AD NETWORKS

Engagement Labs Announces Three-year Renewal with a Leading Media Agency

Engagement Labs | December 23, 2020

Engagement Labs Inc. (TSXV: EL) (the "Company") declared today that it has made sure about a three-year renewal with a main media agency. The deal is esteemed at CAD $430,000 with a 2.5% increase on the second and third long periods of the agreement. TotalSocial® has become a vital instrument to make techniques and assess execution for the Agency in driving media and advertisement performance.

"We are excited to continue our work with the Agency in providing them with insights to drive advertising strategies and increase the totality of conversations happening among their clients that drive optimal business results," said Ed Keller, CEO at Engagement Labs. "This renewal is another example of our clients and brands reengaging as we go into 2021."

The media agency utilizes Engagement Labs data in a few distinct manners, including media planning, understanding the impact of interchanges plans on key execution pointers like advocacy, evaluating the multicultural influencer marketplace in the U.S., market mix models that measure the effect of marketing investment, and new business pitches. The renewal happened after more profound engagement with the Agency's customers in four areas: consumer electronics, healthcare, real time features and one of the biggest worldwide financial services organization.

Spotlight

In this tutorial, I'll be implementing the Admob Banner Ads into the Unity Standard Assets Example Project. Hopefully this help you integrate the Admob banner ads into your own games.

Spotlight

In this tutorial, I'll be implementing the Admob Banner Ads into the Unity Standard Assets Example Project. Hopefully this help you integrate the Admob banner ads into your own games.

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AD NETWORKS

The American Advertising Federation Honors Multicultural Advertising Excellence at the 19th Annual Mosaic Awards

American Advertising Federation, Clear Channel Outdoor Holdings | April 22, 2021

Mosaic Award champs will be perceived for their faithful obligation to incorporation and for giving a voice to multicultural networks. From a staggering number of entries, all champs have accepted progressed advertising methods, strategic approaches and have created various programs that help improve the main concern, yet in addition secure a pertinent part in a persistently advancing professional workplace. "Our multicultural networks are harming during an extreme year, confronted with fighting a worldwide pandemic and demonstrations of prejudice. Innovativeness can impact and improve society. I'm pleased that AAF proceeds with its long-standing practice of commending these different and comprehensive stories by highlighting them every year at the Mosaic Awards," said Melanie Mitchem, AAF Mosaic Council Chair and SVP, Executive Director of Global Communications and PR at FCB. "The Mosaic Awards are a brilliant illustration of incredible work with a high effect made by a different gathering of Advertising experts and experts that help us all show others how it is done," said Steve Pacheco, CEO, at the American Advertising Federation. "I'm aroused by this work and the entirety of the people who buckled down on these extraordinary ideas. It's a higher priority than at any other time to praise the triumphs and champion the causes that the AAF's Mosaic Center represents." Making a comprehensive industry has been a need of the AAF via its Mosaic Center for over twenty years. The Mosaic Center fills in as an asset and backer for variety and incorporation. The Center is focused on aiding promoting and media mirror the nation's advancing social cosmetics. The AAF utilizes a generous segment of its assets to execute a bunch of programs that advance and advance multiculturalism inside the business including the Most Promising Multicultural Students Program, HBCUs for Advertising, and AdCamp. About the American Advertising Federation Set up in 1905, the American Advertising Federation (AAF), goes about as the "Bringing together Voice for Advertising." Its enrollment is included more than 75 corporate individuals comprised of the country's driving promoters, organizations, and media organizations; a public organization of almost 164 neighborhood clubs addressing 30,000 publicizing experts, and more than 170+ school parts with 4,000 understudy individuals. The AAF works a large group of projects and activities, remembering Advertising Day for the Hill, the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Awards, the Most Promising Multicultural Students Program and AdCamp for secondary school understudies. About Clear Channel Outdoor Holdings, Inc. Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world's biggest outside promoting organizations with a different arrangement of around 500,000 print and computerized shows in 31 nations across North America, Europe, Latin America, and Asia, arriving at a great many individuals month to month. A developing computerized stage remembers over 16,000 advanced presentations for global business sectors and over 2,000 computerized shows (barring air terminals), including more than 1,400 advanced boards, in the U.S.

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ADVERTISER PLATFORMS

Optable Collaborates with Quebecor to Provide Next Gen Ad Products

Optable | November 17, 2021

Optable, a SaaS data connectivity platform and clean room solution designed for the advertising ecosystem, has entered into a deal to provide media conglomerate, Quebecor Inc., a Canadian diversified media and telecommunications company, with the next generation of privacy-preserving advertising products, supporting all digital channels (i.e. display, video, Connected TV (CTV), Digital Out-of-Home (DOOH) and audio advertising), through its subsidiary Quebecor Expertise Media. The degradation of third-party identifiers leaves technical advertisers unable to confidently reach the right audiences on publishers' networks. With a wealth of authenticated/recognized users across websites and apps and hundreds of data points about them, Quebecor Expertise Media will utilize Optable's platform to securely onboard first-party customer data and empower future connected TV and audio advertising strategies. The advertising landscape is evolving, and we have to adapt our data strategy to match that. With Optable we can work alongside advertisers to allow them to utilize their own first-party data sets in advertising campaigns with us, without worrying about privacy concerns. It gives us peace of mind." Jean Péladeau, Vice-President Operational Convergence at Quebecor. With Optable's cleanroom technology, Quebecor Expertise Media will be able to seamlessly forge closer relationships with its advertising partners while respecting the privacy of its customers by allowing publishers to safely and securely compare and leverage audience data with data partners. "We are thrilled to partner with Quebecor, one of the largest media entities in Canada, and to include them in our roster of clients. Their wealth of data will be extraordinarily beneficial to Optable's growth" said Yves Poiré Co-founder & CEO, Optable. "Our platform allows publishers such as Quebecor to take control of their own data in a way that maintains the trust of users, while still accomplishing advertising goals, without relying on a third party's data source." About Optable Optable is a SaaS data connectivity platform designed for the advertising ecosystem in the age of privacy. Inspired by the radical transformation in how data is governed, connected, and used, Optable was built by veterans of the ad tech industry to address the need for a new generation of privacy-preserving data connectivity software. Leveraging cryptographic technology, Optable is the only clean room solution that offers a decentralized, "headless" approach to enabling advertisers, publishers, data companies, and other partners to safely and securely compare and leverage audience data. About Quebecor Quebecor, a Canadian leader in telecommunications, entertainment, news media and culture, is one of the best-performing integrated communications companies in the industry. Driven by their determination to deliver the best possible customer experience, all of Quebecor's subsidiaries and brands are differentiated by their high-quality, multiplatform, convergent products and services.

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AD TECH AND MARTECH

Dealer Inspire a Digital Advertising Provider Announces New OEM Partnership Agreement With FordDirect

Dealer Inspire | November 18, 2020

Dealer Inspire (DI), a Cars.com Inc. (NYSE: CARS) organization that gives problematic innovation and digital advertising solutions to the automotive industry, reported another OEM partnership agreement with FordDirect. The organization denotes DI's 30th ensured OEM program to date. DI has been chosen by FordDirect as a preferred digital advertising supplier for its US-based Ford businesses, who are presently qualified for DI's full set-up of associated digital showcasing administrations and progressed revealing innovation. DI's set-up of arrangements work flawlessly together to drive traffic and qualified prompts a vendor's digital and actual showroom. By sending DI's completely associated procedure, which additionally incorporates the capacity to use Cars.com's first gathering crowd information of unadulterated, in-market vehicle customers across channels, sellers can impact clients through each touchpoint in the purchasing venture.

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