RevJet | October 17, 2020
RevJet, the only unified app-based platform that simplifies all aspects of digital ad experience management for Fortune 500 marketers, today announced a major update to their industry-leading Global Ad Serving App Suite. Version 5.0 bolsters RevJet's Global Ad Serving Suite capabilities across the board, including streamlined cookie-less personalization, enhanced consent management, cross-device Identity Management, advanced attribution and more. "Now more than ever, Fortune 500 markers need to simplify operations and maximize the impact of their marketing spend, while simultaneously improving their data and privacy posture in compliance with ever-changing laws, standards, and regulations," said Mitchell Weisman, RevJet's Founder and CEO. "This is why a growing number of RevJet's Fortune 500 customers are deploying RevJet as their primary global ad server – enabling streamlined operations, a safer compliance structure, and elimination of non-working ad server costs – all without sacrificing any features or operational capabilities.
AD TECH AND MARTECH
Infillion | May 12, 2022
Infillion, the platform aimed at web3 and connected future, has announced the launch of ShopX. ShopX is a shoppable advertising product that focuses on effective brand messaging and scaling sales over the open web.
When it comes to consumer habits, e-commerce and video consumption have seen a significant rise in today's world. Hence, the intersection of these trends has become a lucrative and rewarding option for publishers, marketers, and platforms through shoppable video ads.
IInfillion intends to bring convenience to the industry by offering cross-publisher and cross-platform campaign activation and the enormous benefits of opt-in from consumers, creative direction, and actionable measurement.
Infillion's ShopX offers a consumer-friendly shoppable video ad targeted toward the highly engaged audience and integrates the "add to cart" function that gives the option to purchase the product from the customer's preferred retailer from within the ad. ShopX is also made to get people to watch ads by using Infillion's opt-in ad experience. This means that consumers agree to watch the whole ad to skip other ads, showing that they respect the viewer's time, attention, and privacy.
"Infillion is the only media platform that gives consumers the ability to optimize their time, attention and privacy at every point in the user-decision journey, With a tap to opt in to a brand's message and a click to add directly to a retailer's cart, Infillion's ShopX immediately connects the consumer and brand through a frictionless, actionable shopping experience. All transactions should be this easy and respectful of consumers' interests and attention."
Christina Caron, president of Infillion
Infillion's premium publication network has a reach of 148 million unique users. ShopX ads are built for this premium publication network; they are a scalable, creative and effective solution for the brands and advertisers. Infillion's ShopX experience also includes the benefits of a full-service team that makes sure creative and distribution align with campaign goals and gives reliable data on how people buy things. In addition, the proven creative units from Infillion are built on a brand's strategy by giving customers the proven interactivity they want. All of these factors give Infillion a significant competitive edge in the market.
Consumers are using streaming platforms for their content needs at an exponential rate. Hence, there is an increase in the volume of the interruptive advertising messages (many without frequency capping in place) as there are more AVOD (Ad-Based Video on Demand) platforms. eMarketer says that by 2025, annual ad spending on CTV in the U.S. will have doubled and soared past $30 billion. By taking eMarketer's prediction that eCommerce sales will make up 23.6% of all retail sales by 2025, ShopX gives consumers an advertising experience that respects their consent and makes shopping easy within CTV.
"Streaming is changing everything, including the ability for the consumer to define their own experience — which now includes shopping in a few clicks. The future of the open web will require media and adtech to focus on engagement, interactivity and optimization of attention, not on the number of ads that fit into a program. This customer-focused future aligns nicely with advertisers' need for effectiveness over volume and their desire to honor consumers' time, attention and privacy. At Infillion, we're ensuring that, after 70 years of intrusive advertising, every product we own, like TrueX, is built with advertisers' businesses and respect for consumers' attention in mind," added Laurel Rossi, Infillion's chief marketing officer.
After Truex and Gimbal merged and changed their name to Infillion, Infillion released new products that help advertisers optimize their plans across all screens, audiences, and touchpoints in the consumer journey. With ShopX, CTV and all other platforms, Infillion gives advertisers the reach they want from a performance-based product. ShopX builds on Infillion's goal of providing brands with the broadest range of full-funnel media solutions. These solutions use proprietary opt-in experiences for consumers and dynamic creative solutions that put privacy first.
AD TECH AND MARTECH
Admix, Integral Ad Science | May 10, 2021
Admix, the first In-Play advertisement platform that connects smartphone gamers and brands, has announced a new alliance with Integral Ad Science (IAS), a world leader in digital ad verification. Admix is the first In-Play advertisement firm that offers ad inventory that is calculated and tested by a trusted, unbiased partner as a result of this integration with IAS.
Admix's In-Play advertising is also independently checked and verified with the same rigor as the rest of the digital inventory. This measurement is made possible by IAS's powerful technologies, which help to unlock enormous potential in the In-Play segment across the entire mobile advertisement ecosystem, from brands to mobile game developers.
Admix provides a sophisticated, scalable In-Play platform that enables advertisers to programmatically target and meet highly engaged viewers through billions of hours of gameplay. However, until now, Admix had developed its measurement tools, which meant that the industry was unable to invest at scale with the same conviction as this integration with IAS.
Publishers have also benefited from Admix's self-serve platform and no-code SDK, but the alliance with IAS would further improve media quality and customer confidence. Admix also provides marketers with superior inventory, allowing them to slowly reduce their dependence on interruptive ads, such as interstitials and rewarded content, thus improving player experience and retention.
This launch marks the transformation of gaming from the most mainstream activity to dominant media, attempting to bring in a defining moment for the advertisement industry as it approaches mobile gaming and its 2.5 billion audiences with virtually unknown confidence. In-Play, driven by Admix's technologies, is set to become a leading media outlet for the next decade and beyond.
Admix's pioneering technology bridges the gap between gaming and advertisement, propelling the 'In-Play' trend by incorporating data-driven marketing and product promotion into engaging gameplay experiences. The Admix platform provides 100% viewability and in-depth measurement by combining the largest In-Play ad inventory with rich user-level data. Advertisers can target new markets quickly and at scale with Admix by using some of the world's most popular titles. Admix, founded in 2018 by Samuel Huber and Joe Bachle-Morris, currently partners with over 500 brands to monetize more than 300 games of various sizes and has raised more than $12 million in venture capital investment.
About Integral Ad Science
Integral Ad Science (IAS) is a global leader in digital ad verification, meaning that advertising can be used by real users in secure and appropriate environments. The goal of IAS is to serve as the universal standard for trust and transparency in digital media quality for the world's leading brands, advertisers, and platforms. This is accomplished by data-driven applications that have actionable real-time signals and insight. IAS, which was established in 2009 and is based in New York, partners with thousands of top advertisers and premium publishers around the world. IAS is a company in the Vista Equity Partners portfolio.