DISPLAY ADVERTISING, RETARGETING
TripleLift | January 11, 2023
TripleLift, one of the biggest advertising technology platforms worldwide, announced entering into a partnership with Cinedigm Corp., a premier streaming and entertainment company serving a passionate fan base, to introduce in-show advertising for brands and advertisers across its flagship streaming service, Cineverse and range of FAST channels, including Real Madrid TV, The Bob Ross Channel, The Dove Channel, and others.
Cinedigm's dynamic overlay and split-screen ad units, powered by Triplelift's in-show programmatic technology, are contextually aligned to the content and delivered dynamically, making these products measurable and targetable for the first time and enabling brands to leverage the demand-side platform (DSP) of their choice.
Chief Technology & Product Officer at Cinedigm, Tony Huidor, said, "In-Show advertising is among the most promising opportunities for brands and advertisers to reach and engage viewers across Cinedigm's catalog of premium content."
(Source: Cision PR Newswire)
"According to TDG research, six out of ten households saw material on a FAST channel in 2021."
The numbers are set to grow faster than any other platform this year. With in-show advertising experiences, marketers can reach these viewers in a relevant and targeted manner, complementing conventional commercial spots throughout Cinedigm's FAST portfolio.
About TripleLift
TripleLift is an advertising technology company redefining ad placement by combining creativity, media, and analytics. Its marketplace serves the world's leading publishers, brands, streaming firms, and demand-side platforms, with over 1 trillion ad transactions processed monthly. The firm has been on the Inc. 5000 and the Deloitte Technology Fast 500 for five consecutive years, recognized on Business Insider's list of Hot Ad Tech Companies for three consecutive years and was voted AdExchanger's Most Innovative TV Advertising Technology in 2021.
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DISPLAY ADVERTISING
MAGNA | January 23, 2023
MAGNA Media Trials, the industry-leading proprietary research offering of MAGNA, and Roku have just announced a new study in cooperation with the Roku Brand Studio, which reveals that new video ad formats in streaming TV are twice as appealing to consumers as traditional TV advertising.
Currently, marketers strive to stand out in the transition to streaming. However, traditional TV ads alone miss an opportunity to surprise and excite viewers throughout streamers' journey outside the traditional ad break. Beyond the: 30 on streaming TV investigates how marketers can create more engaging and powerful ad experiences on the platform.
There were tests of three new "Beyond the: 30" video ad formats:
Roku Original Vignette: A 30-second ad in which a brand references the Roku Original program being streamed.
Thematic Tagged Vignette: A 30-second animated commercial in which a brand celebrates streaming.
Watch Alongs: During commercial breaks, the brand sponsors discuss the television show or movie being streamed.
All three "Beyond the: 30" ads outperformed traditional TV ads in terms of top-of-mind brand recall (+57% "Beyond the: 30" vs. +43%), brand favorability (+8% vs. +3%), and intent to search (+16% vs. +9%). These findings demonstrate the great potential of "Beyond the: 30" advertisements, which include increasing brand awareness and boosting sales.
Multiple brands from many verticals participated in the study, including T-Mobile and Subaru. A home-based panel of 1,316 viewers was randomly split between exposed and control groups, who saw their preferred content intermingled with streaming-specific and traditional ads. Following the content viewing experience, viewers were questioned to evaluate the effect on brand key performance indicators (KPIs) and to get a deeper understanding of consumers' perspectives.
About MAGNA
MAGNA is the worldwide leader in media investment and intelligence. Its reliable data, innovative trial offerings, industry-leading negotiation skills, and exceptional consultancy solutions provide clients and subscribers with a compelling market edge. It is a team of specialists motivated by results, honesty, and curiosity. It helps customers and cross-functional teams through five core competencies: collaboration, education, accountability, connectivity, and enablement.
About Roku, Inc.
Roku introduced streaming to the TV. The firm connects people to their favorite streaming content, enables content publishers to grow and monetize massive audiences, and provides marketers with unique opportunities to interact with consumers. Roku streaming players and TV-related audio devices are available in the United States and other markets through direct retail sales and licensing agreements with TV OEM companies.
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PROGRAMMATIC ADVERTISING
DanAds, McClatchy | February 27, 2023
DanAds, an advertising technology platform, has recently partnered with McClatchy for email and programmatic offerings on the McClatchy Ad Manager platform. Advertisers can avail of the offerings and purchase email and programmatic inventory from McClatchy’s marketplace.
McClatchy offers access to double opt-in email lists for advertisers with these new products. They can make a group of users and ensure that the chosen users receive marketing notifications, increasing user engagement and target data accuracy. In addition, these emails remain in the user’s inbox until deletion, availing more chances for user engagement with the advertisement. It also provides space for a creative copy of any digital advertising solution by giving the client complete control of the email-based content, improving advertising capabilities for small and medium-sized businesses.
Co-Founder and Executive Vice President of Sales at DanAds, Peo Persson said, “The speed with which we have scaled up the technical capabilities of McClatchy Ad Manager is a testament to our team’s deep expertise in self-serve advertising. McClatchy’s portfolio of premium news titles is perfectly suited to the new generation of contextual, brand-driven audience targeting. We’re very excited to see how advertisers engage with these new game-changing features.”
(Source – Exchange Wire)
Senior Vice President of Advertising at McClatchy, Jane Howard said, “With these new additions, the early feedback from our customers has been positive and I’m extremely proud of our team’s commitment to the platform and the pace of ongoing innovation surrounding this project in partnership with our counterparts at DanAds.”
(Source – Exchange Wire)
About DanAds
Established in New York City, DanAds, an advertising solutions provider, has connected advertisers and content publishers for accelerated engagement, revenue, and future scope since 2013. It offers solutions for self-serving advertisement, media technology, ad technology, SMB advertising, publisher marketing and advertising automation. It works with publishers and advertising brands like Expedia Group and Philips, Roku, Disney, Klarna, SoundCloud, Hulu, TripAdvisor, and Bloomberg worldwide. It is a fully customizable and measurable self-serve advertising technology infrastructure, giving complete control to the publishers for secured future scalability.
About McClatchy
Headquartered in Sacramento, California, McClatchy, a periodical, and book publishing platform, has provided solutions for video storytelling, community service, mobile, digital publishing, quality journalism and advertising services since 1857. It strives for community engagement and social justice by addressing their needs and raising awareness, providing advanced news coverage. It utilizes digital tools and technology for a more targeted user experience than traditional news coverage. Its dedication to local journalism fosters community connection, understanding, and informed engagements. In addition, it connects marketers with new advertising opportunities and valuable customers in the community.
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