a ground-breaking audio study concluding that in audio advertisements, four key elements—sonic branding, music, voice, and message, that maximize intent to purchase, recall, and brand favorability.
Sonic branding is a highly successful marketing method to increase brand identification and sales. It is an essential part of a brand's arsenal and a constant factor in advertising success. It is fundamental to how we perceive and recognize brands. A regularly used logo may strengthen a business's visual and vocal identity and increase brand recall. Sound branding accomplishes the following:
Increases Radio and Podcast purchase intent by 6% and 2%, respectively.
Radio ad recall increased by 17%, and podcast advertisements by 14%.
Sonic branding makes radio advertisements +7% more trustworthy, +6% more pleasant, +5% more powerful, and +4% more relevant.
The idea is to pick music that matches a business's fundamental values and brand identity, whether you're curating unique compositions or choosing essential tunes. Music may support a brand's values, attract attention inside advertisements, and connect with target consumers. Adding music to advertisements increases buying intent by 5%. Additionally, music helps commercials remain top-of-mind, drives buy intent, and ads with music were more remembered, achieving 4% greater recall.
Veritonic is a marketing intelligence platform specializing in the use of music in advertising campaigns. The platform uses machine learning to measure the effectiveness of music, voiceovers, jingles, and mnemonics. The business was established in 2015 in Killingworth, Connecticut. Global brands use Veritonic's complete audio research and analytics platform, agencies, publishers, and platforms to study, test, and assess the ROI of their audio assets and campaigns in-market, pre-market, and post-campaign. The ensuing knowledge helps customers to gain confidence in their audio investment, manage risk via optimization, and boost their return by engaging consumers in exciting audio experiences.
Audacy, Inc. is a Philadelphia, Pennsylvania-based American broadcasting company. It was founded in 1968 as Entercom Communications Corporation and is the second-largest radio corporation in the United States, with 235 radio stations in 48 media markets. In November 2017, the firm and CBS Radio combined. The deal was structured as an exchange offer, allowing CBS Corporation shareholders at the time of the merger to swap their shares for Entercom shares, representing a 72 percent ownership in the merged business.
BRAND MARKETING, AD TECH AND MARTECH, ADVERTISER PLATFORMS
Start.io | December 28, 2022
For efficient and effective mobile application ad targeting, the purchase and placement of ad space are automated using software for programmatic media buying. Deriving the maximum monetization benefits from programmatic media buying optimizes ad revenues and helps generate a higher return on investment (ROI) for advertisers.
For this, Start.io, a popular software development kit (SDK) and monetization software, is partnering with Nimbus, a header bidding platform for programmatic media buying. Start.io's SDK is used by over half a million apps each month. The partnership will allow mobile publishers and developers to access first-price auction bidders through Nimbus in order to maximize revenue and provide polished ad experiences.
Avoiding advertisers from paying for ads that are not seen by users and only paying for the ads that are seen by users helps optimize the advertising ROI. Nimbus’ header bidding platform for programmatic media buying aims to benefit both the advertisers and the publishers with its innovative collaboration.
Start.io and Nimbus together will provide some of the most comprehensive reporting with their edges in monetization and ad auctions, respectively. Nimbus is a new, agnostic ad platform that combines a competitive programmatic auction with comprehensive reporting. Start.io is a mobile marketing and audience platform that uses direct integration with over 500,000 monthly active apps to provide access to global first-party data for predicting behaviors and identifying growth opportunities. The partnership between the two companies will make more inventory available and combine the audience-based demand from Start.io with the demand from Nimbus.
Real-time bidding (RTB) during ads allows advertisers to bid on ad inventory in real time through an auction process. On the other hand, programmatic direct will let advertisers buy ad space from publishers in real time, so they won't have to go through an auction. This will make ads look better. This creates an advertising ecosystem that works better for both publishers and advertisers.
"Partnering with Nimbus allows us to offer additional integration methods with publishers through the Nimbus in-app bidding solution. I'm excited to see the results this partnership will bring to both Start.io and Nimbus." - Ravit Ross, Start.io CRO
We are excited to partner with Start.io to offer publishers another premium and diverse demand partner. Start.io has a rich history within the app ecosystem, and we look forward to them bringing that experience to the Nimbus umbrella of demand partners."
- Adam Gray, Sr. Director of Programmatic Growth, Nimbus
Start.io is a mobile marketing and audience platform that uses AI for more efficient, effective, and precise mobile marketing and audience targeting. Our mission is to empower marketers and developers by reinventing mobile marketing and providing easy marketing solutions. Start.io's direct integration with 500,000 mobile apps that are used at least once a month gives it access to a level of global first-party data that has never been seen before. This data can be used to understand and predict behavior, find new opportunities, and fuel growth.