Programmatic Advertising, Advertiser Platforms
Business Wire | June 28, 2023
StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, today announced the launch of its in-platform footfall attribution solution. This new measurement capability allows US-based brick and mortar advertisers to quantify the influence of online advertising on offline visits. To ensure superior location data, unmatched coverage, and expertise, StackAdapt has expanded its strategic partnership with Precisely PlaceIQ.
Although there is a rise in online shopping, 85.5% of all US retail sales still occur offline. Marketers today face the challenge of connecting their programmatic campaigns with offline ROI. To bridge the gap, advertisers can now leverage StackAdapt Footfall Attribution to understand the impact their advertising has in driving people to visit their retail locations. This solution allows customers to analyze the impact of their ad campaign on visitation results for multi-channel campaigns including native, display, video, connected TV (CTV), audio, and in-game channels; offering a comprehensive view of offline ROI, including visits, visitation lift, average eCPV and more.
StackAdapt provides a one-stop shop solution for measuring multi-channel offline ROI by offering insights into what channels or messages are driving in-store visits. StackAdapt leverages premiere data sets from Precisely PlaceIQ, a top tier location data provider, to ensure measurement powered by verified third-party mobile SDK data. Movement data is always deterministic, and never modeled, delivering accurate visitation outcomes that represent your campaign's performance.
"The StackAdapt Footfall Attribution report has been an instrumental tool for our team," said Kyle Muzny, owner of Muze Growth Strategies. "From discovering key insights to demonstrating the value of our digital campaigns, this new product has given us an all-in-one view of our online and offline performance better than ever before. If you rely on more than just e-commerce, and people physically visiting your business is necessary for your businesses' success, footfall attribution will be one of your more enlightening KPIs."
StackAdapt Footfall Attribution introduces key features designed to enhance user experience and provide comprehensive insights, all available on a self-serve basis. These features include the ability for users to create a “'location set” comprising multiple locations for measurement, the functionality to attach these location sets directly to campaigns and access to near real-time reporting in the platform. These features collectively offer a robust toolset for advertisers to measure and optimize their campaign performance mid-flight.
“Brick and mortar retail is a huge piece of the market, and real-world consumer action, such as foot traffic, is a key measure of success for advertisers,” explains Jasmaan Panesar, Solutions Manager at StackAdapt. “At StackAdapt, we are excited to be able to offer a self-serve solution that empowers anyone leveraging the platform to measure return on ad spend (ROAS) in terms of the lift in foot traffic from their campaigns.”
About StackAdapt
StackAdapt is a self-serve programmatic advertising platform used by hundreds of brands and agencies around the world. StackAdapt’s data-driven platform combines state-of-the-art machine learning with a clean and intuitive user interface to provide media buyers with an easy way to plan, execute and drive the best performance across all devices, inventory and publishing partners. StackAdapt has been recognized as one of the fastest-growing technology companies in North America, is rated the number 1 demand-side platform (DSP) on G2, and is the highest performing and easiest to use platform. For further information, visit www.stackadapt.com.
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Display Advertising
businesswire | August 03, 2023
As the battle for customer loyalty and engagement rages, Valuedynamx, a leading global provider of curated, data-driven omnichannel purchase rewards, has announced its new “Pay with Points” solution that enables enterprises with points- or miles-based loyalty programs (such as airlines, banks or credit card issuers) to offer more robust reward options via Valuedynamx’s massive, ever-growing global network of merchant partners. The Pay with Points program offers loyalty program participants more choice to redeem their points for aspirational or everyday purchases from brands they love, and opportunities to use their points more often for smaller-dollar options.
Pay with Points empowers loyalty program members to redeem their points for currency (e.g., eGift cards) from hundreds of carefully curated, popular merchant and restaurant brands (e.g., fashion, technology, food and beverage, travel and experiences)—even if those brands are not the ones through which they have earned points. It also drives more frequent loyalty program participation and brand engagement along the way. The fully digital program delivers reward currency in real time for frictionless redemption and spending experiences in-store or online.
“Our new Pay with Points solution is a more robust redemption option for the loyalty industry, and delivers optimal value for consumers, our clients and our partners. Research continues to show that shoppers are actively seeking out deals—particularly loyalty points offers—to help offset inflation and other economic challenges, so this solution could not be more timely,” said Kelli Hobbs, VP, Head of US Business Development at Valuedynamx. “People value flexibility and choice in their rewards, and appreciate being able to use their rewards the way they want. Pay with Points optimizes loyalty program participation for consumers, and will help businesses capture and captivate their target audiences as brand loyalty wanes.”
Pay with Points solves for common pain points consumers often associate with reward programs because it enables loyalty program members to select their own rewards based on their personal preferences. The exchange and redemption process is quick and simple, and it includes lower redemption thresholds so members have more opportunities to earn and spend. For instance, it may take a long time for a consumer to earn enough points through an airline loyalty program for a free flight. But having the option to redeem those airline loyalty points for lower-cost options from other brands provides greater choice and delights customers.
Additionally, Pay with Points eliminates friction for reward program managers looking to drive engagement and program ROI within well-established or emerging programs that reach a broad customer base. The range of reward options fit a wide breadth of member preferences, and members can access their balance regularly from just about anywhere—cultivating relationships and reducing the risk of participation dormancy. The frequent engagement opportunities help drive brand affinity and customer lifetime value, broadening brand reach, driving incremental spend and opening up cross- and up-sell engagement opportunities.
Thanks to its extensive global network of retail and card provider partners, Valuedynamx offers real-time program functionality seamlessly delivered locally, regionally, nationally or internationally.
About Valuedynamx
Valuedynamx is a leading global provider of curated, data-driven omnichannel purchase rewards. Part of Collinson, a group acknowledged for delivering the world's most valued travel ecosystem, Valuedynamx combines its expertise across payments, card-linking, affiliate marketing, earning and redemption into a single entity that delivers relevant and engaging solutions for its clients. Valuedynamx enhances customer loyalty and drives transactional engagement for some of the world’s largest airlines, banks, financial institutions and hotel groups. Valuedynamx supports over 400 million consumers, maintains 50,000 retail and travel partners and provides more than 400,000 rewards in more than 180 countries.
Collinson has more than 30 years loyalty and customer engagement experience, and more than 10 years focused on delivering loyalty commerce solutions. The organization has been at the forefront of loyalty innovation, continually evolving and building capability to meet the changing needs of clients and their customers.
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Ad Tech and Martech
PR Newswire | September 12, 2023
Healthcare advertising technology leader DeepIntent announced the launch of DeepIntent Copilot, a groundbreaking step toward more integrated and intelligent healthcare advertising using connected artificial intelligence (AI). Seamlessly bridging media spend and clinical outcomes, Copilot is a new tool that works alongside marketers to offer actionable insights and recommendations that optimize marketing decisions and drive more relevant connections with patients and healthcare providers (HCPs) across the path to prescription.
Driven in part by digital access, patients are now active participants in their health journey, offering pharma marketers more opportunities to activate cohesive, data-driven strategies across patients and their HCPs. However, that data is often siloed within numerous point solutions, which makes it challenging for brands to know they're reaching the right HCP and patient audiences with maximum efficiency and performance. Additionally, their investments are equally fragmented across various channels and partners, each with nuances that often result in measurements that are too delayed to be actionable.
DeepIntent's unique ability to connect data across planning, activation, and measurement has already begun to solve these challenges. DeepIntent Copilot builds on this foundation using generative and connected AI to create an interactive experience that surfaces meaningful insights and recommendations based on real-time media data tied to clinical outcomes. The result is a platform that empowers healthcare marketers to streamline campaign activation and focus their media investments on the audiences and strategies that drive measurable growth and ultimately improve patient outcomes.
Examples of DeepIntent Copilot driving performance and efficiency include:
Pre-optimizing campaigns with audience recommendations that maximize performance against specific goals, like audience quality and verified patient reach
Maximizing media investment during activation with campaign and channel insights rooted in real-world clinical outcomes
Generating recommendations to traders for enhancing scale and performance forHCP and patient campaigns
Evaluating the value of millions of ad opportunities per second and prioritizing those that drive higherAQ and increase scripts
"AI remains artificial unless you have fully integrated data and solution connectivity, which DeepIntent's platform provides. DeepIntent Copilot marks the dawn of a new category of DSP: an intelligent DSP which supercharges all existing advantages of a healthcare DSP with AI. Our platform already allowed marketers to do it all in one place. By having AI everywhere, we simplify campaign planning and reduce the time required to achieve positive ROI by giving marketers and their agencies the tools they need to be dynamic. This allows them to detect and anticipate changes in the marketplace and adapt their campaigns and strategies in real-time," said Chris Paquette, Founder and CEO of DeepIntent.
To learn more about DeepIntent, visit www.deepintent.com/.
About DeepIntent
With a core belief that advertising technology can measurably improve the lives of patients, DeepIntent is leading the healthcare advertising industry into the future. Built purposefully for the healthcare industry, the DeepIntent Healthcare Advertising Platform is proven to drive higher audience quality and script performance with patented technology and the industry's most comprehensive health data. DeepIntent is trusted by 600+ pharmaceutical brands and all the leading healthcare agencies to reach the most relevant healthcare provider and patient audiences across all channels and devices. For more information, visit DeepIntent.com or find us on LinkedIn.
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