Johnson & Sekin, | January 12, 2022
We are extremely proud to put a strong C-suite team in place to support the growth and impact of our business. Our vision of the future begins with purpose and all four of these individuals bring a high level of expertise that is unmatched across the industry to the brands we are privileged to work alongside."
Kent Johnson, co-founder and art director for Johnson & Sekin.
The formation of the C-suite comes on the heels of the agency's recently announced expansion to Denver and the launch of Camp Purpose, an immersive workshop experience where brands, organizations, and people can uncover and articulate their purpose in work and life.
Shannon Phillips, Chief Design Officer
Shannon has been with Johnson & Sekin for more than 11 years, and as the design conscience of the agency, leads a talented team that designs everything from logos, labels, packaging, print ads, and websites to full brand identities. Her creative work has been recognized by The One Show, Lürzer's Archive, AAF ADDYs, and more.
Kat Kornegay, Chief Purpose Officer
Throughout her nearly decade-long career at Johnson & Sekin, Kat's creative strategy and calculated execution has been instrumental in growing the agency's client services and its digital experience arm. She has become a voice for purpose both internally and externally, helping team members and clients find and articulate their purpose, leading to more fulfillment and brand success. In 2020, Kat was named a Top 20 Women in Advertising by AAF Dallas.
Emily Florio, Chief Strategy Officer
Since joining the team in 2020, Emily brought more than two decades of experience working on both the agency and client-side in a number of strategy and marketing positions. She loves understanding the "why" and shaping the "how" for brands big and small.
Jessica Wescott, Chief Financial Officer
Jessica previously served as the chief operating officer and chief financial officer at Fuzzy's Taco Shop, where she was instrumental in bringing on Johnson & Sekin as the current Agency of Record. She brings more than a decade of operations, financial and client-facing experience with a focus on data-driven insights to analyze businesses and make growth decisions.
About Johnson & Sekin
Johnson & Sekin is a purpose-driven branding and advertising agency focused on helping brands articulate and amplify their purpose, both internally and externally. Led by distinguished creatives, Kent Johnson and Chris Sekin, the agency channels a passion for people, purpose, and unexpected ideas to fulfill its mission of growing good. Founded in 2008, Johnson & Sekin has become a trusted name in the advertising industry, earning countless awards for their work driving impact across a variety of industries including consumer packaged goods, restaurants, automotive, arts & entertainment, higher education, and nonprofits.
Taboola | October 14, 2020
Taboola today announced the introduction of The Taboola Creative Shop, the first global program to help brands and media agencies execute and optimize advertising campaigns that run on its network. More than 200 brands and their media agencies across retail, CPG, automotive, financial services, and e-commerce categories have chosen the Creative Shop to significantly boost click through rates (CTR), ad viewability, return on ad spend (ROAS), and more. The Taboola Creative Shop leverages data from hundreds of thousands of successful advertising campaigns that have run on Taboola's massive network of premium publishers, as well as thousands of ongoing A/B tests. It couples this massive dataset with a team of data analysts, content strategists, copywriters, graphic designers and video editors to give brands the strategies and assets needed to drive significantly more results for brand or performance advertising goals.
AD TECH AND MARTECH
Vidoomy | September 14, 2021
Vidoomy's presence in the UK outlines the success of the company's global expansion strategy. In one year the company has implemented Sales Teams across all major countries in the world.
The Adtech company which specialises in delivering digital video solutions for advertisers, has opened its new offices based in London to bring to the market its Adtech solutions, helping brands and agencies in an even more demanding and agile context.
The team in charge of the operation will be led by Sergio Tallón, Vidoomy's Country Manager in the UK, who will be responsible for generating new partnerships and collaborations with local advertisers and agencies.
The recent incorporations within the local team are further proof of how the company continues to successfully strive in the British market through a commitment to grow its UK branch.
Vidoomy is ranked as one of the companies with the highest audience reach in the digital advertising ecosystem. Since its beginnings, the firm has invested in the creation of a unique in-house technology, enabling brands and agencies to reach their audiences and brand territories through contextual and cookieless solutions across more than 2,500 premium publishers.
Since 2019 Vidoomy has experienced rapid growth globally, which has led to the implementation of local teams across key countries around the world. Territories including the UK, Spain, Netherlands and Italy amongst others.
The UK Team
Sergio Tallón has been appointed to take on the role as Country Manager in the UK. Sergio has more than twenty years of experience within the industry, having worked alongside companies such as Dentsu, GroupM, HAVAS, OMD and Seedtag. Sergio will lead a team of experienced professionals ranging from different backgrounds in the digital landscape.
Antonio Simarro, VP of Vidoomy, stated that, "Sergio's appointment to our team is a key step for positioning Vidoomy within the UK. Our projection for 2022 is turning the market into our strongest one within Europe. I'm sure that with Sergio's experience we will achieve this."
Sergio mentioned, "I'm very excited to be part of this ambitious project. The response of the UK market has been outstanding, demonstrating that more agile and efficient alternatives are needed to cover the needs of the digital marketing industry."