ADVERTISER PLATFORMS

DMS Unveils Key Promotional Strategies for Advertisers this Holiday Season

DMS | October 26, 2020

Digital Media Solutions, Inc. (NYSE: DMS), an innovative global solutions provider of digital performance advertising and a connection point between digital advertising clients and their prospective customers, unveils key promotional strategies to drive ecommerce growth this holiday season. As advertisers finalize their efforts to drive engagement and sales in Q4, DMS offers an insightful collection of thought leadership and best practices articles to guide optimal decision-making for holiday digital advertising strategies across various market segments with the publication of the 2020 Holiday Season: Consumer Mindsets & The Growth Of Ecommerce ebook. Preparing brands for success this holiday season, DMS curated articles from their library of thought leadership content for the 2020 Holiday Season: Consumer Mindsets & The Growth Of Ecommerce ebook to help digital advertisers optimize their campaigns to align with evolving consumer expectations, behaviors and demands.

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Do you struggle to write high converting ad copy for all your ads and promotions on Facebook and Instagram? Press play to find out how the SUP Formula can help you create high converting ads.

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Colorado Companies Bounce Back Amid Pandemic by Leveraging the Power of Digital Advertising

AdCellerant | October 07, 2020

While many businesses have closed their doors or continue to struggle, some Colorado companies have been able to thrive during the economic downturn by leveraging the power of digital advertising, technology, and education. Several local media companies were able to educate and advise their advertising clients on strategy and execution, by leveraging support from their technology and service provider AdCellerant. These media companies helped their advertisers regain lost revenue from the COVID pandemic, and in some cases, generate more business than pre-COVID. Their efforts included hosting free educational webinars showcasing the power of digital advertising during a pandemic, providing targeted plans and guides for specific industries focused on recovery, and research focused on industry shifts/changes to stay in front of local customers when it mattered most. In-person events have essentially become extinct in Colorado due to COVID. The dramatic end caused by Social Distancing guidelines have left many event related businesses without a clear path forward. Unframed Digital, leveraging AdCellerant Digital Services, helped a local arts festival shift their event completely online. Unframed Digital helped by targeting over 200,000 people's mobile devices, promoting the now "online" event, leading to a huge boost in website traffic as well as generating a new online revenue stream for everyone involved. The festival was able to recoup business that would have otherwise been completely lost due to the pandemic.

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ADVERTISER PLATFORMS

Anderson Collaborative Announced As Amazon Advertising Partner

Anderson Collaborative | December 01, 2021

Anderson Collaborative, a Miami-headquartered, premier data-driven public relations and marketing agency servicing clients nationwide, is proud to announce that it is now an official flagship partner of the Amazon Advertising Network. Selected as one of just 193 U.S.-based agencies recognized for their expertise in Amazon Ad campaign management, the program allows partners to further capitalize on their strengths and grow their businesses while delivering tangible results for each entity's mutual customers. A brand-new community, the Amazon Advertising Partner Network offers a centralized location that allows partners like Anderson Collaborative to swiftly access all of the tools needed within a single hub. This includes educational resources in the form of a dedicated library filled with best practice guides, product videos and case studies. Additionally, partners can integrate their Amazon Advertising API account into their Partner Network account to access pertinent information from news releases. Meanwhile, a learning console offers training as well as certificate programs which allow for deepened knowledge on specific topics. E-commerce marketing is one of our primary verticals that we work in, and Amazon ads are an essential component of any successful ecom paid media strategy. Our agency is excited to leverage this partnership for our clients to be able to further provide them with the resources and campaign execution that they need to find success on this channel." Trevor Anderson, founder and CEO of Anderson Collaborative. Representing clients in a wide range of sectors ranging from hospitality to retail, Anderson Collaborative continues to achieve top results through its advertising and marketing efforts. The agency offers full transparency combined with unparalleled creative and analytical expertise to connect clients directly with their audiences. On average, Anderson Collaborative outperforms industry standards two to three times over, ensuring they carry each client's marketing budget further than the competition. About Anderson Collaborative Anderson Collaborative is a privately owned digital agency headquartered in Miami, Florida. Established in 2019, the award-winning firm provides data-driven marketing, web, brand strategy, and analytics services to a broad range of clientele throughout the United States.

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AD NETWORKS

Media Cause, the Nation's Top Marketing Agency for Nonprofits, Announces Significant Year-Over-Year Momentum

Media Cause | January 25, 2022

Media Cause, the mission-driven marketing agency focused on helping nonprofit organizations grow and accelerate their missions, today announced superior year-over-year momentum between 2020 and 2021. "We're proud to be supporting the many nonprofits coming to us that need to consider fundraising, and different ways of gaining support for their missions, in a new, increasingly digital way," says CEO Eric Facas. "We are excited about our clients' achievements and our own continued growth in the year ahead." Since the beginning of 2021, Media Cause has won more than 40 new clients including the It Gets Better Project, the Bladder Cancer Advocacy Network, MassChallenge, Westcoast Children's Clinic and Generation USA. The company more than doubled its staff this year and now has more than 60 employees to serve its rapidly expanding client base. Other notable achievements from 2021 include: Provided more than 300 hours in pro-bono services, to pro-bono clients including 3D Girls Inc., EmpreSomos, Neurodiversity in the Workplace, Creative Reaction Lab, Active+ and Brownicity. re:imagine/ATL, Camelback Ventures and Pro-Choice Arizona have just signed on as new pro-bono clients. Continued high demand for the RiseUP Marketing Fellowship, a nine-month, fully paid marketing fellowship currently sponsored by Media Cause designed to increase access to career opportunities in the advertising and marketing industry. In 2021, Media Cause completed two cohorts, converting five fellows to full-time company employees. A third cohort began in mid-January 2022. Won 22 industry awards, including: San Francisco and Atlanta Addy's, Hermes, Inc. 5000, Telly, AVA Digital and Viddy. "Media Cause has taken a strategic and systematic approach to building Pathfinder's digital program, meeting and exceeding every goal we throw at them," says Tyler Kalogeros-Treschuk, Director of Development Operations at Pathfinder. "They have streamlined our email, social media, and digital advertising tools; helped build up our own internal capacity; expanded our supporter list and dramatically increased our digital revenue. Their team is like an extension of our own, and we are thrilled with what we've been able to accomplish together!" continues Madeline Halperin-Robinson, Marketing Manager at Pathfinder. About Media Cause Media Cause is a mission-driven marketing agency that helps nonprofit organizations grow and accelerate their impact. Our data-driven approach connects nonprofits with individuals across their entire supporter journey: from awareness and recruitment, to fundraising and advocacy, and every touchpoint in between. Our noteworthy clients include: HeadCount, American Kennel Club, Parkinson's Foundation and many more.

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