Europe taps Facebook, Google, Twitter on the shoulder. So about those promises to stamp out lies, bots, dodgy ads?

Facebook | January 30, 2019

Tasked with detailing their defenses against disinformation, Google, Facebook, Mozilla, Twitter, and ad biz trade groups on Tuesday turned in their homework to European Commission. The EU regulatory body last month, after prior deliberation, announced an Action Plan to counter the disinformation poisoning political discourse and disrupt democratic norms on social ad platforms. As part of the plan, online services and ad-selling groups were asked to provide updates on their commitment to regulate themselves under the Code of Practice on Disinformation, which the platform companies agreed to in October 2018.

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Spotlight

Want to get your local business in front of the right people? Online advertising is a great way to raise awareness of your business, products, service or event. But with such broad reach, how can you ensure your message is getting to people looking for services like yours?  Johnston Press, one of the largest publishers of trusted local, regional and national news brands, can help. By advertising online with us, you can target the people most likely to want your products or service and promote your business to them.

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Adsquare to Offer Mobile-Powered Data and Insights for Mobile & OOH Advertising

Adsquare | September 07, 2021

Adsquare, the global audience and location intelligence company, is now using insights from O2 Motion, enabling businesses to leverage anonymised, aggregated crowd movement data for geo-contextual mobile targeting, as well as for more effective planning and programmatic activation of Out-of-Home campaigns. O2 Motion is a service that uses anonymised and aggregated data created by the O2 mobile phone network to offer insight into movement trends across the UK. As mobile devices connect to different masts, they create data footprints, which O2 can then anonymise, aggregate and extrapolate to gain a picture of how people are travelling, when they make journeys and which areas they visit.* Anonymised, aggregated insights from O2 Motion are now available within the Adsquare platform in the form of easy-to-activate segments, enhancing Adsquare’s Proximity Targeting and OOH Planning & Activation solutions in the UK. Adsquare’s own location based targeting solutions are actionable via pre bid API integrations in all relevant DSPs including Adform, Displayce, LoopMe, Scoota, Splicky, Hawk, The Trade Desk and Xandr. Adsquare’s technology already enriches mobile devices’ or DOOH screens’ geo-locations with spatial data in real-time (with lat/long geo-locations sent in the bid request by the supply side). The company is now overlaying this information with historic, anonymised and aggregated crowd movement data from O2 Motion. This data is turned into insights that can help advertisers look at the past, evaluate the present and predict future trends. In other words, advertisers benefit from a better understanding of customer behaviour and profiles at a site level – all governed by strict data privacy and security processes that are GDPR compliant. Tom Laband, CEO & co-founder of Adsquare, says: “Offering privacy-first and high quality data to marketers is the number one priority for Adsquare. We’re proud to be working with O2 Motion which provides unique insight at scale into anonymised, aggregated crowd movement trends across the UK.” *Data insights from O2 Motion never allow identification or mapping of individuals and operate within strict privacy guidelines.

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AdAmp is Revolutionizing Access to TV Advertising for Small to Mid-sized Businesses and Agencies

AdAmp | February 05, 2021

AdAmp, the company revolutionizing access to TV advertising for small to mid-sized organizations and agencies, has officially come online and is carrying its full suite of capacities to a portion of the market that has generally been avoided with regards to the chance to experience the force of TV advertising. AdAmp was made recognizing the challenge and the chance neighborhood organizations have in the upcoming recovery period. There are almost 30 million SMB businesses in the U.S. also, the vast majority of those don't approach, nor the capacity to explore the intricate market of TV and video advertising. The current measure of TV advertising inventory isn't accessible to SMBs and whenever there is a chance for them to exploit, it is fragmented, provides restricted reach and accompanies high friction and poor production quality. AdAmp will help these local businesses secure brand quality situations inside their neighborhood markets across traditional TV, digital and streaming platforms. "All of us have witnessed the struggle local businesses experienced over the last year as a result of the pandemic and I am excited about the opportunity AdAmp has to help the local businesses accelerate recovery by leveraging the power of TV advertising. 90% of US adults watch television at least once per week. This is more than all of digital combined" said Stephen Saper, founder and CEO of AdAmp. "SMBs spend today an average of 1.5 days per week managing their marketing activities. AdAmp's ability to consolidate and simplify TV media buying at scale for SMBs will be an important arsenal in SMBs marketing tool chest." AdAmp is revolutionizing access to TV advertising. Businesses of all sizes can now run their own ads on TV, regardless of budget and size that provides increased reach within the communities that matter to them. AdAmp provides access to more than 200 leading TV services including cable, streaming TV, and local broadcast outlets.

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YouTube Turns On Post-roll Ads for all Videos that are Eligible to Serve Ads

YouTube | January 12, 2021

YouTube is turning post-roll ads on naturally for all recordings that are qualified to serve ads. YouTube instructs makers with respect to this adjustment in the principal news update of the year on its Creator Insider channel. A "monetizing" maker is somebody who has applied for, and been acknowledged into, the YouTube Partner Program (YPP). Makers who have a place with the YPP can run ads in their videos and acquire a cut of the income dependent on how many views the ads receive. There are three fundamental advertising alternatives to look over: pre-roll, mid-roll, and post-roll. Makers can decide to incorporate any mix of those promotion types while transferring a video longer than 10 minutes long. All advertising is optional, however its critical to know all advertisement types are currently turned on by default. That implies, in case you're not careful, you could wind up transferring a video with more advertising than intended.

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