Ad Tech and Martech
businesswire | August 14, 2023
Loop Media, Inc. ("Loop Media") (NYSE American: LPTV), the free streaming television media company for business which provides over 2 billion video views every month via restaurants, retail businesses, office buildings, doctors’ offices, airports, bars and college campuses, announced today Microsoft Advertising has created a new inventory category for SSP partnerships, called CTV Out of Home (OOH).
This first of its kind SSP category will provide an additional distribution category to advertisers and DSPs from which they can access and purchase Loop Media advertising impressions. On other DSP and SSP platforms, Loop Media is categorized as DOOH (Digital Out of Home), CTV (Connected TV), Streaming, or other. This new category expands Loop Media’s potential reach in the marketplace for all potential DOOH advertising buyers, including those advertisers looking to distribute ads on CTV Out of Home service platforms.
“With this new category, Loop Media may be seen and purchased by an expanded group of advertisers in the marketplace,” said Bob Gruters, Chief Revenue Officer for Loop Media. “My team and I have been working diligently to get Loop Media positioned well across all revenue advertising categories including Microsoft Advertising’s CTV Out of Home category.”
“We are pleased to launch our new CTV-OOH library on the Microsoft Advertising platform which provides a path for clients to buy CTV-OOH supply in the proper context with clear labeling in our new venue category packages,” said Erik Zamkoff, Microsoft Advertising, associate director of Marketplace Development. “We are thrilled to feature Loop CTV-OOH supply in our new venue category packages.”
This new category premiered on Microsoft Advertising in June 2023. Buyers can access the venue category packages in Microsoft’s Deal Catalogs available via Microsoft Advertising's DSP, Microsoft Invest and 25+ participating DSPs.
About Loop Media, Inc.
Loop Media, Inc. is a leading digital out of home (DOOH) TV and digital signage platform optimized for businesses, providing free music video, news, sports and entertainment channels through its Loop TV service. Loop Media is the leading company in the U.S. licensed to stream music videos to businesses through its proprietary Loop Player.
Loop Media’s digital video content reaches millions of viewers in DOOH locations including bars/restaurants, office buildings, retail businesses, college campuses, airports and on free ad-supported TV platforms and at local gas stations on GSTV terminals in the United States.
Loop is fueled by one of the largest and most important short form entertainment libraries that includes music videos, movie trailers, branded content and live performances. Loop Media’s non-music channels cover a multitude of genres and moods and include movie trailers, sports highlights, lifestyle and travel videos, viral videos and more. Loop Media’s streaming services generate revenue from advertising, sponsorships, integrated marketing and branded content, and from subscriptions.
Business Wire | July 28, 2023
LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today released the findings of a new study that found that 84% of Canadian viewers like enhanced ads, and more than half (52%) will engage with them. Enhanced ads are Connected TV ads that include dynamic QR codes, change messaging based on time of day, are location specific or use weather to trigger relevant creative.
The majority of Canadian consumers (69%) are likely to engage with enhanced ads that show real-time sports scores or a countdown to games/events and team match-ups. In fact, enhanced ads with sports-related dynamic content are the most likely to improve brand favorability and purchase intent, with one in three viewers reporting a positive impact.
LG Ad Solutions surveyed more than 650 Canadian consumers who owned a connected TV in February 2023 to understand the value of enhanced ads and viewer preferences and attitudes towards them. The study, titled “Enhanced Ads: The Actionable Format,” also found:
One in two viewers are likely to engage with weather-triggered enhanced ads, and 69% like the idea of ads that factor in weather.
More than three-quarters (78%) of viewers like the idea of ads that provide closest store locations. Further, one in three viewers is likely to be favorable towards local extension enhanced ads.
Enhanced ads with QR codes had the lowest level of engagement at 43%, noting that QR codes lacking a clear call-to-action suffer in engagement. However, when done effectively, one in three viewers are likely to be favorable towards QR-enhanced ads and one in three are likely to purchase brands that use QR-enhanced ads.
Interactive ads are popular with viewers, as 62% prefer interactive ads to static or regular video ads. Contextual ads were also popular with viewers, as 77% liked ads that take into consideration the context in which the ad is being viewed.
"The results of this study reinforce the desire among consumers to have a more personalized advertising experience, receiving information that is timely and relevant to them,” said Jason Randall, Country Manager, Vice President of Sales, Canada, LG Ad Solutions. “Unlike traditional television, Connected TV provides brands a way to give viewers the experience they’re looking for and help drive better brand engagement through more interactive and compelling advertising content.”
For more information on LG Ad Solutions and to download the full study, please visit https://lgads.tv/resource/canada-enhanced-ads-study/
About LG Ad Solutions
LG Ad Solutions is a global leader in connected TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented streaming TV landscape. We bring together LG’s years of experience in delivering world-class smart TVs to consumers worldwide with big TV audience data and Video AI designed to connect brands with audiences across all screens.
Business Wire | June 26, 2023
Today, RTB House announces the launch of PrimeAudience, the first company dedicated to utilising Chrome’s Protected Audience API and Topics API to provide advertisers with advanced behavioural targeting capabilities. As the deadline for the deprecation of third-party cookies on Chrome approaches, PrimeAudience offers a unique solution to brands and a new revenue stream for publishers.
PrimeAudience’s potential is already recognised by a number of launch partners including; OptAd360, a major European yield monetisation partner and US-based Raptive, formerly known as CafeMedia and AdThrive.
Robert Dyczkowski, RTB House CEO comments, “The launch of new marketing APIs by Chrome has allowed us to create a completely new product category which we’ve coined as ‘protected audiences advertising network’. We wanted to separate an entity that is supposed to provide state-of-the-art behavioural targeting capabilities in the future environment, as this is an extremely important use-case for a wide range of advertisers. Cookieless changes completely redefine technical possibilities of providing it. For years advertisers have been using DMPs in which case specific audiences were nothing more than just lists of single user IDs, which could be imported to any DSP for targeting. Not only has it been convenient from the business perspective but also technically possible to decouple users data from inventory purchase. As the Privacy Sandbox enforces several technical restrictions on the whole process, in particular, limited possibility to exchange user lists between different companies, from an engineering standpoint DSP and DMP solutions will have to be more integrated. As a consequence, with the demise of third-party cookies the industry has no choice but to make it more integrated also from a business side. PrimeAudience by design fits perfectly into the new order.”
To accurately segment users, PrimeAudience will be utilising precisely processed publishers’ first-party data enriched with other signals, such as Topics API and display ads to the user groups via Google Chrome’s Protected Audience API. The benefit is that this technology doesn't rely on any cross-site ID mechanisms, future-proofing it against any tightening technological and regulatory environments around these solutions, with transparency at the core.
Mateusz Rumiński, PrimeAudience VP of Product said, "The $700 billion digital advertising industry is being disrupted by the deprecation of third-party cookies in Chrome in 2024. We are proud to introduce a brand-new, cookieless behavioural targeting approach that will ease the transition for advertisers and publishers alike. After proving the concept, we are ready to scale up in upcoming testing phases of the Privacy Sandbox.”
PrimeAudience will allow advertisers to buy ads directly or in a self-service model through Adlook Smart, an outcome oriented buying platform. The next stage of scale growth is expected to begin in summer, during General Availability of Privacy Sandbox APIs.
For more information, please visit primeaudience.com
PrimeAudience is an ad network providing advertisers with advanced behavioural targeting capabilities. As the first company utilising Chrome’s Protected Audience API enriched by Topics API for such a use case, PrimeAudience reaches the right audience in a brand's campaign even after the sunset of cookies. PrimeAudience benefits publishers by providing them with an additional, cookieless revenue stream independent of other advertising activities. Visit PrimeAudience.com for more information.