AD NETWORKS
Roku | February 13, 2023
Roku, the leading TV streaming platform in the United States, Canada, and Mexico, and DoorDash, the leading local commerce platform, have announced a multi-year agreement to enhance the TV viewing experience and provide users with new ways to reach their favorite restaurants and more.
The partnership includes the following:
Complimentary DashPass: New and current Roku account members with a streaming or smart home device may get six months of DashPass for free. DoorDash's membership program provides customers with free delivery on purchases from thousands of restaurants, grocery shops, convenience stores, and retail outlets around the country.
Shoppable Ad Offers: DoorDash will be the sole marketplace ad solution partner for DoorDash U.S. restaurants and supermarkets that purchase interactive shoppable advertisements on Roku during the first year of the agreement. This first-of-its-kind relationship enables DoorDash merchants to include unique click-to-order offers in their Roku advertisements. In addition, restaurant marketers may now collaborate with DoorDash and Roku to attribute, target, and measure TV streaming advertisements on Roku.
DoorDash merchant partners may advertise on Roku directly. The consumer interacts with the TV ad offer, receives the promotion through SMS/email, and is sent immediately to the retailer inside the DoorDash app to redeem. With this connection, companies can simply assess and manage ROI from start to finish. Wendy's®, a longtime DoorDash partner, is doubling down on digital acceleration as a key strategy and teaming up with DoorDash and Roku to pioneer this new experience, providing freshly produced food to fans with even more ease. Roku subscribers who watch Wendy's ads will get $5 off any purchase of $15 or more at Wendy's.
About Roku
Roku introduced streaming to the TV. It connects people to the streaming content they like, empowers content producers to create and monetize massive audiences, and provides advertising with exceptional options to engage consumers. Roku streaming players and TV-related audio devices are accessible in various countries and the United States through direct retail sales and licensing agreements with service providers. Roku TVTM versions are available in the United States and other markets through licensing agreements with TV OEM companies. In addition, Roku Smart Home items such as cameras, video doorbells, lights, plugs, and more are available in the United States. Roku's headquarters are in San Jose, California, USA.
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DISPLAY ADVERTISING, RETARGETING, AD NETWORKS
OpenX | January 03, 2023
Attain and OpenX have announced a partnership that will allow for the targeting and measurement of Attain's zero-party data using OpenX's OpenAudience audience solution tool. Attain's data comes from its financial services app, Klover, which has over 4 million users and provides marketers with fully permissioned purchase data across all channels and verticals to find and target new audiences. Through its partnership with OpenX, Attain will be able to use OpenX's OpenAudience audience solution tool to improve its data-driven features.
The partnership will enrich targeting capabilities for publishers and buyers using OpenAudience and will enable buyers to increase their reach and accuracy against target audiences by applying granular purchase data across their campaigns. This partnership will benefit both Attain and OpenX, as well as marketers, publishers, and buyers.
"With our Attain integration, buyers can apply granular purchase data across their CTV, mobile, and web campaigns via OpenX's supply-side targeting solution. Our supply-side data integrations enable buyers to increase their reach and accuracy among their target audiences. "Buyers get a closer connection to publishers, which leads to higher match rates. We are excited to bring more unique and privacy-first supply-side targeting opportunities to market with high-quality data partners like Attain."
Brian Chisholm, SVP of Strategic Partnerships at OpenX
The partnership will also provide advertisers with tools such as return on ad spend and sales lift to increase match rates and scale. Attain’s zero-party data combined with OpenX’s OpenAudience audience solution tool will enable more accurate targeting of audiences by applying granular purchase data to campaigns.
About OpenX
OpenX, Leading innovator in advertising technology, OpenX contributes to the development of a society in which the open web flourishes. The business powers advertising across connected TV, mobile, and web platforms, enabling advertisers to connect with their target market across OpenX's extensive global publisher network. Every day, OpenX receives more than 300 billion ad requests from its more than 130,000 premium publishers. OpenX is one of the first businesses in the world to achieve Net-Zero status and has been recognized as a CarbonNeutral® company.
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ADVERTISER PLATFORMS
Viamedia | February 02, 2023
On February 01, 2023, Viamedia, a major independent cross-media local advertising company, has announced significant growth in its managed services of inventory, operational execution, and advanced advertising to its clients with its robust full stack advertising platform.
It offers Multichannel Video Programming Distribution (MVPD) options for in-home sales, managing backend operations like technical integration, video encoding, sales automation, billing services, order management, financial reporting, and ad insertion, as well as increasing local, national, and political services' sales with direct response.
It saves costs and increases monetization on advertising solutions for cable, telecommunication, OTT, or premium video providers, reducing employee costs, ad sales complications, and cross-channel marketing. In addition, it can include and exclude all technology requirements for advertising with its operational management software and Network Operations Center (NOC), which serves all markets.
Telecommunications Product Manager of Frankfort Plant Board, Harvey Couch, said, "Partnering with Viamedia has allowed us to maximize efficiency of all operations so we can focus on providing our community with the best services and customer support. With Viamedia's advertising technology, we can maximize all revenue streams and easily scale our business moving forward without worrying about additional manpower. It truly is a win-win situation."
(Source – Business Wire)
Dave Solomon, President, and CEO of Viamedia, said, "This past year was a remarkable period for strengthening Viamedia's existing partnerships and establishing new ones, truly illustrating how our technical and operational capabilities can integrate with any provider's existing infrastructure." He added, "Managed services fill the gaps for our clients that don't have the staff or expertise required to own their regional or local media strategy and execute it fully."
(Source – Business Wire)
About Viamedia
Viamedia, headquartered in Lexington, Kentucky, has been one of the largest independent advertising service providers since 2001.It advertises more than one million daily ads in about 130 zones across 28 states, with more than 60 markets nationwide. It engages all TV audiences with a single sales platform for over 6,000 local, regional, and national advertisers. In addition, it provides cross-media advertising solutions based on impressions generated, which fill the gap between the advertising process of linear TV and digital programming. Its cloud-integrated patent platform QTT® employs a self-owned technology stack for rich data ad campaigns targeting dynamic ads via linear TV.
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