DISPLAY ADVERTISING, RETARGETING
Zoomd | January 27, 2023
With creative ad optimization subjected to user biases such as preferences for strong headlines, graphics, colors, etc., Albert AI technology, owned by Zoomd, provides genuine creative optimization based on real-time creative performance across goods, advertising, campaigns, and market segments.
Even with the recent development of technologies like Chat GPT-4, ad production is likely to be the last aspect of marketing to gain from AI-powered technology. Due to the subjectivity used by individuals while optimizing commercials, the optimization of ad creatives is now well suited for AI technology.
An e-commerce business hired Albert AI intending to improve return on ad spend (ROAS) by 500%, a goal Albert's team thought was achievable. Instead, Albert's ROAS increased by 800% a few months after the onboarding process was completed. In subsequent years, the same e-commerce business, now in its fourth year of working with Albert, is still achieving gains in ROAS between 10 and 20%.
Albert optimized the ad creative for this e-commerce firm by developing the best-performing advertisements for each target category and ad platform/channel. In addition, its technology makes the most excellent ad possible by picking the finest photos, colors, fonts, and texts to provide the most cost-effective results for the target demographic. Finally, Albert's system was able to decide when to refresh and then modify ads to maximize ROAS.
The technology employs AI to generate advertisements that improve campaign performance, including keyword, platform, audience, and device selection and bidding, as well as creative optimization spanning search, display, social, and cross-channel.
Zoomd, founded in 2012, provides publishers with a site search engine and marketers with a mobile app user-acquisition platform integrated with the vast majority of global digital media. The software integrates over 600 media sources into a single interface. In addition, it provides marketers with a user acquisition control center to manage all new customer acquisition efforts on a single platform. By merging numerous media sources into a single platform, marketers save considerable resources that would otherwise be spent integrating data sources, boosting data collection and insights while limiting the resources used on the task. Zoomd is also a performance-based platform, allowing advertisers to reach the right target audiences by using an algorithm based on the goals and objectives of the advertisers.
ADVERTISER CAMPAIGN MANAGEMENT
KERV Interactive | March 14, 2023
KERV Interactive (KERV), an AI-powered digital advertising platform, has recently released Dynamic Destination, an expansion to KERV TV. Audi of America (Audi) used its Dynamic Destination for OTT ad campaign in partnership with PHD Media and both attracted enormous viewers' attention.
KERV’s Dynamic Destination connects advertisers to direct users from different places based on the demographics like location or time of the day when the users scan the QR code of the CTV/OTT ads. Both the companies directed consumers to the relevant landing pages with KERV’s solution. It added value to each QR scan or snap to increase possibility of customer’s consideration and conversion. Leveraging KERV’s technology, they converted a single video into personalized user experiences based on their locations.
CRO of KERV Interactive, Jay Wolff said, “Brands like Audi understand the importance of removing friction for users, especially in video.” He added, “We are thrilled to partner with the teams at Audi and PHD Media to streamline, automate, and measure the way they connect with audiences through OTT to make an impact for both the brand and consumer.”
(Source – Business Wire)
Media Manager at Audi of America, Kayleen Oblack said, “We are always looking for innovative solutions that elevate the consumer experience.” She added, “Working with KERV and PHD Media allowed us to quickly and efficiently localize our interactive OTT experiences and guarantee consumers have a more personalized, relevant experience with the Audi brand.”
(Source – Business Wire)
About KERV Interactive
Headquartered in Austin, Texas, KERV Interactive, an advertising services provider, offers solutions for video advertising, interactive video, ad-tech, marketing, online media, video marketing, and interactive technology.
It has been utilizing artificial intelligence and machine learning techniques for its patented interactive video platform since 2017. These techniques convert any video content into interactive and trackable ad experience. It identifies individual objects in any video stream through their pixel edges. It recognizes the video's depth, dimension and things as natural eyes can perceive. As a result, it can convert every frame in the video scene to an immersive consumer experience.
SeaChange International | January 05, 2023
SeaChange International, Inc., a leading provider of streaming platforms, video delivery, advertising, and emerging free ad-supported streaming TV services (FAST) development, has introduced the SeaChange XstreamTM platform, a cloud-based content monetization platform that helps content owners and OEMs maximize advertising revenue on connected TVs (CTVs). SeaChange will launch the Xstream platform formally on January 6th and begin onboarding customers in the first quarter of the new fiscal year.
With consumer preferences rapidly shifting away from pay TV to streaming and from subscription services to advertising-funded TV and content offerings, consumers' demand for comprehensive content aggregation and discovery services on CTVs keeps growing. In response to this trend and to provide content access independently, CTVs are rapidly becoming the primary entertainment gateway for households instead of a cable subscription or set-top box.
“We are thrilled to launch the Xstream platform, a comprehensive service that capitalizes on the rapid consumer shift to the FAST and CTV markets. As a leading technology vendor, SeaChange combines the deep expertise needed to provide premium user experiences on connected devices, a DNA to deliver end-to-end streaming solutions, and an unmatched product suite for smart ad insertion management."
Chris Klimmer, President of SeaChange.
To fully maximize on this demand, SeaChange is launching the Xstream platform, which provides the complete set of capabilities to monetize CTV ad inventory for OEMs, content owners, and operating system providers, ranging from streaming enablement via content aggregation to targeted insertion of advertisements from multiple demand sources.
About SeaChange International, Inc.
SeaChange International is a reputable provider of streaming video services, cable TV broadcast platforms, and cutting-edge advertising insertion technologies. The company collaborates with operators, broadcasters, and content owners across the globe to assist them in providing consumers with the highest-quality video experience. Its StreamVid premium streaming platform enables operators and content owners to launch and grow a direct-to-consumer service to manage, curate, and monetize their content and form a direct relationship with their subscribers. In contrast, its Advanced Advertising Platform helps broadcast and OTT businesses protect and generate new video advertising revenues.