AD NETWORKS

Engagement Labs Announces Three-year Renewal with a Leading Media Agency

Engagement Labs | December 23, 2020

Engagement Labs Inc. (TSXV: EL) (the "Company") declared today that it has made sure about a three-year renewal with a main media agency. The deal is esteemed at CAD $430,000 with a 2.5% increase on the second and third long periods of the agreement. TotalSocial® has become a vital instrument to make techniques and assess execution for the Agency in driving media and advertisement performance.

"We are excited to continue our work with the Agency in providing them with insights to drive advertising strategies and increase the totality of conversations happening among their clients that drive optimal business results," said Ed Keller, CEO at Engagement Labs. "This renewal is another example of our clients and brands reengaging as we go into 2021."

The media agency utilizes Engagement Labs data in a few distinct manners, including media planning, understanding the impact of interchanges plans on key execution pointers like advocacy, evaluating the multicultural influencer marketplace in the U.S., market mix models that measure the effect of marketing investment, and new business pitches. The renewal happened after more profound engagement with the Agency's customers in four areas: consumer electronics, healthcare, real time features and one of the biggest worldwide financial services organization.

Spotlight

Want to launch your first programmatic advertising campaign? It's not as difficult as it may seem. Join Bo as he outlines 6 steps you shouldn't skip when creating a programmatic strategy. He also explains how programmatic advertising works if you're not familiar with it.

This video is perfect for you if you're new to the advertising world, or you're looking to launch your first programmatic campaigns.

Programmatic advertising is a form of digital advertising that uses different online tools to let advertisers and content publishers buy and sell ad space. The tools include a demand-side platform, an ad exchange, and a supply-side platform, all of which Bo explains in the video.

Spotlight

Want to launch your first programmatic advertising campaign? It's not as difficult as it may seem. Join Bo as he outlines 6 steps you shouldn't skip when creating a programmatic strategy. He also explains how programmatic advertising works if you're not familiar with it.

This video is perfect for you if you're new to the advertising world, or you're looking to launch your first programmatic campaigns.

Programmatic advertising is a form of digital advertising that uses different online tools to let advertisers and content publishers buy and sell ad space. The tools include a demand-side platform, an ad exchange, and a supply-side platform, all of which Bo explains in the video.

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