eBay Sets Sights On $1B In Revenue From Advertising

eBay | April 24, 2019

eBay has been shifting its advertising efforts away from non-strategic third-party ad placements toward the company’s first-party Promoted Listings product, and it seems to be paying off. The marketplace on Tuesday reported $2.6 billion in revenue and adjusted earnings of 67 cents per share, beating analysts' expectations of $2.58 billion and earnings of 63 cents a share. Devin Wenig, president and CEO of eBay, during the earnings call said the company’s initiatives to create a next-generation payment and advertising experience for the marketplace are on track. It will contribute to the $1 billion in revenue from advertising, he estimates. “We delivered a solid first quarter, driven by healthy buyer growth, strong advertising performance and disciplined cost control,” he said, as if to prove the company is on track to make a comeback against rival like Amazon.

Spotlight

Met Google Ads kun je ervoor zorgen dat meer mensen jouw website of winkel bezoeken. Wat zijn de basics van Google Ads? We vroegen het Loyals SEA-expert Peter.

Spotlight

Met Google Ads kun je ervoor zorgen dat meer mensen jouw website of winkel bezoeken. Wat zijn de basics van Google Ads? We vroegen het Loyals SEA-expert Peter.

Related News

IAS Holiday Shopping Data Shows Contextually Relevant Ads Will Be Key for Advertisers This Holiday Season

Integral Ad Science | September 23, 2020

Integral Ad Science (IAS), the global leader in digital ad verification, today released results from its 2020 consumer study on holiday shopping habits. Key findings from the study show that this year consumers are relying on online shopping and digital ads to find the perfect gifts for their friends and families this holiday season. Given the effects of the global pandemic and accompanying social distancing measures, consumer habits are shifting to account for these new realities. Almost eight in ten US consumers report that they have concerns about shopping in physical stores during the upcoming holidays due to COVID-19. Notably, 85% of US consumers now expect to do most or all of their holiday shopping online, with 48% intending to do so via their mobile device. With many holiday shoppers avoiding physical stores to some degree, advertisers can look to meet consumer needs by focusing their marketing efforts on placing contextually relevant digital ads in safe and suitable environments. 89% of consumers reported that they find online advertising important in discovering new products and promotions, while 31% said they believe that they are more receptive to ads during the holiday season.

Read More

AD NETWORKS

Local Media Consortium and Google News Initiative Announce Publication of Digital Advertising Revenue Playbook for Small and Midsize Publishers

Google News Initiative, Local Media Consortium | June 01, 2021

The Google News Initiative (GNI), in collaboration with the Local Media Consortium (LMC), has released the GNI Advertising Revenue Playbook, a comprehensive guide for small and midsize news organizations on how to monetize web content and grow digital advertising revenue successfully. This is one of GNI's Digital Growth Program pillars, along with audience development, reader revenue, data, and product. The playbook is intended to educate both publishers who do not yet have a digital advertising business or who would like to understand better the fundamentals of programmatic advertising and those who do have a digital advertising business but are looking for ways to improve their strategies or gain new insights to increase revenue. The playbook's six chapters give an in-depth and step-by-step look at the fundamentals of digital advertising, including improving audience engagement and website performance, developing sales solutions, building an advertising team, and managing ad campaigns. "Digital advertising is a terrific opportunity for local publishers and broadcasters to enhance their revenue," said Fran Wills, CEO of the LMC. "We are certain that the GNI Advertising Revenue Playbook will be a vital and widely used resource for small and midsized media outlets around the world looking to launch or optimize a digital advertising program." "The impact of COVID-19 compounded the financial pressures already encountered by large news organizations," said Ben Monnie, Google's director of global news partnerships solutions. "With a focus on assisting local media outlets in increasing revenue through digital advertising, the GNI Advertising Revenue Playbook intends to assist news organizations throughout the world in navigating the current crisis and building sustainable digital businesses." About the Google News Initiative The Google News Initiative is Google's effort to assist journalism is thriving in the digital era. The Google News Initiative collaborates with hundreds of organizations across the globe to promote quality independent journalism, financial sustainability, and the development of new technologies that drive innovation through partnerships, programs, and products. Google pledged $300 million over three years to reenergize these collaborations and lay the foundation for new products and programs for a wide range of news publishers, intending to benefit the entire ecosystem. About the Local Media Consortium The Local Media Consortium delivers economic value for over 100 local media companies in top markets across the United States, Canada, and Puerto Rico through strategic partnerships and initiatives that involve more than 5,000 newspaper, radio, tv, and online-only news outlets. The LMC provides approximately $50 million in annual financial benefit to its members by using their combined volume and scale with technology and service providers such as Google, Facebook, Monster, and others to reduce costs and increase revenue. The LMC has also launched many strategic initiatives, such as The Branded Content Project, The Matchup, NewsNext, and NewsPassID, to provide cost-effective shared services and aggregated ad revenue opportunities for its members. According to ComScore, the aggregated LMC audience footprint consists of 212 million monthly unique visits and reaches 80% of the US online audience.

Read More

SOCIAL MEDIA ADVERTISING

IRI Launches New Lift Measurement Solution for Facebook

IRI | September 17, 2021

IRI®, a fast-growing global technology leader in innovative solutions and services for consumer, retail and media companies, announced the launch of IRI Lift™ for Facebook, which will enable CPG manufacturers and retailers to measure the offline sales impact of their advertising campaigns across Facebook and Instagram. Expands IRI Lift coverage to digital advertising’s largest social channel Enables closed-loop measurement and optimization of social advertising impact for CPG retail sales using IRI’s unparalleled loyalty card data assets The new solution combines Facebook’s media exposure data with IRI’s vast point-of-sale, frequent shopper and causal data to provide accurate, granular and household-level insights. Advertisers will be able to maximize their Facebook advertising learning agenda; quantify the true return of various activation elements; and evaluate their campaign strategy, messaging, audiences and more to drive optimal performance. “We are very excited to be launching this solution for advertisers on Facebook, one of the largest and most sophisticated digital advertising platforms in the market today,” said Nishat Mehta, chief product officer and president of the IRI Media Center of Excellence. “The addition of Facebook and Instagram measurement to our robust suite of Lift solutions makes IRI the industry’s most effective partner for capturing the in-store sales impact of online advertising impressions across all digital media and television partners. Now our clients can leverage our enhanced Lift suite and industry-leading shopper loyalty data assets to accurately and granularly measure returns on their total advertising spend, and make the informed, data-driven decisions they need to execute more productive campaigns and win in the market. And at the same time, consumers benefit from a more relevant ad experience.” The launch of IRI Lift for Facebook expands on IRI’s existing measurement partnership with Facebook, which also includes marketing mix. In addition, Facebook and Instagram campaigns can be supported by IRI’s 100% deterministic, purchase-based audiences, derived from over 500 million loyalty cards for the highest levels of targeting accuracy. Combining all three solutions helps advertisers make smarter investments by better allocating media spend across platforms, targeting the right consumers and closing the loop by measuring campaigns via household sales lift. About the IRI Partner Ecosystem IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders across multiple industries and sectors to create innovative joint solutions, services and access to capabilities to help its clients more effectively collaborate and compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its open ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. About IRI IRI is a fast-growing, leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, and financial services and media companies grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated into an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth.

Read More