Business Wire | August 24, 2023
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has joined the Network Advertising Initiative (NAI), the leading self-regulatory association comprised exclusively of third-party digital advertising companies. LoopMe’s NAI membership certifies that the entirety of LoopMe’s data protection and privacy practices and processes are in compliance with the applicable laws and regulations that protect the collection, storage, and use of consumer data.
“We are delighted to join the NAI with its hugely respected independent seal of approval that companies increasingly look for when selecting advertising business partners,” said Paolo Cerroni, VP of Legal, LoopMe. “This latest validation is a strong signal to the industry and demonstrates LoopMe’s commitment to brand integrity, consumer trust, data protection, and compliance with applicable legislation and industry standards.”
“AI is impacting all aspects of digital communications, and it’s great to see industry leaders like LoopMe committing to be champions for privacy protections through membership in the NAI,” said Leigh Freund, President and CEO of the NAI. “We’re looking forward to working with LoopMe to explore how AI matching supply with demand in digital advertising can evolve in ways that inspire consumer trust and effective ads.”
While widely applicable, the NAI membership is an external certification confirming that LoopMe’s practices and processes satisfy the needs of clients with the strictest data protection standards, such as pharmaceutical companies and media buyers at agencies and brands.
The NAI membership adds a US-focused data privacy certification alongside LoopMe’s other global external certifications and validations. These include the EDAA Trust Deal awarded by the European Interactive Digital Advertising Alliance Membership (EDAA) and the E-Privacy certification, both following a similarly in-depth external audit of the entirety of LoopMe’s data protection and privacy practices.
For more information about LoopMe’s privacy and data protection efforts, please visit https://legal.loopme.com/privacy-center.
LoopMe is a technology company that uses artificial intelligence (AI) to improve brand advertising performance and outcomes. LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven’t previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands.
Our vision is to change advertising for the better, by building technology that will redefine brand advertising. LoopMe was founded in 2012 and is headquartered in London with global offices across New York, Atlanta, Boston, Chicago, Dallas, Denver, Detroit, Dnipro, Hong Kong, Kansas City, Krakow, Los Angeles, Nashville, Manchester, Miami, Minneapolis, San Francisco, Singapore, Sydney, Tokyo, and Toronto. For more information, please visit www.loopme.com.
Founded in 2000, the NAI is a non-profit organization that is the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising. Since 2000, we have been working with the leaders in online advertising to craft policies that help ensure responsible data collection and use practices. The result is the development of high standards that are practical and scalable to benefit everyone.
globenewswire | August 17, 2023
AUDIENCEX, the AI-enabled digital advertising partner built to optimize real-time campaign performance for brands and agencies, today announced a strategic partnership with Yobi, an AI-focused predictive data platform offering customized solutions for businesses to maximize marketing performance and shopper intelligence.
The partnership between AUDIENCEX and Yobi brings deeper predictive capabilities to AUDIENCEX Intelligence (AXi), a suite of AI-powered, privacy-safe data science tools that empower businesses to propel revenue growth while prioritizing customer experience and privacy. Utilizing Yobi's data, which captures critical behavioral signals without compromising personal information, independent agencies and challenger brands now have the ability to gain unrivaled performance from predictive audience modeling without prohibitive barriers to entry.
This strategic partnership combines AUDIENCEX’s digital marketing expertise and omnichannel media access with Yobi’s predictive modeling and fully consented data to enable businesses to uniquely optimize campaign performance, maximize return on ad spend (ROAS) and customer lifetime value, and gain a competitive advantage. In-market campaign results with several mid-market brands have demonstrated outstanding results when utilizing these capabilities through AXi. On average, these campaigns have seen significant reductions in CPA, with a decrease of approximately 65%. Simultaneously, CTRs have seen an impressive surge, with an increase of over 1460%. These enhancements translate into a substantial increase in ROI for AUDIENCEX clients and a more cost-effective allocation of their advertising budget.
"This partnership with Yobi will unlock the potential of AI-enabled predictive modeling for independent agencies and challenger brands," said Garrett MacDonald, CCO of AUDIENCEX. "We are excited to be working with Yobi in creating a powerful new solution that will help companies take customer experience and performance to the next level. This new approach will enable companies to utilize privacy-preserving predictive signals to enhance engagement and ensure relevance with their audiences. This groundbreaking collaboration will further empower our clients to stay ahead of the curve, power their campaigns with data-driven insights, understand their target audiences better, and achieve higher campaign effectiveness in today's fiercely competitive environment.”
“By activating ML generated predictive insights and optimizations, companies can unlock unprecedented demand generation and growth at a fraction of the cost,” noted Max Snow, CEO of Yobi, “We are proud to collaborate with AUDIENCEX to help businesses harness the power of predictive data science with complete consumer privacy.”
AUDIENCEX is an AI-enabled, performance-first programmatic advertising partner built to deliver results for challenger brands and independent agencies. Their expert teams deploy holistic strategies throughout the digital ecosystem, engaging the right audiences with predictive analytics, custom algorithms and automated optimization to drive scalable performance throughout the purchase funnel, across channels and devices. Named one of the fastest-growing companies in America by Deloitte, Inc., The Financial Times and the Los Angeles Business Journal, AUDIENCEX is headquartered in Los Angeles and operates remotely throughout North America, including New York and Dallas.
Yobi is a predictive ML company that has established the largest, consented US dataset to democratize the data capabilities of Big Tech. With a privacy-centric approach, Yobi's technology generates actionable shopper predictions without compromising personal information. Yobi helps enterprises maximize marketing effectiveness and machine learning model performance. The company was founded in 2019 by Max Snow, Bill Wise (CEO, Mediaocean), and Tom Griffiths (Director of the Computational Cognitive Science Lab at Princeton University).
prnewswire | August 07, 2023
InMarket, a leader in 360-degree marketing intelligence and real-time advertising, has announced a strategic partnership with Snap Inc., creator of Snapchat. This preferred partnership promises to enhance the way Snapchat advertisers can optimize their campaigns inflight and measure the offline impact of their advertising by utilizing the power of InMarket's Lift Conversion Index (LCI).
By partnering with InMarket, Snap will provide advertisers with insights into the real-world actions and behaviors of their target audiences. Brands can measure real-world outcomes, such as Incremental Visits, & Sales, as well as Transaction Rate, Shop Rate and Basket Size when leveraging Retail Sales Lift capabilities. Overall, Snapchat advertisers can utilize InMarket's LCI to make data-driven decisions and optimize their spending more effectively over time on the platform.
"We are thrilled to collaborate with InMarket to enhance the way brands measure their Snapchat advertising," said Christopher Plambeck, Head of Marketing Science at Snap Inc. "By leveraging InMarket's measurement capabilities, we can offer advertisers a deeper understanding of their campaigns success and the ability to optimize and enhance their ad spend on Snapchat in ways that significantly boost campaign performance."
"We are excited to combine our measurement expertise with Snapchat's highly interactive platform and massive scale to empower brands and deliver ads that connect and engage consumers," said Todd Morris, CEO of InMarket. "This collaboration represents a game-changer for advertisers and sets a new standard for measuring the impact of leading social media platforms like Snapchat on driving real-world outcomes and ROAS."
Since 2010, InMarket has been a leader in 360-degree marketing intelligence and real-time advertising for thousands of major brands. Through InMarket's data-driven marketing platforms, brands can build targeted audiences, activate real-time omni-channel marketing programs, and measure the success of those programs in driving sales.
InMarket holds more than 25 patents across location, attribution, and digital marketing, and was awarded Product of the Year at the 2022 Sales and Marketing Technology Awards for its GeoLink marketing platform, along with Best Advertising Measurement Platform at the 2022 MarTech Breakthrough Awards for its attribution platform LCI (Lift Conversion Index). InMarket was also awarded the Best Use of Data award at the 2022 Digiday Media Buying & Planning Awards, and ranked 300 on the 2022 Deloitte Technology Fast 500 list. Its nationwide team is united across more than 30 states.